Author Archives: Gene Muchanski

About Gene Muchanski

Executive Director at Dive Industry Association. Board Member at Dive Industry Foundation. Marketing Consultant to the Diving Industry. I have been a certified Scuba Diver since I was 15 years old and have been a passionate waterman for as long as I can remember.

Editorial – October 2019

Does The Industry Really Need To Come Together? – by Gene Muchanski Editor, The Dive Industry Professional  The month of October is when the industry gets ready for the annual DEMA Show.  The retail season is coming to a close … Continue reading

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Stream2Sea is Leading Green

Stream2Sea Isn’t Going Green… …We’re Leading Green Stream2Sea is one of the leaders in the green movement in manufacturing by not only using non-toxic ingredients that have been tested and proven safe for freshwater fish, saltwater fish, C. elegans, and coral larvae … Continue reading

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Ignorance & Arrogance – An Industry’s Achilles Heel

Ignorance and Arrogance – An Industry’s Achilles Heel by Gene Muchanski Editor, The Dive Industry Professional  This is the most difficult article I have ever written.  Being in the diving industry for close to fifty years, I have met tens … Continue reading

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TEKTITE INDUSTRIES Recognized as Sustainable Business

TEKTITE INDUSTRIES Recognized as a New Jersey Sustainable Business for third year. June 2019: Small businesses across New Jersey are starting to save money, share their successes and inspire other businesses by implementing sustainable business best practices.   Joining this list, … Continue reading

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Patrick & Sherry Hammer Sell Scuba Emporium

It is with mixed emotions of great pleasure and sadness Sherry and I announce that we have sold the store and want to slow down (just a bit). In 1974, when I first opened Scuba Emporium, people thought I was … Continue reading

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It’s Time For A Paradigm Shift

It’s Time For A Paradigm Shift –  by Gene Muchanski, Executive Director Dive Industry Association, Inc. According to Merriam-Webster – A Paradigm Shift is an important change that happens when the usual way of thinking about or doing something is … Continue reading

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Mike Johnson – DEMA BOD Candidate

A letter from DEMA BOD Candidate, Mike Johnson In the summer of 2013, at the age of 27, I took my first dive. Scuba was something that had intrigued me since I was a child. Unfortunately, living in the Midwest … Continue reading

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Editorial – September 2019

Diving Industry – Who Are We? –  by Gene Muchanski Editor, The Dive Industry Professional  The month of September just began and already it is the worst September I can ever remember.  As the Industry’s eternal optimist and cheerleader for … Continue reading

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FAM Trip – Belize

FAM Trip – Belize July 19-23, 2019 by Gene Muchanski, Editor The Dive Industry Professional Participating in a familiarization trip (FAM Trip) is always an exciting adventure for Dive Travel Specialists.  Visiting a new resort two weeks before its Grand … Continue reading

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SWAG Gift Bags Work

Offer Your Travel Buyers a Complimentary Gift Bag –  by Gene Muchanski Editor, The Dive Industry Professional  On July 19-24, 2019 we took part in a FAM Trip to Belize to introduce 30 Retail Dive Centers and Dive Travel Specialists … Continue reading

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