Author Archives: Gene Muchanski

About Gene Muchanski

Executive Director at Dive Industry Association. Board Member at Dive Industry Foundation. Marketing Consultant to the Diving Industry. I have been a certified Scuba Diver since I was 15 years old and have been a passionate waterman for as long as I can remember.

Patrick & Sherry Hammer Sell Scuba Emporium

It is with mixed emotions of great pleasure and sadness Sherry and I announce that we have sold the store and want to slow down (just a bit). In 1974, when I first opened Scuba Emporium, people thought I was … Continue reading

Posted in Press Release | Leave a comment

It’s Time For A Paradigm Shift

It’s Time For A Paradigm Shift –  by Gene Muchanski, Executive Director Dive Industry Association, Inc. According to Merriam-Webster – A Paradigm Shift is an important change that happens when the usual way of thinking about or doing something is … Continue reading

Posted in Editorials | Leave a comment

Mike Johnson – DEMA BOD Candidate

A letter from DEMA BOD Candidate, Mike Johnson In the summer of 2013, at the age of 27, I took my first dive. Scuba was something that had intrigued me since I was a child. Unfortunately, living in the Midwest … Continue reading

Posted in DEMA BOD Election | Leave a comment

Editorial – September 2019

Diving Industry – Who Are We? –  by Gene Muchanski Editor, The Dive Industry Professional  The month of September just began and already it is the worst September I can ever remember.  As the Industry’s eternal optimist and cheerleader for … Continue reading

Posted in Editorials | Leave a comment

FAM Trip – Belize

FAM Trip – Belize July 19-23, 2019 by Gene Muchanski, Editor The Dive Industry Professional Participating in a familiarization trip (FAM Trip) is always an exciting adventure for Dive Travel Specialists.  Visiting a new resort two weeks before its Grand … Continue reading

Posted in Adventure Travel, FAM Trips | Leave a comment

SWAG Gift Bags Work

Offer Your Travel Buyers a Complimentary Gift Bag –  by Gene Muchanski Editor, The Dive Industry Professional  On July 19-24, 2019 we took part in a FAM Trip to Belize to introduce 30 Retail Dive Centers and Dive Travel Specialists … Continue reading

Posted in Adventure Travel, FAM Trips | 1 Comment

DIA Members To Exhibit at DEMA Show 2019

The following Dive Industry Association Members are exhibiting at the DEMA Show on November 13-16, 2019 at the Orlando Convention Center in Orlando, FL.  Make it a point to visit our DIA Members for Great Show Specials. Manufacturers Big Blue … Continue reading

Posted in Events & Activities, Shows & Events | Leave a comment

Editorial – August 2019

Old Dog – New Tricks –  by Gene Muchanski Editor, The Dive Industry Professional  It’s August now.  This is when the entire diving industry starts getting ready for the DEMA Show.  Basically.  The show starts just 98 Days from today, … Continue reading

Posted in Business Improvement, Editorials | Leave a comment

Editorial – July 2019

Integrating All The Pieces Into One –  by Gene Muchanski Editor, The Dive Industry Professional  My Grandmother used to say, “Too soon old, too late smart.”  I think I resemble that remark, but I have to add “It’s better late, … Continue reading

Posted in Adventure Travel, Editorials, Industry | Leave a comment

Let Us Be Your Ambassador For A Day

Introduce Yourself With a SWAG Bag Item –  by Gene Muchanski, Editor, The Dive Industry Professional.  Wholesale selling is all about relationships.  Relationships develop and grow from Introductions, Common Ground and Relationship Development.  I’m in the Business Relationship Business.  As … Continue reading

Posted in Adventure Travel, FAM Trips | Leave a comment