Dear Scuba Community,
You have asked, and we have listened!
You have asked repeatedly for products that will allow you to compete against online sellers of scuba equipment. We have now answered by developing a line of products that can only be sold through brick and mortar retail. These items will not be available for sale online and we will not sell to any dealer that attempts to offer these products for sale any place outside the four walls of their store. We are calling this our “Dealers with Doors™” program.
Innovative Scuba masks, and regulator introductions (featured in the August 2017 Scuba Diving Magazine ScubaLab tests) are a examples of the first products we are aggressively marketing with the “Dealers with Doors™” program. We have and will continue to point consumers to our retail dealers for the sale of these products. A great example of low cost and high quality are the Makai regulator 1st and 2nd stage and the Honu regulator 1st and 2nd stage.
Furthermore, our sister company Tovatec has engineered the most advanced dive light on the market. It features 1,000 lumens, built in USB tail charging, and a color indicator for battery charge combined into a compact package. These products will serve as the foundation for a growing line of products for Dealers with Doors™.
We hope you consider this new line of products as you determine your store’s product selection. Since the products cannot be purchased online, the retail pricing is at your sole discretion. Showrooming and customers price comparing on their smartphone is no longer a threat to your business.
The Dealers with Doors™ regulators, Tovatec lights, and Innovative Scuba masks, are available as of DEMA 2017.
We welcome your input on the program and future products – feel free to call your sales representative or our company at 719.597.2885
Regards,
Chuck Fultz, Owner
Innovative Scuba Concepts
Dive Industry Association, Inc. 