FOR IMMEDIATE RELEASE

Surf-fur Launches Pro-Ambassador Program for SCUBA Divers

San Diego, CA – October 11, 2024 – Surf-fur, a leader in high-performance outerwear for watersports enthusiasts, is thrilled to announce the launch of its Pro-Ambassador Program, designed specifically for SCUBA divers who tackle cold water conditions to pursue their underwater passions. Surf-fur’s versatile gear, crafted for ultimate warmth and protection, ensures divers can perform at their best in any environment—from tropical reefs to Arctic waters.

The Pro-Ambassador Program calls on professional SCUBA divers to join a community of like-minded adventurers, offering them exclusive perks and opportunities to represent Surf-fur in the global diving community.

Program Highlights:

Brand Representation

Pro-Ambassadors will represent Surf-fur on and off the water, showcasing the brand’s cutting-edge gear designed for cold, wet, windy or tropical conditions. From pre-dive prep to the in-between rewarm to post-dive protection, ambassadors will highlight how Surf-fur products enhance every dive experience, inspiring fellow divers to explore without limits.

Product Promotion

Ambassadors will wear and promote Surf-fur’s high-performance gear during dive expeditions and water activities. Through social media, blogs, and videos, they’ll share firsthand experiences, showing how Surf-fur gear delivers unparalleled warmth and protection in any environment.

Content Creation

Pro-Ambassadors will contribute captivating content, including stories, photos, and videos, showcasing their underwater adventures and how Surf-fur gear plays a vital role in staying comfortable during extreme dives. Their content will help inspire the diving community to embrace new challenges and explore beyond their comfort zones.

Exclusive Discounts

Pro-Ambassadors will enjoy exclusive access to discounted signature products. As part of the program, they can purchase the iconic Waterparka for just $99 and our ‘daily driver,’ the SurfCheck Hoodie for $70 (for personal use). Both garments offer all-weather protection, ensuring warmth and comfort in even the harshest dive conditions.

Stay Active and Engaged

Ambassadors are encouraged to share their SCUBA adventures on social media, featuring Surf-fur gear in action. Whether battling freezing temperatures or surfacing from a challenging dive, ambassadors will highlight how Surf-fur keeps them warm, dry, and ready for the next dive.

About Surf-fur:

Surf-fur is a family-owned and operated business dedicated to creating high-quality, durable gear for watersports enthusiasts. Whether you’re diving, surfing, boating, or fishing, Surf-fur’s all-weather outerwear is designed to protect against the harshest elements, keeping adventurers warm, dry, and prepared to achieve their goals.

“Pursuit is not changing who you are, but disregarding who you are not”- and you will not be cold and uncomfortable in our gear!

For more information on joining the Surf-fur Pro-Ambassador Program, visit https://www.surf-fur.com or follow us on Instagram @surffur. Eligibility requirements apply.

Media Contact:
Cynthia Issel
CWO- Chief Warming Officer
cindy@surf-fur.com
www.surf-fur.com

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