Blue The Dive – Meeting at DEMA Show 2014

BTD-banner-200Blue Ocean
Denver, CO
November 14, 2014

For anyone that has ever experienced the ocean firsthand, whether through scuba diving, snorkeling, freediving, or swimming, it is hard to ignore the depleting fish populations, coral reef degradation, and overall declining health of our oceans.

“Blue the Dive” is an initiative spearheaded by the Colorado Scuba Retailers Association (CSRA), the Colorado Ocean Coalition (COCO), and Ocean First Institute (OFI) bringing together all industry stakeholders to work together to bring environmental initiatives and best practices to the forefront of the dive industry.

Blue The Dive Meeting at DEMA Show 2014

All stakeholders are invited to join the conversation at DEMA Show 2014 on Friday, November 21 from 10am-12pm in room N236. The presentation and workshop is designed to help bring the industry together, and to steer the collective towards positive change for the benefit of everyone.

Blue the Dive recognizes the many groups already working towards ocean protection. The goal of Blue The Dive is to provide a platform for all industry stakeholders to work collaboratively on unifying these efforts. To Blue the Dive, the initiative will share resources to facilitate the development and expansion of sustainable business practices within our industry.

Background:  What started as a conversation between industry stakeholders at a small meeting in Colorado has turned in to a greater initiative to reach anyone and everyone that depends on the dive industry’s greatest resource, the ocean. The goal is to use a collective industry voice to further environmental education and ocean protection policy, and to work together to become better ocean stewards through improving industry practices in environmental sustainability.

It is by bringing all stakeholders from the dive industry together, that this collaboration will create a Sustainable Industry. As Doug McNeese, President of Scuba Schools International, stated, “If you take money out of this industry, you have a fiduciary responsibility to be a part of this initiative.”

It’s not a Fad. It’s part of a BIG trend.

There’s already much talk and action about Why Blue Your Business? in the broader travel and tourism industry.  Recently at the ASTA Global Convention, travel expert Peter Greenberg outlined the growing demand for sustainability by consumers and the necessity for travel sellers and suppliers to meet this demand.

The Future of Sustainable Adventure Travel was a hot topic at the recent World Travel Market and outlined the imperative to be responsible because that’s where the profits lie.

A recent report by the Cornell University School of Hotel Administration, Eco-certification of Hotels brings about significant savings and efficiencies that go directly to the bottom line, and attracts the growing number of customers who want sustainability.

Responding to Building Pressure for Sustainable Destinations, a recent report sponsored by Cape Town Tourism and Innovation Norway, outlines concisely and clearly what makes destinations work well and not so well. The report concludes that businesses that follow a triple bottom line approach that recognizes the environment and the local communities as integral aspects of their business model – are the most successful.

Blue Ocean is part of the core team launching the Blue The Dive initiative since their missions are in alignment – to bring a sustainable blue business model to the broader marine tourism industry, of which the dive industry is an important player.  BON’s publisher, Laurie Wilson says “Blue the Dive is not a new idea. It’s an idea whose time has come. If you want to stay in business – it’s no longer business as usual.”

Join the conversation:  Since the recent launch, more than 600 industry stakeholders have signed the Blue The Dive pledge. Don’t wait until the meeting to be a part of the collective effort to help further conserve and protect our oceans. Sign the Blue the Dive pledge now.  For more information, please visit More resources and articles on bluing your business model at

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About Gene Muchanski

Executive Director at Dive Industry Association. Board Member at Dive Industry Foundation. Marketing Consultant to the Diving Industry. I have been a certified Scuba Diver since I was 15 years old and have been a passionate waterman for as long as I can remember.
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