Author Archives: Gene Muchanski

Are We Good Administrators?by Gene Muchanski, EditorThe Dive Industry Professional Welcome to the October 2021 Editorial. In the past few years, October has always been about getting ready for the industry’s annual trade show. Exhibitors would be checking over their … Continue reading →

Your Purpose in Business by Gene Muchanski, EditorThe Dive Industry Professional.   We all have a purpose in life.  A reason we are here.  A job that was assigned to us from the beginning of time.  What’s yours? I believe those of … Continue reading →

Dive Industry Retailers: Special Edition For Retailers Only. We have so much to say to the Dive Stores in this country and around the world. Call it a passion. Maybe it’s a calling. It definitely is our Industry Mandate. Dive … Continue reading →

Just In Time Marketing. by Gene Muchanski, Editor Dive Industry Professional Welcome to the August Editorial. This month’s blog editorial came to me in the middle of the night.  I was tossing and turning over a very unprofessional policy decision … Continue reading →

Just In Time Marketing. by Gene Muchanski, Editor Dive Industry Professional Welcome to the August Editorial. This month’s blog editorial came to me in the middle of the night.  I was tossing and turning over a very unprofessional policy decision … Continue reading →

Selling Diving Is Getting More Professional .by Gene Muchanski, EditorDive Industry Professional Welcome to the July Editorial. Half of the year is gone. Soon the industry is going to try to put this year behind us and start preparing for … Continue reading →

Reinventing The Diving Industry.by Gene Muchanski, EditorDive Industry Professional I almost called this editorial, It Is What It Is. But I remembered what former President Bill Clinton once said; “It all depends on what your definition of is, is.” Meaning … Continue reading →

Is the tide ready to come back In?by Gene Muchanski, EditorDive Industry Professional They say the tide cannot start to come back in until it has stopped going out. I guess that also applies to the economic development of the … Continue reading →

What Dive Stores Say About Their Dive Travel Wholesalersby Gene Muchanski, EditorThe Dive Industry Professional This is a follow-up article to one I wrote on January 26, 2021, entitled “Why it’s Better to Use A Dive Travel Wholesaler for Your Group … Continue reading →