Editorial – December 2014

Gene-Video-200by Gene Muchanski, Editor
The Dive Industry Professional

“Staying On Top Of The Industry”

December should be the busiest month in the year for a few reasons, but it’s not.  Front line Industry Professionals, the Retailers, should be taking advantage of the Holiday buying season, but are they?  Manufacturers and Sales Reps should be following up on sale leads from the DEMA Show, but statistics show that 84% of exhibitors don’t follow-up on their leads.  The Travel sector should be busy with Holiday bookings and setting up next year’s schedules, so why are so many travel people on vacation now? Serious Industry Professionals need to get their finger on the pulse of commerce from a “Buyer’s Perspective.”

We are not hearing much chatter from the field.  In fact, it’s a little too quiet in the Industry.  What we are hearing a lot of is that Industry Planners are busier than usual planning their 2015 schedule.  The year will kick off quickly with Surf Expo coming to Orlando in the first week of January.  Trade and consumer shows will be in full swing from the first of the year until June. Industry Professionals will need to hit the ground running very soon.

This issue is dedicated to the Planners in the Industry.  To be competitive next year, we’ll need to be aware of what the industry is doing and what the consumers are spending their money on.  The trick is to be in the right directory, the best web site, or any publication when the consumer is making their buying decisions.  Next year will all be about staying in touch with the buying public.

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Texas Dive Show – January 24-25, 2015

OWU-New-200
Patrick Hammer, Director
World Of Water

45 Years in business and looking forward to be an honorary Texan.  From show producers World of Water, we proudly bring Our World-Underwater to Frisco, Texas.

Join us for the weekend, January 24-25, 2015. Looking to expand your diving knowledge?  Come learn from the pros at seminars and workshops.  Visit our exhibit hall with booths displaying equipment, travel training and jewelry.  A film festival will be held Saturday night showcasing films that are sure to make you want to splash into the water.

Supporting the show also helps us fund the “Tim Early Foundation.”  The foundation has introduced thousands of children to SCUBA, including funding kids camps and their SCUBA programs.  We also funded the sinking of two ships as artificial reef systems.  Today we help our vets and families take SCUBA classes, at no cost to the veteran.

FREE Our World-Underwater T-shirt when you purchase a weekend package that includes the film festival.

Date: January 24-25, 2015
Location: Embassy Suites Dallas-Frisco Hotel, Convention Center & Spa
Address: 7600 John Q. Hammons Drive, Frisco, Texas 75034
Phone: 972-712-7200
Book Today: http://tinyurl.com/n52wd61

Booth Sales:  Contact:  jim.gentile@ourworldunderwater.com

Weekend at a Glance

  • Friday – January 23, 2015
    • 8:00 am – 5:00 pm
    • In-Depth Workshops
    • PSI/PCI Visual Tank Inspectio
  • Hall Move-in
    • 1:00 pm – 8:00 pm (EXHIBITORS ONLY)
  • Saturday – January 24, 2015
    • 8:00 am – 5:00 pm
      • In-Depth Workshops
      • Business Symposium
      • Rebreather 101
      • Theory & Tech Wreck Diving
    • 9:00 am – 4:00 pm
      • Seminars
    • 9:00 am – 6:00 pm
      • Exhibition Floor Open
  • Sunday – January 25, 2015
    • 8:00 am – 5:00 pm
      • In-Depth Workshops
      • Sidemount 101
    • 9:00 am – 4:00 pm
      • Seminars
    • 10:00 am – 4:00 pm
      • Exhibition Floor Open
    • 5:00 pm – 8:00 pm
      • PADI Member Forum

 

 

 

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BTS 2015 Imaging Competition Extended

BTS-150Contact: Maria Hults
Phone: 631-728-2285
email: mediahouse1@verizon.net

Beneath the Sea 2015 Imaging Competition Deadline Extended until Midnight, January 15, 2015.

Fact of the matter is, because we at Beneath the Sea have been having email difficulty you might have encountered problems in submitting your material to the competition.

We’ve fixed our problem; fairness insists that we thank you for any frustration and difficulty you might have encountered.

To help you as best we can we’ve extended our deadline to Midnight January 15th.

Happy Holidays

 

 

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Cathy Church’s U/W Photo Fest 2015

PF 2015 ad

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FREE Tickets For Chicago Adventure Travel Show Available

 

T&AShow-200Come see us at the Chicago Travel & Adventure Show
January 17-18, 2015
by Gene Muchanski, Executive Director
Dive Industry Association, Inc.

Our Exhibitor VIP Tickets Have Arrived! And we are inviting Dive Industry Professionals in the Chicago Area to come visit Dive Industry Association, Envy Yacht Charters, Cane Bay Dive Shop, and Divi Resorts  at the Travel & Adventure Show – Chicago.  We have a FREE Admission Ticket for you and a Dive Industry Directory for you when you stop by our booth.

Join us for Chicago’s LARGEST travel extravaganza featuring hundreds of destinations and thousands of experts, culinary demos, cultural performances and adventure activities.  See travel celebs Samanta Brown, Pauline Frommer, Peter Greenberg and Cheryl Strayed in Person !

Trade and Consumer Shows are all about promoting Local Activity and Dive Industry Association would like to see Dive Centers, Dive Boat Operators, Tour Guides and Local Travel Businesses see what Adventure Travel is all about. It’s a great way to see how Adventure Travel is promoted to the general public.

We’ll be at the Donald E. Stephens Convention Center (Hall F) in Rosemont, IL.  It’s the same convention center where Our World-Underwater is held every year.

We’ve Got a Free Ticket Saved For You…All You Need to Do Is:

Click here and enter promo code: EXHDIA to receive your savings

Note: Offer available to first 200 registrants and expires 1/15/15

For questions on the Dive Industry Association, contact:
Gene Muchanski, Executive Director
email: gene@diveindustry.net
Phone: 321-914-3778

 

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Dive Industry Association Membership Renewal for 2015

DIALogo-tag-200by Gene Muchanski
Executive Director
Dive Industry Association, Inc.
December 9, 2014

Membership renewal forms will go out to all Dive Industry Association Members on January 1, 2015.  Since Memberships run an entire 12 months, our Members have different renewal dates, based on when they initially signed up.  To simplify the renewal process, the association conducts a renewal campaign at the beginning of the year for all Members.  Members are sent a reminder notice, a Membership Renewal form for contact information verification, and an invoice. DIA Members have the option to renew early or wait until their membership anniversary date to pay their dues.  Early renewals help the association plan and budget their annual shows and events and no membership time is lost when Members renew early. For Members waiting until their anniversary date to renew, a reminder notice is sent out one month prior to expiration.

As the Premier Trade Association in the Diving Community, Dive Industry Association’s primary mission is to promote its Membership to the general public and specific target audiences.  The association promotes its Members using Websites, Directories, Newsletters, Blogs, a Weekly Press Release Service and by exhibiting at Trade & Consumer Shows that specialize in diving, surfing, watersports, and adventure travel.

A list of Member Benefits are featured on this blog web site under “Membership.”  For more information on the advantage of belonging to the Dive Industry Association Network, contact:

Gene Muchanski, Executive Director
Dive Industry Association, Inc.
Phone: 321-914-3778
email: gene@diveindustry.net

 

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Whale Shark Diving in Belize

Whaleshark-Belize-200Whale Shark Diving In Belize
by Patricia Ramirez
Splash Dive Center Belize

Belize is one of the few places in the world where you can dive with whale sharks on a reasonably predictable basis. The whale sharks come for the snapper spawning aggregation at the time of the full moon in March, April, May and June with success rates being much higher in April and May. In order to ensure sustainability, the guides (dive masters) and boat captains require special training and licenses, the number of divers or snorkelers per boat is limited to 12 and the number of boats allowed in the whale shark zone at one time is restricted. Predictably, spaces on boats for the April and May whale shark moons are booked up well in advance. Splash Dive Center in Placencia is already fully booked for April and May is filling up fast.  This year, Splash has added a live aboard option for the May whale shark moon. You cannot dive the Gladden Spit whale shark zone from a live aboard so Splash is planning to use the Aggressor III as a floating hotel near the whale shark zone and to pick up the divers each day for the dives. Guests on the Aggressor III will dive 5 dives a day for 3 days at Lighthouse and then one barrier reef dive and two whale shark dives for 3 days at Gladden Spit. Anyone who is interested can contact Patty at patricia@splashbelize.com or check it out at  Belize Scuba Diving Packages, Snorkeling & Whale sharks|Splash Dive Center|Placencia Belize LIVE ABOARD WHALE SHARK DIVING MAY 2015 – Belize Scuba Diving Packages, Snorkeling & Whale sharks|Splash Dive Center|Placencia Belize

Splash Dive Center is a PADI 5 Star IDC Center and is the largest dive center in the southern half of Belize with 5 dive boats visiting multiple destinations every day. Splash was selected as Tour Operator of The Year by the Belize Tourism Board. Splash is also a DMC so can arrange all your accommodation (from budget to luxury), inland adventure tours and in country transfers. You can check us out at www.splashbelize.com.

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Editorial – November 2014

Gene-Video-200by Gene Muchanski, Editor
The Dive Industry Professional

“Making The Most Out Of Your Trade Show”

We just returned home after attending the DEMA Show in Las Vegas.  DEMA is the largest annual gathering of diving professionals that we have in the business.  Businesses in the industry use the show to connect with their current customers, reactivate their former customers and meet new customers.  Depending on the type of business you are in and who your target market is, you have three options to achieve your planned outcomes at the show.  1) Treat the event as a Trade Show and purchase a booth in the exhibit hall. 2) Look at the show as a Professional Development Conference and conduct seminars and workshops.  3) Consider that many people think of DEMA Show as a party, so conduct some type of social gathering. Whatever you do, make your plans according to your target audience.

This should be the Year of the Smart Business Person.  Trade and Consumer Dive Shows are run by businesses.  Get to know the businesses and the people who run them.  What are their goals and how do they make their money? Now think about your goals and how you make your money.  Knowing more about the show vendor and understanding your needs, can help you create a plan that will make their show work for you.

Trade and consumer shows are too expensive and time consuming to participate in without a plan, yet so many businesses do just that.  The majority of exhibitors  don’t have a show special or a defined CTA (call to action) while at the show.  And believe it or not, statistics shows that over 85 % of exhibitors don’t follow-up with leads they receive at the show. Rhonda Abrams, owner of The Planning Shop and author of Trade Show In A Day, says that “Trade shows are a multibillion-dollar industry for a reason: They work.”

This year, make shows work for you by having a plan.

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Sandals La Source Grenada Resort and Spa September 2014

By Dana Polites. Photos by Dana Polites and Gene Muchanski.

Grenada_La Source_1024Recently we had the opportunity to travel to Grenada with a media group and stay at Sandals LaSource Grenada Resort and Spa on Pink Gin Beach. If you have been on an Eastern Caribbean cruise you may have visited this port. Grenada is an island country consisting of the island of Grenada and six smaller islands at the southern end of the Grenadines in the southeastern Caribbean Sea. Grenada is located northwest of Trinidad and Tobago and northeast of Venezuela. This was an international group of travel writers and photographers, all new to this property. We met new friends from Germany, the U.K., Italy, New York, Washington D.C and Los Angeles. Our hosts were Devyn Barker from The Decker Royal Agency, Jessica Culbreath, Sandals Public Relations and Katharina Schneider, Sandals Public Relations, Europe. We were excited for Devyn and Jessica as they were taking their resort diving course from the Sandals LaSource Aqua Center instructors.

The property re-opened in December 2013 after a renovation and major expansion of an existing hotel. There are now 225 rooms including 69 professional butlers suites, 10 restaurants, 3 freshwater swimming pools, 2 river pools and a beautiful private beach. Sandals promises a Luxury Included® Vacation and delivered just that from the time you arrive at the airport to your departure. Wonderful food and service, unlimited top shelf drinks, Beringer wines, entertainment, snorkeling, scuba diving, stand-up paddleboards, kayaks and free Wi-Fi in all rooms beginning Dec ember 2014 are all included.

From the very moment we were met at Maurice Bishop International Airport (M.B.I.A) we knew we were in for a great experience. Every one of the staff was friendly and smiling. We were greeted at check-in with a glass for sparkling wine, our bags were whisked away to our rooms and we were off to choose a restaurant for dinner. We picked Soy Sushi Bar for made-to-order sushi rolls like the Rainbow, a California roll topped with assorted sashimi, soups, sashimi, nigri and signature cocktails. What a way to unwind from our 2 and ½ hour flight from Miami! There is a restaurant for every taste at Sandals LaSource: Cucina Romana for Italian and Kimonos for Oriental cuisine. For French cuisine it is Le Jardinier and Butch’s is the new steak house. Spices offers buffet style dining for breakfast, lunch and dinner and Neptune’s is a great place for lunch or a stop at the bar in the afternoon. Dino’s is a walk-up pizza bar right next to a pool with a swim-up bar and Café de Paris offers pastries, crêpe, coffee and tea. And did I mention room service?

Grenada_Dive Boats_320The next morning we headed down to the Aqua Center for our first day of diving. We were fortunate to have Michael Clarke, Group Watersports Director, join us on the boat. Michael explained that it’s safety first at Sandals. PADI-certified staff; first-rate, twin diesel Newton custom-built boats and a partnership with DAN make for a great day of diving whether you are taking a resort course or have 7000 dives under your weight belt. If you choose not to bring your own gear there is plenty of Scubapro® equipment to go around. The Aqua Center staff; from boat captains to Divemasters to shop staff do everything they can to make sure divers and snorkelers have a great time. There are dive sites for every level of diver and an experienced Divemaster leads each group.

Grenada_Dive Master Chris_320We were lucky to have Chris leading our group. He did a heroic job of herding 6 divers, 4 with still cameras and 1 with a video camera!

 

 

 

Sculpture Garden Grenada 2014_640A dive site not to be missed is the Moliniere Bay Underwater Sculpture Garden. Opened in 2006, this collection of underwater contemporary art is located about 15 minutes by boat from the resort and was created by British sculptor Jason deCaires Taylor. There are over sixty-five individual concrete sculptures, from solitary individuals to a ring of children holding hands, covering an area of almost 1000 square yards. We also dove Flamingo Bay’s wall starting at 23 ft. and dropping to 100 ft. It is a colorful reef with corals as well as sponges.

Sandals LaSource is where diving and dining meet. After a day of diving there is nothing like having a marvelous dining experience. Thursday night dinner was at Le Jardinier or “the gardener” in French. Classic country furniture, fresh flowers and an open kitchen add to this romantic garden paradise. We enjoyed cocktails first, then appetizers. Picking an entrée was tough! Chicken Cordon Bleu, Braised Lamb Shank, Crabmeat and horseradish crusted fillet of Atlantic Salmon, Chateaubriand, which would you choose? Dessert was a Chocolate Buffet by the pool! Chocolate martinis, chocolate ice cream, chocolate truffles, chocolate cookies – a true chocoholic’s dream come true and a calorie counters nightmare! All the chocolate for these delicious treats comes from the Grenada Chocolate company who pioneered the cultivation of organic cocoa on the island.

Grenada_Wreck_Gene_2_640After breakfast the next day we headed off to the Aqua Center to board the boat for our second day of diving with a compliment of brand new divers ready to try their fins under the watchful eye of their instructor. We passed on the Bianca C, a 600 ft. cruise ship, sunk in 1961. A fire in the boiler room occurred just as she was anchoring in St. George’s Harbour. This is for advanced divers as the deck is at about 130 ft. where you can swim into the ship’s swimming pool and then continue to the bow. Our group chose Purple Rain for it’s abundant marine life and opportunities for photography. It has an enormous amount of bottom life: yellow, purple and orange sponges, coral whips and deep water. The M/V Veronica was our second dive site. It lies in 50 feet of water and is a beautiful artificial reef and home to frogfish in the summer. The third dive was back to the Underwater Sculpture Garden. The visibility had improved so we were able to find and photograph statues such as a man on a bicycle, a man at a desk with a typewriter and a standing Christ figure.

The Boonoo-noonoos Beach Party is our destination for dinner tonight. First stop is the bar set up on the sand for a pre-dinner cocktail. A Caribbean feast of local dishes is waiting including the best jerk chicken I have ever tasted. While we were eating, there were dancers, stilt walkers and singers vying for our attention. One enterprising young woman is putting herself through medical school entertaining guests by dancing with fire.

Saturday started off with breakfast with the General Manager of Sandals LaSource Grenada, Peter Fraser and some of his senior staff. This was a great opportunity to ask questions about the property and all the amenities available to the guests. After breakfast our group split up into two vans for a tour of the island. Grenada is 21 miles long and 12 miles wide, with an estimated population of 110,000. The island is of volcanic origin with extremely rich soil. Mount Saint Catherine is the highest point on the island at 2760 ft. Our first stop was Fort Frederick, built by the French to secure their position after they had so easily captured the island from the British in 1779. From the top we could see Sandals LaSource Grenada on the southwestern peninsula, the airport, the roofs of St. George’s University and Grand Anse Beach. Next stop was Grand Etang Lake and Forest Reserve, which is situated in the crater of the extinct volcano. This is a popular area for hiking and trekking. While we didn’t do much hiking we did pause for local rum punch and Carib beer at the Monkey Bar.

Grenada_Annandale Waterfall_640Our next destination was Annandale Waterfall, but on the way there we stopped at a spice store located in the front yard of the owner’s home. Our driver gave us a hands-on course in the various spices grown on Grenada from nutmeg and mace (mace is the outer lacy covering of the nutmeg) to cinnamon, cloves, ginger, and cocoa. Once at the waterfall we walked down a well-tended path lined with local fruit trees and flowering plants. Being divers, some of the group decided to test out the warm water under the falls. Back down the mountain to St. George’s we stopped at the local Spice Market. Vendors sell everything from hats and flags to spice leis guaranteed to make your kitchen smell like a Caribbean breeze. Grenada_Grand Anse Beach_640

Last stop was Grand Anse Beach, just outside of St. George’s. The beach is two miles of white sand and turquoise water, and has become a favorite for both visitors and locals alike. It is often included in the Top 10 list of Caribbean beaches.

Our tour of Grenada complete we headed back to Sandals LaSource. After a quick trip to the room for a shower and a change to clothes we were off to the Red Lane® Spa for a couples massage. Island scents of ginger and nutmeg provided aromatherapy during the massage. What a way to relax after a day of diving or sightseeing! Spa services are an extra charge, but with the extensive menu of services you should be able to find something to splurge on.

Back to the room to get ready for dinner at Butch’s Chophouse, Sandals first steak house and named after Gordon “Butch” Stewart, Chairman of Sandals Resorts. Dressed in Resort Evening Attire (no flip-flops men!), we made our way past the pools and lounging areas to our last dinner. The menu is extensive and I was able to try Wagyu beef. In the United States, Japanese Wagyu cattle are bred with Angus cattle. This crossbreed has been named American Style Kobe Beef. It lived up to every cooking show I have ever watched. For those who chose not to order beef there was Catch of the Day or a vegetarian entrée. Again it was hard to pick a dessert but Chocolate Sin Pie seemed to be the favorite.

Grenada_The Group_640After hugs and promises to friend people on Facebook or connect through LinkedIn we headed back to our room to finish packing. One last glass of wine on the balcony and we were ready to sleep fast for a 5:45 AM bag pickup. After coffee and pastries in the lobby we all loaded into vans for the 5-minute ride to the airport. Once there we had a chance for one last good bye to new friends before getting on the plane. Back in Miami, we zipped through immigration and customs, and re-checked our bags for the trip to Orlando and home.

This was a wonderful trip and I can’t wait for the next adventure.

About Dana Polites: I retired from The Boeing Company after 29 years. I am a California native, but got to Florida by way of nine years in Texas. We love living in Florida – great neighborhood, great neighbors and watersports opportunities galore. I have been diving for over 40 years and was a NAUI instructor before I had to grow up and get a real job. I am a Director of the Dive Industry Association and a Director of the Dive Industry Foundation.

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Buddy Dive Dominica Slated to Launch August 1, 2015

BuddyDiveDominica-200BUDDY DIVE RESORT PARTNERS WITH FORT YOUNG HOTEL TO OPEN PREMIER DIVE FACILITY IN DOMINICA

Roseau, Dominica (November 17, 2014) – Scuba divers can now experience the services and standards they are used to at Bonaire’s Buddy Dive Resort, in Dominica! Proclaimed one of the World’s Best Dive Resorts in Scuba Diving magazine’s 2013 Readers’ Choice Awards, Buddy Dive Resort has announced a partnership with Dominica’s Fort Young Hotel to open an on-site facility, Buddy Dive Dominica.

“Buddy Dive has the reputation of keeping the needs of divers in mind, making it easy, comfortable and convenient for everyone. We’re thrilled to be able to bring our dive expertise and services to Dominica’s Fort Young Hotel,” commented Martien van der Valk, Owner of Buddy Dive Resort. “Buddy Dive Dominica will be a full service operation that combines the best of both worlds; extensive dive knowledge, facilities and resources, while providing divers with personal attention from the friendly dive staff that will become the familiar faces guests are greeted by on their next visit.”

Buddy Dive Dominica will consist of a full stocked dive retail shop, teaching facilities, rental gear room, lockers, rinse tanks and outdoor showers. The dive operation will offer first class diving on Dominica. From boat diving at Champagne Reef or Toucari to night diving on Fort Young Hotel’s house reef – these are just some of the exciting diving that will be offered at Buddy Dive Dominica.

“Announcing the partnership with Buddy Dive Resort is very exciting for Fort Young Hotel,” commented Gregor Nassief, Chairman of the Board of Directors of the Fort Young Hotel. “Fort Young Hotel is Dominica’s leading full service hotel and has attracted a variety of business, adventure and dive travelers for many years.  Joining forces with Buddy Dive and creating a world-class dive operation provides divers worldwide with the opportunity to experience Dominica’s magical diving while enjoying the comfort and service of Dominica’s leading hotel.”

Buddy Dive Dominica will be offering their Dive Into Nature package, which will showcase Dominica’s volcanic vents, plunging sea walls, colorful reefs and soft corals. The package includes 7 nights/8 days stay at the Fort Young Hotel, complimentary breakfast, airport transfers, 5 days 2-tank boat dives, unlimited resort diving, 5 dive excursions and the marine park fee.  Dive Into Nature can be booked through Buddy Dive Central Reservations office at dominica@buddydive.com or for international reservations +599 7175080 (ext. 572) or for US/Canada reservations 1-866-GO-BUDDY.

About Buddy Dive Resort

Buddy Dive Resort, Bonaire’s leading dive hotel is known for its personable staff, spacious accommodations and a dive operation that has something for every diver. Today, the Resort is complete with eleven modern buildings housing spacious one, two and three bedroom apartments, a full service dive center, activity desk, two swimming pools, restaurant, pool bar, vehicle rentals and the famous drive-thru air and Nitrox fill station. Built with active people in mind, Buddy Dive Resort knows exactly what is needed to make guests comfortable both during their busy day of diving and exploring. Buddy Dive Resort was recognized as one of the World’s Best Dive Resorts in Scuba Diving magazine’s 2013 Readers’ Choice Awards. For more information visit www.buddydive.com.

About Fort Young Hotel

Fort Young Hotel, Dominica’s leading hotel is ideally located overlooking the ocean on the outskirts of Roseau, the capital of this rugged island in the Eastern Caribbean. The Fort Young’s unique architecture and rich history of the 32 original rooms coupled with the 38 Oceanfront and Deluxe rooms and three suites provide a combination of old world charm and spacious modern luxury. Offering an on-site Dive Shop, Excursion Desk, Duty Free shopping as well as Massage & Wellness Center and Conference Rooms, the Fort Young Hotel is the perfect getaway for divers and non-divers alike looking for top service, Diving and Eco-Adventure.  Guests can dive some of the best reefs in the Caribbean from the private jetty, and trek off into the rainforests that stretch up the hills behind the hotel. Or just relax in a rooftop Jacuzzi, indulged with a spa treatment, or dine on local specialties in the newly refitted seafront restaurant the Palisades, so named since the word describes the original wooden fortifications, which were built on the very same spot as the restaurant’s terrace is today. References to the Fort’s deep connections to Dominica’s history can be found throughout the Fort Young Hotel. For more information visit www.fortyounghotel.com.

About Dominica

In a region saturated by tourism, Dominica remains one of the hidden gems of the Caribbean. Known as the “Nature Island’ due to its abundance of natural splendors: 365 rivers, the second largest boiling lake in the world, volcanoes, mountains, waterfalls, hot springs, and black and white sand beaches. Much of the island is protected under national parks, one of which has been given UNESCO World Heritage status. Regarded as one of the top dive destinations in the Caribbean, Dominica is a paradise for explorers and adventurers, both above ground and underwater. Champaign reef and Scott’s Head drop off are just a couple of the many underwater highlights for divers.

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