Dive Industry Association, Inc. is the Premier Marketing & Trade Association in the diving community dedicated to “Building a Better Industry, One Member at a Time.” Dive Industry Association is an International Trade Association that promotes local diving and adventure travel activities.
Our Mission is to grow the diving and recreation recreational industry by increasing opportunities for our Members and promoting the economic impact diving businesses have on their local communities.
Our Goals are to: 1) Unite the Industry to a common purpose and foster the spirit of cooperation which is essential for growth. 2) Sharpen the business skills of our Members, making them more professional, productive and profitable. 3) Generate maximum marketing exposure for our Members using a common message and multiple marketing vehicles. 4) Increase business opportunities in the market for our Members by partnering with businesses and associations dedicated to increasing economic development in their communities.
Gene Muchanski is Executive Director at Dive Industry Association and a Board Member at Dive Industry Foundation. Gene is a Marketing Consultant to the Diving Industry. He has been a certified Scuba Diver since he was 15 years old and is a passionate waterman.