Category Archives: Business Improvement
Mastering “Business of Diving” Issues
Mastering the Business of Diving Issues – by Gene Muchanski Editor, The Dive Industry Professional Most of the larger companies in the diving industry have established a reputation for being knowledgeable in their main product or service category. When they … Continue reading
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September Begins a New Season
The New Season Starts in September – by Gene Muchanski Editor, The Dive Industry Professional There’s a certain rhythm to the business seasons in the diving industry. If you’ve been in the business for any length of time, you may … Continue reading
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Editorial – September 2020
Doing More With Better Tools – by Gene Muchanski Editor, The Dive Industry Professional Running a business is a lot of work. We spend at least half of our time doing what the business does and the rest of the … Continue reading
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The Business of Diving – Post COVID19
The Business of Diving – Post COVID19 – by Gene Muchanski Editor, The Dive Industry Professional We all start out in diving for different reasons; recreation, hobby, job related requirement, collateral duty in the military, or professional career. This article … Continue reading
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What’s Important To You Now?
What Will Be Important To You For The Next 20 Years? – by Gene Muchanski Editor, The Dive Industry Professional The Diving Industry is reinventing itself for the next 20 years because of the corona virus outbreak. Since the pandemic … Continue reading
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Building Customer Relationships – The Winning Key Ingredient
Building Customer Relationships – The Winning Key Ingredient – by Gene Muchanski Editor, The Dive Industry Professional As part of our post-COVID-19 rebuilding of the diving industry, I was looking for that magic silver bullet which could change the direction … Continue reading
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DIA Continues To Rebuild Local Dive Communities
Rebuilding Local Diving Communities by Gene Muchanski, Executive Director Dive Industry Association, Inc. Local Diving Communities are the backbone of the Diving Industry. Markets for our programs, products and services are created locally, nurtured locally and maintained locally. Our recreation … Continue reading
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Alaska Dive Stores
Building a Dive Retail Database in Alaska by Gene Muchanski, Executive Director Dive Industry Association, Inc. Starting on Week 15 in 2020, Dive Industry Association is beginning a campaign to verify its Retail Dive Store database on the DIVE LOCAL … Continue reading
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Building, Maintaining and Growing a Market
Building, Maintaining and Growing a Market – by Gene Muchanski Editor, The Dive Industry Professional The diving industry has a new call to action for the 21st Century. Something we can all wrap our heads around. Something that we are … Continue reading
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