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Category Archives: Newsletter – The Dive Industry Professionals
Why Are Dive Stores So Important?
DIRA – Dive Industry Retailers Association by Gene Muchanski, Executive Director Dive Industry Association, Inc. The Dive Retailers Sector of the Dive Industry Association was formed to address the problems, issues and needs that are relevant to the modern day Retail … Continue reading
Editorial – August 2016
August is Time to Regroup. by Gene Muchanski, Editor The Dive Industry Professional It’s only August and the season is already starting to wind down. Companies are planning their annual sales meeting and product managers are busy getting their samples in … Continue reading
Editorial – July 2016
July is the Half-Way Point to Everything by Gene Muchanski, Editor The Dive Industry Professional July has always been the most important month of the year for me in the diving industry. When you think about it, July is the … Continue reading
Editorial – June 2016
It’s June and The Season is Here by Gene Muchanski, Editor The Dive Industry Professional The Scuba Show in Long Beach just concluded on Sunday and now everyone is talking about DEMA Show. Only 162 Days Away! You have got to … Continue reading
Editorial – May 2016
It All Begins in May – or Whenever You Do. by Gene Muchanski, Editor The Dive Industry Professional All year long we’ve been telling the industry that January through March is our recreation’s pre-season marketing months. That makes April and … Continue reading
Editorial – April 2016
April Activities – It’s all About Activity by Gene Muchanski, Editor The Dive Industry Professional April is normally about following up with the contacts we made in the first three months of the year. January through March is the diving … Continue reading
Editorial – March 2016
It’s March – Again! by Gene Muchanski, Editor The Dive Industry Professional March is the official last month of the pre-season marketing push for the diving industry – at least according to the professional marketing planners in our dive business community. … Continue reading
Editorial – February 2016
February Progress – A Result of Good Planning by Gene Muchanski, Editor The Dive Industry Professional February is more than just the second month of the year in the diving industry and the beginning of a new season. It’s the month that … Continue reading
Editorial – January 2016
January Is A New Beginning by Gene Muchanski, Editor The Dive Industry Professional I love January. It’s the first month of the new year and everyone is so optimistic. It doesn’t matter if you had a good year or bad year … Continue reading
Posted in Editorials, Newsletter - The Dive Industry Professionals
Tagged DEMA, DEMA Show
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Editorial – December 2015
December Is Time to Recharge by Gene Muchanski, Editor The Dive Industry Professional December is the last month of the year and when I think of the last of anything, I think about tying up loose ends and putting a bow … Continue reading
Dive Industry Association, Inc. 