Author Archives: Gene Muchanski

About Gene Muchanski

Executive Director at Dive Industry Association. Board Member at Dive Industry Foundation. Marketing Consultant to the Diving Industry. I have been a certified Scuba Diver since I was 15 years old and have been a passionate waterman for as long as I can remember.

Editorial – August 2018

Back to School – Back to DEMA – Back to the Future by Gene Muchanski Editor, The Dive Industry Professional  August is the get back month.  It doesn’t matter if you have kids or not, you can’t get away from … Continue reading

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Make a Donation to Dive Industry Foundation

Make a Donation to Dive Industry Foundation by Gene Muchanski, Executive Director Dive Industry Association, Inc. Step 9 to uniting the diving industry is to make a donation to the non-profit organization Dive Industry Foundation. Dive Industry Foundation is a non-profit, … Continue reading

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Equipment Test – Tovatec 1000 USB Spot Light

Equipment Test – Tovatec 1000 USB Spot Light by Gene Muchanski, Editor The Dive Industry Professional We recently had the pleasure to field test the Tovatec T1000 Spot Light and quickly discovered the T1000 was an exceptional piece of equipment … Continue reading

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Tell The World About Your Business

Submit Two Articles About Your Business by Gene Muchanski, Executive Director Dive Industry Association, Inc. Step 8 to uniting the diving industry is to submit two articles about your business, your products or your people to the major print media … Continue reading

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Submit Press Releases to the Media

Submit Press Releases to the Media  by Gene Muchanski, Executive Director Dive Industry Association, Inc. Step 7 to uniting the diving industry is to submit press releases to the media.  Press releases are a very important part of uniting the diving … Continue reading

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Become a Member of Dive Industry Association

Become a Member of the Dive Industry Association  by Gene Muchanski, Executive Director Dive Industry Association, Inc. Step 6 to uniting the diving industry is to become an Active Member of the Dive Industry Association.  Becoming a dues paying Member of … Continue reading

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Participate in DIVE LOCAL – Regional & International

Participate in the Industry Program – DIVE LOCAL  by Gene Muchanski, Executive Director Dive Industry Association, Inc. Step 5 to uniting the diving industry is to participate in the international diving cooperative program, DIVE LOCAL.  DIVE LOCAL is a project of the Dive … Continue reading

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Voice Your Opinion – Participate In Industry Surveys

Voice Your Opinion and Participate in Industry Surveys  by Gene Muchanski, Executive Director Dive Industry Association, Inc. Step 4 to uniting the diving industry is to participate in industry surveys.  Scuba Divers are a very opinionated group of people to begin … Continue reading

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Using Microsoft Excel As An Industry Database

Using Microsoft Excel as an Industry Database by Gene Muchanski Executive Director, Dive Industry Association, Inc. This is the third article in a Series about Databases that Dive Industry Association uses to keep in touch with its Retail and Trade … Continue reading

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Editorial – July 2018

Reflecting On The Past – Planning For the Future by Gene Muchanski Editor, The Dive Industry Professional  July is an ideal time for industry planners.  According to strict planning theory, what we are implementing this year was planned last year.  … Continue reading

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