Sales Rep Profile

DIA_REPS_LOGO-200Dive Industry Foundation is dedicated to defining and analyzing what makes our industry what it is today and for suggesting ways to make it better and grow the industry.  To be successful in this endeavor we need the help of the Manufacturing Sales Reps.  Very little is known about our industry, much less about the Sales Reps who are the link between the manufacturer and Retail Dive Centers.

Below please find the Industry-Wide Manufacturing Sales Rep Profile.  This started out as an annual Rep survey in 2002 and has become an Industry Profile that can be filled out once and updated every year by the sales agent.  The industry profile is conducted to better understand Manufacturing Sales Reps and to address their needs.  We ask all Professional Manufacturing Sales Reps to take a few moments and fill out the profile and mail it to our office in West Melbourne, Florida.

Dive Industry Foundation has been a trusted name in the industry as a Non-Profit Organization specializing in promoting economic development in the Diving and Watersports business community for the past ten years.  We encourage all Manufacturing Sales Reps to take part in growing our industry.  All participants get a print copy of our Dive Industry Trade Publication and Directory.  You will be included in our Regional Manufacturing Sales Rep Forum.

The Dive Industry Foundation guarantees that all information submitted in this profile is held in absolute confidence and in no way will be shared individually with any company or persons.  The profile input is tallied to create Industry averages and trends.  All participating Reps will receive a detailed “State of the Industry” report.  Some Industry averages may be published in the The Dive Industry Professional and high-lighted on our blog web site.  Your cooperation is highly appreciated.   Thank you in advance for your time and effort.


Contact Information:

Name: _______________________________________________________

[ ] Male  [ ] Female

Date of Birth: __________________________________________________

Highest Grade Completed: __________________________________________

Company Name (or DBA): __________________________________________

Business Structure:   [ ] Proprietorship     [ ] Partnership     [ ] Corporation   [ ] LLC

Business Address: ________________________________________________

City / State / Zip: ________________________________________________

Business Phone: [         ] ____________________________________________

Fax # [         ] ____________________________________________________

Home Phone: [         ] _____________________________________________

Cell # [         ] ___________________________________________________

E-mail Address: _________________________________________________

Facebook Page: ___________________________________________________

Skype: _______________________________________________________

Web Site (URL): _________________________________________________

Survey Questions:

Years in the Industry: ______________________________________________

Date you started Repping? __________________________________________

What companies do you Rep for ? ______________________________________________________________________________________________________________________________________________________________________

Commissions paid by each company: ________________________________

What States are in your territory? ______________________________________

How many accounts do you have? _____________________________________

How do you find new accounts? _______________________________________

Annual Gross Sales: ______________________________________________

Annual Gross Income: _____________________________________________

Number of Days (per year) on the road: _________________________________

Annual Travel Expenses: ___________________________________________

Do you have a written Business Plan?     Yes / No

Do you have a written Marketing Plan?     Yes / No

Do you use Business Consultants?     Yes / No

Type Used _____________________________________________

DEMA Member:   Yes / No

Dive Industry Association (DIA) Member:     Yes / No

Professional Associations you belong to:   [ ] MANA     [ ] SGAA     [ ] NSGA

Other Professional Associations you belong to: ____________________________

Do you have:     Health Insurance: Yes / No         Retirement Plan: Yes / No

At what age do you expect to retire? ___________________________________

Do you sell Dive Travel?   Yes / No

Name of Wholesaler you work with: ____________________________________

Do you teach diving? Yes / No

Type of Diving you teach: [ ] Recreational Scuba   [ ] Technical Diving   [ ] Rebreather
[ ]  Instructor Course

How many dives did you make last year? _______________________________

Will you attend the 2023 Surf Expo in Orlando, FL (September 7-9, 2023)?              Yes / No

Will you be attending the 2023 DEMA Trade Show in New Orleans, LA? (November 14-17, 2023)         Yes / No

Do you go to Consumer Dive Shows?     Yes / No     Attend / Exhibit

Which shows? __________________________________________________

Do you go to Travel & Adventure Shows?   Yes / No   Attend / Exhibit

Which shows? __________________________________________________

Your Top 5 needs as a Dive Industry Sales Rep:

1. ____________________________________________________________

2. ____________________________________________________________

3. ____________________________________________________________

4. ____________________________________________________________

5. ____________________________________________________________

Would you be interested in participating in addition surveys conducted by the Dive Industry Association? Yes / No

Additional comments about the Industry ___________________________________________________________________________________





Thank you completing this survey. By doing so, you’ve taken a Leadership role in making this industry a better place to work and you’ve exercised your right to make a positive impact on the industry.

Return via email:

Return via Mail:
Dive Industry Foundation
229 Botanica Circle
West Melbourne, FL 32904

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