Author Archives: Gene Muchanski

About Gene Muchanski

Executive Director at Dive Industry Association. Board Member at Dive Industry Foundation. Marketing Consultant to the Diving Industry. I have been a certified Scuba Diver since I was 15 years old and have been a passionate waterman for as long as I can remember.

Editorial – May 2023

This post is for subscribers Type your email… Subscribe

Posted in Uncategorized | Comments Off on Editorial – May 2023

Editorial – April 2023

An Industry Search For Its Key People  by Gene Muchanski, Editor The Dive Industry Professional This is the perfect time to rebuild the diving industry from the ground up.  As the world struggles to enter the post pandemic economic recovery … Continue reading

Posted in Editorials | Leave a comment

Editorial – March 2023

The Importance of a Diving Industry by Gene Muchanski, Editor The Dive Industry Professional An industry is a group of like-minded businesses that produce a similar program, product, or service.  The bond these businesses have in common is the type … Continue reading

Posted in Editorials | Tagged , , | Leave a comment

DIVE LOCAL – Chapter 5 – Geographical Breakdown

DIVE LOCAL – A Dive Industry Community Effort Geographical Breakdown of DIVE LOCAL By Gene Muchanski, Executive Director, Dive Industry Foundation CHAPTER 5 – GEOGRAPHICAL BRAKEDOWN To make the DIVE LOCAL concept work, we have to take into consideration the … Continue reading

Leave a comment

Editorial – February 2023

Why We Built A Diving Industry by Gene Muchanski, Editor The Dive Industry Professional As we enter into the post-pandemic economic recovery phase of the diving industry, I feel that it is upon all of the Dive Industry Professionals to … Continue reading

Posted in Editorials | Leave a comment

Editorial – January 2023

Becoming an Engaged Dive Industry Professional by Gene Muchanski, Editor The Dive Industry Professional The biggest bottleneck to growth in the recreational diving industry today is fragmentation.   The industry wasn’t always fragmented.  In fact, early pioneers in the 1960’s worked … Continue reading

Posted in Editorials | Leave a comment

The Exit Strategy

Starting Your Own Business SeriesThe Exit Strategy by Gene Muchanski, Executive DirectorDive Industry Association, Inc. If there is one topic of conversation in the business community that is not thought about seriously or is completely ignored in business planning, it … Continue reading

Posted in Uncategorized | Leave a comment

Editorial – December 2022

Can You Grow the Global Diving Business Network? by Gene Muchanski, Editor The Dive Industry Professional President John F. Kennedy said it best when he gave his inaugural address.  “Ask not what your country can do for you, ask what … Continue reading

Posted in Editorials | Leave a comment

Editorial – November 2022

Building a Global Diving Business Network by Gene Muchanski, Editor The Dive Industry Professional At the recent DEMA Show, a Marketing Advisor asked me what was the difference between the Dive Industry Association and our competitors. With a little bit … Continue reading

Posted in Editorials | Leave a comment

Editorial – October 2022

EDITORIAL – OCTOBER 2022 Creating Your Own Market by Gene Muchanski, EditorThe Dive Industry Professional Welcome to the October 2022 Editorial of The Dive Industry Professional.  Our focus this month is on one of the most important things a Dive Industry Professional can … Continue reading

Posted in Uncategorized | Leave a comment