Author Archives: Gene Muchanski

About Gene Muchanski

Executive Director at Dive Industry Association. Board Member at Dive Industry Foundation. Marketing Consultant to the Diving Industry. I have been a certified Scuba Diver since I was 15 years old and have been a passionate waterman for as long as I can remember.

Editorial – May 2023

Posted on May 21, 2023 by Gene Muchanski

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Editorial – April 2023

Posted on March 28, 2023 by Gene Muchanski

An Industry Search For Its Key People  by Gene Muchanski, Editor The Dive Industry Professional This is the perfect time to rebuild the diving industry from the ground up.  As the world struggles to enter the post pandemic economic recovery … Continue reading →

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Editorial – March 2023

Posted on February 27, 2023 by Gene Muchanski

The Importance of a Diving Industry by Gene Muchanski, Editor The Dive Industry Professional An industry is a group of like-minded businesses that produce a similar program, product, or service.  The bond these businesses have in common is the type … Continue reading →

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DIVE LOCAL – Chapter 5 – Geographical Breakdown

Posted on February 7, 2023 by Gene Muchanski

DIVE LOCAL – A Dive Industry Community Effort Geographical Breakdown of DIVE LOCAL By Gene Muchanski, Executive Director, Dive Industry Foundation CHAPTER 5 – GEOGRAPHICAL BRAKEDOWN To make the DIVE LOCAL concept work, we have to take into consideration the … Continue reading →

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Editorial – February 2023

Posted on January 30, 2023 by Gene Muchanski

Why We Built A Diving Industry by Gene Muchanski, Editor The Dive Industry Professional As we enter into the post-pandemic economic recovery phase of the diving industry, I feel that it is upon all of the Dive Industry Professionals to … Continue reading →

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Editorial – January 2023

Posted on December 29, 2022 by Gene Muchanski

Becoming an Engaged Dive Industry Professional by Gene Muchanski, Editor The Dive Industry Professional The biggest bottleneck to growth in the recreational diving industry today is fragmentation.   The industry wasn’t always fragmented.  In fact, early pioneers in the 1960’s worked … Continue reading →

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The Exit Strategy

Posted on December 10, 2022 by Gene Muchanski

Starting Your Own Business SeriesThe Exit Strategy by Gene Muchanski, Executive DirectorDive Industry Association, Inc. If there is one topic of conversation in the business community that is not thought about seriously or is completely ignored in business planning, it … Continue reading →

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Editorial – December 2022

Posted on December 1, 2022 by Gene Muchanski

Can You Grow the Global Diving Business Network? by Gene Muchanski, Editor The Dive Industry Professional President John F. Kennedy said it best when he gave his inaugural address.  “Ask not what your country can do for you, ask what … Continue reading →

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Editorial – November 2022

Posted on November 8, 2022 by Gene Muchanski

Building a Global Diving Business Network by Gene Muchanski, Editor The Dive Industry Professional At the recent DEMA Show, a Marketing Advisor asked me what was the difference between the Dive Industry Association and our competitors. With a little bit … Continue reading →

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Editorial – October 2022

Posted on October 10, 2022 by Gene Muchanski

EDITORIAL – OCTOBER 2022 Creating Your Own Market by Gene Muchanski, EditorThe Dive Industry Professional Welcome to the October 2022 Editorial of The Dive Industry Professional.  Our focus this month is on one of the most important things a Dive Industry Professional can … Continue reading →

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