Category Archives: Editorials

The Industry Awakens in March by Gene Muchanski Editor, The Dive Industry Professional March is here and Scuba Divers are thinking about diving again.  For many of us in the United States, it has been a long, cold, hard winter.  … Continue reading →

It’s February Already – Whaaaaatttt? by Gene Muchanski Editor, The Dive Industry Professional Holy Smokes!  It’s February. How did that happen so quickly?  I was prepared. I was ready. I made my plans and executed them in a timely manner.  … Continue reading →

January – The Beginning of a New Year by Gene Muchanski Editor, The Dive Industry Professional There is no better month for optimism than January.  As business owners in an adventure industry we tend to always see the silver lining … Continue reading →

December is Time To Celebrate…Maybe by Gene Muchanski Editor, The Dive Industry Professional I love December.  Always have and hopefully always will.  As we look back on the past eleven months, how many of us in the diving industry can … Continue reading →

November is Time For Follow-up by Gene Muchanski Editor, The Dive Industry Professional Here it is, the end of November and everyone is getting out their November Newsletters.  Does that mean we should call them “Oldletters”?  Well, not really.  November … Continue reading →

October is Time For Review by Gene Muchanski Editor, The Dive Industry Professional You might be tempted to think that October is time to get ready for the DEMA Show.  Although there is a lot of DEMA prep going on … Continue reading →

Success Equals Good Planning & Good Execution by Gene Muchanski Editor, The Dive Industry Professional If this editorial was written at the beginning of the month it would have covered exciting things that were happening in September, like the introduction … Continue reading →

Success Is Just Executing a Good Plan by Gene Muchanski, Editor The Dive Industry Professional Memorial Day is behind us and the traditional Scuba Diving season has begun.  All of the industry’s pre-season marketing campaigns have ended and hopefully our … Continue reading →