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Author Archives: Gene Muchanski
Editorial – March 2024
An Industry in Search of Meaning by Gene Muchanski, Editor The Dive Industry Professional Is the recreational diving industry rebuilding itself after the recent global pandemic or is it still on the slippery slope of decline? Your answer and the … Continue reading
Editorial – February 2024
It’s Time for Spring Cleaning by Gene Muchanski, Editor The Dive Industry Professional I know that we are not even halfway through winter yet, but the spring season starts in March, and it will be here before you know it. … Continue reading
Editorial – January 2024
The Power of Strategic Thinking by Gene Muchanski, Editor The Dive Industry Professional The new year has begun, and Dive Industry Professionals are going about their business of making a living in their chosen profession. Personally, I had to hit … Continue reading
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Tagged advertising, business, content-marketing, entrepreneurship, marketing
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Sail, Dive & Dine with Buddy Dive
NEW – Sail, Dive & Dine with Buddy Dive Resort Bonaire and Epic Tours! Buddy Dive Resort and Epic Tours join forces to offer visitors the ultimate Bonaire experience. The Sail, Dive & Dine tour combines Buddy Dive’s guided dives … Continue reading
Maximize Your Trade Show Experience
Maximize Your Trade Show Experience by Gene Muchanski, Editor The Dive Industry Professional There is more to trade show marketing than we realize. Much more. With over 40 years of experience attending and exhibiting at trade and consumer shows, I … Continue reading
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Buddy Dive Resort Bonaire DEMA Show Specials
Dear DEMA Show Attendee: We are looking back on a very successful DEMA Show. It has been a pleasure seeing you all again. To make DEMA Show 2023 even more successful, we would like to extend our DEMA Special by … Continue reading
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Ultralight Camera Solutions Holiday Sale
FOR IMMEDIATE RELEASE Ultralight Camera Solutions Announces Annual Holiday Sale Oxnard, CA, November 21, 2023 – Ultralight Camera Solutions (ULCS), a leading provider of high-quality underwater camera accessories, recently returned from the highly acclaimed DEMA trade show in New Orleans, … Continue reading
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Editorial – November 2023
Why Marketing Professionals Use Target Marketing by Gene Muchanski, Editor The Dive Industry Professional Target marketing is the art of reaching a specific audience. Professional Marketers pick and choose their audience prior to creating a message they intend to send … Continue reading
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Editorial – October 2023
Lead With Your Vision by Gene Muchanski, Editor The Dive Industry Professional The diving industry has always been criticized for lacking vision. Going back as far as I can remember, Dive Industry Professionals have always engaged in conversations about the … Continue reading
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New Caribbean Account Executive
Gene Muchanski – Caribbean Account Executive Riptide Sales Group – Territory: Caribbean Islands, Bahamas and Mexico. Gene Muchanski has joined the Riptide Sales Group as their Caribbean Account Executive. According to Dave Pollock, President of Riptide Sales Group, Gene will … Continue reading
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Dive Industry Association, Inc. 