Category Archives: Business Improvement
Using Microsoft Excel As An Industry Database
Using Microsoft Excel as an Industry Database by Gene Muchanski Executive Director, Dive Industry Association, Inc. This is the third article in a Series about Databases that Dive Industry Association uses to keep in touch with its Retail and Trade … Continue reading
Editorial – July 2018
Reflecting On The Past – Planning For the Future by Gene Muchanski Editor, The Dive Industry Professional July is an ideal time for industry planners. According to strict planning theory, what we are implementing this year was planned last year. … Continue reading
Subscribe To DIA’s Monthly Newsletter – The Dive Industry Professional
Subscribe to DIA’s Monthly Newsletter – The Dive Industry Professional by Gene Muchanski, Executive Director Dive Industry Association, Inc. Step 3 to uniting the diving industry is to subscribe to Dive Industry Association’s monthly newsletter, The Dive Industry Professional. The Dive Industry … Continue reading
Subscribe to DIA’s Weekly Dive News
Subscribe to A Weekly Press Release Service That Reaches The Entire Industry With Current News & Events by Gene Muchanski Executive Director, Dive Industry Association, Inc. Step 2 to uniting the diving industry is to subscribe to a press release … Continue reading
Using Constant Contact as DIA’s Industry Database
Using Constant Contact as an Industry Database by Gene Muchanski Executive Director, Dive Industry Association, Inc. This is the second article in a Series about Databases that Dive Industry Association uses to keep in touch with its Retail and Trade … Continue reading
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Blogging – The First Step In Marketing
The Advantages of Blogging by Gene Muchanski Executive Director, Dive Industry Association, Inc. I’ve been blogging since July 28, 2013 and it has proven to be one of the best business decisions I ever made. Blogging is a term we … Continue reading
The Magic of an Industry Database
The Magic of an Industry Database by Gene Muchanski, Executive Director Dive Industry Association, Inc. Dive Industry Association is in the business of “Building a Better Industry, One Member at a Time.” To build a better industry, or a community … Continue reading
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The Benefits of Regional Dive Shows
The Benefits of Regional Dive Shows By Gene Muchanski, Executive Director Dive Industry Foundation Regional Dive Shows are a major part of a dive businesses’ marketing strategy. Face-to-face marketing is a cost effective way to increase sales in a … Continue reading
Editorial – March 2017
Understanding The Business of Diving by Gene Muchanski, Editor The Dive Industry Professional A large part of our pre-season marketing effort is consumer dive shows. Every regional area should have at least one annual event that brings their Divers together … Continue reading
Marketing Tools 101 – The Simple Business Card
Marketing Tools 101 – The Simple Business Card by Gene Muchanski, Executive Director Dive Industry Foundation December 22, 2016 No marketing tool in in the world is as easy to implement and yet so overlooked and misunderstood as the … Continue reading
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