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Category Archives: Editorials
Ignorance & Arrogance – An Industry’s Achilles Heel
Ignorance and Arrogance – An Industry’s Achilles Heel by Gene Muchanski Editor, The Dive Industry Professional This is the most difficult article I have ever written. Being in the diving industry for close to fifty years, I have met tens … Continue reading
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It’s Time For A Paradigm Shift
It’s Time For A Paradigm Shift – by Gene Muchanski, Executive Director Dive Industry Association, Inc. According to Merriam-Webster – A Paradigm Shift is an important change that happens when the usual way of thinking about or doing something is … Continue reading
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Editorial – September 2019
Diving Industry – Who Are We? – by Gene Muchanski Editor, The Dive Industry Professional The month of September just began and already it is the worst September I can ever remember. As the Industry’s eternal optimist and cheerleader for … Continue reading
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Editorial – August 2019
Old Dog – New Tricks – by Gene Muchanski Editor, The Dive Industry Professional It’s August now. This is when the entire diving industry starts getting ready for the DEMA Show. Basically. The show starts just 98 Days from today, … Continue reading
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Editorial – July 2019
Integrating All The Pieces Into One – by Gene Muchanski Editor, The Dive Industry Professional My Grandmother used to say, “Too soon old, too late smart.” I think I resemble that remark, but I have to add “It’s better late, … Continue reading
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Editorial – June 2019
Build Your Own “Circle of Influence” – by Gene Muchanski Editor, The Dive Industry Professional I’ve been in the diving industry all my life. What’s more important to you is that I’ve been in the Business of Diving all my … Continue reading
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Editorial – May 2019
Having Referral-Ready Contact Information by Gene Muchanski Editor, The Dive Industry Professional The primary mission of the Dive Industry Association is to bring Buyers and Sellers together. Knowing who the sellers are, what they sell and how to get a … Continue reading
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Editorial – April 2019
Creating a Market Place by Gene Muchanski Editor, The Dive Industry Professional As a Business School Undergrad, majoring in Marketing, I was taught that you cannot create a market for a product. You can stimulate a market but you cannot … Continue reading
Posted in Editorials, Events & Activities, Industry
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Editorial – March 2019
Where Is All This Cooperation Coming From? by Gene Muchanski Editor, The Dive Industry Professional Last month I talked about how the industry has its defining moments and its current need of unity. From what I saw last month, I … Continue reading
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Editorial – February 2019
Is This The Time Of The Great Unification? by Gene Muchanski Editor, The Dive Industry Professional Every industry has its defining moments. Of course, your idea of a defining moment may depend on what part of the fragmented diving industry … Continue reading
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Dive Industry Association, Inc. 