The TriStart Matrix – Mastering a StartUp Business

TRI-Star-Matrix-200The TriStart Matrix
“Mastering the three distinct phases of successfully launching a business.”
Published by The Profit Think Tank

The TriStart Matrix is collaboratively authored by 27 expert startup consultants from the U.S. Small Business Development Center (SBDC) network.  Our own Gene Muchanski, Executive Director of the Dive Industry Foundation is one of the authors, hailing from the University of Houston SBDC.   This collaboration was put together by Curt Clinkinbeard, Founding Member of The Profit Think Tank.

The TriStart Matrix:
Mastering the three distinct phases of successfully launching a business.

“Starting a business is an exciting, challenging task!

For many, it is a lifelong dream, involving a great deal of passion, energy, money, opportunity, risk, anticipation, and confusion.  Along the way, you will be challenged in ways you had not expected and will find, not only must your business grow, but so must you!

The TriStart Matrix is a new way of looking at the (often daunting) process of starting a business.  The philosophy is founded in breaking the business start-up process into three distinct phases.  Concept, Open, and Stabilize.  The TriStart concept helps the prospective entrepreneur focus on key goals and tasks at each unique phase to improve the probability of success.

In each phase, work must be completed around each of the three different focus areas: Customers, Team, and Money.  These areas address typical functional aspects of the business such as Sales, Marketing, Customer Service, Operations, Employee Development, Supplier Management, Information Technology, Accounting and Finance.

When you consider the three phases in relation to the three focus areas, you literally form a matrix with nine distinct boxes, or what we call “Start-Up Zones.”  By taking the overall startup phase, and isolating these Start-Up Zones, which form the chapter organization of this book, the process becomes much more clear, focused, deliberate, and attainable.

Increase your probability of success and take your business to a deeper level of prosperity with the TriStart Matrix.”

If you are starting a business, this book will save you thousands of dollars in time, money and manpower by doing your business start-up intelligently.  Order your own copy for a $20 Donation to the Dive Industry Foundation.  Contact 

About Gene Muchanski

Executive Director at Dive Industry Association. Board Member at Dive Industry Foundation. Marketing Consultant to the Diving Industry. I have been a certified Scuba Diver since I was 15 years old and have been a passionate waterman for as long as I can remember.
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