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Category Archives: Editorials
Editorial – January 2019
You Have to Want to be Successful. by Gene Muchanski Editor, The Dive Industry Professional The New Year has arrived and much of the Diving Industry has already hit the ground running. We started the year with our 2019 Membership … Continue reading
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Editorial – December 2018
In The Business of Diving – It’s How Well We Do. by Gene Muchanski Editor, The Dive Industry Professional Before I sat down to write our December Editorial, I took a moment to reread last year’s December Editorial. In that … Continue reading
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Editorial – November 2018
The Industry Is What It Is by Gene Muchanski Editor, The Dive Industry Professional I’ve always seen the dive industry for what it is. That is, what it is, according to Gene Muchanski. How about you? As a Diver, I … Continue reading
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Editorial – October 2018
The Industry Is What You Make It by Gene Muchanski Editor, The Dive Industry Professional We launched a new marketing campaign with our June Editorial, The Diving Industry Has Potential. For the past four months we have been busy writing down our … Continue reading
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Editorial – September 2018
The Industry’s New Season Begins in September by Gene Muchanski Editor, The Dive Industry Professional Labor Day is approaching and you know what that means. The 2018 consumer diving season is coming to a close. Traditionally, the diving season for … Continue reading
Editorial – August 2018
Back to School – Back to DEMA – Back to the Future by Gene Muchanski Editor, The Dive Industry Professional August is the get back month. It doesn’t matter if you have kids or not, you can’t get away from … Continue reading
Editorial – July 2018
Reflecting On The Past – Planning For the Future by Gene Muchanski Editor, The Dive Industry Professional July is an ideal time for industry planners. According to strict planning theory, what we are implementing this year was planned last year. … Continue reading
Editorial – June 2018
The Diving Industry Has Potential by Gene Muchanski Editor, The Dive Industry Professional The 2018 Diving Season got off to its usual start on Memorial Day. The water is warm in the south (but not too warm) and the sky’s … Continue reading
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Editorial – May 2018
The Seasonality of Diving by Gene Muchanski Editor, The Dive Industry Professional The seasonality of an industry is mainly determined by the customer (The Buyers). We Industry Professionals (The Sellers) take our recreation’s seasonality curve into consideration when planning our … Continue reading
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Editorial – April 2018
It Takes The Whole Community by Gene Muchanski Editor, The Dive Industry Professional I’ve had three months of exhibiting at dive shows this year and am getting ready to head off to Tacoma in two two weeks for the Scuba … Continue reading
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Dive Industry Association, Inc. 