Author Archives: Gene Muchanski

About Gene Muchanski

Executive Director at Dive Industry Association. Board Member at Dive Industry Foundation. Marketing Consultant to the Diving Industry. I have been a certified Scuba Diver since I was 15 years old and have been a passionate waterman for as long as I can remember.

Editorial – September 2020

Doing More With Better Tools – by Gene Muchanski Editor, The Dive Industry Professional  Running a business is a lot of work.  We spend at least half of our time doing what the business does and the rest of the … Continue reading

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Clearly Cayman Waives Group Deposits

Group Deposits Waived on Pre-DEMA Rates Clearly Cayman Dive Resorts is now waiving their normal deposits on groups of 10 or more booking 7-night dive vacations to any of their resorts for travel through January 14, 2023. This enables dive … Continue reading

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The Business of Diving – Post COVID19

The Business of Diving – Post COVID19 – by Gene Muchanski Editor, The Dive Industry Professional  We all start out in diving for different reasons; recreation, hobby, job related requirement, collateral duty in the military, or professional career.  This article … Continue reading

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Editorial – August 2020

Tell Me What You Want Me To Know – by Gene Muchanski Editor, The Dive Industry Professional  I’m not going to mention the “C” word in this editorial.  It’s not about obstacles in our path or demons at our doorstep.  … Continue reading

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Amphi’s Crowdfunding Campaign

AMPHI, THE WORLD’S FIRST OXYGEN SAVING, HYBRID AND HANDS-FREE UNDERWATER VEHICLE READYING FOR ITS FIRST CROWDFUNDING CAMPAIGN Welcome to Amphi, the world’s first oxygen saving and hands free underwater scooter. You’ve never experienced anything like this. Amphi uses the swimmer’s … Continue reading

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What’s Important To You Now?

What Will Be Important To You For The Next 20 Years? – by Gene Muchanski Editor, The Dive Industry Professional  The Diving Industry is reinventing itself for the next 20 years because of the corona virus outbreak.  Since the pandemic … Continue reading

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Editorial – July 2020

Are You Productive or Paralyzed? – by Gene Muchanski Editor, The Dive Industry Professional  This COVID-19 Pandemic has gone on long enough.  I’m tired of half truths and misleading information.  I’m tired of being lied to.  Some people say this … Continue reading

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New Leaders of the Diving Industry

New Leaders of the Diving Industry – by Gene Muchanski Editor, The Dive Industry Professional  It’s taken thirty years to return full circle to recognizing the true Leaders of the Diving Industry.  Of course it took an economic meltdown caused … Continue reading

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Editorial – June 2020

As We Move Forward – by Gene Muchanski Editor, The Dive Industry Professional  The COVID-19 Pandemic is not the only catastrophe we are dealing with this year.   We have, are, or will be dealing with the corona virus, a devastated … Continue reading

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Building Customer Relationships – The Winning Key Ingredient

Building Customer Relationships – The Winning Key Ingredient – by Gene Muchanski Editor, The Dive Industry Professional  As part of our post-COVID-19 rebuilding of the diving industry, I was looking for that magic silver bullet which could change the direction … Continue reading

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