Category Archives: Business Improvement

The Benefits of Regional Dive Shows

The Benefits of Regional Dive Shows By Gene Muchanski, Executive Director Dive Industry Foundation   Regional Dive Shows are a major part of a dive businesses’ marketing strategy.  Face-to-face marketing is a cost effective way to increase sales in a … Continue reading

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Editorial – March 2017

Understanding The Business of Diving by Gene Muchanski, Editor The Dive Industry Professional A large part of our pre-season marketing effort is consumer dive shows.  Every regional area should have at least one annual event that brings their Divers together … Continue reading

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Marketing Tools 101 – The Simple Business Card

Marketing Tools 101 – The Simple Business Card by Gene Muchanski, Executive Director Dive Industry Foundation December 22, 2016   No marketing tool in in the world is as easy to implement and yet so overlooked and misunderstood as the … Continue reading

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Dive Industry Foundation to Exhibit at DEMA Show 2016

Dive Industry Foundation at DEMA Show by Gene Muchanski, Executive Director Dive Industry Foundation   The Dive Industry Foundation will exhibit at DEMA Show next week in Las Vegas, NV, at Booth 4225.  The Foundation is a non-profit, tax-exempt, charitable … Continue reading

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DIRA – Dive Industry Retailers Association

DIRA – Dive Industry Retailers Association by Gene Muchanski, Executive Director Dive Industry Association, Inc. Over the years there have been a number of Retail Dive Associations.  The first ones were run by dive equipment manufactures (Aqualung Dealers Association) and … Continue reading

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Editorial – October 2016

October is For Pre-Show Prep by Gene Muchanski, Editor The Dive Industry Professional Every year at this time, the diving industry is getting ready for the DEMA Show.  Still the largest face-to-face marketing opportunity we have in the industry, it … Continue reading

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The TriStart Matrix – Mastering a StartUp Business

The TriStart Matrix “Mastering the three distinct phases of successfully launching a business.” Published by The Profit Think Tank The TriStart Matrix is collaboratively authored by 27 expert startup consultants from the U.S. Small Business Development Center (SBDC) network.  Our … Continue reading

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The TriStart Matrix – Mastering a StartUp Business

The TriStart Matrix “Mastering the three distinct phases of successfully launching a business.” Published by The Profit Think Tank The TriStart Matrix is collaboratively authored by 27 expert startup consultants from the U.S. Small Business Development Center (SBDC) network.  Our … Continue reading

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NAUI Endorses Visible Divers’ Point of Sale

FOR IMMEDIATE RELEASE NAUI Endorses Visible Divers as the recommended Point of Sale (POS) system for use by NAUI Dive Centers. “Visible Divers is the most advanced POS in the industry, and they are all about dive center success. We … Continue reading

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DivingGlobal Announces Integration of iContact

FOR IMMEDIATE RELEASE by Robert Klein DivingGlobal email: rklein@bookitglobal.com Phone: 916.996-6782 DivingGlobal Announces Integration of iContact San Francisco, CA – September 2, 2014. DivingGlobal, the premier cloud service provider to scuba, travel and adventure businesses worldwide has announced the free … Continue reading

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