Category Archives: Editorials

Editorial – July 2017

Looking Into The Future by Gene Muchanski, Editor The Dive Industry Professional The Summer officially started at the end of June.  We begin the month of July with our Independence Day celebration and next thing you know, we’re seeing “Back … Continue reading

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Editorial – June 2017

Success Is Just Executing a Good Plan by Gene Muchanski, Editor The Dive Industry Professional Memorial Day is behind us and the traditional Scuba Diving season has begun.  All of the industry’s pre-season marketing campaigns have ended and hopefully our … Continue reading

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Editorial – May 2017

It’s All Part of the Master Plan by Gene Muchanski, Editor The Dive Industry Professional One good thing about being in the diving industry for over 40 years is that you have a lot of time on your hands to … Continue reading

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Editorial – April 2017

Promoting Diving In The Big Tent by Gene Muchanski, Editor The Dive Industry Professional With the exception of the Scuba Show in Long Beach next month, the pre-season marketing push for the year has concluded.  Diving re-sellers have the rest … Continue reading

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Editorial – March 2017

Understanding The Business of Diving by Gene Muchanski, Editor The Dive Industry Professional A large part of our pre-season marketing effort is consumer dive shows.  Every regional area should have at least one annual event that brings their Divers together … Continue reading

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Editorial – February 2017: Communication Increases Activity

Communication Increases Activity by Gene Muchanski, Editor The Dive Industry Professional Some people in the diving industry thought the Lone Star State Dive & Travel Show in Dallas was not going to be a big show, so they didn’t go. … Continue reading

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Editorial – December 2016

December is a Time to Celebrate by Gene Muchanski, Editor The Dive Industry Professional December is a time to be thankful for the many good things in our lives.  It’s a time for Family and Friends, and yes, even for co-workers who … Continue reading

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Editorial – November 2016

November is DEMA Month by Gene Muchanski, Editor The Dive Industry Professional Every November the diving industry is myopically focused on DEMA Show.  After all, it is the largest face-to-face marketing opportunity we have in diving.  At no other time … Continue reading

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Editorial – October 2016

October is For Pre-Show Prep by Gene Muchanski, Editor The Dive Industry Professional Every year at this time, the diving industry is getting ready for the DEMA Show.  Still the largest face-to-face marketing opportunity we have in the industry, it … Continue reading

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Editorial – September 2016

A New Season Starts In September by Gene Muchanski, Editor The Dive Industry Professional September has always been an exciting time for me.  As a young boy, September meant going back to school and getting new clothes, school supplies and … Continue reading

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