Author Archives: Gene Muchanski

About Gene Muchanski

Executive Director at Dive Industry Association. Board Member at Dive Industry Foundation. Marketing Consultant to the Diving Industry. I have been a certified Scuba Diver since I was 15 years old and have been a passionate waterman for as long as I can remember.

SWAG Gift Bags Work

Offer Your Travel Buyers a Complimentary Gift Bag –  by Gene Muchanski Editor, The Dive Industry Professional  On July 19-24, 2019 we took part in a FAM Trip to Belize to introduce 30 Retail Dive Centers and Dive Travel Specialists … Continue reading

Posted in Adventure Travel, FAM Trips | 1 Comment

DIA Members To Exhibit at DEMA Show 2019

The following Dive Industry Association Members are exhibiting at the DEMA Show on November 13-16, 2019 at the Orlando Convention Center in Orlando, FL.  Make it a point to visit our DIA Members for Great Show Specials. Manufacturers Big Blue … Continue reading

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Editorial – August 2019

Old Dog – New Tricks –  by Gene Muchanski Editor, The Dive Industry Professional  It’s August now.  This is when the entire diving industry starts getting ready for the DEMA Show.  Basically.  The show starts just 98 Days from today, … Continue reading

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Editorial – July 2019

Integrating All The Pieces Into One –  by Gene Muchanski Editor, The Dive Industry Professional  My Grandmother used to say, “Too soon old, too late smart.”  I think I resemble that remark, but I have to add “It’s better late, … Continue reading

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Let Us Be Your Ambassador For A Day

Introduce Yourself With a SWAG Bag Item –  by Gene Muchanski, Editor, The Dive Industry Professional.  Wholesale selling is all about relationships.  Relationships develop and grow from Introductions, Common Ground and Relationship Development.  I’m in the Business Relationship Business.  As … Continue reading

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Group Discount at Eden Beach Resort Bonaire

Eden Beach Resort Bonaire Group Travel Packages Eden Beach Resort Bonaire is currently offering groups 5% OFF dive packages with our onsite dive shop Wannadive.  Price starts at just $689 per person based on quad occupancy. Package Includes 7 nights’ … Continue reading

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Adaptive Diving at Turquoise Bay Resort, Roatan

Adaptive Diving Association offering a “Once in a Lifetime” opportunity for Adaptive SCUBA Divers “Adaptive Freedom Dive” On September 28th, 2019, an incredible group of Adaptive SCUBA Divers (amputees, spinal cord injured individuals) trained by Adaptive Diving Association with their … Continue reading

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Editorial – June 2019

Build Your Own “Circle of Influence” –  by Gene Muchanski Editor, The Dive Industry Professional  I’ve been in the diving industry all my life.  What’s more important to you is that I’ve been in the Business of Diving all my … Continue reading

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Our World-Underwater Scholarship Society 2019 Scholars and Interns

The Our World-Underwater Scholarship Society® introduces its 2019 class of Scholars and Interns. On April 13, 2019, three new Rolex Scholars and five new interns were presented at the 45th Annual Awards Ceremony of the Our World-Underwater Scholarship Society®, held … Continue reading

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Get Ready For Shows & Events 2020

Get Ready For Shows & Events 2020 by Gene Muchanski Editor, The Dive Industry Professional  Shows and Events, or face-to-face Marketing as we call it, is a big part of the Industry’s Marketing efforts.  Trade and Consumer Shows in the … Continue reading

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