Category Archives: Newsletter – The Dive Industry Professionals

Editorial – November 2015

November Is All About DEMA Show by Gene Muchanski, Editor The Dive Industry Professional It’s November and we are at the DEMA Show.  Well, actually we been here since yesterday and we are now having our morning coffee at our condo … Continue reading

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Editorial – October 2015

October Is All About Getting Ready For DEMA by Gene Muchanski, Editor The Dive Industry Professional It’s October and you know what that means…The Industry is getting ready for DEMA Show.  But it’s more than just getting ready for a single … Continue reading

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Editorial – September 2015

September Is The Time To Plan by Gene Muchanski, Editor The Dive Industry Professional It’s September already.  If you took a vacation this year, it may have been in June, July or August.  The kids are back in school and … Continue reading

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Editorial – August 2015

Anyone Can Be A Scuba Ambassador by Gene Muchanski, Editor The Dive Industry Professional The future of the diving industry is in the hands of divers who are hyper active in the recreation and naturally motivate people to go diving with … Continue reading

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Editorial – July 2015

Marketing To The General Public by Gene Muchanski, Editor The Dive Industry Professional The mechanics of business are pretty simple.  We go into business because we have something to sell that meets the needs of an individual or an entity. … Continue reading

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OPERATION: DIVE LOCAL

OPERATION: DIVE LOCAL by Gene Muchanski Editor, The Dive Industry Professional All diving is local. It doesn’t matter if you’re in Chicago, Seattle or Cozumel. The only difference is who is doing the promotion.  When a Dive Store in Chicago … Continue reading

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Editorial – June 2015

Building A Working Model by Gene Muchanski, Editor The Dive Industry Professional The Diving Business Community can take a tip from the construction business.  The first thing home builders do when starting a planned community project is build three Model … Continue reading

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Boynton Beach Dive Center Builds Dedicated Fill Station & Repair Center

Boynton Beach Dive Center Builds Dedicated Fill Station & Equipment Repair Center by Gene Muchanski Editor, The Dive Industry Professional February 20, 2015 Boynton Beach Dive Center, located in Boynton Beach, Florida has built a dedicated scuba cylinder fill station … Continue reading

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Editorial – January 2015

by Gene Muchanski, Editor The Dive Industry Professional “Scuba Diving is a Normal Recreation” We are hearing a lot of chatter from Dive Manufacturers and Retail Dive Centers that business is down significantly from past years.  Is it the economy?  … Continue reading

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Editorial – October 2014

The Power & Privilege of the VOTE by Gene Muchanski, Editor The Dive Industry Professional We are so fortunate to live in a country that allows its citizens to have a voice.  A voice to publically agree or disagree with … Continue reading

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