Category Archives: Editorials

Editorial – February 2018

It’s February Already – Whaaaaatttt? by Gene Muchanski Editor, The Dive Industry Professional Holy Smokes!  It’s February. How did that happen so quickly?  I was prepared. I was ready. I made my plans and executed them in a timely manner.  … Continue reading

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Editorial – January 2018

January – The Beginning of a New Year by Gene Muchanski Editor, The Dive Industry Professional There is no better month for optimism than January.  As business owners in an adventure industry we tend to always see the silver lining … Continue reading

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Editorial – December 2017

December is Time To Celebrate…Maybe by Gene Muchanski Editor, The Dive Industry Professional I love December.  Always have and hopefully always will.  As we look back on the past eleven months, how many of us in the diving industry can … Continue reading

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Editorial – November 2017

November is Time For Follow-up by Gene Muchanski Editor, The Dive Industry Professional Here it is, the end of November and everyone is getting out their November Newsletters.  Does that mean we should call them “Oldletters”?  Well, not really.  November … Continue reading

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Editorial – October 2017

October is Time For Review by Gene Muchanski Editor, The Dive Industry Professional You might be tempted to think that October is time to get ready for the DEMA Show.  Although there is a lot of DEMA prep going on … Continue reading

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Editorial – September 2017

Success Equals Good Planning & Good Execution by Gene Muchanski Editor, The Dive Industry Professional If this editorial was written at the beginning of the month it would have covered exciting things that were happening in September, like the introduction … Continue reading

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Editorial – August 2017

It’s Potential That Counts – Not Past Performance by Gene Muchanski, Editor The Dive Industry Professional Working on the 2018 Scuba & H2O Adventure Show last month helped me realize what is important to diving businesses that are interested in … Continue reading

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Editorial – July 2017

Looking Into The Future by Gene Muchanski, Editor The Dive Industry Professional The Summer officially started at the end of June.  We begin the month of July with our Independence Day celebration and next thing you know, we’re seeing “Back … Continue reading

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Editorial – June 2017

Success Is Just Executing a Good Plan by Gene Muchanski, Editor The Dive Industry Professional Memorial Day is behind us and the traditional Scuba Diving season has begun.  All of the industry’s pre-season marketing campaigns have ended and hopefully our … Continue reading

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Editorial – May 2017

It’s All Part of the Master Plan by Gene Muchanski, Editor The Dive Industry Professional One good thing about being in the diving industry for over 40 years is that you have a lot of time on your hands to … Continue reading

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