Category Archives: Editorials

Editorial – August 2019

Old Dog – New Tricks –  by Gene Muchanski Editor, The Dive Industry Professional  It’s August now.  This is when the entire diving industry starts getting ready for the DEMA Show.  Basically.  The show starts just 98 Days from today, … Continue reading

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Editorial – July 2019

Integrating All The Pieces Into One –  by Gene Muchanski Editor, The Dive Industry Professional  My Grandmother used to say, “Too soon old, too late smart.”  I think I resemble that remark, but I have to add “It’s better late, … Continue reading

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Editorial – June 2019

Build Your Own “Circle of Influence” –  by Gene Muchanski Editor, The Dive Industry Professional  I’ve been in the diving industry all my life.  What’s more important to you is that I’ve been in the Business of Diving all my … Continue reading

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Editorial – May 2019

Having Referral-Ready Contact Information by Gene Muchanski Editor, The Dive Industry Professional  The primary mission of the Dive Industry Association is to bring Buyers and Sellers together.  Knowing who the sellers are, what they sell  and how to get a … Continue reading

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Editorial – April 2019

Creating a Market Place by Gene Muchanski Editor, The Dive Industry Professional  As a Business School Undergrad, majoring in Marketing, I was taught that you cannot create a market for a product.  You can stimulate a market but you cannot … Continue reading

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Editorial – March 2019

Where Is All This Cooperation Coming From? by Gene Muchanski Editor, The Dive Industry Professional  Last month I talked about how the industry has its defining moments and its current need of unity.  From what I saw last month, I … Continue reading

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Editorial – February 2019

Is This The Time Of The Great Unification? by Gene Muchanski Editor, The Dive Industry Professional  Every industry has its defining moments.  Of course, your idea of a defining moment may depend on what part of the fragmented diving industry … Continue reading

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Editorial – January 2019

You Have to Want to be Successful. by Gene Muchanski Editor, The Dive Industry Professional  The New Year has arrived and much of the Diving Industry has already hit the ground running.  We started the year with our 2019 Membership … Continue reading

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Editorial – December 2018

In The Business of Diving – It’s How Well We Do. by Gene Muchanski Editor, The Dive Industry Professional  Before I sat down to write our December Editorial, I took a moment to reread last year’s December Editorial.  In that … Continue reading

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Editorial – November 2018

The Industry Is What It Is by Gene Muchanski Editor, The Dive Industry Professional  I’ve always seen the dive industry for what it is.  That is, what it is, according to Gene Muchanski.  How about you?  As a Diver, I … Continue reading

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