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Author Archives: Gene Muchanski
Editorial – September 2023
A New Diving Season Begins by Gene Muchanski, Editor The Dive Industry Professional The recreational diving industry has a seasonality curve all its own, unlike other recreations. Understanding the diving industry’s seasonality curve will help you prepare for peak and … Continue reading
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Editorial – August 2023
The Changing Role of Marketing by Gene Muchanski, Editor The Dive Industry Professional Marketing is a profession. You can get an undergrad degree in Marketing from a college or university, although you don’t necessarily need one to call yourself a … Continue reading
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Editorial – July 2023
Gladiators In the Arena by Gene Muchanski, Editor The Dive Industry Professional Being a Dive Industry Professional can be as rewarding a career as any. It’s all about doing what you love to do and being the best that you … Continue reading
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Editorial – June 2023
What Is The Cost Of A Missed Sale? by Gene Muchanski, EditorThe Dive Industry Professional Too much emphasis is given to the price of things in business. We think about the price of a magazine advertisement or the price of a … Continue reading
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Editorial – April 2023
An Industry Search For Its Key People by Gene Muchanski, Editor The Dive Industry Professional This is the perfect time to rebuild the diving industry from the ground up. As the world struggles to enter the post pandemic economic recovery … Continue reading
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Editorial – March 2023
The Importance of a Diving Industry by Gene Muchanski, Editor The Dive Industry Professional An industry is a group of like-minded businesses that produce a similar program, product, or service. The bond these businesses have in common is the type … Continue reading
DIVE LOCAL – Chapter 5 – Geographical Breakdown
DIVE LOCAL – A Dive Industry Community Effort Geographical Breakdown of DIVE LOCAL By Gene Muchanski, Executive Director, Dive Industry Foundation CHAPTER 5 – GEOGRAPHICAL BRAKEDOWN To make the DIVE LOCAL concept work, we have to take into consideration the … Continue reading
Editorial – February 2023
Why We Built A Diving Industry by Gene Muchanski, Editor The Dive Industry Professional As we enter into the post-pandemic economic recovery phase of the diving industry, I feel that it is upon all of the Dive Industry Professionals to … Continue reading
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Editorial – January 2023
Becoming an Engaged Dive Industry Professional by Gene Muchanski, Editor The Dive Industry Professional The biggest bottleneck to growth in the recreational diving industry today is fragmentation. The industry wasn’t always fragmented. In fact, early pioneers in the 1960’s worked … Continue reading
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Dive Industry Association, Inc. 