Author Archives: Gene Muchanski

About Gene Muchanski

Executive Director at Dive Industry Association. Board Member at Dive Industry Foundation. Marketing Consultant to the Diving Industry. I have been a certified Scuba Diver since I was 15 years old and have been a passionate waterman for as long as I can remember.

Editorial – January 2022

Be A Champion For Your Customers by Gene Muchanski, Editor The Dive Industry Professional Welcome to the January 2022 Editorial of The Dive Industry Professional.  After two sucky years in the recreational diving industry, I am no longer optimistic about … Continue reading

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Kenneth J. Hoser – Adaptive Diving Association

Kenneth J. Hoser, Adaptive Diving AssociationBy Gene Muchanski, Executive DirectorDive Industry Association, Inc.December 20, 2021 Kenneth J. Hoser, Executive Director & Founder of Adaptive Diving Association passed away at his home on December 8, 2021, after a long battle with … Continue reading

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Editorial – December 2021

Defining Our Own Industry Identityby Gene Muchanski, EditorThe Dive Industry Professional Welcome to our December Editorial. Here we are – end of month, end of quarter and end of year. I hope this editorial finds you in good health, good … Continue reading

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Editorial – November 2021

Be There For Your Customers by Gene Muchanski, Editor The Dive Industry Professional Welcome to our November Editorial.  This month we are reaching our customers with messages about our company and our products.  I hope you are doing the same.  … Continue reading

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8th Annual Dive Pirates Treasure Hunt

Dive Pirates Foundation Announces 8th Annual Treasure Hunt for DEMA 2021 Game evolves with pirate hats, touchless options and great prizes Excited to reunite with friends in the diving industry, the Dive Pirates Foundation, a 501c3 not-for-profit organization committed to sharing … Continue reading

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Buddy Dive Bonaire

Catch up with Your Buddies on Bonaire at DEMA 2021. Bonaire, October 2021 – After months of canceled trade shows and restrictions, we are counting down the days for November 16, 2021, when we can meet again at DEMA in … Continue reading

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Why It’s Better to Start Fresh

Why It’s Better to Start Fresh.by Gene Muchanski, EditorThe Dive Industry ProfessionalOctober 18, 2021   The Diving Industry is going through a paradigm shift.  A real one, this time.  A paradigm is a way we do things.  If we keep … Continue reading

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Editorial – October 2021

Are We Good Administrators?by Gene Muchanski, EditorThe Dive Industry Professional Welcome to the October 2021 Editorial. In the past few years, October has always been about getting ready for the industry’s annual trade show. Exhibitors would be checking over their … Continue reading

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Your Purpose in Life & in Business

Your Purpose in Business by Gene Muchanski, EditorThe Dive Industry Professional.   We all have a purpose in life.  A reason we are here.  A job that was assigned to us from the beginning of time.  What’s yours? I believe those of … Continue reading

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Editorial – September 2021

What is Your Business Purpose?by Gene Muchanski, EditorThe Dive Industry Professional Welcome to the September 2021 Editorial. Every month we start off with a topic to get our industry conversation going again. What is important to us this month? Where … Continue reading

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