Category Archives: Industry

Mastering “Business of Diving” Issues

Mastering the Business of Diving Issues – by Gene Muchanski Editor, The Dive Industry Professional  Most of the larger companies in the diving industry have established a reputation for being knowledgeable in their main product or service category.   When they … Continue reading

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September Begins a New Season

The New Season Starts in September – by Gene Muchanski Editor, The Dive Industry Professional  There’s a certain rhythm to the business seasons in the diving industry.   If you’ve been in the business for any length of time, you may … Continue reading

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Editorial – July 2019

Integrating All The Pieces Into One –  by Gene Muchanski Editor, The Dive Industry Professional  My Grandmother used to say, “Too soon old, too late smart.”  I think I resemble that remark, but I have to add “It’s better late, … Continue reading

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Editorial – April 2019

Creating a Market Place by Gene Muchanski Editor, The Dive Industry Professional  As a Business School Undergrad, majoring in Marketing, I was taught that you cannot create a market for a product.  You can stimulate a market but you cannot … Continue reading

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Why Are Dive Stores So Important?

DIRA – Dive Industry Retailers Association by Gene Muchanski, Executive Director Dive Industry Association, Inc. The Dive Retailers Sector of the Dive Industry Association was formed to address the problems, issues and needs  that are relevant to the modern day Retail … Continue reading

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Industrial Revolution (Intova) & Innovative Scuba Concepts Announces the Termination of Its Distribution Agreement

Industrial Revolution, Inc. 5835 Segale Park Drive C Tukwila, WA 98188 (425) 285-1111 http://www.industrialrev.com http://www.intova.com Innovative Scuba Concepts  6170 Lakeshore Court Colorado Springs, CO 80915 (719) 597-2885 http://www.innovativescuba.com FOR IMMEDIATE RELEASE Industrial Revolution (Intova) & Innovative Scuba Concepts Announces the … Continue reading

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Buddy Dive Resort Bonaire – FIRST GUE Dive Center in the Caribbean

BONAIRE, Dutch Caribbean (May 29, 2017) – Buddy Dive Resort Bonaire is proud to announce to be the first and only training facility in the Caribbean and South America to provide courses from Global Underwater Explorers (GUE). Recently the resort … Continue reading

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Missie Lashmet Appointed Sales Director at Innovative

Missie Lashmet Appointed Sales Director.  Colorado Springs, CO – Innovative Scuba Concepts and Tovatec announced today that Missie Lashmet has been appointed as Sales Director. Missie has more than 15 years of experience working with retailers, manufacturers and distributors in … Continue reading

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DIA Members to Exhibit at Our World-Underwater 2017

The following Dive Industry Association Members exhibited at Our World-Underwater (Chicago) 2016 and are planning to return on February 24-26, 2017 to the Donald E. Stephens Convention Center in Rosemont, IL.  Make it a point to visit our DIA Members. … Continue reading

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Plaza Beach Resort Bonaire Appoints New General Manager

Plaza Beach Resort Bonaire Appoints a New General Manager  Kralendijk, 11 July 2016 “A new concept as the first-ever all-inclusive resort in Bonaire, disappointing occupancy rates and low returns. Those were the challenges that my wife and I faced, 2.5 … Continue reading

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