DIA Members to Exhibit at Scuba Show 2019

Dive Industry Association Members at Scuba Show
by Gene Muchanski, Executive Director
Dive Industry Association, Inc.

The following Dive Industry Association Members are exhibiting at Scuba Show on May 4-5, 2019 at the Long Beach Convention Center in Long Beach, CA.  Make it a point to visit our DIA Members for Great Show Specials.

Local Dive Operators

Manufacturers

Travel Businesses, Destinations, Resorts, & Dive Operators

Non-Profit Organizations

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DIA Members to Exhibit at Beneath the Sea 2019

by Gene Muchanski, Executive Director
Dive Industry Association, Inc.

The following Dive Industry Association Members are exhibiting at Beneath The Sea on March 29-31, 2019 at the New Jersey Meadowlands Expo Center in Secaucus, NJ.  Visit our DIA Members for information & Great Show Specials.

Retail Dive Centers

Dive Operators

Dive Clubs

Manufacturers

Travel Businesses, Destinations, Resorts, & Dive Operators

Non-Profits & Associations

Media, Shows & Events, Retail Services

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DIA Members to Exhibit at Boston Sea Rovers 2019

The following Dive Industry Association Members are exhibiting at the Annual Boston Sea Rovers in Danvers, MA on March 8-10, 2019 at the Double Tree by Hilton Hotel Boston North Shore, Danvers, MA. Visit our DIA Members for information and show specials.  www.bostonsearovers.com

Dive Stores

Manufacturers

Travel Businesses, Destinations, Resorts, & Dive Operators

Non-Profits

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Editorial – March 2019

Where Is All This Cooperation Coming From?
by Gene Muchanski
Editor, The Dive Industry Professional 

Last month I talked about how the industry has its defining moments and its current need of unity.  From what I saw last month, I believe that our defining moment is now. Either the industry has woken up and decided that the way we did things in the past is not bringing us the outcomes we are looking for or our Association has hit the tipping point from all of our support, promotion and hard work over the past 18 years.

My message for the year is that we can grow our businesses and the industry by becoming more professional, productive and profitable.  The underlining foundation of our industry is based on the sale of diving equipment, training and travel.  The front-line dive industry professionals who account for the sales are the local dive stores, dive boats and dive instructors.  The companies that profit the most from these sales are the diving equipment manufacturers, certification agencies and travel companies.  Many other diving related businesses and organizations profit from a growing and healthy industry.  They are the service companies, non-profit organizations, shows & events producers and industry media.  Because and only because of a strong economic diving market, many industry celebrities, opinion leaders and influencers get to enjoy a healthy and robust social life based on the successful activities of our recreation.

The Dive Industry Association is the only Marketing & Trade Association in our community dedicated to building economical development by working individually with all of the industries specializing in diving and diving related activities.  Our focus is on the industry’s supply-side and demand-side economics.  Our Goal is to bring Buyers and Sellers together using print, digital and face-to-face marketing techniques.  We perform our Mission by studying the market in its entirety and understanding how diving programs, products and services move through the industry’s channel of distribution from product conception to consumption.  We are, in essence, the Industry’s Marketing Team.  Our performance is judged on how well we understand the supply side and the demand side of our market and how we use that information to convert marketing efforts to sales.

A project we started this past week is to identify the industry’s Key Corporate Leaders and the Regional Sales Representatives in the Manufacturing and Training Sectors.  The Travel Sector will be next.  The purpose of the project is to identify the current Key Industry Professionals, nationally and regionally.  This will help the industry contact the correct person when connecting with a buyer or seller  We first asked 122 Dive Industry Association members and then 150 equipment manufacturing professionals for their input.   To our surprise we received complete responses from 22 companies in the first day of our project.  That is very encouraging.

We are giving this project one week to complete and will then send an updated listing to each participant.  The file will be updated throughout the year and made available to all participants.  To complete the supply side of the market, we will focus on the Travel Sector next week.  The second half of the project will be to identify the buyers and resellers before we move on to the demand side of the equation.

I want to thank all of the industry professionals who are participating in our industry surveys and projects.  Collectively we have the tools and talents to make our businesses better and grow our industry.  See you at Beneath the Sea.

 

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Little Cayman Beach Resort Celebrates Grand Reopening

Little Cayman Beach Resort Celebrates Grand Reopening
Company’s Reception and Restaurant Remodeling Projects are Latest in Planned Resort
Upgrades and Improvements

BLOSSOM VILLAGE, LITTLE CAYMAN – February 20, 2019 – Today the Clearly Cayman Dive Resorts held a grand reopening of their Little Cayman Beach Resort slightly more than 25 years after the resort first opened in June 1993.  Company directors Michael Tibbetts and Emily (Tibbetts) Allenbach cut the ribbon with Hon. Moses Kirkconnell, Deputy Premier and Minister of Tourism of the Cayman Islands.  The audience included project teams, guests, and other dignitaries. Following the ceremonies resort staff conducted tours showing off major updates including a new reception and lobby area, a beautiful outdoor atrium with fountain, and an expanded dining room and outdoor pavilion.

“Our rooms thankfully remain at nearly full occupancy by divers year-round,” stated Resort Manager Mick Maher. “We’ve had dining room capacity challenges when most guests chose to come to meals at the same time. Moving our front desk to the new reception center and converting the entire space into a modern environment for enjoying meals gives us the ability to seat large groups together plus smaller groups and individuals all at the same time – so everyone will be happy.”

The new facility also includes a bar open to dinner guests during evening meal service. The screened outdoor pavilion is available for those who prefer al fresco dining.

“This is another step in our multi-year master plan to improve our resorts,” according to Michael Tibbetts, the company’s CEO and Chairman of the Board. “We are 100% devoted to promoting tourism in the Cayman Islands and see upgrading our facilities as a way to make the islands and our resorts top choices when consumers are planning dive vacations. We want to provide outstanding experiences so guests return year after year, bringing more friends and family on future visits.”

Within the past few years, the company has also made significant improvements to their other family-owned resorts and dive operation, Reef Divers:

  • Remodeling the rooms at Cayman Brac Beach Resort and reshaping the property to include the addition of a 4,000 square foot beach entry pool, hot tub and three-level bar with upper deck that provides great views of the Caribbean.
  • Acquiring Cobalt Coast Resort on Grand Cayman, upgrading the rooms, pool area, and dining facilities, and constructing a dock-level shore diving station.
  • Expanding the world’s largest fleet of Newtown dive boats (now 12 total) with the purchase of two Newton 46’ custom-built boats in 2018.

Future projects remain in the planning stages, but the company is already lookin ahead to expansion of both their Little Cayman Beach Resort and Cayman Brac Beach Resort.

“Through these and other projects, we work toward our mission of becoming the preeminent dive resort and dive operator in the world,” noted Jason Belport, General Manager of all Clearly Cayman Dive Resorts. “Our facilities provide the stage, but it’s truly our resort and Reef Divers staff who are the stars by virtue of the exceptional service they deliver, which guests cite as the reason they return again and again.”

“My sisters and I come from a long line of Caymanians, dating back to the early 1700s,” stated Michael Tibbetts. “Our grandfather Linton Tibbets was instrumental in the early growth of tourism and economic development in the Cayman Islands.  Our father Dan Tibbetts carried on this legacy by founding Reef Divers and constructing the Little Cayman Beach Resort.”

“Unfortunately, our Dad passed away in 2006, but we have inherited his passion for the islands. His dream is now also ours, and our children already love the Caymans as much as we do. I’m confident this company has a long and bright future ahead.”

###

About the company:

Clearly Cayman Dive Resorts is a family-owned business with operations dating back to 1978 when Linton Tibbetts built the first of two dive resorts on Cayman Brac. They are the only company with resort and dive operations on all three Cayman Islands. These include Little Cayman Beach Resort, Cayman Brac Beach Resort, Cobalt Coast Resort on Grand Cayman, and Reef Divers locations at each resort. Their corporate offices are located in St. Petersburg, Florida.

Press Contact:

For more information on the company, contact Debbie Speer, Director of Marketing, at 727-323-8727 or Marketing@ClearlyCayman.com.

Consumer information about the resorts and services is available on our websites:

https://www.littlecayman.com/

https://www.caymanbracbeachresort.com/

https://www.cobaltcoast.com/

Posted in Adventure Travel, Press Release, Travel Destinations | Leave a comment

2019 North American Rolex Scholar Announced

February 16, 2019

Dear OWUSS Friends,

It is my privilege and great pleasure to announce that Ms. Neha Acharya-Patel, of Waterloo, Ontario, Canada has been selected to be the 2019 North American Rolex Scholar of the Our World-Underwater Scholarship Society. Interviews were conducted by the Selection Panel in Chicago on February 10th.

The Selection Panel feels confident that Neha is highly qualified to excel in her role representing the Scholarship Society and that she has the passion, vision, competence, and spirit to be a positive influence on the future of the underwater world. We are pleased to have Neha as our first Rolex Scholar from Canada.

Neha earned a BS in Biology with a Marine Specialization from the University of British Columbia. She is not only a qualified Scientific Diver with experience working at a marine lab and an aquarium, but she served as a Divemaster and ran a research program in Malawi. She is currently a scientific diver and technician at the Hakai Research Institute on the central coast of British Columbia and is especially interested in diving physiology in both humans and animals.

I am sure you will all wish to join me in welcoming Neha to the Scholarship Society family and wish her success in her upcoming year of challenge, exploration, and learning. She can be reached at nehaacharya.patel@gmail.com. Please see Neha’s bio and photo, below.

With kindest regards,

Robin MacFadden Parish
VP – North American Operations
Class of 2019
1976 Rolex Scholar

______________

Neha Acharya-Patel Named 2019 North American Rolex Scholar

Neha Acharya-Patel      

Growing up in Waterloo, Ontario, Neha, now 24, spent much of her summers exploring the lakes and rivers that make up the Great Canadian Shield. Comfortable in the water from a young age, and ever curious about her surroundings, Neha’s interest in aquatic environments naturally extended to the sea. In high school she first took the plunge, and learnt to dive in a snowy little “dive park” – essentially a pond with a collection of sunken refrigerators and toilets.

She did not dive again until 5 years later when she moved to the west coast to attend the University of British Columbia to study Biology with a Marine specialization. There, she was exposed to one of the most diverse temperate ecosystems in the world, and there was no going back. Through university she completed her Scientific Diver training, receiving her CAUS certification, and subsequently participated in a marine ecology course at the Bamfield Marine Sciences Center on Vancouver Island. At this station she also did a study examining elasmobranch cardiorespiratory regulation, which inspired her interest in animal and diving physiology, and resulted in her first academic publication. Following her undergraduate degree, Neha worked as a diver and interpreter in a small catch and release aquarium, where she realised the value of effective science communication, something she hopes to hone this upcoming year.

Neha also completed her PADI divemaster training, which facilitated her next job as a research assistant and divemaster at a research center in Malawi, diving in one of the great African lakes, and monitoring the biodiversity of the evolutionarily fascinating cichlid fish. Through this, she gained technical field and project management skills, and experienced first hand the challenges of running a research program in a developing country with very different cultural expectations. As a second-generation immigrant and avid traveller she believes that true conservation efforts can be made only when certain cultural nuances are understood and acknowledged.

Following her work in Africa, she began working as a research diver and technician with the Hakai Research Institute studying rates of change in temperate coastal ecosystems in the context of an anthropomorphically influenced world. Working there has allowed her to further nurture her passion for the marine world, and cultivate her diving skills.

Becoming this year’s North American Rolex Scholar is a dream come true for Neha.  As an aspiring scientist she hopes the scholarship will allow her to explore different research avenues, diving technology, and prioritize communication with the general population in order to inspire change from a wider diversity of people. She aims to take away a well-informed picture of the environmental challenges being faced globally and use this information to make a meaningful contribution to marine conservation.

Neha can be reached at nehaacharya.patel@gmail.com

 

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Dive Industry Foundation to Exhibit at OWU 2019

Dive Industry Foundation
Non-profit 501(c)(3)
Our World Underwater Dive Show
Booth 14
February 16-17, 2019

Please stop by our Booth 14 at the Our World Underwater Dive & Travel Show.  Our talking points this year are all about our 12-step Business Improvement Program.  Let us help you Start, Operate and Grow your dive business successfully.

Here is what you will see at our booth.

  • 12-Step Business Improvement Program
    • FREE Blog Subscription
    • FREE Dive Industry Weekly Dive News Subscription
    • FREE The Dive Industry Professional Monthly Subscription
    • Retail & Sales Rep Survey Forms
    • Information on DIVE LOCAL Campaign
    • How to get involved in Industry Networks
    • How to Submit FREE Press Releases
    • How to submit articles for publication
    • Making Donations to Dive Industry Foundation
    • Volunteering with Non-Profits
    • How to join Specialty Advisory Groups
    • How to Participate in on-Line Webinars
  • Free Business Consulting
  • Industry Trade Directory / Buyers Guide
  • Retail Dive Center Survey
  • Manufacturing Sales Rep Survey
  • Business Course – Hypergrow Your Business
  • Dive Industry Foundation – Business Consultancy Services
  • Free Marketing Tips on using Social Media, Press Releases & Trade Shows
  • JOIN “Friends of the Industry” for $25 Donation

For more information, contact:
Gene Muchanski, Executive Director
Dive Industry Foundation
email: gene@diveindustry.org
Cell:  832-247-5315

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The 49th Annual Our World Underwater

Exhibiting at Our World-Underwater Chicago 

by Gene Muchanski, Executive Director

Dive Industry Association, Inc.

The 49th Annual Our World-Underwater Dive and Travel Show in Chicago is scheduled for February 16-17, 2019.  Our World Underwater has been one of the top three dive shows in the country for 49 years now and is the largest Dive & Travel Expo in the Midwest.   The Greater Chicago area has one of the highest concentrations of certified Divers in the United States.  This year’s annual Our World Underwater Dive & Travel Show will feature Workshops, Seminars, an Exhibit Hall, a Saturday Evening Film Festival,  and a Friday Night Industry Party.

The purpose of a dive show is to bring the local diving community together once a year to highlight and showcase diving at its best in an area.  It’s a once-in-a-year opportunity to bring as many people together in a short period of time to discuss and showcase the latest and greatest Diving Equipment, Training and Travel.  It’s an opportunity to meet world-class explorers and see their work in their exhibit booths, at their seminars and on the big screen at the Film Festival.  A Regional Dive Show is also the social highlight of the year for its local diving community.  You’ll see old friends and meet new ones.  You’ll get a chance to meet and speak with world-class explorers you may have only read about.

The business side of Regional Diving Shows is not to be ignored or even under estimated.  Face-to-face Marketing is the most powerful component of any business marketing strategy.  There is no other time of year where a business can meet with so many of their suppliers and accounts in one place during one weekend.  It is the most cost effective way of reaching your customers.

Manufacturers and Sales Reps should schedule meetings at Regional Dive Shows with their accounts to touch base, introduce new equipment and sell products.  Even in the 20th Century Sales Reps knew how expensive it is to go on the road and visit each and every one of their Dealers.  In fact, I don’t know of any Rep who did it well enough.  It’s too expensive, to time consuming and too counter-productive to think that you are going to visit 250 Dealers in a seven-state territory in a short period of time.  And now in the digital age of the 21st Century, face-to-face marketing is even more important to maintain your professional relationships with your customers.

Face-to-face marketing is essential to maintaining a professional relationship with your current customers, a chance to reconnect with your former customers and an excellent way to meet new customers.  It is the only way for Dive Stores to meet new people who want to become Divers before competitors establish first contact with them.  Once a competitor has established contact with a new student, chances of getting them as a customer, selling them equipment, teaching them advanced educational courses or selling them travel vacations is most likely out of the question.  Our job as Meeting Planners is to give Scuba Instructors the opportunity to reach perspective scuba students before someone else does.  The early bird catches the worm and the second mouse doesn’t always get the cheese.

The Dive Travel Specialists in our industry have gotten face-to-face marketing down cold.  They realize that continual presence is necessary to put heads on beds and butts on seats.  Unless you are in the mind of your customer when they are ready to make a purchasing decision, you and your company will quickly be forgotten.  Your website, facebook page and emails are quickly forgotten when a live Travel Specialist presents a dive traveler with their brochure, sales pitch and show special.  If you are exhibiting at the show with them, you have a chance to compete.  If you aren’t, you don’t.

The Dive Industry Association specializes in working with our Members to promote their business, pave the way for sales and make the necessary referrals to prospective buyers.  We understand the buying patterns of current customers, former customers and future customers.  We know how to close sales by focusing on pre-show, at-show and post-show marketing.  And best of all, we understand the need to integrate digital, print and face-to-face marketing.  Right now we are working with exhibitors to have a successful Our World Underwater.  Maybe we could do the same for you?

See you in Chicago.  Safe Travels.

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Editorial – February 2019

Is This The Time Of The Great Unification?
by Gene Muchanski
Editor, The Dive Industry Professional 

Every industry has its defining moments.  Of course, your idea of a defining moment may depend on what part of the fragmented diving industry you are a part of and whether or not you are active in it.  For a defining moment to be significant to an entire industry it needs to meet a number of criteria.  An industry-wide defining moment has to have been a significant achievement, a paradigm shift, a tipping point or even a last straw for a large part of the industry.  Not necessarily a majority, but at least a significant number of active, vocal, and influential Industry Professionals.

The diving industry currently has a number of Industry Influencers.  In some industry social circles, albeit small compared to the industry as a whole, we have our Legends, Heroes, Hall of Famers and Influencers.  On the dive show circuit we have the Exhibitors, both large and small, who fund the various venues they are a part of.  Without the exhibitors, there would be no dive shows or it would cost a fortune to attend.  Look at the High Tech Industry Tech Conferences.  We also have the corps of Seminar Speakers and Film Producers who tell stories of beauty, adventure travel and exploration to a captive audience.  They do such an amazing job to create interest for our recreation.  Without workshops, seminars, and films at dive shows, there would be no attendees at the shows.

On the working side of the diving industry we have the people who sell diving equipment, training and travel.  The bigger the company, the more the revenue and therefore the greater the influence.  But then again, even with the big companies, their circle of influence is still a fraction of the industry total and is largely dependent upon the patronage of their Dealers, the Retail Dive Centers.  Or as I like to call them, Dive & Adventure Centers.

Dive & Adventure Centers have a bright future in the 21st Century.  This group is more important than most Industry Influencers realize.  First of all because they they are open to the public and are the link between the supply side and demand side of our industry channels of distribution.  Their super power is their ability to write a check for what they want to re-sell.  That includes Diving Equipment, Dive Training, and Dive Travel.  When Dive & Adventure Centers stop buying from their Equipment, Training and Travel Suppliers, companies start going out of business.  My industry hope & dream is that someday, all Retailers will become aware of their “Super Power.”

On the flip side of that coin is another dilemma.   If the Dive & Adventure Centers don’t increase their customer base and fine tune their customer service, their suppliers will try to do their job for them.  That’s already happening in our industry already, and it may or may not get worse.  It all depends on the Retailers.   The sure fire way to stay in control of your business is to be the first one to get to the perspective buyer, the new Diver.  Prospect daily, learn to reach, communicate & close, establish a relationship, get them on the path to becoming an active Diver and become their Industry Expert, Friend and Guide.  Always remember the three parts to a successful customer management program – Acquire, Retain, & Recapture.

Having a strong Retail sector in the industry is not a bad thing.  It’s a good thing.  No, it’s a great thing.  Retailing is tough.  It’s a lot of work, it’s time consuming and it’s capitally intensive.  If done right, it can be very profitable but if not, it can be economically disastrous.   Retailing is all about purchasing the right products at the right price and reselling them to customers who need, want and can afford what you sell.  It’s all about being the Industry Leader in your local community and creating and growing your circle of influence.  The unity part of my message comes from the fact that local merchants are situated and equipped to perform this important function in the industry channel of distribution.  Manufacturers, Certification Agencies and Travel Companies are not equipped to deal with the local general public, even with the reach and economy of the internet.  Don’t kid yourself, it doesn’t work.

The Great Unification I’m speaking about is happening among successful Industry Professionals now.  They realize that each business has a particular function to perform in the distribution of programs, products and services.  Many businesses with different core competencies need to do their part in the movement of goods and services from conception to consumption.  When the different components of the supply side and demand side of the distribution channel each do their jobs correctly, more people gain, and gain more.

When it comes to dive shows I like to bring Travel Destinations and Dive Operators together with our Travel Wholesalers.  I introduce our Travel Wholesalers to new Travel Buyers and Tour Operators.  We talk about booking groups and FAM Trip opportunities.  And what Training Rep or Manufacturing Sales Rep wouldn’t want to meet new Dive Resorts, Dive Operators or Retail Travel Buyers?  When we are at our booths collecting consumer contact information, we now have a number of dive businesses to refer them to.  If there is a seminar scheduled during that show for any of our Travel contacts, we have one more tie-in to recommend. So when an Industry Travel Professional asks what can we do for them if they join our Association, I guess the correct answer would be “everything.”   We grow everyone’s business by bringing buyers and sellers together.

Many dive industry professionals still are not convinced there is more to gain by working together.  Our non-profit organization, Dive Industry Foundation is mapping out the world-wide diving market.  We call the campaign, DIVE LOCAL.  Check out our Regional Directories at https://divelocal.wordpress.com , specifically the NC Directory listed below North Central US.  We list local dive industry professionals and all we ask for is a business card.  Building a current contact database of active dive industry professionals is not as easy as it sounds.

Now look at the list of local and visiting exhibitors who have a booth at Our World Underwater next week.   EXHIBITORS   It looks like the best dive resorts worldwide are represented and they will have an excellent opportunity to book their destinations with the local attendees.  Yet only 3 local stores and 2 local dive boats are promoting their business to the local diving community.  I would have expected more local involvement, but that’s OK.  The thousands of attendees will be more likely to buy the products and services they see at the show.

For those of you who have always wanted a  Marketing & Trade Association to promote your business and bring you more customers and opportunities, I’ll be at Booth 14 at Our World Underwater next week.  See you there.  Safe Travels.

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Exhibitors at Our World Underwater Dive Show 2019

The following Dive Companies are exhibiting at the 49th Annual Our World-Underwater Dive & Travel Show on February 16-17, 2019 at the Chicago Marriott O’Hare, Chicago, IL.

 

Dive Stores (Local)

  • Dive Right In Scuba – Booth 52
  • Indy MPH Watersports – Booth 67
  • Scuba Emporium – Booth 100 – www.scubaemporium.com

Dive Boat Operators (Local)

Manufacturers

Travel Businesses, Destinations, Resorts, & Dive Operators

Non-Profits

  • Adler Planetarium – Booth 88
  • COARE – Booth 80
  • Dive Industry Foundation – Booth 14 – www.diveindustry.org
  • Diveheart – Booth 86 – www.diveheart.org
  • Divers Alert Network  (DAN) – Booth 61
  • Girl Scouts of America – Booth 31
  • Michigan Underwater Preserve Council – Booth 77
  • Ralph Erickson Educational Foundation – Booth 90
  • Save Our Leatherbacks Operation – Booth 78 – www.leatherbackturtles.org
  • Shark Research Institute – Booth 81
  • Texas Lionfish Control Unit – Booth 82
  • Tim Early Foundation – Booth 91
  • Underwater Archaeological Society of Chicago – Booth 85
  • Wisconsin Historical Society – Booth 89
  • Women Divers Hall of Fame – Booth 104

Associations, Media and Shows & Events

Misc. Local Businesses

  • Bath Planet – Booth 18
  • Chicago Passport Agency – Booth 17
  • ERG – Booth 56
  • Marriott – Booth 58
  • Passante’s Home Food Service – Booth 59
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