COVID-19 Effects on Our World-Underwater Scholarship Society

COVID-19 Effects on the Our World-Underwater Scholarship Society®

Due to the unprecedented circumstances of the coronavirus (COVID-19) pandemic, the Our World-Underwater Scholarship Society will defer the 2020 Rolex Scholarships and the 2020 Internships until Summer 2021. Having just recently selected three new Rolex Scholars and five new Interns, the decision to postpone was not easy.  However, the Society’s Board of Directors recognizes the seriousness and uncertainty of the pandemic and decided it would be irresponsible and potentially unsafe to send Scholars and Interns out into the world at this time.

Additionally, the Society’s annual Symposium and Rolex Awards Ceremony, scheduled for June 6, 2020, in New York City, will be moving to an online, virtual event. Exact details are still in development, but we plan to have presentations from the returning Scholars and Interns as well as the world premieres of the films from the 2019 Rolex Scholars.

We, as the Board of Directors, are disappointed that we cannot meet in-person this year.  However, it is more important than ever that we celebrate success in the face of challenging times.

We look forward to celebrating with you all soon.


About the Our World-Underwater Scholarship Society

Since 1974, the Our World-Underwater Scholarship Society has fostered leaders in the underwater world through experience-based scholarships and internships focused on, in, and around underwater-related disciplines. Since the beginning, Rolex has been the Society’s ‘partner in education.’ OWUSS is an all-volunteer, nonprofit organization and is a separate entity from the Our World Underwater Dive and Travel Show.

For more information or to follow the Our World-Underwater Scholarship Society:
visit our website at or follow us on Instagram: @OWUSS, or on Facebook at and

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Ultralight Control Systems Has New Owner

March 23, 2020

Ultralight Control Systems is celebrating 25 years in business with just one owner, Dave Reid and Terry Schuller.  We would like to let you know that Ken Kollwitz our long-time employee will be purchasing the business from us starting March 27th.  The business will be shut for a week from March 27-April 5th.

The particulars for the business are:
Ultralight Control Systems Inc.
401 N. Lombard St. #E
Oxnard, CA 93030
(805)484-3334 (same telephone #)
1-800-635-6611 (same 800 number for US calls)

The transition should go seamlessly.  Any outstanding invoices through March 27th should be paid to the address you currently have on file.  All invoices dates April 6, 2020 and beyond will go to the address above.

Dave and I would like to thank you for all your support over the years in continuing to purchase our products.  Our success is owed to all our customers and dealers.  We are excited about a new chapter in our lives.

Kind Regards,
Terry and Dave

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Henderson Sport Group Remains Open

Henderson Sport Group remains open and providing retail sales support to all customers.

The Henderson Sport Group understands that all retailers are being affected by current State and Federal regulations related to Covid-19. Regulations vary based on geographical location and sporting segments.

Henderson recognizes that active participation in many watersport segments is still taking place, and in many cases, sports participation may be enjoyed while maintaining proper social distancing recommendations.

Henderson brands have established office operational procedures based on Government guidelines that will allow our team to provide full service to all our customers going forward. 

Our goal is to make it as easy as possible for our retail partners to continue to provide products from all our brands to their customers. 

Therefore, all our Brands are adopting the following procedure:

Effective immediately, Henderson, Hyperflex, Stormr, and Neo Sport brands will provide immediate drop-ship services for all our customers.

There is no need for a customer to enter a retail store. Our Retailers make the sale remotely, from home, office or store and we ship the product directly to your customer’s home.  It’s that easy!

If you have an interest in becoming an authorized retailer for any of our brands please give us a call. Henderson still puts our retail partners first.  You and your customers will benefit from our superior products, exceptional customer service, and Industry-leading technologies.

Our priority is to keep our retailers actively supporting and serving their customers. Please call or email our CSR team as we are ready and able to assist you! 

Be well!
Henderson Sport Group


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Alaska Dive Stores

Building a Dive Retail Database in Alaska
by Gene Muchanski, Executive Director
Dive Industry Association, Inc.

Starting on Week 15 in 2020, Dive Industry Association is beginning a campaign to verify its Retail Dive Store database on the DIVE LOCAL Website. Every week we will focus on a new state. Alaska is the first one. The purpose of the listing is three-fold. We want to identify all Retail Dive Centers, worldwide, that are teaching diving, selling dive gear, taking people diving and keeping them active in the recreation. We want to bring more divers into our recreation. Finally, we want to create an active local dive community in the State of Alaska.

The Dive Stores in Alaska are part of the Northwest Diving Community of the United States. Dive Stores are, in our opinion, the heartbeat of our recreation and usually the first contact with the general public. Dive Retailers are our Ambassadors of the Diving Industry.  They need and want our support.

Starting on April 1 (no joke) the Dive Industry Association will be mailing a post card to every Retail Dive Center in the United States to verify their mailing address. Every week we will pick a new state to focus on. During Week 15 we will list every Alaska Dive Store in our NW Dive Stores Directory on To prevent email address farming, we will only publish the stores name and their city & state.

If a local Retailer would like us to publish their website address they only need to mail one of their business cards to Dive Industry Association, 2294 Botanica Circle, West Melbourne, FL 32904.

The Dive Industry Association is promoting and supporting Retail Dive Centers through its Dive Industry Retailers Association. All Retail Dive Centers are invited to join an association that promotes dive stores regardless of their equipment or training agency preference. A united retail dive organization is the first step to growing a healthy industry.

Manufacturers, Training Agencies, and Travel Companies can participate in our direct mail marketing campaigns by becoming a Premier Member of the Dive Industry Association.  Annual Dues are $500.  Our goal is to identify and verify Retail Dive Centers (worldwide) and their direct mail and email addresses through the year.  At least four (4) direct mail campaigns can be scheduled depending on Premier Membership enrollment.  Premier Members receive retail stores full contact data along with periodic updates.

For more information contact: Gene Muchanski, Executive Director, Dive Industry Association, 2294 Botanica Circle, West Melbourne, FL 32904. email: Web:

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Editorial – April 2020

Reinventing Yourself For The New Normal –
by Gene Muchanski
Editor, The Dive Industry Professional 

Without a doubt, the COVID-19 Pandemic is having a severe impact on businesses and individuals worldwide.   The obstacles and challenges this virus put in our path is devastating.  First of all, it caught all of us off guard and unprepared to handle this kind of crisis in a timely fashion.  It changed the reality of many people who were happy with their way life in an economy that was experiencing unprecedented growth and prosperity for them.  When the pandemic started, people either reacted to it or did their best to respond to it as intelligently as they knew how.   That’s our two options in a crisis – Respond or React.

Reacting to a situation is the worst thing we can do as educated, intelligent human beings.  Being swayed emotionally by misinformation and distorted half truths does little to help us solve the problems at hand.  I am so ashamed of the people who first participated in hiding valuable information, distorting facts and figures, putting out misinformation and publicizing political “talking points” by finger pointing and false acquisitions.  Thank goodness our country came together to rationally create a plan to deal with this monumental crises head-on.   With truthful information, an honest attempt to defeat this pandemic, and a lot of hard work and sacrifice, we will defeat this awful virus.  However, I don’t think we will ever get back to the old normal way of life.  I believe we have crossed over into a “new normal” again.  But a new normal doesn’t have to be bad.  In fact it could be very good for us.

I don’t consider myself to be a social engineer or a political genius.  I’ve spent my life in the scuba diving business and I like to stick to my knitting.  We are still in the early stages of this global pandemic and we can already see the negative effects it is having on our recreation.  At the very beginning, dive shows and travel shows had to be cancelled or rescheduled.  That was a difficult choice by a number of show producers but an intelligent one at that.  So many active divers are over sixty years old with a number of high risk health factors like compromised immune systems, diabetes, high blood pressure and heart problems.  The good news is that the shows were cancelled.  The bad news is that we had no back-up plan of action to conduct our face-to-face programs as digital events.  Face-to-face marketing is a very important element of an integrated marketing campaign, and although it is a 20th century way of marketing it still could remain relevant in the 21st Century.  I believe that dive and travel shows of the future will have a digital component to the event, complete with on-line programming, email and mobile participation combined with electronic and direct mail advertising.

Our travel partners are going through a very difficult time right now.  Some of our Travel wholesalers are dealing with groups who are currently on their trips and maybe close to coming home.  Some groups are wondering if their upcoming trip is going to get cancelled or shut down by an airline, a resort or a government order.  Communicating with travel vendors and your diving customers has never been more important.  People make better decisions when they have the necessary pertinent information.  The Dive Industry Association polled their Members and received status updates on their situations, challenges and how they are coping with the virus. We have done our best to update our Shows & Events Calendar and our Dive Trips web page.

The diving industry grows or declines in direct relationship to the amount of revenue we generate through the sale of diving equipment, training and travel.  The focus needs to remain on teaching people how to dive, selling them equipment, taking them diving and keeping them active.   The way we move goods through our channels of distribution to our markets is not the issue.  The important thing is that it gets done in a way that satisfies the buyers and sellers while keeping them safe.

If our recreation is to survive, it’s because our business community can adapt to the obstacles and challenges that the COVID-19 presents.   As we learn to respond to new challenges in the future, we will grow in our ability to be more successful.  Change is inevitable.  Flexibility is essential.

A few things the industry has already learned is that constant communication with our customers is essential.  If we want to keep our customers, we have to communicate with them through difficult times.  Not knowing what is going on in an emergency is the worst thing for everyone concerned.  Besides communicating with our business partners we need to respond quickly and decisively in an emergency.  If we need to cancel an event, we need to do it quickly and reschedule as necessary.  Many travel resorts, liveaboards and dive operators responded well to cancellations and have arranged credits and adjustments for their customers.  That means people will use them again in the future without worrying if they are going to lose their deposits or payments.  One of our Tour Operators has rescheduled a number of their group trips from the spring and are actually booking many more for next year and beyond.

A number of Retail Dive Centers are still operating and adjusting their schedules to serve their customers.  e-Learning courses have increased and open water check outs have been rescheduled as necessary.  Rental equipment is getting more disinfecting attention and simple things like disinfecting dive mask displays after each use is now standard practice.

The Dive Industry Association has partnered with Modern Postcard to conduct direct mail campaigns to verify our Retail Dive Store database and cross check it with our digital email addresses.  We’ve learned that more sophisticated  integrated marketing campaigns are now possible using 21st century technology.  When face-to-face marketing becomes compromised we can easily shift to digital, telephonic or direct mail contact.  In fact, Cathy Church, the famed Photographer and Photo Coach, just introduced a new underwater photography program she will be teaching from her studio in Grand Cayman, using SKYPE.  SKYPE training is included in her course at no charge!

The time to start reinventing your business is now.  Based on past health scares, I am confident this pandemic will run its course and come to a positive conclusion.  In the mean time, we all need to prepare for the worse and plan for the best.  Be safe by following the CDC guidelines and stay abreast of government alerts and warnings.  And stay in touch with your vendors, colleagues and customers.



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Building, Maintaining and Growing a Market

Building, Maintaining and Growing a Market –
by Gene Muchanski
Editor, The Dive Industry Professional 

The diving industry has a new call to action for the 21st Century.  Something we can all wrap our heads around.  Something that we are probably all good at doing, but didn’t know we were.  Something that could turn the diving industry around for the better.  It’s called “Retaining the market we have.”   All we need is a little background education on what markets are, how they are made, and how they are maintained or abandoned.  Our education should include how the current diving market was created, how it got this far this way, and how we can make it healthy and vibrant again.

A market is where Buyers & Sellers meet to exchanged goods and services for compensation.  As you can see, there are many markets where diving equipment, training programs and travel products are bought and sold.  At the next dive show we can meet at the bar to discuss the chicken ‘n egg thing as to who came first to the market, the Buyers or the Sellers.  But for now let’s cover what we know.

Scuba Diving and all of the others kinds of diving, are different things to different people.  For some it is a recreation, a hobby, an experience, or merely an interest.  For some it is a profession, a collateral duty, or a part time job.  For many of us in the diving community, it is a passion, a way of life and a vocational choice we wouldn’t trade for anything.  We know that scuba diving equipment is a means to an end.  We use it to explore new worlds, discover new interests and get us safely to the destinations we were searching for.  Scuba diving is exciting, adventurous,  unique, social, and individual.  Like I said.  It’s different things to different people.

A scuba diving market was first created on a large scale, during World War II.  The Navy used diving equipment for it’s various combat missions.  The Navy taught their Frogmen how to dive, bought scuba equipment from the few diving equipment manufacturers that were making gear at the time, and put their Divers on a boat or beach to do a job.  If the mission was a success, they did it again.  Right there you have the four pillars of a healthy market, albeit, a small market.   The Navy Frogmen 1) Learned to dive.  2) Bought their gear.  3) Went diving.  4) Stayed active.

After the war, our Frogmen came home and taught their friends how to dive, and their friends, and their friends.  Sea Hunt came on the TV and showed the general public how adventurous diving was.  Pretty soon you had a larger demand for scuba diving and more manufacturers sprung up to meet the needs of more and better equipment.  Dive equipment for civilians.  Spear-fishermen and Lifeguards starting to use scuba equipment and more civilians were getting into the “sport.”  Next thing you know, Diver Training Agencies came on the scene and certified Scuba Instructors who taught more scuba divers.  Dive Shops, Marinas and Army-Navy Surplus Stores sold diving equipment and filled tanks.  People were getting certified at the YMCA and the next thing you know, a market was flourishing for scuba diving equipment and training.  Dive travel wasn’t a big thing yet.

By the time Jacques-Yves Cousteau invaded our living rooms with his TV program, The Undersea World of Jacques Cousteau, the general public had barely heard about scuba diving, but were ready to take the plunge now and try this new thing.  The market took off like a rocket ship.  I was there when scuba diving went mainstream and yet I felt like a pioneer.  I only knew a few “older” guys who got into it.  They went out and started Dive Clubs and Dive Stores.  They made their own underwater housings to take pictures under the sea and they traveled around with them, speaking at dive clubs and underwater film shows.  They made their own masks and wetsuits.

What I saw back in the 60’s, 70’s and 80’s was a market growing faster than what seemed possible.  A few things helped scuba diving, as a recreation, grow.  1) Scuba Diving was a new activity.  2) Jacques Cousteau brought it to the general public in a very exciting way.  3) The post war Baby Boom produced a lot of kids who didn’t have the recreational options kids today have.   4) The age of consumerism began.  Of course, there were a lot of other factors that contributed to the creation and growth of the recreational scuba diving market, but these four come to mind now as significant reasons.

What we didn’t see coming back then was the lack of mainstream business practices being used in the diving community.  Sporting Goods Stores that started to carry diving equipment stopped because of the large capital investment needed (compressor, rental gear, repair tools, and a pool).  The business also needed to hire scuba instructors and repair technicians.  When you add the possibility of increased liability and a small market, investing in the diving niche was not all that attractive for a successful business.  However, the one thing that made us who we are today is that diving businesses were started and run by scuba diving enthusiasts.  They wanted to be in the diving business because they loved diving, not the business of diving.  This double-edged sword is still the Industry’s  #1 Strength and it’s #1 Weakness.

What we did see at the time but did nothing about was the way we focused on teaching more people to dive, but not following through with selling them gear so they could go diving.  We also did very little about taking them diving either locally or internationally.  and the last thing we dropped the ball on was keeping our divers active.  The big push was to train more and more divers.  The high drop-out numbers of the 80’s and 90’s should have been a big red flag to us back then, but we were too focused on more, more, more.  We were great at creating a market, but for who?  For what?

To run a successful business, you have to know the market, the product, the customer, and you have to understand business practices.  Without the proper tools and technologies needed to run a business professionally, proficiently and profitably, the chances of running a large-scale, successful business is diminished.   You also have to have at least one person working on the business while you have others who work in the business.  Michael Gerber summed it up best in his book, The E Myth.  Gerber’s book is not only a classic business book, it is on my “MUST READ” list for every Dive Industry Professional.

I’ve seen dive businesses of all kinds, ignore the need to have at least one person in the company who is responsible for the operation of the business.  Being a successful business means staying in business.  You can’t service your customers properly if you can’t pay your bills.  Yes, someone has to teach the classes, sell the gear, take groups of people on those exotic dive trips, repair the rental equipment and work the store, but still, someone has to be in the office, running the business.  If you are the one and only employee in your business and you have a “Closed – Gone Diving” sign on your door, you are not in business.

If you got into business because you love diving and not business, that’s fine.  You can continue to teach classes, dive master boat trips and take exotic vacations with your customers.  You can even spend all your time at trade shows racking up more certifications and awards BUT someone still has to be back at the business working to stay in business.  Which brings us to the point of the article.  Being in business is all about servicing a market that has a need and a desire to do what you do.  They have the desire and the means to buy something from you that will fill a need of theirs.  They are part of what we call the current market.   Our total market.

The recreational diving market is created by Scuba Instructors who certify people to go diving.  Teaching people how to dive is the first step in the process.   Most diving classes are taught at dive stores, dive resorts, and schools because the general public knows how to find these Instructors.  Their relationship with the industry begins with training.  For our total market to grow, the industry needs to support and promote these market makers of ours, many of whom will not take these new divers to step two of the market process, purchasing their gear.

We know that certified divers who buy their own gear will dive more.  After all, they invested in their own equipment because they wanted to go diving and do something.  I can’t see why anyone would take the time to learn to dive and not want to go diving, unless of course, they had a bad training experience.  A second question I have is if a scuba instructor is not selling gear to his or her students, where do these people buy their gear?  Do they buy from someone else, rent or just drop out?

Professional diving businesses who understand market concepts will want to focus on retaining the market that has been created. If a person is certified and has purchased their equipment or stated a desire to rent their gear on occasion, we need to take them diving.  Locally or on a dive trip.  It doesn’t matter.  They need to go diving.  In a business course we teach, Hypergrow Your Business, we talk about the three types of customers – Current Customers – Former Customers and Future Customers.  The more we focus on our current customers, the less former customers we will have and the need to find our future customers will be less critical.  The best way to retain our current customers is to keep them active.  That means Dive Trips, Dive Shows, Magazine Subscriptions, Continuing Education and getting involved in a dive club or an environmental organization that does stuff.

Teaching people how to dive, selling them gear, taking them diving and keeping them active is a full time job.  It’s a lot of planning and a lot of day-to-day communicating.  The process of retaining current customers, reclaiming former customers and acquiring new customers takes time and modern marketing tools and technologies.  Becoming an expert in marketing and communications may take you away from becoming a more recognized Instructor or the group leader on your dive trips, but it keeps the doors to your business open and allows someone the privileged of doing those things.  Maybe you could do both, maybe you can’t.  A good business analysis will show you where you stand.

To remain competitive in a declining market we must first stop the bleeding.  Step number one should be to focus on retaining as much of the current market that we can.  We need to stay in touch with our current customers.  Make sure their equipment and training is up to date.  Schedule and lead a dive trip to a destination of their choice, be it local or a plane’s trip away.  The industry as a whole needs to know how many active divers we have.  Do you have the most modern marketing tools and techniques to do this on a targeted or massive scale?

Step two is to reach out to all of our former customers and try to recapture their patronage.   Invite them to a reunion and rekindle the past love for diving.  Or whatever it was that got them to get certified.  Make sure their equipment and training are brought to current standards.  Then promise to retain this group by keeping them active.  Do you have the staff to handle that?

Finally, step three is to acquire new divers to replace the ones we lost over the years.  If we create more new divers than we lost, the industry will have grown.  Growth is good but only if it can be managed.  Sounds simple now that we explained it.  Hugh?  Again, do you have the digital, print, online, mobile, social media, direct mail, and face-to-face marketing knowledge and capability to successfully execute those kinds of campaigns?

So what are you waiting for?  1)  Appoint one person at your business to be the person in charge of taking care of the business of diving.   2) Apply for Membership in the Dive Industry Association ($125).  Take advantage of our primary research and read our 18-page Members Guide and our white paper on “Unifying the Diving Industry.”  3) Consult with a Dive Industry Association Marketing Pro to chart your course to a Better Business Tomorrow.

For more information:
Contact Gene Muhcanski,
Executive Director
Dive Industry Association, Inc.


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Editorial – March 2020

Putting the Business of Diving in Perspective –
by Gene Muchanski
Editor, The Dive Industry Professional 

The Diving Industry Association is a Trade Association who’s Mission is to bring Buyers & Seller together.  That creates commerce, fills consumer needs, and grows the recreation.  Commerce is what creates the market we operate in and it maintains and grows the market for our recreational diving equipment, training and travel products.  Our Goal is to Build a Better Industry.  We do that one member at a time, one show at a time, and one blog article at a time.  The good news is that we have been doing it for 20 years and over 400 dive industry member businesses have benefited from our business expertise and marketing promotions.  In the past twenty years, the Dive Industry Association has sold over 1,500 memberships, exhibited at countless trade shows and events, written hundreds of articles, editorials and blogs, conducted numerous seminars and workshops and hosted a number of lunch and learn events.  We have consulted and worked for some of the biggest and best dive companies in the community.  We are the acknowledged experts in the business of diving sector, with a great amount of education, experience and successful outcomes.  We know and understand the market, the products and the customers.

Why is the Business of Diving so important?  Good question.  First of all, let’s look at markets in the traditional “Introduction, Growth, Maturity and Decline” Model.  A Market is where Buyers and Sellers meet to exchange products for compensation.  The Recreational Scuba Diving Market is one of many markets where diving programs, products and services are sold.  Most of what is sold in the recreational diving market is diving equipment, training programs and travel products.  The priority of our recreational scuba diving market should be to;  1) Teach people to dive.  2)  Sell them the gear they need to go diving.  3) Take them diving.  4) Keep them active.

Diving Instructors create the market by training people who become qualified to purchase our products.  Instructors who work for Dive Stores teach the majority of divers because Dive Stores are easy to find for the general public.  High School and college scuba instructors also teach a fair amount of divers, because they have a captive audience and the school system does their advertising for them.  The most under marketed group is the independent instructor.  To grow the market, we need to help all Scuba Instructors market their courses to the general public.

Once a market is built, sellers of diving equipment, training programs and travel products compete for the buyers’ dollars.  But acquisition alone will not keep a market from failure.  We must also maintain the market we create.  Acquisition and Retention.  A winning combination.  If all the sellers do their job in acquiring, maintaining and growing the market, it will continue to growth and prosper.  Maybe that’s why the diving industry is getting smaller every year and on the verge of dying.  We have focused too much on teaching new students but have not sold them the gear they need, or taken them diving and definitely have not worked to keep them active.  The rule of thumb should be to keep as much of the diving population active as possible and replace the 25% of the divers we lose every year with new divers.  And we don’t need more Instructors or Course Directors.  We need more new entry level divers who can then buy their gear, go diving and stay active.

As a Marketing Professional, I see the orderly process of building a market, maintaining the market and growing it.  I know which sectors are responsible for building the market, which sectors profit by selling to and servicing the market, and which groups benefit the most by creating the initial interest or continuing the interest in the recreation.  I also know who benefits the most by having a market built for them so they can benefit financially.  It’s easy for planners to see this orderly process because we are not in the trenches with the market creators or the countless numbers of business professionals  responsible for keeping this well-oiled machine running.  It all goes back to the classic book, The E Myth. In every business there has to be someone working in the business (doing the things the business does – teaching classes, dive mastering, working in the dive shops, running group trips) and someone who is working on the business (the bookkeepers, accountants, planners, lawyers and marketing professionals.)

So, the Business of diving is very important to our recreation.  We need professional companies that make innovative and safe scuba equipment, enjoyable training programs, and exotic dive resorts with awesome dive operators.  We need professionally run retail stores that teach classes, sell gear, rent and repair dive equipment, fill tanks, book dive trips and run dive clubs.  We need modern dive boats with experienced captains and crew.  We need better dive magazines and travel guides.  We need more dive shows and events.

Not only do we need more of everything in our recreation, we need better and more efficient businesses to handle a larger, growing market.  We need to be able to better serve our customers with the best training, the best equipment, the best service, and the best travel programs we can create.  We need training in the use of modern tools and technologies that help us with running our businesses and the most important aspects of customer acquisition, maintenance and retention.  Our customers deserve nothing less.  A Professional Dive Business works every day to become more professional, more proficient and more profitable.  That’s the only way they can, and deserve to stay in business.

Want to become a more professional Dive Industry Business?  1)  Select one person in your company to focus on working on your business.  2) Apply for Membership in the Dive Industry Association ($125).  3) We’ll share our research and best practices with your business representative.  Check out our Membership information, benefits and Members Guide on our website at


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DIA Members To Exhibit at Beneath The Sea 2020

by Gene Muchanski, Executive Director
Dive Industry Association, Inc.

The following Dive Industry Association Members are exhibiting at Beneath The Sea on March 27-29, 2020 at the New Jersey Meadowlands Expo Center in Secaucus, NJ.  Visit our DIA Members for information & Great Show Specials.

Retail Dive Centers

Dive Operators

Dive Clubs


Travel Businesses, Destinations, Resorts, & Dive Operators

Non-Profits & Associations

Media, Shows & Events, Retail Services

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Saint Lucia Webinar for Dive Travel Specialists

Saint Lucia Magical Diving Experience

An amazing discussion with one of the dive shops on the island of Saint Lucia operating from the Marine reserve with picture perfect views of the pitons.
Webinar ID



Kind Regards

Ernie George

Sales Manager USA


1 Bella Rose Rd. Gros Islet | Post Office Box 221 Castries | Saint Lucia

Tel:+ 1 (758) 4587101 | USA 954-3297411 |(758) 7209675

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Introducing Amphi – Powered Bionic Monofin

Introducing Amphi, powered bionic monofin, revolutionary underwater propulsion.


By: Amphi Americas LLC
February 11, 2020

Amphi Americas LLC has been preparing to enter the underwater equipment market with their novel approach towards underwater propulsion.  Amphi is a monofin with a built-in thruster, which pushes the swimmer through the water.

The central idea behind the Amphi system is hybrid propulsion powered partially by human muscles and partially by electric thruster, the same concept as an electric bike.  The swimmer/diver attaches their feet to the Amphi unit and is able to smoothly transition between muscle-powered and electric propulsion. Amphi detects the strength of the kick and adds or subtracts power accordingly. One can change the characteristics of this control mechanism in two ways: by changing the sensitivity to his kicks, or by changing for how long the thruster will remain “on” after the swimmer stops kicking. This allows the person to go between aggressive, sport-like machine, and relaxed cruising pal.

Amphi delivers a smooth transition between muscular and artificial propulsion. It shares the effort between the diver and the thruster. You decide how much support you summon. It extends the battery life and the operational range as well as increases thruster efficiency.

Amphi encapsulates two most common personal modes of underwater propulsion in a single device. It contains advanced sensors and electronics to assist the swimmer/diver with a dive and after-dive analysis, it works as if it was a part of his/her body, it needs no attention. The person is free to enjoy the dive or swim.

Amphi can be turned from a powerful and very dynamic machine to a toy just by its software. Using the phone app, one can change almost anything within the system. But this is not where the flexibility ends. One can change the powerpack and blades. Examples: strong powerpack and short fin blade for mostly powered dives, or smaller powerpack and long flexible blade for relaxed long swims using mostly one’s own muscles, and anything in between. The company plans to offer 3 different powerpacks and 6 types of blades.

Additionally, Amphi has its electronic brain. A pretty powerful one, too. It can take inputs from multiple sensors to control swimming actions. But it can also track the underwater path (including position, speed, and depth), and then display it on a smartphone, or share it on the Internet. In the future, the company will add an optional sensor suite called MyGaya, to record oceanographic data, such as salinity, temperature, and pressure. This will allow the user to become a citizen scientist if desired.  Amphi is an intelligent dive buddy. It’s not a mindless towing aid.

The big part of this project has been allowing people to share their underwater experiences online. Thus Amphi is capable of communicating with the cloud via a user’s cellphone. One will be able to sync Amphi’s data to user servers, share them on forums and with friends, compete remotely, etc.

“We use bioengineering to enhance our bodies to become amphibious creatures: half land – half sea, half human – half machine. We use bionic sensing to control our propulsion, so that we can feel like sea animals- be nimble and quick, and at the same time conserve our precious oxygen, we can be like otters or seals just by the virtue of bionic enhancement. We believe that Amphi will bring people closer to the ocean” – Marek Swoboda, PhD, founder and inventor of Amphi

Amphi Americas recently presented its working prototype. The company has been gearing up for an Indiegogo crowdfunding campaign. To watch Amphi in action, watch the video here:

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About Amphi:  Amphi Americas LLC is an early stage, R&D company based in Philadelphia, PA specializing in underwater propulsion. Amphi Americas created its first product – Amphi, a powered bionic monofin. This revolutionary underwater propulsion system allows you to swim or dive faster, deeper, more efficiently, explore the underwater world in a more natural way than traditional underwater scooters.  Amphi system is based on hybrid propulsion, powered partially by human muscles and partially by electric thruster, the same concept as an electric bike.

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