Category Archives: Events & Activities

DIA Members To Exhibit at DEMA Show 2019

The following Dive Industry Association Members are exhibiting at the DEMA Show on November 13-16, 2019 at the Orlando Convention Center in Orlando, FL.  Make it a point to visit our DIA Members for Great Show Specials. Manufacturers Big Blue … Continue reading

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Editorial – April 2019

Creating a Market Place by Gene Muchanski Editor, The Dive Industry Professional  As a Business School Undergrad, majoring in Marketing, I was taught that you cannot create a market for a product.  You can stimulate a market but you cannot … Continue reading

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DIA Members to Exhibit at Scuba Show 2019

Dive Industry Association Members at Scuba Show by Gene Muchanski, Executive Director Dive Industry Association, Inc. The following Dive Industry Association Members are exhibiting at Scuba Show on May 4-5, 2019 at the Long Beach Convention Center in Long Beach, … Continue reading

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Discount Coupon for Tacoma Dive Show

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DIA Members to Exhibit at Lone Star State Dive & Travel Show

The following Dive Industry Association Members are exhibiting at the Lone Star Dive & Travel Show on January 27-28, 2018 at the Embassy Suites Dallas-Frisco Hotel, Frisco, TX.  Visit our DIA Members FIRST. Dive Clubs SingleDivers.com – Booth 313 –  … Continue reading

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Dive Industry To Create Speakers Bureau

Developing an Industry Speakers Bureau By Gene Muchanski, Executive Director Dive Industry Foundation June 5, 2017 In our series on Developing the Ideal Dive Show, we are breaking down the components that make a show successful for the attendees, speakers, … Continue reading

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DIA Members To Exhibit at Scuba Show – Long Beach 2017

Dive Industry Association Members at Scuba Show by Gene Muchanski, Executive Director Dive Industry Association, Inc. The following Dive Industry Association Members are exhibiting at Scuba Show on May 6-7, 2017 at the Long Beach Convention Center in Long Beach, CA.  Make … Continue reading

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Editorial – April 2017

Promoting Diving In The Big Tent by Gene Muchanski, Editor The Dive Industry Professional With the exception of the Scuba Show in Long Beach next month, the pre-season marketing push for the year has concluded.  Diving re-sellers have the rest … Continue reading

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The Benefits of Regional Dive Shows

The Benefits of Regional Dive Shows By Gene Muchanski, Executive Director Dive Industry Foundation   Regional Dive Shows are a major part of a dive businesses’ marketing strategy.  Face-to-face marketing is a cost effective way to increase sales in a … Continue reading

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Editorial – March 2017

Understanding The Business of Diving by Gene Muchanski, Editor The Dive Industry Professional A large part of our pre-season marketing effort is consumer dive shows.  Every regional area should have at least one annual event that brings their Divers together … Continue reading

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