AERIS Merges With Oceanic

AUP-200By Mike Hollis, CEO
American Underwater Products (AUP)
Tuesday, May 27th, 2014

FOR IMMEDIATE RELEASE: AERIS Merges with Oceanic

American Underwater Products (AUP) announced today the merger of two of their recreational dive companies, AERIS & Oceanic. Each of these companies currently offer similar product lines to the diving industry worldwide. Effective September 1st, 2014, these lines will be combined and sold exclusively under the Oceanic brand.

The merger will allow American Underwater Products to focus its resources and major synergies, enabling Oceanic to grow its business and product offerings in its traditional markets, with continued growth in new market sectors and new export markets.

AUP realizes that AERIS has made significant technology and product contributions to the diving industry for the last sixteen years. Merging these technologies and products with those of Oceanic, the industry veteran, will certainly heighten the Oceanic product offering to its expanding worldwide customer base.

“The merger would provide a very positive experience for the combined customer base of the two companies,” said Mike Hollis, CEO of American Underwater Products. “It will deliver a broader product offering and greater levels of service and support to the worldwide diving industry.”

Effective September 1st, 2014, AERIS customer service responsibilities and warranties will be accepted by Oceanic.

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AUP’s worldwide headquarters is in San Leandro, California in a 120,000 square foot building that houses one of the most innovative and technologically advanced life-support equipment manufacturing facilities in the world. AUP’s team of engineers, product designers, and manufacturing experts is dedicated to the philosophy of excellence. One distinguishing attribute that separates AUP from other manufacturers is the commitment to vertical integration. The vast majority of our products are designed, developed, manufactured, and tested in our own facilities.

About Gene Muchanski

Executive Director at Dive Industry Association. Board Member at Dive Industry Foundation. Marketing Consultant to the Diving Industry. I have been a certified Scuba Diver since I was 15 years old and have been a passionate waterman for as long as I can remember.
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