Category Archives: Uncategorized

Dive Industry Association Members at Scuba Show by Gene Muchanski, Executive Director Dive Industry Association, Inc. The following Dive Industry Association Members are exhibiting at Scuba Show on May 14-15, 2022 at the Long Beach Convention Center in Long Beach, … Continue reading →

by Bob Brayman It is with a heavy heart I announce that after a long battle with cancer Linda Lugone (formally known as Linda Brayman) passed away on February 25th, 2022 at 1:00 in the afternoon. Services for Linda will … Continue reading →

Catch up with Your Buddies on Bonaire at DEMA 2021. Bonaire, October 2021 – After months of canceled trade shows and restrictions, we are counting down the days for November 16, 2021, when we can meet again at DEMA in … Continue reading →

Why It’s Better to Start Fresh.by Gene Muchanski, EditorThe Dive Industry ProfessionalOctober 18, 2021   The Diving Industry is going through a paradigm shift.  A real one, this time.  A paradigm is a way we do things.  If we keep … Continue reading →

Your Purpose in Business by Gene Muchanski, EditorThe Dive Industry Professional.   We all have a purpose in life.  A reason we are here.  A job that was assigned to us from the beginning of time.  What’s yours? I believe those of … Continue reading →

Dive Industry Retailers: Special Edition For Retailers Only. We have so much to say to the Dive Stores in this country and around the world. Call it a passion. Maybe it’s a calling. It definitely is our Industry Mandate. Dive … Continue reading →

Just In Time Marketing. by Gene Muchanski, Editor Dive Industry Professional Welcome to the August Editorial. This month’s blog editorial came to me in the middle of the night.  I was tossing and turning over a very unprofessional policy decision … Continue reading →

Just In Time Marketing. by Gene Muchanski, Editor Dive Industry Professional Welcome to the August Editorial. This month’s blog editorial came to me in the middle of the night.  I was tossing and turning over a very unprofessional policy decision … Continue reading →

Selling Diving Is Getting More Professional .by Gene Muchanski, EditorDive Industry Professional Welcome to the July Editorial. Half of the year is gone. Soon the industry is going to try to put this year behind us and start preparing for … Continue reading →

Reinventing The Diving Industry.by Gene Muchanski, EditorDive Industry Professional I almost called this editorial, It Is What It Is. But I remembered what former President Bill Clinton once said; “It all depends on what your definition of is, is.” Meaning … Continue reading →