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Tag Archives: digital-marketing
DIA Marketing Series
Marketing Series: The Value of Marketing by Gene Muchanski, Editor The Dive Industry Professional When we survey Dive Industry Professionals in the Global Diving Business Network about their five most important business needs, something to do with marketing almost always … Continue reading
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Tagged business, business-of-diving, content-marketing, digital-marketing, dive industry, marketing, seo
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2026 Industry-Wide Dive Retail Survey
Dive Retail Survey – 2026 by Gene Muchanski, Editor The Dive Industry Professional In conjunction with the Dive Industry Retail Association, the Dive Industry Foundation is conducting its annual Industry-Wide Dive Retail Survey. We are asking all Dive Retailers to … Continue reading
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Tagged ai, business, digital-marketing, dive-industry-survey, diving industry, marketing, technology
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Editorial – February 2026
So, What’s The Plan? by Gene Muchanski, Editor The Dive Industry Professional Last month’s editorial was entitled Building a Better Industry. To follow up on that topic, this month’s editorial was going to be Build a Better Business. After a … Continue reading
Build a Better Business
Build a Better Business by Gene Muchanski, Editor The Dive Industry Professional Our Editorial last month was Building a Better Industry. Within minutes after we published the editorial, my phone rang off the hook. Most of the calls were short … Continue reading
Exhibiting at Surf Expo
Exhibiting at Surf Expo by Gene Muchanski, Editor The Dive Industry Professional As a Dive Industry Professional you might want to ask, “Why is Dive Industry Foundation exhibiting at Surf Expo?” The answer is simple. The Surf Expo is a … Continue reading
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Tagged business, digital-marketing, dive-shows-events, dive-trad-shows, marketing, small-business, surf-expo, travel
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Editorial – December 2025
Customer Perception vs Your Definition by Gene Muchanski, Editor The Dive Industry Professional They say that beauty is in the eyes of the beholder. So are perceptions. As a Dive Industry Professional, you might think it is important to spend … Continue reading
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Tagged business, business-of-diving, digital-marketing, dive industry, e-commerce, marketing, technology
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Editorial – November 2025
Living & Working by Default by Gene Muchanski, EditorThe Dive Industry Professional The word Default has two definitions. The first one has always been “a failure to do something you agreed to do.” As when you default on a loan … Continue reading
Adobe Express for SCUBA Branding
The Non-Designer’s Playbook for Scuba Branding That Converts Photo via Adobe Stock Whether you’re running shore dives in the Keys or training rescue divers in Puget Sound, your brand has a job to do long before someone zips up a … Continue reading
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Tagged business, business-of-diving, digital-marketing, dive-business, marketing, social-media, technology
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The Argument for a September Launch
Argument for a September Launch by Gene Muchanski, EditorThe Dive Industry Professional We opened the September Issue with our Editorial, Preparing for the New Season. We discussed seasons and seasonality curves to some extent, and we reminded our readers that … Continue reading
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Tagged business, digital-marketing, news, small-business, travel
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Editorial – September 2025
Preparing for the New Season by Gene Muchanski, EditorThe Dive Industry Professional Every season has a beginning and an end. When your season begins and ends is up to you. In the global diving community, seasonality curves may differ, based … Continue reading
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Tagged business, digital-marketing, marketing, seo, small-business
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