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Author Archives: Gene Muchanski
Editorial – May 2026
Integrating the Diving Communityby Gene Muchanski, EditorThe Dive Industry Professional The main purpose of Industry Planners is to identify industry challenges and create a plan to overcome them. Last month’s editorial talked about Defining the Global Diving Community. Once we … Continue reading
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Marketing Messages & Marketing Vehicles
Marketing Series: Marketing Messages & Vehicles by Gene Muchanski, Editor The Dive Industry Professional Marketing is an art and science that we use in the business world to accomplish many things. Businesses are created to produce programs, products, and services … Continue reading
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Editorial – April 2026
Defining the Global Diving Community by Gene Muchanski, Editor The Dive Industry Professional The first step in any journey is to establish where you are, before you begin. Then decide where you want to go. The rest is elementary. Create … Continue reading
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DIA Marketing Series
Marketing Series: The Value of Marketing by Gene Muchanski, Editor The Dive Industry Professional When we survey Dive Industry Professionals in the Global Diving Business Network about their five most important business needs, something to do with marketing almost always … Continue reading
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Tagged business, business-of-diving, content-marketing, digital-marketing, dive industry, marketing, seo
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2026 Industry-Wide Dive Retail Survey
Dive Retail Survey – 2026 by Gene Muchanski, Editor The Dive Industry Professional In conjunction with the Dive Industry Retail Association, the Dive Industry Foundation is conducting its annual Industry-Wide Dive Retail Survey. We are asking all Dive Retailers to … Continue reading
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Tagged ai, business, digital-marketing, dive-industry-survey, diving industry, marketing, technology
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Editorial – March 2026
Time For Spring Cleaning by Gene Muchanski, Editor The Dive Industry Professional March 20th is the first day of spring so an editorial that pontificates the virtues of spring cleaning may seem appropriate, but the diving industry deserves better than … Continue reading
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Tagged dive industry, dive-business-management, dive-industry-planning, home, life, lifestyle, spring, spring-cleaning
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Editorial – February 2026
So, What’s The Plan? by Gene Muchanski, Editor The Dive Industry Professional Last month’s editorial was entitled Building a Better Industry. To follow up on that topic, this month’s editorial was going to be Build a Better Business. After a … Continue reading
Build a Better Business
Build a Better Business by Gene Muchanski, Editor The Dive Industry Professional Our Editorial last month was Building a Better Industry. Within minutes after we published the editorial, my phone rang off the hook. Most of the calls were short … Continue reading
Editorial – January 2026
Building a Better Industry by Gene Muchanski, Editor The Dive Industry Professional In his book, How To Win Friends & Influence People, Dale Carnegie taught us to never criticize, condemn, or complain. I’ve lived by those words most of my … Continue reading
DIA – The 25-Year-Old Start-up
Dive Industry Association, Inc. A 25-Year-Old Start-up by Gene Muchanski, Editor The Dive Industry Professional This April, the Dive Industry Association will celebrate its 25th Anniversary. WOW. Where has the time gone? It has been my honor and privilege to … Continue reading
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Tagged business, business-of-diving, dive industry, diving, marketing, scuba diving, travel
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