Category Archives: Editorials

Editorial – November 2018

The Industry Is What It Is by Gene Muchanski Editor, The Dive Industry Professional  I’ve always seen the dive industry for what it is.  That is, what it is, according to Gene Muchanski.  How about you?  As a Diver, I … Continue reading

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Editorial – October 2018

The Industry Is What You Make It by Gene Muchanski Editor, The Dive Industry Professional  We launched a new marketing campaign with our June Editorial, The Diving Industry Has Potential.  For the past four months we have been busy writing down our … Continue reading

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Editorial – September 2018

The Industry’s New Season Begins in September by Gene Muchanski Editor, The Dive Industry Professional  Labor Day is approaching and you know what that means.  The 2018 consumer diving season is coming to a close.  Traditionally, the diving season for … Continue reading

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Editorial – August 2018

Back to School – Back to DEMA – Back to the Future by Gene Muchanski Editor, The Dive Industry Professional  August is the get back month.  It doesn’t matter if you have kids or not, you can’t get away from … Continue reading

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Editorial – July 2018

Reflecting On The Past – Planning For the Future by Gene Muchanski Editor, The Dive Industry Professional  July is an ideal time for industry planners.  According to strict planning theory, what we are implementing this year was planned last year.  … Continue reading

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Editorial – June 2018

The Diving Industry Has Potential by Gene Muchanski Editor, The Dive Industry Professional  The 2018 Diving Season got off to its usual start on Memorial Day.  The water is warm in the south (but not too warm) and the sky’s … Continue reading

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Editorial – May 2018

The Seasonality of Diving by Gene Muchanski Editor, The Dive Industry Professional The seasonality of an industry is mainly determined by the customer (The Buyers).  We Industry Professionals (The Sellers) take our recreation’s seasonality curve into consideration when planning our … Continue reading

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Editorial – April 2018

It Takes The Whole Community by Gene Muchanski Editor, The Dive Industry Professional I’ve had three months of exhibiting at dive shows this year and am getting ready to head off to Tacoma in two two weeks for the Scuba … Continue reading

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Editorial – March 2018

The Industry Awakens in March by Gene Muchanski Editor, The Dive Industry Professional March is here and Scuba Divers are thinking about diving again.  For many of us in the United States, it has been a long, cold, hard winter.  … Continue reading

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Editorial – February 2018

It’s February Already – Whaaaaatttt? by Gene Muchanski Editor, The Dive Industry Professional Holy Smokes!  It’s February. How did that happen so quickly?  I was prepared. I was ready. I made my plans and executed them in a timely manner.  … Continue reading

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