Author Archives: Gene Muchanski

About Gene Muchanski

Executive Director at Dive Industry Association. Board Member at Dive Industry Foundation. Marketing Consultant to the Diving Industry. I have been a certified Scuba Diver since I was 15 years old and have been a passionate waterman for as long as I can remember.

Let Us Be Your Ambassador For A Day

Introduce Yourself With a SWAG Bag Item –  by Gene Muchanski, Editor, The Dive Industry Professional.  Wholesale selling is all about relationships.  Relationships develop and grow from Introductions, Common Ground and Relationship Development.  I’m in the Business Relationship Business.  As … Continue reading

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Group Discount at Eden Beach Resort Bonaire

Eden Beach Resort Bonaire Group Travel Packages Eden Beach Resort Bonaire is currently offering groups 5% OFF dive packages with our onsite dive shop Wannadive.  Price starts at just $689 per person based on quad occupancy. Package Includes 7 nights’ … Continue reading

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Adaptive Diving at Turquoise Bay Resort, Roatan

Adaptive Diving Association offering a “Once in a Lifetime” opportunity for Adaptive SCUBA Divers “Adaptive Freedom Dive” On September 28th, 2019, an incredible group of Adaptive SCUBA Divers (amputees, spinal cord injured individuals) trained by Adaptive Diving Association with their … Continue reading

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Editorial – June 2019

Build Your Own “Circle of Influence” –  by Gene Muchanski Editor, The Dive Industry Professional  I’ve been in the diving industry all my life.  What’s more important to you is that I’ve been in the Business of Diving all my … Continue reading

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Our World-Underwater Scholarship Society 2019 Scholars and Interns

The Our World-Underwater Scholarship Society® introduces its 2019 class of Scholars and Interns. On April 13, 2019, three new Rolex Scholars and five new interns were presented at the 45th Annual Awards Ceremony of the Our World-Underwater Scholarship Society®, held … Continue reading

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Get Ready For Shows & Events 2020

Get Ready For Shows & Events 2020 by Gene Muchanski Editor, The Dive Industry Professional  Shows and Events, or face-to-face Marketing as we call it, is a big part of the Industry’s Marketing efforts.  Trade and Consumer Shows in the … Continue reading

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Editorial – May 2019

Having Referral-Ready Contact Information by Gene Muchanski Editor, The Dive Industry Professional  The primary mission of the Dive Industry Association is to bring Buyers and Sellers together.  Knowing who the sellers are, what they sell  and how to get a … Continue reading

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FAM Trip – Dominican Republic

FAM Trip – Dominican Republic May 2018 by Gene Muchanski, Editor The Dive Industry Professional Nothing could be more exciting for an Adventure Traveler than to go on a FAM Trip to a new destination.  Especially if you are taking … Continue reading

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Editorial – April 2019

Creating a Market Place by Gene Muchanski Editor, The Dive Industry Professional  As a Business School Undergrad, majoring in Marketing, I was taught that you cannot create a market for a product.  You can stimulate a market but you cannot … Continue reading

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Looking For Mermaids

Dive Industry Foundation Non-profit 501(c)(3) GeneMuchanski, ExecutiveDirector The Dive Industry Foundation is looking for Mermaids in our industry who like to work with non-profit, environmental organizations.  One of our friends in the industry has worked with Mermaids in the past … Continue reading

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