Author Archives: Gene Muchanski

About Gene Muchanski

Executive Director at Dive Industry Association. Board Member at Dive Industry Foundation. Marketing Consultant to the Diving Industry. I have been a certified Scuba Diver since I was 15 years old and have been a passionate waterman for as long as I can remember.

Editorial – February 2023

Why We Built A Diving Industry by Gene Muchanski, Editor The Dive Industry Professional As we enter into the post-pandemic economic recovery phase of the diving industry, I feel that it is upon all of the Dive Industry Professionals to … Continue reading

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Editorial – January 2023

Becoming an Engaged Dive Industry Professional by Gene Muchanski, Editor The Dive Industry Professional The biggest bottleneck to growth in the recreational diving industry today is fragmentation.   The industry wasn’t always fragmented.  In fact, early pioneers in the 1960’s worked … Continue reading

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The Exit Strategy

Starting Your Own Business SeriesThe Exit Strategy by Gene Muchanski, Executive DirectorDive Industry Association, Inc. If there is one topic of conversation in the business community that is not thought about seriously or is completely ignored in business planning, it … Continue reading

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Editorial – December 2022

Can You Grow the Global Diving Business Network? by Gene Muchanski, Editor The Dive Industry Professional President John F. Kennedy said it best when he gave his inaugural address.  “Ask not what your country can do for you, ask what … Continue reading

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Editorial – November 2022

Building a Global Diving Business Network by Gene Muchanski, Editor The Dive Industry Professional At the recent DEMA Show, a Marketing Advisor asked me what was the difference between the Dive Industry Association and our competitors. With a little bit … Continue reading

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Editorial – October 2022

EDITORIAL – OCTOBER 2022 Creating Your Own Market by Gene Muchanski, EditorThe Dive Industry Professional Welcome to the October 2022 Editorial of The Dive Industry Professional.  Our focus this month is on one of the most important things a Dive Industry Professional can … Continue reading

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Starting Your Own Business – Your First Year

Starting Your Own Business SeriesThe First Year in Businessby Gene Muchanski, Executive DirectorDive Industry Association, Inc. Your first year in business may be your most difficult part of going into business for yourself.  In fact, it is going to be … Continue reading

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Editorial – September 2022

EDITORIAL – SEPTEMBER 2022 The Market Is Big Enough For Nowby Gene Muchanski, EditorThe Dive Industry Professional Welcome to the September 2022 Editorial of The Dive Industry Professional.  For many years now, September has been the month when the major suppliers in … Continue reading

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Editorial – August 2022

EDITORIAL – AUGUST 2022 We Need A Better Reason To Go Diving.by Gene Muchanski, EditorThe Dive Industry Professional Welcome to the August 2022 Editorial of The Dive Industry Professional.  I’m in the process of getting ready for another dive trip and thought … Continue reading

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Editorial – July 2022

What It Means To Be A Volunteer.by Gene Muchanski, EditorThe Dive Industry Professional Welcome to the July 2022 Editorial of The Dive Industry Professional.  We are so fortunate to be involved in a recreation that attracts some of the most adventurous, kind, … Continue reading

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