Author Archives: Gene Muchanski

About Gene Muchanski

Executive Director at Dive Industry Association. Board Member at Dive Industry Foundation. Marketing Consultant to the Diving Industry. I have been a certified Scuba Diver since I was 15 years old and have been a passionate waterman for as long as I can remember.

Editorial – September 2021

What is Your Business Purpose?by Gene Muchanski, EditorThe Dive Industry Professional Welcome to the September 2021 Editorial. Every month we start off with a topic to get our industry conversation going again. What is important to us this month? Where … Continue reading

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Introducing – Retailers Only News

Dive Industry Retailers: Special Edition For Retailers Only. We have so much to say to the Dive Stores in this country and around the world. Call it a passion. Maybe it’s a calling. It definitely is our Industry Mandate. Dive … Continue reading

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Editorial – August 1, 2021

Just In Time Marketing. by Gene Muchanski, Editor Dive Industry Professional Welcome to the August Editorial. This month’s blog editorial came to me in the middle of the night.  I was tossing and turning over a very unprofessional policy decision … Continue reading

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Editorial – August 2021

Just In Time Marketing. by Gene Muchanski, Editor Dive Industry Professional Welcome to the August Editorial. This month’s blog editorial came to me in the middle of the night.  I was tossing and turning over a very unprofessional policy decision … Continue reading

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Editorial – July 2021

Selling Diving Is Getting More Professional .by Gene Muchanski, EditorDive Industry Professional Welcome to the July Editorial. Half of the year is gone. Soon the industry is going to try to put this year behind us and start preparing for … Continue reading

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Editorial – June 2021

Reinventing The Diving Industry.by Gene Muchanski, EditorDive Industry Professional I almost called this editorial, It Is What It Is. But I remembered what former President Bill Clinton once said; “It all depends on what your definition of is, is.” Meaning … Continue reading

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Editorial – May 2021

Is the tide ready to come back In?by Gene Muchanski, EditorDive Industry Professional They say the tide cannot start to come back in until it has stopped going out. I guess that also applies to the economic development of the … Continue reading

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What Dive Stores Say About Dive Travel Wholesalers

What Dive Stores Say About Their Dive Travel Wholesalersby Gene Muchanski, EditorThe Dive Industry Professional This is a follow-up article to one I wrote on January 26, 2021, entitled “Why it’s Better to Use A Dive Travel Wholesaler for Your Group … Continue reading

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Editorial – April 2021

A Bird In The Hand Is Worth Two In The Bush.by Gene Muchanski, EditorDive Industry Professional I’m sure you’ve heard that little bit of wisdom before. I have many times, and it’s true. When you have a sure thing going, … Continue reading

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Editorial – March 2021

Do Your Customers Still Remember You?by Gene Muchanski, EditorDive Industry Professional The COVID-19 pandemic is still with us but thankfully, people are starting to travel again.  I’m participating in a FAM Trip to Curacao in May and I’m all excited … Continue reading

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