Buddy Dive Releases DEMA 2016 Group Travel Specials

budy-dive-bdBuddy Dive Bonaire and Dominica releases DEMA 2016 group travel specials BONAIRE, Dutch Caribbean (October 14, 2016) – Your Buddies from Buddy Dive Bonaire and Dominica are happy to announce the DEMA specials for travel in 2017. Buddy Dive offers the most complete DEMA Diving specials for groups! With a full service dive center, our dive operation has something to offer for every diver. Buddy Dive Resort Bonaire presents a diversity of packages for the ultimate diving experience. For those who want to do as many boat dives as possible, the 12-boat dive package seems perfect. And the best thing is, with our DEMA special you will only pay for 9. On top of that, every 8th diver in the group gets his accommodation, diving & breakfast for FREE! Would you rather combine boat diving with shore diving in the shore diving capital of the world? Then check out our Drive & Dive packages with rental vehicle. Enjoy your unlimited air and/or nitrox to the fullest while using our on property drive-thru and visit the best dive spots anytime you like. All our packages offer 3 extra 1-tank boat dives for FREE and 50% food credit. Also our other resorts, Buddy Dive Dominica, Belmar Oceanfront Apartments and Caribbean Club Bonaire, which all host a Buddy Dive operation on premises, offer an 8=7 special. Every resort added their own extras in the package. Visit http://www.buddydive.com/dema for more detailed information.


Buddy Dive Resort Bonaire:  A full service dive resort and 5 Star PADI Career Development Center that has something to offer every diver and leisure traveler. The dive shop houses a full retail and equipment rental center. Buddy Dive’s professional dive team can teach all types of courses from open water to complete instructor development courses in multiple languages. The comfortable dive boats depart three times a day to explore those dive sites not accessible from shore. For those that want to explore the shore dive sites of Bonaire, the unique two lane Drive Thru air and nitrox filling station offers you the convenience of picking up your dive tanks daily. The staff at our dive shop can also help you with booking all activities and tours that Bonaire has in store for you. Our onsite Buddy Dive shop at Belmar Oceanfront Apartments and Caribbean Club Bonaire offers full activity and diving packages for exploring the island. Buddy Dive is also located on Dominica, the nature island! Buddy Dive on Dominica is a PADI 5 Star Universal Referral center and DAN member, located on the premises of the Fort Young Hotel. The dive shop is located right at the waterfront and is fully equipped with a retail and equipment rental center, showers and rinse tanks to offer you all the conveniences needed for your dive vacation. The boat departs daily for 2-tank boat dives to explore the breathtaking Northern and Southern dive sites.

For more information visit www.buddydive.com/dema

For PR inquiries or feedback please contact marketing@sapiasbv.com

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Eden Beach Resort Bonaire – DEMA Special

DSC_0073 (1)Eden Beach Resort Bonaire & Wannadive Bonaire
DEMA Specials:

  • 10% off dive package pricing
  • free daily breakfast
  • reduced group comps

edene-beach-logo-200Eden Beach Resort, home of WannaDive and Spice Beach Club, is one of Bonaire’s most popular resorts with 71 renovated and refurbished accommodations (standard and superior hotel rooms, self-catering studios, king studios and two bedroom apartments). Our family owned and operated 4 star resort offers you the best Bonaire has to offer!

Eden Beach Resort Dive packages include a rental vehicle and diving with WannaDive our onsite dive shop. WannaDive offers rinse tanks, gear rental and lockers. Tanks and lockers are available 24/7.

Dive packages starting at $653 pp (price based on double occupancy in a hotel room) price includes

  • 7 nights’ accommodations,
  • 7 day rental vehicle (w/o insurance),
  • 6 days unltd shore diving
  • Free nitrox
  • Daily buffet breakfast
  • Free Wi-Fi

For a limited time only:  Group DEMA special 7 paid/8th is free (comps must pay taxes)

DEMA special must be booked and deposited by Dec 16, 2016

U.S.A. Toll Free (855) 228-4644  – Local (781) 828-0492 – Fax (781) 821-1568

www.edenbeach.com  – email:  edenbeach@travelmarketing.com

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Editorial – October 2016

October is For Pre-Show Prep
by Gene Muchanski, Editor
The Dive Industry Professional

Gene-Video-200Every year at this time, the diving industry is getting ready for the DEMA Show.  Still the largest face-to-face marketing opportunity we have in the industry, it is something to take very seriously.  Trade shows are expensive to exhibit at but the return on investment could make it all worth while.  And then some.  To put it simply – Trade Shows Work.

I’ve been a Business Consultant for 35 years now. Being a consultant is easier than being in business, by far, unless you are running your own consulting business.  Then you are on the same level playing field as your clients.  It’s all about putting food on the table, keeping a roof over your head and putting something away for retirement. Not only do you have to help your clients start, grow and succeed in their businesses, you have to do the same for yourself.  In the last 35 years I learned a thing or two about starting and growing a small business.  As the Marketing Director of a large certification agency, I was responsible for their Retail Association, helping our clients grow their businesses by buying more of our products and services.  At the end of every month, I got a paycheck from the company.  Years later, as a Senior Business Consultant for a major University, I had an opportunity to help hundreds of small business owners from various industries to start, grow and succeed in their business, by utilizing the proper tools and techniques for business growth. Tools & techniques that I understood how to use and tools & techniques that helped my own business to start, grow and succeed.

During my University days I had the opportunity to attend professional development seminars, workshops and courses that made me a better and more informed consultant.  I was put in a situation that required I learn new things then teach what I learned.  The  strategy was pretty ingenious.  1. Learn something new from different industries on a continual basis. 2. Interact with Authors, Experts and Business Leaders and learn new tactics that improve businesses.  3. Start your own corporations and put into practice the things that you learned.  Enjoy successes and experience setbacks.  4. Consult and Teach aspiring Entrepreneurs to start, grow and succeed in their business ventures.  Those six to seven years were my most productive years in the business development field.

Building a small business is a lot of work.  It takes a significant amount of time, money and manpower.  We all have limits to our resources so we need to do the best we can, with what we have, and get the maximum results from the minimal amount of resources.  That means we have to work smarter so we can play harder.

trade-show-in-a-dayGetting ready for the DEMA Show every year, I take the month of October to revisit two of my favorite tools.  The first one is a book by Rhonda Abrams called Trade Show In A Day.   Written by Rhonda in 2006, I received a copy from her in March of 2007.  Rhonda taught me the difference between a Trade Show and a Professional Development Conference.  She showed me how to pick the right trade shows and how to create marketing promotions that work.  The biggest thing I learned from her was the concept of looking at every trade show as a three point process; 1. Pre-Show.  2. At-Show.  3. Post-Show.  Focusing on these three points every year reminds me to tell my potential clients I am exhibiting at a show, where I will be and giving them a reason to visit my booth.  It helps me to focus on the purpose of exhibiting at the show and what I want to achieve.  It also reminds me to follow-up, follow-up and follow-up on all leads I closed and did not close at the show.

hypergrow-your-businessThe second tool I like to review every year before DEMA is HyperGrow Your Business, by my friend Curtis Clinkbeard.  This book was published in 2005 and I have been teaching it in Seminars and private consulting sessions ever since.  The 9 laws of hypergrow include focusing on growth, maximizing value, perfect pricing, productive relationships, competitive edges, connecting with customers, managing expectations, learning from the market and coordinating growth.  What every exhibitor needs to know during the three step process of a trade show, is how to segment your customer base into current customers, former customers and future customers. I prefer to call them clients or Members and the reason I exhibit at Trade Shows at all is to connect with my Current Members (Retention);  reactivate my Former Clients (Reactivation); and acquire New Clients (Acquisition). Mastering the three types of Clients will forever change the way you do business.

Reviewing these books every year before DEMA enable me to look at them with my current perspective in business.  I learn something new every year.

If you are attending the DEMA Show this year in Las Vegas, please stop by the Dive Industry Foundation Booth # 4225 and let us tell you how you can get FREE Business Consulting for your dive business through the Foundation.  We are well versed and educated employing the modern tools and techniques used by successful businesses, in many different industries, worldwide.

Making an appointment before the show is the best way to guarantee we’ll connect.  email gene@diveindustry.net




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Dive Patches Offers 10% Discount for Promotional Items

dive-patchesDive Patches International offers more than just patches.  They are the supplier of marketing promotional items, including tote bags, cups, luggage tags, etc.

If you are thinking about trade show give aways – think Dive Patches International. Get great promo items with your company logo on it at discounted pricing.

Mention this ad in Dive Industry Association’s Weekly News and get a 10% Discount.

Contact:  Tasha Briggs
Web: www.divepatches.com

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Mobby’s Marketing To The Female Diver Seminar


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1st Annual Dive Fest St. Lucia – A Success


Dive Fest 2016
A Successful 1st Year
by Donovan Brown, President
St. Lucia Divers Association – Anbaglo


When the diving is good a week is not enough time to explore and discover all that is good about St. Lucia’s underwater treasures. Dive Fest 2016 was just the beginning.  St. Lucia’s first step in inviting groups and individuals to come and experience the Simply Beautiful under water world of the Helen of the west.

Dive Fest 2016 was a low key launch for what will become a wonderful week where divers will get a taste of what our island has to offer and also to see and experience some of our conservation efforts to protect and aid our marine friends.

anbaglo logoThe St. Lucia Divers Association teamed up with the St. Lucia Tourist Board, the Department of Tourism and the Hotel and Tourism Association to host this fantastic event for an entire week.

Between the opening event at the beautiful Rodney Bay Marina to the closing event at the fabulous Humming Bird Hotel located in the town of Soufriere with a spectacular view of the idyllic Pitons divers were treated to local food and a Lionfish feast at the closing event.

The Lionfish were caught on the eve of the closing ceremony as a joint effort of guest and locals joining forces to help control and manage this invasive, but delicious fish. The guest and locals were treated to Lionfish ceviche, Lionfish chowder, Lionfish and green banana salad, (green figs as the local call it), steamed Lionfish, roasted Lionfish and fried Lionfish.

We had a photographic competition that was launched at the opening ceremony. Below are a few of the photos that were submitted. We had an interactive photography session with Francesca Diaco, a renowned underwater photographer.  This interactive session will be a staple at Dive Fest.

There was a treasure hunt but no one found the treasure so we will keep it until Dive Fest 2017, that will take place from the 9th to the 16th of September 2017.

Dive Fest 2017 promises to be greater and planning has already started.  All our partners are committed to ensure that all the participants of Dive Fest 2017 will leave St. Lucia wishing they could stay longer.

Donovan Brown President, St. Lucia Divers Association – Anbaglo. 23.09.2016

Posted in Local Diving, Press Release, Travel Destinations | 1 Comment

DIA Members to Exhibit at DEMA Show 2016

DIALogo-tag-200The following Dive Industry Association Members are exhibiting at the DEMA Show on November 16-19, 2016 at the Las Vegas Convention Center in Las Vegas, NV.  Make it a point to visit our DIA Members FIRST.


Manufacturers – Retail Services Software

Travel Businesses, Destinations, Resorts, & Dive Operators

Certification Agencies


Associations, Media and Shows & Events

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Editorial – September 2016

Gene-Video-200A New Season Starts In September
by Gene Muchanski, Editor
The Dive Industry Professional

September has always been an exciting time for me.  As a young boy, September meant going back to school and getting new clothes, school supplies and a “Book Bag” to carry everything in. It was time to reunite with my friends and tell them about my summer exploits, usually centered around playing baseball and swimming & snorkeling.  It was all about starting a new year in school.

September is pretty much the same for me now but instead of starting a new school year, I’m involved in starting a new scuba diving season.  It’s about planning our Association’s activities for the coming year and helping our Members introduce their new products and services for the year to come.  Working with a number of industries that specialize in recreational scuba diving it is somewhat challenging to keep things like seasonality curves, seasonal variations and industry priorities in proper perspective.  It also important to consider what sector you belong to in the industry.

Having worked in the Training, Retail, Manufacturing, Travel, Media and Consulting (Service) Sectors of the Diving Market, I think I may have a clear perspective as to the priorities and focus different industry sectors have and hold.  Of course, this is only one person’s opinion so I may have to start off by saying, “In my humble opinion….”  If it works for you and you can relate to it, that’s great.  If not, maybe you can share your experience with me.

Theory:  I believe the new scuba diving season starts on September 1.  It does not start at the Dema Show, January 1, March 1 or Memorial Day.

Retail Dive Centers are the heart beat of the diving industry. They are the front line ambassadors that represent their Vendors (Manufacturers, Training and Travel) to the general public.  In September, many stores are finishing up their summer classes and starting new classes at their local High Schools and Colleges.   For them, September is still a busy month, but if a local economy is centered around children, then September is the end of summer and the beginning of a new school year.  In September, Retail Dive Centers should be getting their inventory down to zero and building up their open-to-buy. Successful Retailers are working their year end inventory down, making time to visit with their Major Vendors, and stocking up on new inventory for the Christmas Holiday.  They commit in September with a stipulation that they can change their order at Dema Show and they ask for all the Dema specials.  Now they are free to attend as many seminars at Dema Show they need to.

Dive Operators are still busy in September, even though they have lost the summer crowd and the water is starting to cool off.  Depending on their location, if may be time to start taking the boats out of the water for the Fall.

Manufacturers are divided into two groups.  The Major Brands and the Also Rans.  The Major Brands have been working on new product all year long.  They received samples in July or August and have already held their Sales Meeting.  Inventory is scheduled to start arriving on September 1.  The Sales Reps are waiting for Labor Day to end and then they will be on the road, visiting their Dealers, taking orders (I don’t think they do booking programs anymore), and trying to tie up as much of their Dealer’s open-to-buy as they can.  Since most of their Dealers will be in Seminars at Dema Show, they will focus on sales to their best Dealers and schedule appointments at Dema for those Dealers who did not purchase.

The small manufacturers, or Brand Marketers, are working on their booth, catalog and samples for the Dema Show.  They will take orders at Dema and order from their OEM’s after the show.  The disadvantage of being small means that while the more established manufacturers are seeing their Dealers and making sales, these smaller companies are working on their catalogs and ignoring sales.

Sales Reps are on the road in September.  If they aren’t they are losing sales.

The Travel Industry is the one sector of the market that is in step with the consuming public.  Travel sales is all about Heads on Beds and Butts on Seats.  If you don’t sell today’s spot, it is gone tomorrow.  September is different in different parts of the world, so I can’t speak for everyone.  In the Caribbean, it is usually a slow period for a number of reasons. 1)  It may be active Hurricane Season.  If it’s not, then it’s a good time to invite Retail Travel Buyers to your Island for a FAM trip.  2) It’s a great time to go to Surf Expo and buy apparel and snorkeling packages for your gift shops.  3) It’s a good time to do repairs for next season.  4) It’s a good time for staff vacations and to get ready for DEMA Show.  Personally, I love the Caribbean in September.  It’s like Summer without the crowds.

The Training Professionals consider September as the “Get everything ready for Dema” month.  With over 300 seminars a little more than 60 days away, it’s time to get all the ducks in a row and advertise and book seminar spots at the show.

Marketing Professionals are always planning six months ahead of today, so by virtue of working in the future for a living, on September 1 we are already in the new season.

I hope I’ve made my case for declaring September 1 as the beginning of the new dive season every year.  If you agree or don’t agree, I’d like to hear from you.  Please email me at gene@diveindustry.net 

See Dive Industry Foundation at DEMA Show, Booth 4225.


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Eden Beach Resort Bonaire – Fall Special


edene-beach-logo-200Fall Travel Special
Eden Beach Resort Bonaire

$745 per diver – hotel room (dbl occupancy)

Drive, Dive and Relax this Fall…Visit Eden Beach Resort Bonaire this Fall and take advantage of own discounted dive package.  Experience diving in the tranquil waters of Bonaire with our onsite dive shop, Wannadive Bonaire. Dine at Spice Restaurant and let their chief and his team surprise you while you enjoy a dinner on the edge of the Caribbean Sea.  Take in all Bonaire has to offer this Fall such as Taste of Bonaire, Lionfish Derby, Bonaire Regatta and more.

Book now!  Packages starting at $745 per Diver – Hotel Room (dbl occupancy)
Travel Dates: July 6 – September 30, 2016
Must Book by Date: August 1, 2016

7 Night Dive Package includes:

  • 7 nights in a hotel room
  • 6 days unlimited shore diving with Wanna dive Bonaire
  • FREE Nitrox
  • 7 day truck rental
  • Free wi-fi
  • Certain restrictions apply
  • Must book by September 30, 2016

Contact: For more details, contact your favorite Travel Specialist
Michele Spinale
U.S. Reservations Office
343 Neponset Street
Canton, MA 02021
phone: 1-855-228-4644
Web: www.edenbeach.com
email: edenbeach@travelmarketing.com

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Coral Restoration Foundation Bonaire Receives Onetime Government Funding

Coral Restoration Foundation - car


Bonaire, Dutch Caribbean (September 5, 2016), Coral Restoration Foundation Bonaire is happy to announce it received a onetime funding from the Dutch government to further develop the foundation’s activities.

The CRF Bonaire project started in 2012 with the original support of Buddy Dive Resort Bonaire and the Coral Restoration Foundation USA. The foundation’s main goal is to increase awareness of the need to restore coral on Bonaire. Increasing involvement of the dive community, developing a world class nursery site to attract international attention and increased production of corals and the development of at least four snorkel accessible sites to increase visibility and generate income for the foundation. All this will eventually lead to the most important objective; develop a more structural manner of funding and become a financially independent foundation.

Today the foundation consists of three partners; Buddy Dive, Eden Beach and Harbour Village and is depending on the resources of these partners. With the government funding the foundation can purchase some important basics like a dedicated CRF boat and car and make a big step towards becoming an independent, financially self-supporting foundation. The first step has been made, with the purchase of a dedicated car. Another investment the foundation would like to do with the funding is to set-up a restoration site accessible to snorkelers at the cruise terminal. By creating awareness and extending accessibility the foundation hopes to involve more tourists, other than only divers. Other individual donations and the ‘Adopt a Coral’ program will stay vital to the further development of the foundation into the future.

Transplanted corals 2011 - 2016So far the Coral Restoration Foundation Bonaire installed 4 nurseries, consisting of 70 trees with a hosting capacity of 9000 corals. More than 8000 corals have been already transplanted back to the reef and thanks to the Government Funding the foundation will plant 4000 corals more within the next year. A PADI Coral Restoration Diver Distinctive Specialty Course was developed in order to train volunteers and already 350 divers received their certification. The goal is to increase these numbers and doubling the transplanted corals in the next couple of years.


About Coral Restoration Foundation Bonaire

Coral Restoration Foundation Bonaire (CRFB) is a Non-Profit Organization founded in 2012, when Ken Nedimeyer of CRF USA was invited to visit the island to work with and assist Bonaire with their continued  efforts to preserve Bonaire’s greatest assets, its reefs. In February 2012, the Bonaire government together with the Bonaire National Marine Park, granted a permit to a local dive operator to start the CRF Bonaire Pilot Project. The project centers on the restoration of the shallow reefs by establishing staghorn and elkhorn coral nurseries and restoration sites.  The mission of the Coral Restoration Foundation Bonaire (CRFB) is to develop affordable, effective strategies for protecting and restoring the shallow water population of staghorn and elkhorn corals along the coastlines of Bonaire and Klein Bonaire. CRF Bonaire, supported by the local government and the Bonaire Marine Park, is developing a large scale reef restoration program, promoting awareness and engaging tourists and local volunteers.



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