Category Archives: Editorials

Editorial – August 2015

Posted on August 30, 2015 by Gene Muchanski

Anyone Can Be A Scuba Ambassador by Gene Muchanski, Editor The Dive Industry Professional The future of the diving industry is in the hands of divers who are hyper active in the recreation and naturally motivate people to go diving with … Continue reading →

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Editorial – July 2015

Posted on July 31, 2015 by Gene Muchanski

Marketing To The General Public by Gene Muchanski, Editor The Dive Industry Professional The mechanics of business are pretty simple.  We go into business because we have something to sell that meets the needs of an individual or an entity. … Continue reading →

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Editorial – June 2015

Posted on June 30, 2015 by Gene Muchanski

Building A Working Model by Gene Muchanski, Editor The Dive Industry Professional The Diving Business Community can take a tip from the construction business.  The first thing home builders do when starting a planned community project is build three Model … Continue reading →

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Editorial – May 2015

Posted on May 29, 2015 by Gene Muchanski

by Gene Muchanski, Editor The Dive Industry Professional “Promoting Local Diving” What started out as an editorial quickly turned into a full feature article.  This month’s newsletter article, “In Support of Local Diving” describes the new trend in the diving community … Continue reading →

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Editorial – April 2015

Posted on April 29, 2015 by Gene Muchanski

by Gene Muchanski, Editor The Dive Industry Professional “Making A Difference In Your Industry” Working in the diving industry on full-time or part-time basis makes you an Industry Professional by default. Regardless of your job in the industry, you owe it to yourself to … Continue reading →

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Editorial – February 2015

Posted on February 27, 2015 by Gene Muchanski

by Gene Muchanski, Editor The Dive Industry Professional “The Return to Regional Dealer Networks” Do you know who is the most powerful person or company in the diving industry?  Is it a Manufacturer?  A Training Agency? A Retail Dive Center?  … Continue reading →

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Editorial – January 2015

Posted on January 30, 2015 by Gene Muchanski

by Gene Muchanski, Editor The Dive Industry Professional “Scuba Diving is a Normal Recreation” We are hearing a lot of chatter from Dive Manufacturers and Retail Dive Centers that business is down significantly from past years.  Is it the economy?  … Continue reading →

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Editorial – December 2014

Posted on December 30, 2014 by Gene Muchanski

by Gene Muchanski, Editor The Dive Industry Professional “Staying On Top Of The Industry” December should be the busiest month in the year for a few reasons, but it’s not.  Front line Industry Professionals, the Retailers, should be taking advantage … Continue reading →

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Editorial – November 2014

Posted on November 29, 2014 by Gene Muchanski

by Gene Muchanski, Editor The Dive Industry Professional “Making The Most Out Of Your Trade Show” We just returned home after attending the DEMA Show in Las Vegas.  DEMA is the largest annual gathering of diving professionals that we have in the business.  Businesses … Continue reading →

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Editorial – October 2014

Posted on October 31, 2014 by Gene Muchanski

The Power & Privilege of the VOTE by Gene Muchanski, Editor The Dive Industry Professional We are so fortunate to live in a country that allows its citizens to have a voice.  A voice to publically agree or disagree with … Continue reading →

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