DIA Members to Exhibit at DEMA Show 2017

The following Dive Industry Association Members are exhibiting at the DEMA Show on November 1-4, 2017 at the Orange County Convention Center in Orlando, FL.  Make it a point to visit our DIA Members FIRST.


Retail Services & Software

Travel Businesses, Destinations, Resorts, & Dive Operators

Certification Agencies


Associations, Media and Shows & Events

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Editorial – July 2017

Looking Into The Future
by Gene Muchanski, Editor
The Dive Industry Professional

The Summer officially started at the end of June.  We begin the month of July with our Independence Day celebration and next thing you know, we’re seeing “Back To School” ads.  What’s up with that?  Sorry to burst your bubble, but that’s the way businesses operate.  While your sales people are selling today’s products to today’s customers, your marketing people are thinking “What’s Now, What’s New, What’s Next.”  They are living six months in the future so your sales people will be ready to sell new stuff, to new customers, in the next season.

That’s why I’m writing the July Editorial about the DEMA Show and beyond. Last year’s July Editorial was about July being the half-way point of the year. It was about the advantages of good strategic planning in the pre-season, in-season, and post-season. It talked about the necessity of exhibiting at regional dive shows and planning your entire campaigns correctly. Throughout the year, from last July till now, I saw an increase in companies exhibiting at regional dive shows.  I saw an increase of consumer advertising by the exhibitors and sponsors of these shows and because of that, I saw an increase of attendees at these shows.  It was quite obvious that exhibitors were “pleasantly surprised” with the attendance.  Many exhibitors in fact, used those exact words, pleasantly surprised.

The return to Tacoma from Seattle was a small victory for the Scuba & H2O Adventure Show at the Greater Tacoma Convention & Trade Center.  With the help of many dive businesses that wanted to have a successful show, Rick Stratton was able to convince 72 exhibitors to purchase 92 booth spaces.  He encouraged 31 speakers to give 54 seminar presentations and 7 industry film professionals to show their 7 films.  One club had it’s annual meeting and 1 extraordinary photography icon gave a 1/2 day photography workshop. (That well-deserved plug was for you Cathy!)  Attendance at the show was a pleasantly surprising 3,000 ish.

The Scuba & H2O Adventure is returning to The Greater Tacoma Convention & Trade Center on April 20-22, 2018.  It’s returning stronger and more confident than anything in its 12 year history.  Rick Stratton has appointed Gene Muchanski as the 2018 Show Manager and Gene asked the non-profit organization Dive Industry Foundation to advise on the show.  Understanding the importance of all the components that make a show successful, the Show Team is focusing on Attendees, Seminar Speakers, Exhibitors, Advertisers, Sponsors, Vendors, Volunteers and Staff.  They are working with local dive stores, dive boats, dive clubs and dive instructors to put on a world-class event that will proudly showcase the Pacific Northwest and the entire diving industry.

The 2018 Scuba & H2O Adventure Show has set some aggressive goals for the next show.  The Exhibit Hall is planning for 157 booths.  1/3 of the booths have already been sold, with 9 months remaining before show time.  The 5 seminar rooms have a capacity of 370 people per hour.  We plan to run at least 85 seminars in 3 days and cover a wide variety of diving topics of interest.  We are hoping to attract at least 5,000 attendees from the six states surrounding Tacoma, plus British Columbia.

Putting a Dive and Travel Show together is not rocket science, but it does take a lot of planning and local cooperation.  It definitely takes an ability to look into the future and make the necessary plans so that everything falls into place at its proper time and order. If you would like to be a part of this annual program, please contact Gene Muchanski.  The show is looking for exhibitors, speakers, film producers, advertisers, sponsors, volunteers and attendees.

For more information contact:
Gene Muchanski, Show Manager
Phone: 321-914-3778
email: gene@diveindustry.org 
Web: www.DiveIndustry.org




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Christmas in July With Roland St John

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Miss Scuba Netherlands Dives With Coral Restoration Bonaire


Bonaire, Dutch Caribbean (June 30, 2017) –This week, Coral Restoration Foundation Bonaire (CRF Bonaire) gratefully welcomed Miss Scuba Netherlands, Jessica Wohrmann, to join a Coral Restoration Adventure Dive. “When I heard about the efforts of Coral Restoration I was eager to learn more about their investments in restoring the reefs”, says Jessica enthusiastically. “I had an amazing and educational experience!”

Together with the Coral Restoration Adventure Dive Jessica was given the opportunity to see a diversity of dive spots on the island of Bonaire by using Buddy Dive Resort’s Diver Propulsion Vehicles. “Diving with the underwater scooter was astounding! This technology made me able to see most of CRF’s restoration sites just in one dive. And I felt safe all the time.” During the Coral Restoration Adventure Dive Jessica learned how to conduct a restoration site survey and participated in the site maintenance activities by removing algae, which can damage the corals and affect their growth.

Jessica: “I was actually amazed by the fact that it is possible to grow corals and transplant them back to the reef. It takes a lot of time and effort from the volunteers. Therefore I would like to give this project more awareness by encouraging young people like myself to go diving for a cause by restoring the reef and protecting the ocean and underwater wildlife. For me as an ocean lover who is fond of diving and fish this is an important cause. There is a lot of fish to see here in Bonaire, I even saw my favorite Trunkfish several times, but together we have to make sure we keep it that way. CRF Bonaire is doing a great job in marine conservation and I support their efforts. For example the ‘Adopt a Coral’ is a great initiative!”

Miss Scuba International stands for protection of the ocean worldwide. As Bonaire is part of The Netherlands CRF Bonaire could be a perfect charity for Miss Scuba Netherlands to start promoting on behalf of her home country, according to Jessica. “Coral restoration is something that should happen all over the world. It is important to protect the treasures of the ocean.” Jessica Wohrmann is Miss Scuba Netherlands 2016 and was the first of The Netherlands to compete in the global contest of Miss Scuba International. Currently Jessica started a new adventure to become Miss World Netherlands 2017.

About Coral Restoration Foundation Bonaire
Coral Restoration Foundation Bonaire (CRF Bonaire) is a Non-Profit Organization founded in 2012, when Ken Nedimeyer of CRF USA was invited to visit the island to work with and assist Bonaire with their continued efforts to preserve Bonaire’s greatest assets, its reefs. In February 2012, the Bonaire government together with the Bonaire National Marine Park, granted a permit to a local dive operator to start the CRF Bonaire Pilot Project. The project centers on the restoration of the shallow reefs by establishing Staghorn and Elkhorn coral nurseries and restoration sites. The mission of the CRF Bonaire  is to develop affordable, effective strategies for protecting and restoring the shallow water population of Staghorn and Elkhorn corals along the coastlines of Bonaire and Klein Bonaire. CRF Bonaire, supported by the local government and the Bonaire Marine Park, is developing a large scale reef restoration program, promoting awareness and engaging tourists and local volunteers.



Enjoy, be inspired and please get involved!

For more information about the Miss Scuba International program, visit www.missscuba.com.

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St. Lucian “Conservation Cuisine” Battles Lionfish


For Immediate Release
Source: Anse Chastanet
Contact: Bevan Springer, Marketplace Excellence


A delicious lionfish meal, compliments of the culinary team at Jade Mountain and Anse Chastanet resorts.
ST. LUCIA (July 1, 2017) – Lionfish, one of the most destructive invasive fish species ever to reach the Caribbean, are wreaking irreparable damage on coral reefs by eating practically everything they come across. And they eat a lot: A lionfish’s stomach can expand up to 30 times its normal size.
It has become of particular concern to environmentalists who lament the fact that lionfish, with no natural predators in the Caribbean, continue to grow at an alarming rate, with scientists fearing the invasive species may never be entirely eradicated from the region’s seas.
But, a high-end resort company in St. Lucia is doing its bit by including the fish as part of its famed cuisine.
Karolin Troubetzkoy, executive director of the storied Jade Mountain and its sister resort Anse Chastanet, together with her culinary team, have launched a “conservation cuisine” initiative preparing the lionfish as a delicacy.
“It is not much of a stretch,” declared Troubetzkoy. “Lionfish is a white flaky, but firm, fish with a flavor between grouper and mahi mahi.”
To ensure diners get to try as many takes on the fish as possible, Troubetzkoy said, “we are serving a multi-course dégustation menu with paired New World wines, in which we showcase the quality and taste of this very unique fish.”
A perfect dinner setting to savor a lionfish meal at two of St. Lucia’s leading resorts
Diners, seated at a romantic beachside candlelit restaurant, are served lionfish as pure sashimi, citrus ceviche wrapped in a crispy tortilla, and either grilled or stewed with the flavors of St. Lucia. “It is always delicious and a very special dinner experience prepared by our best passionate chefs and sommeliers,” she said.
And for the diving enthusiasts, the resorts’ scuba operation Scuba St. Lucia has introduced PADI’s “Invasive Lionfish Tracker Specialty Course”, which takes guests on two dives to learn about controlling the invasive lionfish population and discover practical methods for humanely capturing and euthanizing these fish. 
Lionfish reach adult size at about two years old, and it’s safe to say they won’t get anywhere near the endangered species list because a female lionfish can release between 10,000 and 30,000 unfertilized eggs every four days, or about two million eggs per year.
“So, bon appétit and save our seas!” Troubetzkoy quipped.
About Anse Chastanet 
Anse Chastanet is set amid a lush 600-acre estate with two soft-sand beaches and breathtaking views of St. Lucia’s iconic twin Pitons mountains, a UNESCO World Heritage Site. Amidst St. Lucia’s lush tropical beauty, activities range from jungle biking, hiking and bird watching to snorkeling on the reef within swimming distance of the beach. The environmentally friendly, award-winning resort has  49 individually designed rooms, 37 of which are scattered about a lush hillside, and 12 that are nestled within a tropical garden at beach level. Innovative menus – one entirely vegetarian – are offered in four different locations and feature fresh produce served up from the resort’s organic farm. Guests can join interactive chocolate-making classes in the resort’s chocolate laboratory, or in a range of watersports.
For further information about Anse Chastanet, email ansechastanet@ansechastanet.com, call 1 800 223-1108 or visit www.ansechastanet.com.
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Mayan Divers Adds New Boat

Mayan Divers Adds New Boat
Mayan Divers @ Mayan Princess Resort
Roatan, Honduras
June 19, 2017

Mayan Divers is proud to announce that we now have our sixth boat in the water.  We are happy to introduce “MAITE” (short for Maria Teresa) – a large haul that holds up to 20 Divers.  This brings our maximum capacity to over 80 Divers!

We are also so excited to be hosting Kids Sea Camp for 2 weeks, starting on July 23, 2017.  We always enjoy diving with Margo Peyton and her team  and wonderful dive families that join them!


Mayan Divers Dive Boat Fleet

  • MAITE – Max 20 Divers
  • NELLIE – Max 20 Divers
  • ARIEL – Max 20 Divers
  • ISLAND PRINCESS – Max 12 Divers
  • WHY KNOT – Max 10 Divers
  • WANNABE – Max 6 Divers

For more information:
Contact – Edward Butler, Operations Manager
Mayan Divers at Mayan Princess Resort
Bay Islands, Roatan, Honduras
email: info@mayandivers.com
Web: www.mayandivers.com

For Travel Information & Reservations:
Contact – Debbie Helms, Roatan Charter
email: debbie@roatancharter.com
Web: www.RoatanCharter.com


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Tovatec Introduces New Light

Tovatec a division of Innovative Scuba is delighted to announce their new addition to their award-winning light series!

The new 395nm LED UV light creates an amazing florescent effect which triggers marine life to put on their florescent show!

Some of the unique features include:

  • Adjustable beam angle from 12 to 100 degrees
  • Versatile battery options; Every light comes with a rechargeable 18650 battery, charging cradle and has the capability to switch to AAA batteries.
  • Magnetic slide switch
  • Depth rating of 100M
  • 4 hour burn time

With the weight of this light only being 9.17 oz, ( 1.46 X 6.3 length and width) its size and capability makes this light a must have for every night dive.

Retail starts at $99.95

To learn more about the UV light and other Tovatec lights please visit us at: www.tovatec.com



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Editorial – June 2017

Success Is Just Executing a Good Plan
by Gene Muchanski, Editor
The Dive Industry Professional

Memorial Day is behind us and the traditional Scuba Diving season has begun.  All of the industry’s pre-season marketing campaigns have ended and hopefully our work will pay off.  The fate of the 2017 Diving Season is now in the hands of the front-line industry professionals.  If we have done our job correctly, the Dive Retailers, Boat Operators, Resort Destinations and Instructors should have a good year.

With the season underway, industry planers are starting to think about next year.  Of course, we still have to get through the DEMA Show in November but that is really part of this year’s planning, which should be well underway for many exhibitors.

There are a number of good shows and events on the docket for 2018.  To get the best prices and the best results from our pre-show, at-show and post-show efforts, we are planning now and ready to execute our plans in a timely manner.  The Dive Industry Association will be exhibiting at four shows and attending and marketing a dozen more.  Our non-profit Dive Industry Foundation is not only exhibiting at a number of shows but are working with a number of show producers and exhibitors to help make their shows more successful.  Part of that success is based on solid planning and timely execution.

The Dive Industry Foundation has been asked to advise on the Scuba & H2O Adventure Show in Tacoma, Washington on April 20-22, 2018.  Although the show is ten months away, a lot of planning needs to take place to make it the world-class event it is promising to be.  We are working with all components of the show; Attendees, Presenters, Sponsors, Advertisers, Exhibitors, Volunteers, Staff and Show Management.

Putting a show together is a lot of work but it is not Rocket Science.  What has helped me tremendously is looking back on the company that built our swimming pool four years ago.  On the first day of our meeting, the builder sketched out a rough draft of the type of pool we wanted. He added and deleted options as we discussed them and added things he knew would be needed.  At the end of our first meeting he had a clear idea of what we wanted.  After reviewing our needs and budget, Paradise Pools was ready to make a solid estimate on the cost of the pool, the materials that were needed and time it would take to complete the pool.  After our second meeting, the builder knew what he needed to know.  In his mind’s eye, he could see the process from start to finish. He already knew what the pool would look like when it was finished.  How did he know that?  Because he had done this many times before.  It wasn’t his first rodeo!

I learned a lot about building a business from that experience.  For 52 days I photographed and video taped the pool building project and shared the progress with my facebook friends.  On any given day 30-50 people tuned in and experienced the daily success of the project and yet, none of us knew exactly how or when everything would come together.  But the builder knew ever since the second meeting.

I am hoping the Scuba & H2O Adventurer Show in Tacoma will turn out to be the world-class event we are planning it to be.  However, it is going to take more than good planning and execution.  It’s going to need the excitement and participation of the diving community in the Northwest United States and Southwest Canada.  I am confident that will happen.

As we work on all aspects of this event, i.e. Attendees, Presenters, Sponsors, Advertisers, Exhibitors, Volunteers, Staff and Show Management, we will share the progress with the diving community.  Hopefully, like my pool project, we’ll all see the show come together right before our eyes.

If you would like to be a part of this event, contact Gene Muchanski at gene@diveindustry.org


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Dive Industry To Create Speakers Bureau

Developing an Industry Speakers Bureau
By Gene Muchanski, Executive Director
Dive Industry Foundation
June 5, 2017

In our series on Developing the Ideal Dive Show, we are breaking down the components that make a show successful for the attendees, speakers, exhibitors, volunteers, sponsors, staff and show management.  The most important component is, of course, the attendees.  We design a dive show based on who attends the show and what they expect to see and do and who they expect to meet.

The second component of a dive show are the seminars, workshops, film shows, meetings and activities that are organized into an integrated program for the attendees.  We call this second component “Presentations.”  Presentations are the meat & potatoes of any dive show, whether it is designed as a consumer show, trade show or professional development conference.  Having a high level of presentations means there will be more interest in attending the event.

Speakers and Presenters are the Ambassadors of our industry.  I can’t stress enough how important our speakers are when it comes to promoting our recreation through positive contact with the general public.  They are the story tellers of our industry.  They are the hands-on, been there, done that people of the recreational diving industry.  No one knows the impact one short seminar at a long forgotten dive show could have on the future of one individual, sitting in awe of the information being presented by an enthusiastic speaker.  Maybe it could be that life-changing moment that turns a dream into a life-long passion or career.  That’s why we want to introduce our Speakers to the world.

The purpose of this article is to develop an Industry Speakers Bureau that keeps track of speakers and presenters in our industry and their topics of expertise.  As we compile a group of speakers and presenters, we learn a lot about their topic of choice and their scope.  Looking at the show guides of dive shows in the past, I can see that speakers tend to be International, National or Regional in Scope.  Some focus on education and some more on entertainment.  Some presentations are focused on topics that appeal to recreational divers and some have more of a professional development appeal.

For the recreational diver, topics of current interest seem to be Underwater Photography and Video, Wreck Diving, Freediving, Technical Diving, Rebreather Diving, Spearfishing, and of course, Adventure Travel Diving.  From an educational side, Diving Medicine is very important, and so is the mechanics and meaning of diving equipment.  From a professional development side of diving and diving instruction, the topics of interest are plentiful.  Career development, improved teaching techniques, equipment maintenance and repair, employment opportunities, certification updates and renewals and the business of diving as a part-time or full-time profession.

Dive shows need to have an element of interest for recreational divers and industry professionals alike.  Both types attend the events as attendees, speakers, exhibitors, volunteers or staff.  Show producers establish the venue to accommodate local divers and visiting industry professionals.  To maximize the benefits of so much industry talent converging on one location for a weekend or more, it makes sense to include as much activity as the facilities can handle.

The Scuba & H2O Adventure Show is scheduled for April 20-22, 2018 in Tacoma, Washington.  Exhibiters and Speakers will be arriving from all over the globe on Thursday and Friday.  While the exhibiters are setting up on Friday, the show will host its professional development side of the show.  Show management is encouraging speakers and companies to conduct workshops, seminars and meetings targeted toward dive industry professionals.  Workshops that pull an audience away from an event for 4-8 hours, like equipment repair training, Instructor certification updates and technical training sessions are not a problem on Friday.  The Saturday and Sunday portion of the show is focused on local attendees and visiting divers as much as possible.  Everyone can participate and enjoy the exhibits, the seminars and film shows.  With proper booth staffing, exhibitors can even schedule time with their Instructors, Clients and Dealers anytime during the entire weekend; Friday, Saturday or Sunday.

The main purpose of organizing workshops, seminars, and meetings ten months in advance of a show is that it gives us time to find the most interesting topics that have the most appeal with audiences.  It allocates sufficient time to promote the show activities and invite attendees who would be interested in the program. Our goal is to bring a world-class event to Tacoma in April and inform and invite as many people as we can.

The Dive Industry Foundation is asking all Speakers to send us their contact information and topics of interest. Please include a recent photograph and a short Speaker’s Abstract & Bio.  You can email your information to gene@diveindustry.org or mail your information and a business card to Dive Industry Foundation, 2294 Botanica Circle, West Melbourne, FL 32904.  For more information, contact Gene Muchanski at 321-914-3778.

The best example of speaker information I have seen so far is Beneath the Sea’s 2017 Speakers’ Abstracts & Bios.  Beneath the Sea published 14 pages of speakers and their bios in their 2017 show guide.  Fantastic job; clear pictures and short bios.  They even included a short abstract of each seminar the speakers were presenting.  This format should be the model for all seminars and show guides to come and we certainly will use it as a guide when we create the Dive Industry Speakers Bureau.

We are looking forward to seeing you in Tacoma on April 20-22, 2018.

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Buddy Dive Resort Bonaire – FIRST GUE Dive Center in the Caribbean

BONAIRE, Dutch Caribbean (May 29, 2017) – Buddy Dive Resort Bonaire is proud to announce to be the first and only training facility in the Caribbean and South America to provide courses from Global Underwater Explorers (GUE). Recently the resort became an official GUE dive center.   

According to German Arango, also known as ‘Mr. G’, Buddy Dives’ Technical Diving Coordinator, this is a great new asset for the Caribbean region: “GUE provides the highest quality of diver education by  teaching to refine your diving on a level no other training organization does. By taking a GUE course you will increase your safety and control during your dives and consequently your dives will be more enjoyable and fun.”

GUE dive center
As a GUE dive center Buddy Dive Resort has a full time GUE Instructor that takes care of maintaining what is needed to support both GUE recreational and exploration grade dives by providing standard gasses, appropriate GUE dive equipment and year-round access to GUE dive training. Buddy Dive Resort is committed to regular GUE courses, including but not limited to Fundamentals, Tech 1, Tech 2, DPV and Primers.  At the same time Buddy Dive promotes the research, exploration, and educational goals of GUE  via ‘Mr. G’.

GUE training
GUE is committed to developing safe, skilled and knowledgeable divers (recreational and technical). The GUE system stands for the highest quality of diving education by teaching solid fundamental skills. Most difficulty in diving relates to poorly developed basic skills such as good buoyancy control and the use of inefficient equipment. This could cause unnecessary exhaustion, stress and degradation of the dive site, even for the more experienced diver. By emphasizing solid fundamental diving skills, GUE training provides greater enjoyment and safeguards the integrity of the fragile marine ecosystems.

TeK event
Every year in October Buddy Dive TeK hosts the Bonaire TeK event, a week fully dedicated to technical diving. ‘Mr. G’: “Divers can immerse themselves in the world of tec diving through demonstrations, presentations, training and workshops. Instructor trainers of GUE, NAUI and PADI will be present to answer all questions. We welcome divers from around the world to this event.” This year’s Buddy Dive TeK event will take place from October 7 till October 14, 2017.

From left to right: German Arango ‘Mr. G’ Buddy Dives’ Technical Diving Coordinator, Kirill Egorov member of the GUE board of advisors and Augusto Montbrun, Dive Operations Manager at Buddy Dive Resort.





About Buddy Dive Resort
Buddy Dive Resort, Bonaire’s leading dive hotel is known for its personable staff, spacious accommodations and a dive operation that has something for every diver. Today, the resort is complete with eleven modern buildings housing spacious one, two and three bedroom apartments, a full service dive center, activity desk, two swimming pools, two restaurants, pool bar, vehicle rentals and the famous drive thru air and Nitrox fill station. Built with active people in mind, Buddy Dive Resort knows exactly what is needed to make guests comfortable both during their busy day of diving and exploring. Buddy Dive Resort was recognized as one of the World’s Best Dive Resorts & Operations in Scuba Diving magazine’s 2016 Reader’s Choice Awards: Top 100 Gold List.

For more information visit www.buddydive.com

About Buddy Dive TeK

Buddy dive TeK opened its doors in 2007, with the mission to provide quality technical support and training to its customers and guests at Buddy Dive and on Bonaire. With the extensive knowledge and passion of German Arango ‘Mr. G’ Buddy Dive TeK has grown into the largest technical diving facility in the Caribbean. The Buddy Dive TeK team represents a wealth of technical knowledge and certifications from all fields of diving: GUE, NAUI and PADI. With a fully operational tec support service; extensive equipment rental and technical training, Buddy Dive TeK offers everything needed! Buddy Dive TeK is proud to be the only facility in the Caribbean and South America offering GUE instruction via Mr. G.

For PR enquiries or other pr related questions, please contact marketing@sapiasbv.com

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