Category Archives: Business Improvement
The Magic of an Industry Database
The Magic of an Industry Database by Gene Muchanski, Executive Director Dive Industry Association, Inc. Dive Industry Association is in the business of “Building a Better Industry, One Member at a Time.” To build a better industry, or a community … Continue reading
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The Benefits of Regional Dive Shows
The Benefits of Regional Dive Shows By Gene Muchanski, Executive Director Dive Industry Foundation Regional Dive Shows are a major part of a dive businesses’ marketing strategy. Face-to-face marketing is a cost effective way to increase sales in a … Continue reading
Editorial – March 2017
Understanding The Business of Diving by Gene Muchanski, Editor The Dive Industry Professional A large part of our pre-season marketing effort is consumer dive shows. Every regional area should have at least one annual event that brings their Divers together … Continue reading
Marketing Tools 101 – The Simple Business Card
Marketing Tools 101 – The Simple Business Card by Gene Muchanski, Executive Director Dive Industry Foundation December 22, 2016 No marketing tool in in the world is as easy to implement and yet so overlooked and misunderstood as the … Continue reading
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Dive Industry Foundation to Exhibit at DEMA Show 2016
Dive Industry Foundation at DEMA Show by Gene Muchanski, Executive Director Dive Industry Foundation The Dive Industry Foundation will exhibit at DEMA Show next week in Las Vegas, NV, at Booth 4225. The Foundation is a non-profit, tax-exempt, charitable … Continue reading
Posted in Business Improvement, Non-Profits
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DIRA – Dive Industry Retailers Association
DIRA – Dive Industry Retailers Association by Gene Muchanski, Executive Director Dive Industry Association, Inc. Over the years there have been a number of Retail Dive Associations. The first ones were run by dive equipment manufactures (Aqualung Dealers Association) and … Continue reading
Posted in Business Improvement, Retail Articles
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Editorial – October 2016
October is For Pre-Show Prep by Gene Muchanski, Editor The Dive Industry Professional Every year at this time, the diving industry is getting ready for the DEMA Show. Still the largest face-to-face marketing opportunity we have in the industry, it … Continue reading
The TriStart Matrix – Mastering a StartUp Business
The TriStart Matrix “Mastering the three distinct phases of successfully launching a business.” Published by The Profit Think Tank The TriStart Matrix is collaboratively authored by 27 expert startup consultants from the U.S. Small Business Development Center (SBDC) network. Our … Continue reading
Posted in Business Improvement, Charity
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The TriStart Matrix – Mastering a StartUp Business
The TriStart Matrix “Mastering the three distinct phases of successfully launching a business.” Published by The Profit Think Tank The TriStart Matrix is collaboratively authored by 27 expert startup consultants from the U.S. Small Business Development Center (SBDC) network. Our … Continue reading
Posted in Business Improvement, Charity
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NAUI Endorses Visible Divers’ Point of Sale
FOR IMMEDIATE RELEASE NAUI Endorses Visible Divers as the recommended Point of Sale (POS) system for use by NAUI Dive Centers. “Visible Divers is the most advanced POS in the industry, and they are all about dive center success. We … Continue reading
