Author Archives: Gene Muchanski

About Gene Muchanski

Executive Director at Dive Industry Association. Board Member at Dive Industry Foundation. Marketing Consultant to the Diving Industry. I have been a certified Scuba Diver since I was 15 years old and have been a passionate waterman for as long as I can remember.

Editorial – April 2022

Are You Ready to Engage? by Gene Muchanski, Editor The Dive Industry Professional Welcome to the April 2022 Editorial of The Dive Industry Professional.  As an Industry Planner I am frequently asked to help companies organize their thoughts into a well laid-out, … Continue reading

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Editorial – March 2022

Where Are You Today?by Gene Muchanski, EditorThe Dive Industry Professional Welcome to the March 2022 Editorial of The Dive Industry Professional.  This month has to be that moment in time where we dedicate ourselves to the business of what we do. With … Continue reading

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Linda Lugone Remembered

by Bob Brayman It is with a heavy heart I announce that after a long battle with cancer Linda Lugone (formally known as Linda Brayman) passed away on February 25th, 2022 at 1:00 in the afternoon. Services for Linda will … Continue reading

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Chapter 1 – What Is Your Purpose In Business?

STARTING YOUR OWN BUSINESS CHAPTER 1 – What is Your Purpose in Business by Gene Muchanski, Editor The Dive Industry Professional February 9, 2022 The first thing you have to ask yourself before taking the plunge into Entrepreneurship is “What … Continue reading

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Editorial – February 2022

February Is Matchmaking Month by Gene Muchanski, Editor The Dive Industry Professional Welcome to the February 2022 Editorial of The Dive Industry Professional.  The new recreational scuba diving season is underway, albeit slow, but is has begun for many Dive Industry Professionals.  … Continue reading

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Starting Your Own Business

Starting Your Own Business By Gene Muchanski, Executive Director Dive Industry Association, Inc. January 17, 2022 Have you ever wondered what it would be like to own your own business?  Maybe in a recreational scuba diving adventure business?  Well, it’s … Continue reading

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Editorial – January 2022

Be A Champion For Your Customers by Gene Muchanski, Editor The Dive Industry Professional Welcome to the January 2022 Editorial of The Dive Industry Professional.  After two sucky years in the recreational diving industry, I am no longer optimistic about … Continue reading

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Kenneth J. Hoser – Adaptive Diving Association

Kenneth J. Hoser, Adaptive Diving AssociationBy Gene Muchanski, Executive DirectorDive Industry Association, Inc.December 20, 2021 Kenneth J. Hoser, Executive Director & Founder of Adaptive Diving Association passed away at his home on December 8, 2021, after a long battle with … Continue reading

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Editorial – December 2021

Defining Our Own Industry Identityby Gene Muchanski, EditorThe Dive Industry Professional Welcome to our December Editorial. Here we are – end of month, end of quarter and end of year. I hope this editorial finds you in good health, good … Continue reading

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Editorial – November 2021

Be There For Your Customers by Gene Muchanski, Editor The Dive Industry Professional Welcome to our November Editorial.  This month we are reaching our customers with messages about our company and our products.  I hope you are doing the same.  … Continue reading

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