Industrial Revolution (Intova) & Innovative Scuba Concepts Announces the Termination of Its Distribution Agreement

Industrial Revolution, Inc.
5835 Segale Park Drive C
Tukwila, WA 98188
(425) 285-1111

Innovative Scuba Concepts 
6170 Lakeshore Court
Colorado Springs, CO 80915
(719) 597-2885


Industrial Revolution (Intova) & Innovative Scuba Concepts Announces the Termination of Its Distribution Agreement

Steve Llorente, Vice President of Sales – Industrial Revolution, Inc. / (425) 285-1111

Chuck Fultz, President- Innovative Scuba Concepts / (719) 597-2885

TUKWILA, WA — November 28, 2017 – Industrial Revolution, Inc., owner of the Intova brand and Innovative Scuba Concepts announced today that they have mutually agreed to end their exclusive distribution agreement. The termination of the agreement is effective December 1, 2017.

After much consideration and a desire to best serve dealers in the scuba dive market, the companies came to the decision to end their partnership. The return of distribution to Industrial Revolution (IR) will enable the company to offer dealers access to all Intova products and direct access to Intova’s technical support team. It will also allow Innovative Scuba Concepts (ISC) to focus on their own brands within the dive market.

Dealer orders for Intova products that have been submitted to Innovative Scuba Concepts prior to December 1st will be filled and invoiced from their facility. Any backorders that cannot be filled and orders for new products, including the new X4K camera and Intova’s new Marine Grade accessories will be transferred to IR for fulfillment upon new product launch in December. Beginning December 1, 2017 all dealer orders for Intova cameras and accessories should be sent direct to IR for fulfillment. Dealers who purchased Intova products between 2014-2016 will have active accounts with Industrial Revolution and can place orders without delay.

As a welcome to dealers who have been purchasing Intova products from ISC, Industrial Revolution will be extending the DEMA 2017 show offers to dealers through December 2017.   Orders must indicate “DEMA 2017 SPECIAL” when submitted and must be shipped by December 31, 2017.

To submit orders: EMAIL: ONLINE: FAX: (206) 812-2250 PHONE: (425) 285-1111

Dealer questions: Candice Mann –

About Intova
Born in Honolulu, Hawaii in 1995, Intova looks to the scenic landscapes around them for inspiration. Their mission is to deliver camera products and accessories that offer high value and unique feature sets. Intova’s pursuit of innovation has led to many industry firsts and has allowed the product line to expand to include digital cameras, HD video cameras, and waterproof electronics. Find us at

About Innovative Scuba Concepts
Founded in 1988, Innovative Scuba Concepts has grown to become the market leader in diving accessories, offering more than 4,000 products to customers in the United States and abroad. Industry leaders know they can trust Innovative Scuba Concepts to provide unparalleled customer service combined with a wide variety of quality products at a value price.  web:


About Gene Muchanski

Executive Director at Dive Industry Association. Board Member at Dive Industry Foundation. Marketing Consultant to the Diving Industry. I have been a certified Scuba Diver since I was 15 years old and have been a passionate waterman for as long as I can remember.
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