Editorial – February 2014

Posted on February 10, 2014 by Gene Muchanski

Gene-0845-200Be The Master of Your Own Destiny
by Gene Muchanski, Editor
The Dive Industry Professional

Welcome to the February 2014 Editorial of The Dive Industry Professional.  If you are pro-actively involved in the success of your own business, you know that by February, pre-season marketing  is in full swing.  In January our industry is engaged at the Surf Expo, two Travel & Adventure Shows, the Baltimore Dive Show and of course, Boot Dusseldorf and the Paris International Dive Show.  February kicks off with numerous dive shows, adventure travel shows, and boat shows.  March will follow with more shows than you can shake a stick at and the pre-season marketing push will end on April 6th after Seattle’s Scuba & H2O Adventure Show.   A lot of activity and a lot of expense, all aimed at winning over the diving consumer.

The companies that exhibit at these dive, travel and watersports shows all have one thing in common.  They are all acting as “Masters of their own Destiny” by taking their business fate in their own hands.  They have included face-to-face marketing as a key component in their marketing plan and have gone out to engage with their current customers, reactivate former customers and acquire new customers.  Trade Shows are the best way to see so many potential customers in the shortest period of time.  Trade Shows Work!

With that said, I would like to praise all of the future thinking business leaders who exhibit at these shows to show their equipment or promote their training courses.  I especially give high marks to the Resort Destinations and Dive Operators who travel half-way around the globe to fill heads on beds and butts on seats.  And they are right in doing so, because Divers and Adventure Travelers go to these shows to BUY.  They are looking for gear they don’t have and trips they haven’t taken yet.  They pay good money to go to these shows to look at all the new stuff in their recreation and they are always asking about the “SHOW SPECIALS.”

When we go to trade shows outside of the diving industry, we see a whole lot of buying and selling going on.  Go to any Home & Garden Show or Boat & RV Show.  So how come the dive shows have so much “Show and Tell” but very little “Buying and Selling” going on?  You’ll have to ask the Show Directors but I can safely say it’s probably because we’ve always done it that way or “We tried it once and the “industry” didn’t support it.

This editor has one suggestion to make our dive shows more FUN, productive and alive with attendees.  Engage the Local Dive Retailers.  I’ve seen it work at the Travel & Adventure Shows where we had a major manufacture exhibiting in a full 10 x 20 foot booth.  The manufacture paid for the booth space and had their booth and gear shipped to the show.  The Regional Sales Manager scheduled his local Dealers to staff the booth at no cost to them.  The Dealers were able to promote their stores to the attendees while answering yes to three of the most frequently asked questions.  1) Do you teach diving?  2) Do you sell dive gear?  and 3) Do you sell dive travel?  YES-YES-YES.  WIN-WIN-WIN.

Could this work at all the dive and/or adventure travel shows?  I think it could.  Could this work for manufacturers, training agencies and travel companies?  I think it could.  Would the local Retailers support shows like this and invite all of their customers to attend the shows?  I think they would.  What do you think?

Posted in Editorials, Industry, Newsletter - The Dive Industry Professionals | Leave a comment

Dive Industry Association Publishes 2014 Digital Trade Publication & Directory

Posted on February 8, 2014 by Gene Muchanski

CarvingTheTiger-200by Gene Muchanski
Executive Director
Dive Industry Association, Inc.

Dive Industry Association, Inc. has published its 2014 Digital Trade Publication & Directory.  The 28-page digital publication can be viewed and downloaded FREE of charge at http://www.DiveIndustryDirectory.com   The print version is being made available to all DIA Members, Advertisers, Retail Dive Centers, and Diving’s Top 100 Influencers.  The print run was undertaken specifically to put a print copy in the hands of every Dive Store Owner.  Retail Dive Center’s may request their complimentary copy from gene@diveindustry.net .   Undistributed copies will be made available to “Friends of the Industry” for a $20 donation to our Non-Profit Organization, Dive Industry Foundation to help promote scuba diving to the general public.

The 2014 Digital Trade Publication & Directory was designed to become the industry standard in Trade Publications to promote our Members Worldwide and to stimulate economic development in the watersports community.  Our goal is to introduce our Members and Watersports to the world in order to grow our industry.

Dive Industry Association would like to thank James Sinkway and his Team at Jolly Roger Publishing for doing such an outstanding job with both the digital and print version of the directory.   JR Publishing also hosts the Directory’s web site.   We would like to thank Pascal Lecocq for the use of his beautiful painting “Carving The Tiger” that was used for our front cover.  DIA would like to thank all of our advertisers; Beneath The Sea, Visible Divers, Unicomm’s Travel & Adventure Show, Bottom Crawlers, Bill Beard’s Costa Rica, Diving Top 100, and Surf Expo.  We could not have printed so many copies without your financial support.  And lastly, we would like to thank all of our Directors, Advisors, and Friends of the Industry who have given us professional and financial support to make this directory the first of many to come.

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DIA Members to Exhibit at Beneath The Sea (BTS) 2014

Posted on February 8, 2014 by Gene Muchanski

BTS-150by Gene Muchanski Executive Director
Dive Industry Association, Inc.

The following Dive Industry Association Members are exhibiting at Beneath The Sea on March 28-30, 2014 at the New Jersey Meadowlands Expo Center in Secaucus, NJ.  Make it a point to visit our DIA Members FIRST.

Retail Dive Centers

Manufacturers

Travel Businesses, Destinations, Resorts, & Dive Operators

Non-Profits & Associations

Media, Shows & Events, Retail Services

Posted in Industry, Trade & Consumer Shows | Leave a comment

Sports Illustrated Photoshoot in Fiji

Posted on February 4, 2014 by Gene Muchanski

Bula to S.I.

Posted in Industry, Media, Travel Destinations | Leave a comment

Diving Non-Profit Starts Legal Fund

Posted on January 28, 2014 by Gene Muchanski

DIF-200by Gene Muchanski, Executive Director
Dive Industry Foundation

There are certain things in the diving business community that are worth fighting for.  Things we believe in.  Things we want to see happen for the good of the industry, our recreation and our environment.  sometimes, things worth fighting for cost money.

The Dive Industry Foundation has started a Legal Fund for emergencies that may need the professional assistance of Attorneys, Certified Public Accountants, Tax Attorneys, Consultants and Legislative Lobbyists.  A Legal Defense Committee has been set up to review industry needs on a case by case basis.  The committee is also looking for volunteers with degrees, licenses and experience in these legal, financial and environmental disciplines.

Dive Industry Foundation is a 501(c)(3) non-profit, tax exempt, charitable organization dedicated to promoting economic development in the watersports community while we work to protect and preserve the environment.  Interest parties may contact Gene Muchanski, Executive Director of the Dive Industry Foundation at gene@diveindustry.org  Donate Today

Posted in Industry, Non-Profits | Leave a comment

TEKDiveUSA 2014 – Get Your Tickets Now

Posted on January 21, 2014 by Gene Muchanski
JillH-200

Jill Heinerth – Cave Explorer & Underwater Cinematographer

by Rosemary Lunn
TEKDiveUSA

TEKDiveUSA – the inaugural North American biennial advanced and technical diving conference – will be launched in Miami this Spring. It is being held on Saturday 17th and Sunday 18th May 2014, and is similar in approach to both EUROTEK and OZTek.

It has been many years since this country held a technical diving conference, and it is time that the USA had its own homegrown event. The prime focus of TEKDiveUSA is to educate, entertain and help further the educational aspects of advanced and technical diving, while giving people who are out there doing exciting projects, a platform to share their story with others.

During the weekend forty different talks and useful workshops will cover many aspects of diving; from wreck, cave and physiology through to technique, safety and imaging. Leading experts are flying in from all over the globe to speak at TEKDiveUSA.2014. It promises to be a truly inspirational diving conference.

Rosemary E Lunn, co-organiser of TEKDiveUSA stated, “I am delighted to say that we have got a number of top drawer speakers on board. Associate Professor Simon J Mitchell (Head of Anesthesiology at the University of Auckland), Richard Lundgen, (deep wreck explorer), Cristina Zenato (shark diving professional and cave explorer), Dr John Clarke (Navy Experimental Diving Unit) and Dr Neal W Pollock (research physiologist) have already said, ‘yes we’d love to come and talk, Roz. With the plethora of talks planned there will be something that will appeal to every hungry diver wanting to know more.”

This conference will also be useful to dive professionals, managers and dive center owners. You certainly do not need to be a hard core tekkie to come to TEKDiveUSA, just someone who wants or needs to learn more about diving.

Probably one of the most important presentations to be delivered during the weekend will be ‘Rescue of an unconscious diver from depth: the new UHMS Diving Committee Guidelines’. This is the first time this talk has been to a North American audience. If you are an advanced or technical diver, instructor, a military, commercial, scientific, public safety or media diver, the presentation is pertinent to you.

Aspects of the correct course of action on finding an unconscious diver underwater have been debated on various internet forums;

  • Should you try to replace the regulator?
  • Should you wait until a seizure is finished before ascending?
  • What procedures should be in place for a rebreather diver?
  • Should you try to complete some decompression on a decompression dive?
  • Should you try rescue breaths in water at the surface?

The Diving Committee of the Undersea and Hyperbaric Medical Society recently completed and published a two-year project to review these questions. Associate Professor Simon J Mitchell will outline the committee’s findings, and the arguments supporting them.

This is the perfect opportunity to get the entire community engaged – regardless of agency affiliation or philosophy – together as one unified group. It will be great to see everyone sharing experiences and be motivated by, and from each other. Foremost explorers and divers are booking in. If you want to hear about their adventures and expand your diving horizons, tickets are now on sale. Secure your weekend pass (US$129.95) now via www.tekdiveusa.com

Posted in Industry, Trade & Consumer Shows | Leave a comment

Editorial – January 2014

Posted on January 17, 2014 by Gene Muchanski

Gene-0845-200A New Hope For Something Better
by Gene Muchanski, Editor
The Dive Industry Professional

Welcome to the January 2014 Editorial of The Dive Industry Professional.  January is the month we start fresh with new hope of a better life, a better work environment and a better industry.   But wishing and hoping are not enough.  Achieving a different and better outcome means you have to do something different and better than you did before.  This year do these simple things:  1) Define the outcome you want to achieve.  2) Figure out what you need to do to achieve that outcome.  3)  Draw up a plan and budget to systemically do the things you need to do and when you need to do them.  4) Implement your plan on a daily basis.  5) Monitor your progress as you see yourself getting closer and closer to your desired outcome.

Every seasoned entrepreneur is his or her own best consultant.  If you’ve tried different things over the past, you know what has worked and what has not.  As a business owner, you know you have to do more of the things that work and less of the things that don’t if you want to stay in business.  The key is – You have to work at it.  Every day.

Opportunities in 2014:  This year is going to be filled with more opportunities for growth than our industry has seen in the past.  The economy is getting worst and people are watching their money more than ever.  Older divers are diving less and younger people are not getting into the sport in great numbers.  Tech diving is becoming a niche market to itself, as is Freediving.  Spearfishing as a niche market is moving out of the dive stores and into the retail fishing stores.   In the mean time, the swimming, snorkeling and recreational shallow water scuba diving market is being ignored.  This market accounts for 85% of industry sales and has mass market appeal.  Are we returning to the days of swimming, snorkeling, and scuba diving being sold at Sporting Goods Stores?

More Opportunities: In addition to doing the right things for the market, more opportunities come your way by watching your competitors and doing the things they aren’t doing.  In bad economic times, some businesses cut back on expenses.  They advertise less, buy less inventory or raw materials, cut back on activities, let staff go and cut their marketing budget to zero.  All these things help to accelerate their demise.  The most important thing for a business to do is to increase things that lead to a sale.  Examples are advertising with a call to action, marketing with an anticipated outcome, employment with rewards for achievement, activities connected with a purpose and most of all increasing your inventory to achieve more sales. It is important to use marketing professionals to pave the way for sales and use your sales professionals to close the sales.  I never met a great sales person who would rather do paper work than sell.

Know What Works:  The Dive Industry Foundation currently conducts two industry profiles, one for Retail Dive Centers and one for Manufacturing Sales Reps.  Two more are planned for this year, Manufacturers and Travel Businesses.  The data collected is strictly confidential.  The profiles are compiled to calculate industry averages and norms and are used to recommend Best Practices for Success.  Find out where you stand among your peers.

Become More Actively Engaged in Your Industry:  If it matters to you, it matters to the industry.  And visa-versa.  Work toward the things that matter to you and fight for what is necessary.  People will not judge you on what happens to you and your business. They will judge you on what you do about it.  Stay in touch with the Dive Industry Association by using the 10 communication vehicles we set up and maintain so we all can “Be on the same page.”

In order for all of us to be on the same page at the same time, you should:

  1. Become an active Member of Dive Industry Association and consider serving on our Board of Advisors or on an Industry Sector Committee.  Join
  2. Subscribe to and read our Blogs at www.diveindustrynews.wordpress.com
  3. Subscribe to and read our Weekly News Press Releases.  opt-in
  4. Send us press releases to publish.  They are FREE to Members.
  5. Subscribe to and read our Monthly Newsletter “The Dive Industry Professional”  opt-in
  6. Visit our web site often at www.diveindustry.net
  7. Visit and use our NEW Directory, www.DiveIndustryDirectory.com
  8. Visit our Facebook Page and “Like” us at www.facebook.com/diveindustry
  9. Follow us on Twitter at www.twitter.com/diveindustry
  10. Donate to the Dive Industry Foundation and help us promote diving to the general public. www.diveindustry.org
Posted in Editorials, Industry, Newsletter - The Dive Industry Professionals | Leave a comment

NAUI Members – Save NAUI: A Call for Integrity

Posted on January 17, 2014 by Gene Muchanski
  1. NAUI-Member-200January 17, 2014

Dear NAUI Members:

We, the undersigned, are a group of concerned NAUI members who are outraged and alarmed by the unprecedented invalidation of the 2013 BOD election and the subsequent communications that have been incomplete, misleading and factually incorrect. We believe those in power must be held accountable and we, the NAUI membership, deserve a more complete explanation of the facts than has been thus far been provided.

Recent statements from NSG and the NAUI Board of Directors have accused Dave Ochs of electioneering, and presented this as the underlying reason for the invalidation of the 2013 BOD election. The “electioneering” actions involved showing a campaign video to a sum total of 31 NAUI members at two separate CD requalification workshops, well before the election even began.

Regardless, the board and Election Committee were immediately made aware of these incidents. To address any question of fairness, an opportunity was provided to the remaining candidates to also solicit these 31 members privately. It was only after the election results were known, almost two months later, that the 2013 board acted to invalidate this election, doing so under the cover of secrecy by going into “executive session” on December 10, 2013.

It is important to note that of the six directors on the board who voted to invalidate the election, Mark A. Flahan and William Tong were losing candidates in the election, and two more directors, Mark C. Flahan and Michael Tong, are their fathers. Additionally, Michael van Niekerk, had taken a public position of support for losing candidates during the campaign. All of these directors had a clear conflict of interest, yet all five voted to invalidate the election only after they knew the results. Simon Yu was the remaining director who also voted to invalidate. Only three of your elected directors including David Ochs, Lonnie Sharp and Tom Hemphill had the courage and decency to speak against the ill-advised plan to invalidate a democratic election.

You as members have the right to hear both sides. Until now, Dave Ochs has been denied the opportunity to respond to the charges leveled against him. To rectify this situation, we are providing a link to his response to these allegations:

http://www.nwmnetwork.com/blogs/item/from-dave-ochs-regarding-the-emails-from-naui-hq

Please also be aware, there is no NAUI bylaw, Federal or CA State statute, regulation or case law that supports the invalidation of an election by a board of directors in a membership association such as ours. Additionally, Robert’s Rules of Order further stipulates that election results, once announced cannot be rescinded. Despite being asked repeatedly by hundreds of members for the legal basis and authority for their actions, the 2013 BOD has provided none.

As members we should all be outraged at the expense and incalculable damage this has caused our association.

Therefore, as members, we demand that those still serving on the board and NSG:

  • Recognize the results of the 2013 BOD Election.
  • Stop all efforts to hold a new 2013 election.
  • Immediately remove the expired members of the board who are still serving: Michael van Niekerk, William Tong, and Mark A. Flahan.
  • Seat the duly elected directors.

As we move forward to resolve this crisis, we would like to stay in touch. We invite you to join other NAUI members at our new social networking site:

http://www.nwmnetwork.com

This website has been set-up as a member-owned and operated site for those who would like to connect with and exchange ideas with other members.

We also want to inform all NAUI members that legal proceedings are being taken to stop all action by the 2013 NAUI BOD and NSG until the current matter is resolved or the results of the completed 2103 BOD election are accepted.

If you would like to add your name to the growing list of members who are disgusted by the actions of this board and support judicial intervention to enforce our bylaws and legal governance, then please complete this brief survey:

https://www.surveymonkey.com/s/NAUIElection2013

We will not tolerate a precedent that grants this or any board the ability to invalidate an election, regardless of the results. We are a democratic association and we demand the voice of the membership be recognized as the highest authority in governance.

Please join us in our efforts to save our association and return control where it rightfully belongs with all of us! If you would like to add your name as a signatory of this letter, please visit us at:

http://www.nwmnetwork.com

As a reminder, the NAUI Annual General Members Meeting (AGM) is on Saturday, January 25 at 10:00am at NAUI Headquarters in Tampa. There is no better way to make your voice heard than to be there in person. While we understand that it’s not feasible for everyone to attend, for those who are able to attend, we strongly encourage you. There will be further communications about this in the next few days.

Write your board members and join us in Tampa at the AGM. Be heard! There will a “Friends of NAUI” meeting and social event following the AGM. For more information and to sign-up to attend this important gathering of concerned NAUI members, visit us online at:

http://www.nwmnetwork.com

Concerned NAUI Members,

  1. Dan Abbott, NAUI 47148
  2. Kevin Abbott, NAUI ?
  3. Rich Alvarez, NAUI 3077
  4. James Armstrong, NAUI 54740
  5. Christian Bailey, NAUI 22798
  6. Chad Barbay, NAUI 7583
  7. Kevin Barrett, NAUI 32605
  8. Bill Batten NAUI 53911
  9. Robert Bauer NAUI 54260
  10. Art Becker-Weidman, NAUI 54876
  11. Bob Belcher, NAUI 3836
  12. Kyle Benger, NAUI 37527
  13. Douglas Bennett, NAUI 17952
  14. Randy Berger, NAUI 43682
  15. Terry Boswell, NAUI 50624
  16. Jean Pierre Botha, NAUI 8009
  17. Randy Botteri, NAUI 14267
  18. Michael Brady, NAUI 20729
  19. Bob Brayman, NAUI 6058 L
  20. Tom Brooks NAUI 42340
  21. Michael Burke, NAUI 53664
  22. Christy Campbell, NAUI 54210
  23. R. A. Camus Jr., NAUI 14497
  24. Alexi Candelario, NAUI 46961
  25. Bill Cannaday NAUI 53039
  26. Bob Casell, NAUI 52582
  27. Ken Charlesworth, NAUI 19780
  28. Bill Childers NAUI 5709
  29. Steve Clabuesch, NAUI 12021
  30. Capt. Steve Coe, NAUI 41871
  31. Ed Deagle NAUI 45425
  32. Patrick Michael DeCharles II, NAUI 4194
  33. Matt Dickey, NAUI 54435
  34. Gary Donahue NAUI 44981
  35. Rick Ducey, NAUI 40690
  36. Dallas Edmiston, NAUI 4099
  37. Darryl Edmiston, NAUI 19630
  38. Linda Edmiston, NAUI 44163
  39. David Elder, NAUI 54914
  40. Robert Eskew, NAUI 12755
  41. Cheryl Esposito, NAUI 55424
  42. Michael Feld, NAUI 50134
  43. Anthony Ford, NAUI 48401
  44. Suzanne Foret, NAUI 46659
  45. Peter Friedman, NAUI 43801
  46. Jim Gauthier, NAUI 33924
  47. John Galembush, NAUI 32879
  48. Courtney Gibson, NAUI 51941
  49. Sarah Gibson, NAUI 52046
  50. Gary Hagland, NAUI 7778
  51. Michael Hanchak, NAUI 52576
  52. Jeff Heim, NAUI 10880
  53. Edward Hewett, NAUI 15359
  54. Kimberly Hewett, NAUI 52829
  55. Floyd E. Holcom, NAUI 48075
  56. Jim Holland, NAUI ?
  57. Billy Hunter, NAUI 44591
  58. Albert P. Jackowiak, NAUI # 52830
  59. Craig Jenni, NAUI 13065
  60. Erik Jensen, NAUI 47608
  61. Karen Kayser, NAUI 47142
  62. Ellen Keller, NAUI 36480
  63. Dana Kersjes, NAUI 17265
  64. Ian Kinder, NAUI 11045
  65. Greg Knauer, NAUI 48419
  66. Mark Kummerer, NAUI 32862
  67. David Lawrence, NAUI 52541
  68. Joseph Lee, NAUI 7418 L
  69. John Lewis, NAUI 51411
  70. Jonathan Leslie, NAUI 40363
  71. Rick Lorimor, NAUI 44715
  72. Timothy J. Lloyd, NAUI 9044
  73. Karl Lynch, NAUI 54706
  74. Gary Mace, NAUI 54273
  75. Charles Machacek, NAUI 49491
  76. Mack Machacek, NAUI T0000060
  77. Vincent J. Malkoski, NAUI 8876
  78. Bill Masler, NAUI 3020
  79. Alison Matherly, NAUI 38309
  80. Michael J McCrorey, NAUI 52514
  81. Sheila McIntyre, NAUI 11220
  82. Daryl McLaughlin, NAUI 55014
  83. Gary McLouth, NAUI 41199
  84. Brian E. McMillan, NAUI 40685
  85. Malcolm McMillan, NAUI 54424
  86. Mark Meador NAUI 49258
  87. Matthew Mead, NAUI 54436
  88. Rebecca Metcalfe, NAUI 32766
  89. Peter Meyer, NAUI 4264
  90. Steve Monk, NAUI 44338
  91. Barry Moore, NAUI 6790
  92. Harvey Morash, NAUI 39292
  93. Tim Moxon, NAUI
47754
  94. Gene Muchanski, NAUI 3821 L
  95. Garrett C. Myren, NAUI 52361
  96. Burhaneddin Zahri Adham Muntasser, NAUI 9650
  97. Bridgette Nadler, NAUI 34859
  98. Michael Nadler, NAUI 10546
  99. David Oldham, NAUI 47797
  100. Karen Parisien, NAUI 16721
  101. Stephen Gary Peacock, NAUI 47859
  102. Randy Pekarik, NAUI 44594
  103. Geoff Pentz, NAUI 9984
  104. Mark Pergrem, 32598
  105. Brian Perry, NAUI 10336
  106. Lindsay Peterson, NAUI 2775 L
  107. Joshua Poole, NAUI 55284
  108. Louis Powell, NAUI 19365
  109. Todd Rather, NAUI 54492
  110. David Reid, NAUI 50542
  111. Sharon Reid, NAUI 50543
  112. Paul Rentschler, NAUI 39695
  113. Chris Richardson, NAUI 17055
  114. David Ross, NAUI 49403
  115. Steve Rossberg, NAUI 9782
  116. Ken Sallot, NAUI 19230
  117. Dan Sansiveri, NAUI 49389
  118. Richard J. Sass, NAUI 4782
  119. Ron Schumacher, NAUI 55526
  120. Jacqueline Selbitschka, NAUI 53021
  121. Charles “Scooter” Sellers, NAUI 16598
  122. Allen Sherrod, NAUI 36480
  123. Matthew Smith, NAUI 51346
  124. Jeff Smyth, NAUI 51074
  125. David Snyder, NAUI 52814
  126. Troy Sorensen, 52954
  127. Randy Tay, NAUI 54733
  128. Michael Timmins, NAUI 49856
  129. Paul Tonovitz, NAUI 53693
  130. Demetris Touvannas, NAUI 50787
  131. Rich Travis, NAUI 52030
  132. Matthew Vinciguerra, NAUI 53958
  133. Devin Waddell, NAUI 35128
  134. Genette Waddell, 41328
  135. J. Stephen Walker, NAUI 47707
  136. Bruce Weinke, NAUI 5343
  137. Robert Weller, NAUI 44439
  138. David Wierzba, NAUI 46736
  139. Scott Williams, NAUI 53906
  140. Mark Winscher, NAUI 48031
  141. Phillip Wood, NAUI 13312
  142. Beth Wrisley, NAUI 47741
  143. Keith Wrisley, NAUI 42234
  144. Jeffery Zilliox, NAUI 11632

Concerned Retail Dive Centers

  1. Dive Pros Ltd, NAUI F0000947
Posted in Industry, NAUI Matters | Leave a comment

DIA Members To Exhibit at Our World Underwater – Feb 2014

Posted on December 28, 2013 by Gene Muchanski

DIALogo-tag-200by Gene Muchanski
Executive Director
Dive Industry Association, Inc.

The following Dive Industry Association Members are exhibiting at the Our World Underwater Show on February 14-16, 2014 at the Donald E. Stephens Convention Center in Rosemont, IL.  Make it a point to visit our DIA Members FIRST.

Retail Dive Centers

Manufacturers

Travel Businesses, Destinations, Resorts, & Dive Operators

Non-Profits & Associations

Media, Shows & Events, Retail Services

Posted in Trade & Consumer Shows | Leave a comment

Merry Christmas & Happy Holidays

Posted on December 24, 2013 by Gene Muchanski

DIALogo-tag-200by Gene Muchanski
Executive Director
Dive Industry Association, Inc.

At this time of year, you usually get Christmas or Holiday cards (digital cards now) from companies you do business with, wishing you “The Best of the Holiday Season.”  As Innovative Thinkers and Persistent Social Marketers, Dive Industry Association and the Dive Industry Foundation would like to wish you a Very Merry Christmas & Happy Holiday from a few Members and Industry Friends who sent us Holiday wishes using emails from Constant Contact with created URLs that could easily be linked (*).  Much more effective than a Forward.  Enjoy the Promo.  Happy Holidays.

Dive Industry Association Members

Dive Industry Association Friends & Colleagues

(*) Digital Cards received from Constant Contact email marketing, using “Webpage Version” selected in “Header Options.”  You can do the same thing with your catalog, brochure, sale announcement or special, newsletter, press release, or any email.  Contact gene@diveindustry.net for more information and a FREE Consultation.

Posted in Business Improvement | Leave a comment