Category Archives: Editorials

Editorial – December 2019

Our Destiny Is To Grow – Much Larger – by Gene Muchanski Editor, The Dive Industry Professional  A Trade Association is a group of people or companies in a particular business or trade, organized to promote their common interests.  That … Continue reading

Posted in Editorials | Leave a comment

Editorial – November 2019

Give Us Your Millions $$$ – by Gene Muchanski Editor, The Dive Industry Professional  You would think the November Editorial would be about the DEMA Show?  Well, it kind of is and kind of isn’t.  Every year around this time, … Continue reading

Posted in Editorials | Leave a comment

Editorial – October 2019

Does The Industry Really Need To Come Together? – by Gene Muchanski Editor, The Dive Industry Professional  The month of October is when the industry gets ready for the annual DEMA Show.  The retail season is coming to a close … Continue reading

Posted in Editorials | Leave a comment

Ignorance & Arrogance – An Industry’s Achilles Heel

Ignorance and Arrogance – An Industry’s Achilles Heel by Gene Muchanski Editor, The Dive Industry Professional  This is the most difficult article I have ever written.  Being in the diving industry for close to fifty years, I have met tens … Continue reading

Posted in Business Improvement, Editorials | Leave a comment

It’s Time For A Paradigm Shift

It’s Time For A Paradigm Shift –  by Gene Muchanski, Executive Director Dive Industry Association, Inc. According to Merriam-Webster – A Paradigm Shift is an important change that happens when the usual way of thinking about or doing something is … Continue reading

Posted in Editorials | Leave a comment

Editorial – September 2019

Diving Industry – Who Are We? –  by Gene Muchanski Editor, The Dive Industry Professional  The month of September just began and already it is the worst September I can ever remember.  As the Industry’s eternal optimist and cheerleader for … Continue reading

Posted in Editorials | Leave a comment

Editorial – August 2019

Old Dog – New Tricks –  by Gene Muchanski Editor, The Dive Industry Professional  It’s August now.  This is when the entire diving industry starts getting ready for the DEMA Show.  Basically.  The show starts just 98 Days from today, … Continue reading

Posted in Business Improvement, Editorials | Leave a comment

Editorial – July 2019

Integrating All The Pieces Into One –  by Gene Muchanski Editor, The Dive Industry Professional  My Grandmother used to say, “Too soon old, too late smart.”  I think I resemble that remark, but I have to add “It’s better late, … Continue reading

Posted in Adventure Travel, Editorials, Industry | Leave a comment

Editorial – June 2019

Build Your Own “Circle of Influence” –  by Gene Muchanski Editor, The Dive Industry Professional  I’ve been in the diving industry all my life.  What’s more important to you is that I’ve been in the Business of Diving all my … Continue reading

Posted in Business Improvement, Editorials | Leave a comment

Editorial – May 2019

Having Referral-Ready Contact Information by Gene Muchanski Editor, The Dive Industry Professional  The primary mission of the Dive Industry Association is to bring Buyers and Sellers together.  Knowing who the sellers are, what they sell  and how to get a … Continue reading

Posted in Editorials | 1 Comment