Editorial – December 2016

Gene-Video-200December is a Time to Celebrate
by Gene Muchanski, Editor
The Dive Industry Professional

December is a time to be thankful for the many good things in our lives.  It’s a time for Family and Friends, and yes, even for co-workers who have become friends.  It’s a time to count our blessings and celebrate our good fortune.  Did you have a good year?  Did you enjoy it?

December is not a time for reflection.  It’s a time to enjoy the on-going process of life.  It’s a time to tie up loose ends from the year and make plans for next year. It’s a time to squeeze out every last morsel of opportunity we were fortunate enough to be blessed with this year. It is a time to sprint to the finish line !  Reflection can start on January 1st when we all  sit down and honestly say that we got everything out of life that was available to us.

Was it a good year?  Absolutely.  Will it be a good year next year?  Absolutely, for some.  The diving industry changed a lot last year.  There was a lot of consolidation going on.  Companies buying other companies.  People retiring.  Reps changing companies like second year banking account managers.  And if you think this year was amazing, wait until next year.  New company bosses, new leadership and even new people, all looking for that ‘Magic Bullet” to give them a competitive edge and some of their competitors’ market share.

But enough of that for now.  You had a good year.  You followed-up on your Dema Show leads. You made your plans for 2017 and submitted your budgets for next year’s integrated sales and marketing strategy.  What could there be left to do?  Hug your family and friends and tell them how much they mean to you.  AND Have a Very Merry Christmas and a Happy New Year.

See you in the arena next year.

About Gene Muchanski

Executive Director at Dive Industry Association. Board Member at Dive Industry Foundation. Marketing Consultant to the Diving Industry. I have been a certified Scuba Diver since I was 15 years old and have been a passionate waterman for as long as I can remember.
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