Category Archives: Editorials

Editorial – October 2017

October is Time For Review by Gene Muchanski Editor, The Dive Industry Professional You might be tempted to think that October is time to get ready for the DEMA Show.  Although there is a lot of DEMA prep going on … Continue reading

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Editorial – September 2017

Success Equals Good Planning & Good Execution by Gene Muchanski Editor, The Dive Industry Professional If this editorial was written at the beginning of the month it would have covered exciting things that were happening in September, like the introduction … Continue reading

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Editorial – August 2017

It’s Potential That Counts – Not Past Performance by Gene Muchanski, Editor The Dive Industry Professional Working on the 2018 Scuba & H2O Adventure Show last month helped me realize what is important to diving businesses that are interested in … Continue reading

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Editorial – July 2017

Looking Into The Future by Gene Muchanski, Editor The Dive Industry Professional The Summer officially started at the end of June.  We begin the month of July with our Independence Day celebration and next thing you know, we’re seeing “Back … Continue reading

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Editorial – June 2017

Success Is Just Executing a Good Plan by Gene Muchanski, Editor The Dive Industry Professional Memorial Day is behind us and the traditional Scuba Diving season has begun.  All of the industry’s pre-season marketing campaigns have ended and hopefully our … Continue reading

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Editorial – May 2017

It’s All Part of the Master Plan by Gene Muchanski, Editor The Dive Industry Professional One good thing about being in the diving industry for over 40 years is that you have a lot of time on your hands to … Continue reading

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Editorial – April 2017

Promoting Diving In The Big Tent by Gene Muchanski, Editor The Dive Industry Professional With the exception of the Scuba Show in Long Beach next month, the pre-season marketing push for the year has concluded.  Diving re-sellers have the rest … Continue reading

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Editorial – March 2017

Understanding The Business of Diving by Gene Muchanski, Editor The Dive Industry Professional A large part of our pre-season marketing effort is consumer dive shows.  Every regional area should have at least one annual event that brings their Divers together … Continue reading

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Editorial – February 2017: Communication Increases Activity

Communication Increases Activity by Gene Muchanski, Editor The Dive Industry Professional Some people in the diving industry thought the Lone Star State Dive & Travel Show in Dallas was not going to be a big show, so they didn’t go. … Continue reading

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Editorial – December 2016

December is a Time to Celebrate by Gene Muchanski, Editor The Dive Industry Professional December is a time to be thankful for the many good things in our lives.  It’s a time for Family and Friends, and yes, even for co-workers who … Continue reading

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