Category Archives: Business Improvement

Building Customer Relationships – The Winning Key Ingredient

Building Customer Relationships – The Winning Key Ingredient – by Gene Muchanski Editor, The Dive Industry Professional  As part of our post-COVID-19 rebuilding of the diving industry, I was looking for that magic silver bullet which could change the direction … Continue reading

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DIA Continues To Rebuild Local Dive Communities

Rebuilding Local Diving Communities by Gene Muchanski, Executive Director Dive Industry Association, Inc. Local Diving Communities are the backbone of the Diving Industry.  Markets for our programs, products and services are created locally, nurtured locally and maintained locally.  Our recreation … Continue reading

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Alaska Dive Stores

Building a Dive Retail Database in Alaska by Gene Muchanski, Executive Director Dive Industry Association, Inc. Starting on Week 15 in 2020, Dive Industry Association is beginning a campaign to verify its Retail Dive Store database on the DIVE LOCAL … Continue reading

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Building, Maintaining and Growing a Market

Building, Maintaining and Growing a Market – by Gene Muchanski Editor, The Dive Industry Professional  The diving industry has a new call to action for the 21st Century.  Something we can all wrap our heads around.  Something that we are … Continue reading

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Editorial – February 2020

The Evolution or Unraveling of the Diving Industry – by Gene Muchanski Editor, The Dive Industry Professional  The Diving Industry Association is celebrating its Twenty Year Anniversary in April. It’s time to renew our “vows” and offer our services and … Continue reading

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Regional Dive Show Communities

Regional Dive Show Component Communities – by Gene Muchanski Editor, The Dive Industry Professional  I’ve come to realize that the main strength of the diving industry is our sense of community.  Think about it.  What we all have in common … Continue reading

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Ignorance & Arrogance – An Industry’s Achilles Heel

Ignorance and Arrogance – An Industry’s Achilles Heel by Gene Muchanski Editor, The Dive Industry Professional  This is the most difficult article I have ever written.  Being in the diving industry for close to fifty years, I have met tens … Continue reading

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TEKTITE INDUSTRIES Recognized as Sustainable Business

TEKTITE INDUSTRIES Recognized as a New Jersey Sustainable Business for third year. June 2019: Small businesses across New Jersey are starting to save money, share their successes and inspire other businesses by implementing sustainable business best practices.   Joining this list, … Continue reading

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Editorial – August 2019

Old Dog – New Tricks –  by Gene Muchanski Editor, The Dive Industry Professional  It’s August now.  This is when the entire diving industry starts getting ready for the DEMA Show.  Basically.  The show starts just 98 Days from today, … Continue reading

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Editorial – June 2019

Build Your Own “Circle of Influence” –  by Gene Muchanski Editor, The Dive Industry Professional  I’ve been in the diving industry all my life.  What’s more important to you is that I’ve been in the Business of Diving all my … Continue reading

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