Category Archives: Newsletter – The Dive Industry Professionals

Editorial – August 2016

August is Time to Regroup. by Gene Muchanski, Editor The Dive Industry Professional It’s only August and the season is already starting to wind down.  Companies are planning their annual sales meeting and product managers are busy getting their samples in … Continue reading

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Editorial – July 2016

July is the Half-Way Point to Everything by Gene Muchanski, Editor The Dive Industry Professional July has always been the most important month of the year for me in the diving industry. When you think about it, July is the … Continue reading

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Editorial – June 2016

It’s June and The Season is Here by Gene Muchanski, Editor The Dive Industry Professional The Scuba Show in Long Beach just concluded on Sunday and now everyone is talking about DEMA Show.  Only 162 Days Away!  You have got to … Continue reading

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Editorial – May 2016

It All Begins in May – or Whenever You Do. by Gene Muchanski, Editor The Dive Industry Professional   All year long we’ve been telling the industry that January through March is our recreation’s pre-season marketing months.  That makes April and … Continue reading

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Editorial – April 2016

April Activities – It’s all About Activity by Gene Muchanski, Editor The Dive Industry Professional April is normally about following up with the contacts we made in the first three months of the year.  January through March is the diving … Continue reading

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Editorial – March 2016

It’s March – Again! by Gene Muchanski, Editor The Dive Industry Professional March is the official last month of the pre-season marketing push for the diving industry – at least according to the professional marketing planners in our dive business community. … Continue reading

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Editorial – February 2016

February Progress – A Result of Good Planning by Gene Muchanski, Editor The Dive Industry Professional February is more than just the second month of the year in the diving industry and the beginning of a new season.  It’s the month that … Continue reading

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Editorial – January 2016

January Is A New Beginning by Gene Muchanski, Editor The Dive Industry Professional I love January.  It’s the first month of the new year and everyone is so optimistic.  It doesn’t matter if you had a good year or bad year … Continue reading

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Editorial – December 2015

December Is Time to Recharge by Gene Muchanski, Editor The Dive Industry Professional December is the last month of the year and when I think of the last of anything, I think about tying up loose ends and putting a bow … Continue reading

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Editorial – November 2015

November Is All About DEMA Show by Gene Muchanski, Editor The Dive Industry Professional It’s November and we are at the DEMA Show.  Well, actually we been here since yesterday and we are now having our morning coffee at our condo … Continue reading

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