Category Archives: Uncategorized

Maximize Your Trade Show Experience  by Gene Muchanski, Editor The Dive Industry Professional There is more to trade show marketing than we realize.  Much more.  With over 40 years of experience attending and exhibiting at trade and consumer shows, I … Continue reading →

Why Marketing Professionals Use Target Marketing  by Gene Muchanski, Editor The Dive Industry Professional Target marketing is the art of reaching a specific audience.  Professional Marketers pick and choose their audience prior to creating a message they intend to send … Continue reading →

Lead With Your Vision  by Gene Muchanski, Editor The Dive Industry Professional The diving industry has always been criticized for lacking vision. Going back as far as I can remember, Dive Industry Professionals have always engaged in conversations about the … Continue reading →

Gene Muchanski – Caribbean Account Executive Riptide Sales Group – Territory: Caribbean Islands, Bahamas and Mexico. Gene Muchanski has joined the Riptide Sales Group as their Caribbean Account Executive.  According to Dave Pollock, President of Riptide Sales Group, Gene will … Continue reading →

The Changing Role of Marketing  by Gene Muchanski, Editor The Dive Industry Professional Marketing is a profession.  You can get an undergrad degree in Marketing from a college or university, although you don’t necessarily need one to call yourself a … Continue reading →

What Is The Cost Of A Missed Sale? by Gene Muchanski, EditorThe Dive Industry Professional Too much emphasis is given to the price of things in business.  We think about the price of a magazine advertisement or the price of a … Continue reading →

Starting Your Own Business SeriesThe Exit Strategy by Gene Muchanski, Executive DirectorDive Industry Association, Inc. If there is one topic of conversation in the business community that is not thought about seriously or is completely ignored in business planning, it … Continue reading →

EDITORIAL – OCTOBER 2022 Creating Your Own Market by Gene Muchanski, EditorThe Dive Industry Professional Welcome to the October 2022 Editorial of The Dive Industry Professional.  Our focus this month is on one of the most important things a Dive Industry Professional can … Continue reading →

EDITORIAL – SEPTEMBER 2022 The Market Is Big Enough For Nowby Gene Muchanski, EditorThe Dive Industry Professional Welcome to the September 2022 Editorial of The Dive Industry Professional.  For many years now, September has been the month when the major suppliers in … Continue reading →