Dive Industry Association, Inc. is the Premier Marketing & Trade Association in the diving community dedicated to “Building a Better Industry, One Member at a Time.” We are an International Trade Association that promotes both local diving and adventure travel activities. With a Trade Membership of 111 Industry Professionals we can refer you to professional dive equipment companies, training agencies, travel destinations and non-profit organizations.
Our Mission is to grow the recreational diving industry by increasing opportunities for our Members and promoting the economic impact diving businesses have on their local communities.
Our Goals are to: 1) Unite the Industry to a common purpose and foster the spirit of cooperation which is essential for growth. 2) Sharpen the business skills of our Members, making them more professional, productive and profitable. 3) Generate maximum marketing exposure for our Members using a common message and multiple marketing vehicles. 4) Increase business opportunities in the market for our Members by partnering with businesses and associations dedicated to increasing economic development in their communities.
Gene Muchanski is Executive Director at Dive Industry Association and a Board Member at Dive Industry Foundation. Gene is a Marketing Consultant to the Diving Industry. He has been a certified Scuba Diver since he was 15 years old and is a passionate waterman.