Category Archives: Business Improvement

Participate in DIVE LOCAL – Regional & International

Participate in the Industry Program – DIVE LOCAL  by Gene Muchanski, Executive Director Dive Industry Association, Inc. Step 5 to uniting the diving industry is to participate in the international diving cooperative program, DIVE LOCAL.  DIVE LOCAL is a project of the Dive … Continue reading

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Voice Your Opinion – Participate In Industry Surveys

Voice Your Opinion and Participate in Industry Surveys  by Gene Muchanski, Executive Director Dive Industry Association, Inc. Step 4 to uniting the diving industry is to participate in industry surveys.  Scuba Divers are a very opinionated group of people to begin … Continue reading

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Using Microsoft Excel As An Industry Database

Using Microsoft Excel as an Industry Database by Gene Muchanski Executive Director, Dive Industry Association, Inc. This is the third article in a Series about Databases that Dive Industry Association uses to keep in touch with its Retail and Trade … Continue reading

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Editorial – July 2018

Reflecting On The Past – Planning For the Future by Gene Muchanski Editor, The Dive Industry Professional  July is an ideal time for industry planners.  According to strict planning theory, what we are implementing this year was planned last year.  … Continue reading

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Subscribe To DIA’s Monthly Newsletter – The Dive Industry Professional

Subscribe to DIA’s Monthly Newsletter – The Dive Industry Professional by Gene Muchanski, Executive Director Dive Industry Association, Inc. Step 3 to uniting the diving industry is to subscribe to Dive Industry Association’s monthly newsletter, The Dive Industry Professional.  The Dive Industry … Continue reading

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Subscribe to DIA’s Weekly Dive News

Subscribe to A Weekly Press Release Service That Reaches The Entire Industry With Current News & Events by Gene Muchanski Executive Director, Dive Industry Association, Inc. Step 2 to uniting the diving industry is to subscribe to a press release … Continue reading

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Using Constant Contact as DIA’s Industry Database

Using Constant Contact as an Industry Database by Gene Muchanski Executive Director, Dive Industry Association, Inc. This is the second article in a Series about Databases that Dive Industry Association uses to keep in touch with its Retail and Trade … Continue reading

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Blogging – The First Step In Marketing

The Advantages of Blogging by Gene Muchanski Executive Director, Dive Industry Association, Inc. I’ve been blogging since July 28, 2013 and it has proven to be one of the best business decisions I ever made.  Blogging is a term we … Continue reading

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The Magic of an Industry Database

The Magic of an Industry Database by Gene Muchanski, Executive Director Dive Industry Association, Inc. Dive Industry Association is in the business of “Building a Better Industry, One Member at a Time.”  To build a better industry, or a community … Continue reading

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The Benefits of Regional Dive Shows

The Benefits of Regional Dive Shows By Gene Muchanski, Executive Director Dive Industry Foundation   Regional Dive Shows are a major part of a dive businesses’ marketing strategy.  Face-to-face marketing is a cost effective way to increase sales in a … Continue reading

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