Category Archives: Business Improvement

Using Microsoft Excel As An Industry Database

Using Microsoft Excel as an Industry Database by Gene Muchanski Executive Director, Dive Industry Association, Inc. This is the third article in a Series about Databases that Dive Industry Association uses to keep in touch with its Retail and Trade … Continue reading

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Editorial – July 2018

Reflecting On The Past – Planning For the Future by Gene Muchanski Editor, The Dive Industry Professional  July is an ideal time for industry planners.  According to strict planning theory, what we are implementing this year was planned last year.  … Continue reading

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Subscribe To DIA’s Monthly Newsletter – The Dive Industry Professional

Subscribe to DIA’s Monthly Newsletter – The Dive Industry Professional by Gene Muchanski, Executive Director Dive Industry Association, Inc. Step 3 to uniting the diving industry is to subscribe to Dive Industry Association’s monthly newsletter, The Dive Industry Professional.  The Dive Industry … Continue reading

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Subscribe to DIA’s Weekly Dive News

Subscribe to A Weekly Press Release Service That Reaches The Entire Industry With Current News & Events by Gene Muchanski Executive Director, Dive Industry Association, Inc. Step 2 to uniting the diving industry is to subscribe to a press release … Continue reading

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Using Constant Contact as DIA’s Industry Database

Using Constant Contact as an Industry Database by Gene Muchanski Executive Director, Dive Industry Association, Inc. This is the second article in a Series about Databases that Dive Industry Association uses to keep in touch with its Retail and Trade … Continue reading

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Blogging – The First Step In Marketing

The Advantages of Blogging by Gene Muchanski Executive Director, Dive Industry Association, Inc. I’ve been blogging since July 28, 2013 and it has proven to be one of the best business decisions I ever made.  Blogging is a term we … Continue reading

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The Magic of an Industry Database

The Magic of an Industry Database by Gene Muchanski, Executive Director Dive Industry Association, Inc. Dive Industry Association is in the business of “Building a Better Industry, One Member at a Time.”  To build a better industry, or a community … Continue reading

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The Benefits of Regional Dive Shows

The Benefits of Regional Dive Shows By Gene Muchanski, Executive Director Dive Industry Foundation   Regional Dive Shows are a major part of a dive businesses’ marketing strategy.  Face-to-face marketing is a cost effective way to increase sales in a … Continue reading

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Editorial – March 2017

Understanding The Business of Diving by Gene Muchanski, Editor The Dive Industry Professional A large part of our pre-season marketing effort is consumer dive shows.  Every regional area should have at least one annual event that brings their Divers together … Continue reading

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Marketing Tools 101 – The Simple Business Card

Marketing Tools 101 – The Simple Business Card by Gene Muchanski, Executive Director Dive Industry Foundation December 22, 2016   No marketing tool in in the world is as easy to implement and yet so overlooked and misunderstood as the … Continue reading

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