Contact: Derik Crotts
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NAUI looks to raise awareness within the active lifestyle market.
Tampa, Fla., (May 2, 2016) – Amidst this year’s major advancements and changes occurring within the National Association of Underwater Instructors (NAUI Worldwide), a leader in recreational scuba diver training and certification, is the recent development of its new promotional campaign designed to attract a worldwide audience of active lifestyle enthusiasts.
The campaign will include a series of five short videos each linked to a promotional email delivered to “opt in” recipients, along with social media placement on targeted magazine pages such as Islands and Scuba Diving. They will also be promoted on the following publications for one month at a time between May and the end of August: Marlin, Sport Fishing, Saltwater Sportsman, Yachting, Cruising World, Wakeboarding and Waterski.
“For more than two decades NAUI has relied primarily on its members to communicate the value of NAUI training to the general public,” said NAUI Executive Director Dallas Edmiston. “While that value is easily recognizable to those in the scuba industry, it is not where it should be with the general public. This is simply one element of a much larger campaign to connect the NAUI values and differences with those who are looking for unique and rewarding scuba training and education.”
Following the release, NAUI members and the general public alike will have the opportunity to access leading-edge training materials designed to educate and unite individuals dedicated to the dive industry. The campaign will inform audiences about what makes NAUI exceptional when it comes to scuba diving training, education and leadership.
These videos will be available for NAUI Affiliate members to download and use once the campaign is underway.
“It is NAUI leaders who have initiated and pioneered many of the training and education innovations in the industry; and we plan to continue this leadership role going forward,” said Edmiston.
Founded in 1960, NAUI Worldwide is the scuba industry’s largest not-for-profit agency whose purpose is to enable people to enjoy underwater activities as safely as possible by providing the highest quality practical education, and to actively promote the preservation and protection of the world’s underwater environments. As a pioneer in diving education, NAUI has developed many of the programs and concepts accepted throughout the diving industry. NAUI: The Definition of Diving!