Author Archives: Gene Muchanski

About Gene Muchanski

Executive Director at Dive Industry Association. Board Member at Dive Industry Foundation. Marketing Consultant to the Diving Industry. I have been a certified Scuba Diver since I was 15 years old and have been a passionate waterman for as long as I can remember.

Editorial – October 2019

Posted on October 19, 2019

Does The Industry Really Need To Come Together? – by Gene Muchanski Editor, The Dive Industry Professional  The month of October is when the industry gets ready for the annual DEMA Show.  The retail season is coming to a close … Continue reading →

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Stream2Sea is Leading Green

Posted on October 15, 2019

Stream2Sea Isn’t Going Green… …We’re Leading Green Stream2Sea is one of the leaders in the green movement in manufacturing by not only using non-toxic ingredients that have been tested and proven safe for freshwater fish, saltwater fish, C. elegans, and coral larvae … Continue reading →

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Ignorance & Arrogance – An Industry’s Achilles Heel

Posted on October 14, 2019

Ignorance and Arrogance – An Industry’s Achilles Heel by Gene Muchanski Editor, The Dive Industry Professional  This is the most difficult article I have ever written.  Being in the diving industry for close to fifty years, I have met tens … Continue reading →

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TEKTITE INDUSTRIES Recognized as Sustainable Business

Posted on October 8, 2019

TEKTITE INDUSTRIES Recognized as a New Jersey Sustainable Business for third year. June 2019: Small businesses across New Jersey are starting to save money, share their successes and inspire other businesses by implementing sustainable business best practices.   Joining this list, … Continue reading →

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Patrick & Sherry Hammer Sell Scuba Emporium

Posted on October 7, 2019

It is with mixed emotions of great pleasure and sadness Sherry and I announce that we have sold the store and want to slow down (just a bit). In 1974, when I first opened Scuba Emporium, people thought I was … Continue reading →

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It’s Time For A Paradigm Shift

Posted on September 16, 2019

It’s Time For A Paradigm Shift –  by Gene Muchanski, Executive Director Dive Industry Association, Inc. According to Merriam-Webster – A Paradigm Shift is an important change that happens when the usual way of thinking about or doing something is … Continue reading →

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Mike Johnson – DEMA BOD Candidate

Posted on September 16, 2019

A letter from DEMA BOD Candidate, Mike Johnson In the summer of 2013, at the age of 27, I took my first dive. Scuba was something that had intrigued me since I was a child. Unfortunately, living in the Midwest … Continue reading →

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Editorial – September 2019

Posted on September 3, 2019

Diving Industry – Who Are We? –  by Gene Muchanski Editor, The Dive Industry Professional  The month of September just began and already it is the worst September I can ever remember.  As the Industry’s eternal optimist and cheerleader for … Continue reading →

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FAM Trip – Belize

Posted on August 19, 2019

FAM Trip – Belize July 19-23, 2019 by Gene Muchanski, Editor The Dive Industry Professional Participating in a familiarization trip (FAM Trip) is always an exciting adventure for Dive Travel Specialists.  Visiting a new resort two weeks before its Grand … Continue reading →

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SWAG Gift Bags Work

Posted on August 18, 2019

Offer Your Travel Buyers a Complimentary Gift Bag –  by Gene Muchanski Editor, The Dive Industry Professional  On July 19-24, 2019 we took part in a FAM Trip to Belize to introduce 30 Retail Dive Centers and Dive Travel Specialists … Continue reading →

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