Tektite Industries Recognized as a New Jersey Sustainable Business

MARCH 15, 2018 FOR IMMEDIATE RELEASE

TEKTITE INDUSTRIES Recognized as a New Jersey Sustainable Business.

Small businesses across New Jersey are starting to save money, share their successes and inspire other businesses by implementing sustainable business best practices. Joining this list, TEKTITE INDUSTRIES, located in Trenton, NJ, became one of the first businesses in the state to be recognized as a New Jersey Sustainable Business.

In August of 2014, the New Jersey Small Business Development Centers (NJSBDC) launched the New Jersey Sustainable Business Registry. The registry is an Internet site where businesses that have implemented sustainable business practices can register their achievements and be recognized.

  • TEKTITE achieved recognition because, as a company, they practice energy conservation and recycling. They:
    – Use recycled paper products when possible.
    – Reuse or recycle their industrial scrap.
    – Reuse or recycle their incoming packing materials and cartons.
    – Use energy-efficient lighting.
    – Use energy-saving machinery controls.
    – Use single-stream recycling dumpsters.
    – Equipment is used in their manufacturing processes to conserve and recycle coolant water, heating their building, conserving fresh water, and reducing liquid waste.
    Some of TEKTITE products are designed to directly reduce the amount of plastic and/or
    hazardous waste:
    – The Mark-Lite product line provides an environmentally friendly Chemical Lightstick
    Alternative™. Plus, the Mark-Lite helps reduce operation cost by 80% as well. Many Diving resort destinations have banned the use of chemical sticks as a result of their offering a reusable alternative.
    – Their ELZ, Traffic Strobes, and Marine SOS strobe products reduce or eliminate the need for chemical incendiary flares, reducing hazardous combustion products, and hazardous waste of date-expired, unused flares.

    TEKTITE efforts resulted in the reduction of wastewater, landfill volume, and energy savings. Tektite was founded on green/sustainable principles in 1990. They are concerned about the environment and are committed to improving the Earth’s environmental condition.

    For more information about the registry visit: http://registry.njsbdc.com/

    For more information about TEKTITE INDUSTRIES visit: www.tek-tite.com

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DIA Members to Exhibit at Scuba & Watersports Expo 2018 – Tacoma, WA

by Gene Muchanski, Executive Director
Dive Industry Association, Inc.

The following Dive Industry Association Members are exhibiting at the Scuba & Watersports Expo on April 21-22, 2018 at the Greater Tacoma Convention Center in Tacoma, WA.  Make it a point to visit our DIA Members FIRST.

Retail Dive Centers

Manufacturers

Travel Agents & Wholesalers

Travel Businesses, Destinations, Resorts, & Dive Operators

Non-Profits & Associations

Media, Shows & Events, Retail Services

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Editorial – April 2018

It Takes The Whole Community
by Gene Muchanski
Editor, The Dive Industry Professional

I’ve had three months of exhibiting at dive shows this year and am getting ready to head off to Tacoma in two two weeks for the Scuba & Watersports Expo.  Working non-stop with Show Producers, Exhibitors, Speakers and Attendees for the past twelve months was not only exhausting, but very educational and enlightening.  One thing I can say for certain;  Divers are very passionate about their recreation and their profession.  Exhibitors want to meet as many attendees as they can during the entire length of the show.  I don’t care if it’s one, two or three days long.  They want high quality – high volume traffic.  Preferably traffic that spends money on diving.  Attendees want to see new dive gear, new training courses, exciting adventure dive travels, and a multitude of diving related goods and services.  And that includes non-profit, environmental  programs and events.

We know the pieces, or components, of a dive show.  They are the Venue, Show Management & Staff, Volunteers, Exhibitors, Speakers, Sponsors, Local Promoters and Attendees.  The most important of these is, of course, the Attendees.  They are the “WHY” we are having a show to begin with.

What I have come to realize in the past year of attending trade and consumer dive and travel shows is that I look at shows as having three overall components;  National Industry Professionals, Local Industry Professionals and Local Divers (and people who want to be divers).  To have a successful dive show, you need all three components to actively participate or you don’t have a show.

The National Industry Professionals are the Dive Equipment Manufacturers, Training Agencies, Travel Companies, Non-Profits, and Services Companies.  They usually make up the Exhibitors, Sponsors and Speakers.  Without their involvement, the show is not going to happen.  Notice I did not use the word, “Support”.  Let’s stop asking dive companies to “support” us.  They make money selling stuff to us.  We want their involvement.  It’s good for them, it’s good for us and it’s good for the local diving community.

The Local Industry Professionals have the most to gain from their local diving show, hopefully their largest annual event.  They are the Local Dive Stores, Dive Boats, Dive Clubs and Dive Instructors.  They are the local professionals who make a living from diving, albeit part-time or full-time.  They may also be a very large part of the third component, the Local Diver.  Show Producers conduct these dive shows to benefit the Local Industry Professionals and to give them an opportunity to share they local diving community with the rest of the world.  The shows need their involvement to promote the show and communicate it with the entire local diving community.  I would think twice about doing a show in an area that didn’t have the involvement of its Local Industry Professionals.

(There is one group that belongs to both the National and Local Industry Professionals, that I have chosen not to talk about now.  They are the Seminar Speakers.  These Industry Professionals are our Story Tellers.  They are people we put on a pedestal and have well deservedly given awards, medals and recognition to.  They are a large group that plays a big part in the past, present and future of dive shows.  Let’s address that issue in another article at another time.)

Local Divers are the lucky individuals who still think of scuba diving as a hobby or as their main recreation.  I envy them so much.  Have you forgotten what it was like when diving was your Hobby?  You talked about it all the time.  You introduced your friends to it.  You went diving every weekend.  You had FUN.   The success or failure of a local dive show is in the hands of the Local Divers and people who want to become divers.  Having a great show keeps Divers active in the recreation and bringing in new Divers helps the industry grow.  Your local dive show should be the great annual diving revival.  It should be fun and the social event of the year.  Maybe we should make diving a Hobby again?  Or at least our family’s favorite recreation again.

If you have read this far, you know that our industry faces big changes next year.  As the number of Divers gets smaller and smaller, the number of marketing options to promote our businesses and industry continues to grow.  There is only so much money in the pot for face-to-face marketing.  We all face some hard choices next year.  Some of our dive shows on “the circuit” are growing and getting more successful;  some are getting old & stale and shrinking;  some are dying on the vine as we speak; or some are going through changes that may end in closure.  In the mean time, the Travel & Adventure Show just added their 9th show (Boston), the Outdoor Show is growing in numbers and popularity and a small dive show with a new owner just opened his second location.  At Beneath the Sea last month countless Members and Exhibitors bent my ear talking about their future options for advertising and promotion.  Many of them ask for stats on all the dive shows going back 18 years.  They want to see past performances and possible future trends.  If you look at some of my charts, your future marketing choices may be obvious.  I don’t have a crystal ball, but I do have one recommendation:

My recommendation is to get involved with the local diving community that is working together to make their show the one we all want to be a part of.

Let’s talk in Tacoma.

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Discount Coupon for Tacoma Dive Show

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Editorial – March 2018

The Industry Awakens in March
by Gene Muchanski
Editor, The Dive Industry Professional

March is here and Scuba Divers are thinking about diving again.  For many of us in the United States, it has been a long, cold, hard winter.  In fact, some of you are still dealing with the cold, the rain and the snow.  That’s OK.  It’s sunny and warm somewhere.  Spring Breakers will appreciate that.  So will our traveling diving friends.

The Industry Planners have been getting ready for the 2018 season during January and February and are in the middle of their pre-season marketing push for the month of March.  We saw surprisingly good turn-outs at the January Dallas Show and February’s Our World Underwater.  We haven’t got a report from the Boston Sea Rovers yet and the industry is getting ready to invade Secaucus, New Jersey for Beneath the Sea.  Shortly after BTS, we’ll all be in Tacoma for the Scuba & H2O Adventure Show.  Then it’s DIVE, DIVE, DIVE until Scuba Show in June.

Managing the Tacoma Show has really made me think a lot about the power of proper planning, targeted communication, community involvement and follow-up.  Putting on a successful show or running a successful company takes the same skills and attention to details.  You have to plan well and implement your plans in a timely manner.  You have to communicate your plans to everyone involved in the project/company.  One central person has to get everyone on-board and keep them in the loop.  Too many things can fall through the cracks if you don’t.  And the last thing is proper and continuous follow-up.  Sending out a message is only one part of the process.  Did your attended audience receive it?  Did they read it and understand it?  Did your “Call to Action” make them commit to your offer?  Are you all ready to go on Day 1?

If you are an experienced planner you know that success can only happen if you perform the proper inputs and nurture the process until it produces the desired outcome.  Plant the seed – water the field – harvest the crop.    Business is no different.  Neither is an Industry.  The recreational diving industry is only going to improve if we continue to run our businesses professionally, proficiently, productively and profitably.  The New 4 P’s of Marketing.  The Business of Diving makes the Hobby of Diving possible.  

That idea brings us to a great realization.  Dive Industry Professionals should do what they enjoy doing and are good at.  Do you enjoy teaching more than anything?  Did you get in the business so you could go diving more often? Do you like to tinker with equipment and fix things?  Think about what you really like to do and figure out a way that you can specialize in that.  All of the other stuff can be delegated or sourced out.  The thing is that as Dive Industry Professionals, we need to do the things we like to do and are good at and hire people to do the things we don’t know how to do or don’t like to do.  If you spend all of your time doing everything that has to be done, you’ll never have the time or the money to do the things you want to do. “I do the things I have to do, when I have to do them.  That allows me to do the things I want to do, when I want to do them.”

I hope to see you at Beneath the Sea.  I’ll be at Booth 412 if you want to talk to someone who loves to do Sales & Marketing, and is good at it!  Safe Travels.

 

 

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DIA Members to Exhibit at Beneath the Sea 2018 – Secaucus, NJ

by Gene Muchanski, Executive Director
Dive Industry Association, Inc.

The following Dive Industry Association Members are exhibiting at Beneath The Sea on March 23-25, 2018 at the New Jersey Meadowlands Expo Center in Secaucus, NJ.  Make it a point to visit our DIA Members FIRST.

Retail Dive Centers

Dive Operators

Dive Clubs

Manufacturers

Travel Businesses, Destinations, Resorts, & Dive Operators

Non-Profits & Associations

Media, Shows & Events, Retail Services

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Editorial – February 2018

It’s February Already – Whaaaaatttt?
by Gene Muchanski
Editor, The Dive Industry Professional

Holy Smokes!  It’s February. How did that happen so quickly?  I was prepared. I was ready. I made my plans and executed them in a timely manner.  But still, the month of January zoomed by.

How was it for you?  Did you do your business planning during the Holidays and hit the ground running in January?  We did and had a great month because of it.  We’re up 35% over this time last year.  And it’s not just us.  All of the dive show organizers were delighted with their attendance in January; Boot, Baltimore Dive Show, Lone Star State Dive & Travel, and two Adventure Travel Shows.  We are getting ready for Our World-Underwater in Chicago, followed by BTS and then the Scuba & H2O Adventure Show in Tacoma. And we have plans to do more diving and resort site visits.  It’s time to get some new pictures, videos, and stories about our diving businesses so we can take their story to the public.  This is going to be the year of the “BIG Dive Promotion.”  Divers will have more money to spend on equipment, training and travel this year and we owe it to them to help them spend their money wisely.

I don’t have a crystal ball or anything like that but after working in the Business of Diving for over 45 years, I do have a strong “gut” feeling.  Especially about this year.  Diving businesses are going to be listening to Dive Industry Mavens (Knowledgeable & Experienced Opinion Leaders) more seriously this year.  Mavens who have years of hands-on experience combined with a strong background in diving products, diving company history, marketing techniques, consumer behavior and countless hours of water time.  Successful businesses will want to know who will be buying this year, what they will be buying and why they are buying.  Companies that want to succeed will need to know the best ways to be in front of consumers when they are ready to make a buying decision.  This year will not be a time for rookies.  Only Mavens need apply.

Here are a few things we need to know to help businesses that want to succeed;  Product Knowledge.  What’s HOT, What’s NOT.  What’s NOW, What’s NEW, What’s NEXT.  Customer Knowledge.  Wholesalers need to know who the better Retailers are.  We don’t need many.  We only need good ones. Retailers need to focus on Active Divers – Current Customers, Former Customers & Future Customers.  Again, we don’t need many, just good ones.  Marketing Knowledge.  We have to have a message that resonates with our Divers and we have to reach them the way they liked to be reached, not the ways we like.  So is that all we need to do?  We just have to become Mavens at three things.  What we sell – Who we sell it to – How we reach our customers.  Easy?  No.  Manageable?  Yes.

Throughout the year, we will be discussing these three segments of Marketing Success; Product Management; Customer Acquision, Maintenance, & Retention; and Marketing Strategy.  Each topic opens up a whole new field of study, but we can organize it and break it down into easy-to-understand topics.  I’m looking forward to speaking with our industry leaders this year to learn and share some of our industry best practices in marketing.

Stay in touch.  Have a great season.  We’ll see you in Chicago.

 

 

 

 

 

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DIA Members to Exhibit at 2018 Our World-Underwater Dive & Travel Show

The following Dive Industry Association Members are exhibiting at the 48th Annual Our World-Underwater Dive & Travel Show on February 17-18, 2018 at the Chicago Marriott O’Hare, Chicago, IL.  Visit our DIA Members FIRST.

 

Dive Stores

Dive Boat Operators

Manufacturers

Travel Businesses, Destinations, Resorts, & Dive Operators

Non-Profits

Associations, Media and Shows & Events

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Editorial – January 2018

January – The Beginning of a New Year
by Gene Muchanski
Editor, The Dive Industry Professional

There is no better month for optimism than January.  As business owners in an adventure industry we tend to always see the silver lining in the clouds and are positive about the possibilities and opportunities in each new year.  Even though I may fit the description of the eternal optimist, I still believe there is no substitute for good planning and prompt follow-through. If you worked through the Holidays and did your strategic planning for the new year, January is just a month of following through on your plans.  Step by step.  You’ll be ready to hit the ground running and might even expect to have a gang-buster year right out of the gates.  If, however, you just enjoyed the Holidays and ignored your business management responsibilities, January is going to pass you by like you were standing still in the middle of the Daytona 500.

This year is going to be a record year for the diving industry.  I can feel it in my bones.  The United States has a Businessman in charge of the White House and the market is already off to the races.  The stock market is over 26,000.  That alone has added Trillions of dollars to the economy.  The Senate approved a tax cut and normal, everyday people – your customers – will have thousands of dollars more to spend this spring.  Politics aside, there is going to be more cash on the table this year for recreation and travel purchases.  If you are in the business of selling recreation gear and training or if you have a hugh investment in real estate and capital equipment specializing in watersports or if you make your living filling heads on beds and butts on seats, you need to prepare yourself for this boom in the market.

Don’t get me wrong.  I’m not running for office and I don’t care who you voted for.  What I do care about is that you are in business in the diving industry and there are millions of divers who will be looking to spend money this year.  They might as well spend their money with you rather than someone else.  Right?  The Dive Industry Association is in the Trade Association business and our mission is to help our Members better understand market opportunities and help them create a message that can be delivered to potential customers who need, want, and can afford their programs, products and services.

As an Association, we are ready for this year and our Sales are already UP 42% compared to last year.  We are spending our money on marketing tools that increase business opportunities for our Association and our Members.  We are increasing our print, digital and face-to-face marketing campaigns this year.  If there ever was a year that you wanted to join an organization that helps you reach more customers, this could be the year.

For more information about Membership in the Dive Industry Association, call Gene Muchanski at 321-914-3778 or email me at gene@diveindustry.net

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Innovative Scuba Concepts Introduces “Dealers With Doors”

Dear Scuba Community,

You have asked, and we have listened!

You have asked repeatedly for products that will allow you to compete against online sellers of scuba equipment.  We have now answered by developing a line of products that can only be sold through brick and mortar retail.  These items will not be available for sale online and we will not sell to any dealer that attempts to offer these products for sale any place outside the four walls of their store.  We are calling this our “Dealers with Doors™” program.

Innovative Scuba masks, and regulator introductions (featured in the August 2017 Scuba Diving Magazine ScubaLab tests) are a examples of the first products we are aggressively marketing with the “Dealers with Doors™”  program. We have and will continue to point consumers to our retail dealers for the sale of these products. A great example of low cost and high quality are the Makai regulator 1st and 2nd stage and the Honu regulator 1st and 2nd stage.

Furthermore, our sister company Tovatec has engineered the most advanced dive light on the market.  It features 1,000 lumens, built in USB tail charging, and a color indicator for battery charge combined into a compact package.  These products will serve as the foundation for a growing line of products for Dealers with Doors™.

We hope you consider this new line of products as you determine your store’s product selection.  Since the products cannot be purchased online, the retail pricing is at your sole discretion.  Showrooming and customers price comparing on their smartphone is no longer a threat to your business.

The Dealers with Doors™ regulators, Tovatec lights, and Innovative Scuba masks, are available as of DEMA 2017.

We welcome your input on the program and future products – feel free to call your sales representative or our company at 719.597.2885

Regards,
Chuck Fultz, Owner
Innovative Scuba Concepts

 

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