Dive Industry Association – Our Vision for a Better Industry. Since April 2001, the Dive Industry Association has been “Building a Better Industry, One Member at a Time.” Fifteen years and 360 Members later, the association is now the Premier Trade Association of the Diving Community. A customer centric, non-political, non-judgmental and all-inclusive association, DIA is doing the things necessary to advance its Members and grow the industry. But it’s more than just a set of goals and a slogan. Find out why Dive Industry Association is winning the hearts and minds (and Memberships) of dive industry professionals world-wide. As a Trade Association, our job is promote our Members inside and outside of the diving industry. We exhibit at and support Regional Dive Shows across the country, the two Surf Expos and the seven Travel & Adventure Shows. We are proud to Sponsor the Surf Expos and the Travel & Adventure Shows in order to open up new markets and opportunities for our members.
Goals: The goals of the association have not changed from its beginning. They are to: 1) Unite the Industry in a common purpose and foster the spirit of cooperation. That common purpose is to grow the industry. 2) Sharpen the business skills of our Members. Only when our members are successful in their own business, will the industry grow. 3) Generate maximum exposure for our members. Marketing and Advertising is expensive and it takes an experienced and formally training Marketing Professional who understands the various diving markets and industries that compete in them. An organization that markets on behalf of its members will be more effective than companies that only have their own limited budgets. 4) Increase business opportunities in the industry for our members and open up new markets for them. There are many business opportunities that dive companies can take advantage of. The purpose of a Trade Association is to help their members find opportunities, not to capitalize on them for themselves.
Membership: Membership in Dive Industry Association is open to businesses and individuals working in the diving and watersports industries. Industry Sectors closely resemble the NCIS classifications established by the U.S. Government. They include: 1) Manufacturing 2) Distributing 3) Retail Dive Centers 4) Dive Operator (Charter Boat) 5) Dive Club 6) Service Provider 7) Media 8) Trade Association 9) Training Association/Agency 10) Non-Profit Organization 11) Trade Show & Event Organizer 12) Training Facility 13) Travel Business 14) Sales Representative 15) Professional Educator 16) Industry Professional. Members may be involved in more than one sector, depending on their business model. Businesses in Sector 1-13 may join the Association for $125 (first 12 months) with $100 renewals afterward. Individuals in Sectors 14-16 can become Members for $75 with $50 annual renewals afterward.
Board of Advisers: Dive Industry Association has a Board of Advisers, elected from each industry sector represented in its membership. Different industries have different customer bases, goals & objectives and agendas. To better understand their needs, DIA relies on each industry sector to elect an Adviser that will represent their needs to the Board of Directors. Advisers serve for one year.
Voting: Each Member has one vote, regardless of the size of their company. One Member – One Vote. Members vote within their own industry sector. Manufacturers vote on manufacturing issues. Retailers vote on retailing issues. Voting is used to prioritize issues that are important to each sector, not to control the organization or to push ones own agenda on the rest of the membership.
Support of Industry Dive Shows: DIA supports, currently promotes and exhibits at four Regional Dive Shows that we’ve established a relationship with. They include, Our World-Underwater (Dallas & Chicago), Beneath the Sea, and Scuba & H2O Adventure Show (Tacoma, WA). The Board is interested in establishing professional relationships with more Event Organizers and supporting and exhibiting at additional shows as our budget can afford.
Sponsor of Surf Expo: DIA has sponsored and exhibited at the two Surf Expos, held in Orlando, Florida twice a year, since 2004. We are pleased to represent the diving industry at this all-watersports trade show.
Sponsor of the Travel & Adventure Shows: Adventure Travelers are either Divers already or likely to become divers. We are proud to sponsor and exhibit at the six shows produced by Unicomm. The shows are currently held in Los Angeles (Long Beach), San Francisco (Santa Clara,CA), Chicago (Rosemont, IL), Washington D.C., Dallas, and San Diego. Unicomm’s website is www.adventureexpo.com
Our Web Sites: Our main trade web site is www.DiveIndustry.net Our Trade Directory resides on its own web site at www.DiveIndustryDirectory.com Our non-profit website for the Dive Industry Foundation has its own content at www.DiveIndustry.org Our new consumer related web site is www.UnderseaShowcase.com
Other Communication Vehicles: Dive Industry Association keeps in constant communication with our Members. We do that on a monthly, weekly and daily basis. Members opt-in to the amount of communication they want to receive from DIA Worldwide. Our Monthly Newsletters is The Dive Industry Professional. Over 4,000 Industry Professionals receive this publication every month, powered by one of our Business Partners, Constant Contact. Next is our DIA’s Weekly News. We publish Press Releases relevant to the diving industry, every Tuesday. We do that as a public service to our members and the community. Subscription is free and is by opt-in only.
Social Media: DIA has always been on the cutting edge of bringing social media marketing to the diving industry. Our Facebook profile has over 3,300 friends so we needed to create a page for each of the DIA Divisions. The Dive Industry Association has its own page at www.facebook.com/diveindustry We currently have 700 “Likes” and do not purchase advertising. Our monthly newsletter and weekly press releases are auto-linked to our Facebook Pages. Our non-profit Dive Industry Foundation also has its own page at www.facebook.com/divefoundation and you can find the best of diving at Undersea Showcase’s page, www.facebook.com/underseashowcase
Community Sponsored Events: DIA sponsors Industry Events at Consumer Dive shows like Breakfast Seminars at Our World-Underwater and Industry Luncheons at the Northwest Dive & Adventure Expo in Tacoma. The “Lunch & Learn” seminars feature Key Note Speakers discussing topics of interest to the audience.
More to come