Category Archives: Editorials

Editorial – January 2023

Becoming an Engaged Dive Industry Professional by Gene Muchanski, Editor The Dive Industry Professional The biggest bottleneck to growth in the recreational diving industry today is fragmentation.   The industry wasn’t always fragmented.  In fact, early pioneers in the 1960’s worked … Continue reading

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Editorial – December 2022

Can You Grow the Global Diving Business Network? by Gene Muchanski, Editor The Dive Industry Professional President John F. Kennedy said it best when he gave his inaugural address.  “Ask not what your country can do for you, ask what … Continue reading

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Editorial – November 2022

Building a Global Diving Business Network by Gene Muchanski, Editor The Dive Industry Professional At the recent DEMA Show, a Marketing Advisor asked me what was the difference between the Dive Industry Association and our competitors. With a little bit … Continue reading

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Dive Editorial – June 2022

DIVE EDITORIAL – JUNE 2022 What Is A Dive Industry Professional?by Gene Muchanski, EditorThe Dive Industry Professional Welcome to the June 2022 Editorial of The Dive Industry Professional.  Being this is our third issue in a magazine format, after twenty-two years as … Continue reading

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Editorial – May 2022

EDITORIAL – MAY 2022 The Power of Now by Gene Muchanski, Editor The Dive Industry Professional Welcome to the May 2022 Editorial of The Dive Industry Professional.  There is no time like the present.  Yesterday is already gone.  You can’t get it … Continue reading

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Editorial – April 2022

Are You Ready to Engage? by Gene Muchanski, Editor The Dive Industry Professional Welcome to the April 2022 Editorial of The Dive Industry Professional.  As an Industry Planner I am frequently asked to help companies organize their thoughts into a well laid-out, … Continue reading

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Editorial – March 2022

Where Are You Today?by Gene Muchanski, EditorThe Dive Industry Professional Welcome to the March 2022 Editorial of The Dive Industry Professional.  This month has to be that moment in time where we dedicate ourselves to the business of what we do. With … Continue reading

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Editorial – February 2022

February Is Matchmaking Month by Gene Muchanski, Editor The Dive Industry Professional Welcome to the February 2022 Editorial of The Dive Industry Professional.  The new recreational scuba diving season is underway, albeit slow, but is has begun for many Dive Industry Professionals.  … Continue reading

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Editorial – January 2022

Be A Champion For Your Customers by Gene Muchanski, Editor The Dive Industry Professional Welcome to the January 2022 Editorial of The Dive Industry Professional.  After two sucky years in the recreational diving industry, I am no longer optimistic about … Continue reading

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Editorial – December 2021

Defining Our Own Industry Identityby Gene Muchanski, EditorThe Dive Industry Professional Welcome to our December Editorial. Here we are – end of month, end of quarter and end of year. I hope this editorial finds you in good health, good … Continue reading

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