The 49th Annual Our World Underwater

Exhibiting at Our World-Underwater Chicago 

by Gene Muchanski, Executive Director

Dive Industry Association, Inc.

The 49th Annual Our World-Underwater Dive and Travel Show in Chicago is scheduled for February 16-17, 2019.  Our World Underwater has been one of the top three dive shows in the country for 49 years now and is the largest Dive & Travel Expo in the Midwest.   The Greater Chicago area has one of the highest concentrations of certified Divers in the United States.  This year’s annual Our World Underwater Dive & Travel Show will feature Workshops, Seminars, an Exhibit Hall, a Saturday Evening Film Festival,  and a Friday Night Industry Party.

The purpose of a dive show is to bring the local diving community together once a year to highlight and showcase diving at its best in an area.  It’s a once-in-a-year opportunity to bring as many people together in a short period of time to discuss and showcase the latest and greatest Diving Equipment, Training and Travel.  It’s an opportunity to meet world-class explorers and see their work in their exhibit booths, at their seminars and on the big screen at the Film Festival.  A Regional Dive Show is also the social highlight of the year for its local diving community.  You’ll see old friends and meet new ones.  You’ll get a chance to meet and speak with world-class explorers you may have only read about.

The business side of Regional Diving Shows is not to be ignored or even under estimated.  Face-to-face Marketing is the most powerful component of any business marketing strategy.  There is no other time of year where a business can meet with so many of their suppliers and accounts in one place during one weekend.  It is the most cost effective way of reaching your customers.

Manufacturers and Sales Reps should schedule meetings at Regional Dive Shows with their accounts to touch base, introduce new equipment and sell products.  Even in the 20th Century Sales Reps knew how expensive it is to go on the road and visit each and every one of their Dealers.  In fact, I don’t know of any Rep who did it well enough.  It’s too expensive, to time consuming and too counter-productive to think that you are going to visit 250 Dealers in a seven-state territory in a short period of time.  And now in the digital age of the 21st Century, face-to-face marketing is even more important to maintain your professional relationships with your customers.

Face-to-face marketing is essential to maintaining a professional relationship with your current customers, a chance to reconnect with your former customers and an excellent way to meet new customers.  It is the only way for Dive Stores to meet new people who want to become Divers before competitors establish first contact with them.  Once a competitor has established contact with a new student, chances of getting them as a customer, selling them equipment, teaching them advanced educational courses or selling them travel vacations is most likely out of the question.  Our job as Meeting Planners is to give Scuba Instructors the opportunity to reach perspective scuba students before someone else does.  The early bird catches the worm and the second mouse doesn’t always get the cheese.

The Dive Travel Specialists in our industry have gotten face-to-face marketing down cold.  They realize that continual presence is necessary to put heads on beds and butts on seats.  Unless you are in the mind of your customer when they are ready to make a purchasing decision, you and your company will quickly be forgotten.  Your website, facebook page and emails are quickly forgotten when a live Travel Specialist presents a dive traveler with their brochure, sales pitch and show special.  If you are exhibiting at the show with them, you have a chance to compete.  If you aren’t, you don’t.

The Dive Industry Association specializes in working with our Members to promote their business, pave the way for sales and make the necessary referrals to prospective buyers.  We understand the buying patterns of current customers, former customers and future customers.  We know how to close sales by focusing on pre-show, at-show and post-show marketing.  And best of all, we understand the need to integrate digital, print and face-to-face marketing.  Right now we are working with exhibitors to have a successful Our World Underwater.  Maybe we could do the same for you?

See you in Chicago.  Safe Travels.

Posted in Shows & Events, Trade & Consumer Shows | Leave a comment

Editorial – February 2019

Is This The Time Of The Great Unification?
by Gene Muchanski
Editor, The Dive Industry Professional 

Every industry has its defining moments.  Of course, your idea of a defining moment may depend on what part of the fragmented diving industry you are a part of and whether or not you are active in it.  For a defining moment to be significant to an entire industry it needs to meet a number of criteria.  An industry-wide defining moment has to have been a significant achievement, a paradigm shift, a tipping point or even a last straw for a large part of the industry.  Not necessarily a majority, but at least a significant number of active, vocal, and influential Industry Professionals.

The diving industry currently has a number of Industry Influencers.  In some industry social circles, albeit small compared to the industry as a whole, we have our Legends, Heroes, Hall of Famers and Influencers.  On the dive show circuit we have the Exhibitors, both large and small, who fund the various venues they are a part of.  Without the exhibitors, there would be no dive shows or it would cost a fortune to attend.  Look at the High Tech Industry Tech Conferences.  We also have the corps of Seminar Speakers and Film Producers who tell stories of beauty, adventure travel and exploration to a captive audience.  They do such an amazing job to create interest for our recreation.  Without workshops, seminars, and films at dive shows, there would be no attendees at the shows.

On the working side of the diving industry we have the people who sell diving equipment, training and travel.  The bigger the company, the more the revenue and therefore the greater the influence.  But then again, even with the big companies, their circle of influence is still a fraction of the industry total and is largely dependent upon the patronage of their Dealers, the Retail Dive Centers.  Or as I like to call them, Dive & Adventure Centers.

Dive & Adventure Centers have a bright future in the 21st Century.  This group is more important than most Industry Influencers realize.  First of all because they they are open to the public and are the link between the supply side and demand side of our industry channels of distribution.  Their super power is their ability to write a check for what they want to re-sell.  That includes Diving Equipment, Dive Training, and Dive Travel.  When Dive & Adventure Centers stop buying from their Equipment, Training and Travel Suppliers, companies start going out of business.  My industry hope & dream is that someday, all Retailers will become aware of their “Super Power.”

On the flip side of that coin is another dilemma.   If the Dive & Adventure Centers don’t increase their customer base and fine tune their customer service, their suppliers will try to do their job for them.  That’s already happening in our industry already, and it may or may not get worse.  It all depends on the Retailers.   The sure fire way to stay in control of your business is to be the first one to get to the perspective buyer, the new Diver.  Prospect daily, learn to reach, communicate & close, establish a relationship, get them on the path to becoming an active Diver and become their Industry Expert, Friend and Guide.  Always remember the three parts to a successful customer management program – Acquire, Retain, & Recapture.

Having a strong Retail sector in the industry is not a bad thing.  It’s a good thing.  No, it’s a great thing.  Retailing is tough.  It’s a lot of work, it’s time consuming and it’s capitally intensive.  If done right, it can be very profitable but if not, it can be economically disastrous.   Retailing is all about purchasing the right products at the right price and reselling them to customers who need, want and can afford what you sell.  It’s all about being the Industry Leader in your local community and creating and growing your circle of influence.  The unity part of my message comes from the fact that local merchants are situated and equipped to perform this important function in the industry channel of distribution.  Manufacturers, Certification Agencies and Travel Companies are not equipped to deal with the local general public, even with the reach and economy of the internet.  Don’t kid yourself, it doesn’t work.

The Great Unification I’m speaking about is happening among successful Industry Professionals now.  They realize that each business has a particular function to perform in the distribution of programs, products and services.  Many businesses with different core competencies need to do their part in the movement of goods and services from conception to consumption.  When the different components of the supply side and demand side of the distribution channel each do their jobs correctly, more people gain, and gain more.

When it comes to dive shows I like to bring Travel Destinations and Dive Operators together with our Travel Wholesalers.  I introduce our Travel Wholesalers to new Travel Buyers and Tour Operators.  We talk about booking groups and FAM Trip opportunities.  And what Training Rep or Manufacturing Sales Rep wouldn’t want to meet new Dive Resorts, Dive Operators or Retail Travel Buyers?  When we are at our booths collecting consumer contact information, we now have a number of dive businesses to refer them to.  If there is a seminar scheduled during that show for any of our Travel contacts, we have one more tie-in to recommend. So when an Industry Travel Professional asks what can we do for them if they join our Association, I guess the correct answer would be “everything.”   We grow everyone’s business by bringing buyers and sellers together.

Many dive industry professionals still are not convinced there is more to gain by working together.  Our non-profit organization, Dive Industry Foundation is mapping out the world-wide diving market.  We call the campaign, DIVE LOCAL.  Check out our Regional Directories at https://divelocal.wordpress.com , specifically the NC Directory listed below North Central US.  We list local dive industry professionals and all we ask for is a business card.  Building a current contact database of active dive industry professionals is not as easy as it sounds.

Now look at the list of local and visiting exhibitors who have a booth at Our World Underwater next week.   EXHIBITORS   It looks like the best dive resorts worldwide are represented and they will have an excellent opportunity to book their destinations with the local attendees.  Yet only 3 local stores and 2 local dive boats are promoting their business to the local diving community.  I would have expected more local involvement, but that’s OK.  The thousands of attendees will be more likely to buy the products and services they see at the show.

For those of you who have always wanted a  Marketing & Trade Association to promote your business and bring you more customers and opportunities, I’ll be at Booth 14 at Our World Underwater next week.  See you there.  Safe Travels.

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Exhibitors at Our World Underwater Dive Show 2019

The following Dive Companies are exhibiting at the 49th Annual Our World-Underwater Dive & Travel Show on February 16-17, 2019 at the Chicago Marriott O’Hare, Chicago, IL.

 

Dive Stores (Local)

  • Dive Right In Scuba – Booth 52
  • Indy MPH Watersports – Booth 67
  • Scuba Emporium – Booth 100 – www.scubaemporium.com

Dive Boat Operators (Local)

Manufacturers

Travel Businesses, Destinations, Resorts, & Dive Operators

Non-Profits

  • Adler Planetarium – Booth 88
  • COARE – Booth 80
  • Dive Industry Foundation – Booth 14 – www.diveindustry.org
  • Diveheart – Booth 86 – www.diveheart.org
  • Divers Alert Network  (DAN) – Booth 61
  • Girl Scouts of America – Booth 31
  • Michigan Underwater Preserve Council – Booth 77
  • Ralph Erickson Educational Foundation – Booth 90
  • Save Our Leatherbacks Operation – Booth 78 – www.leatherbackturtles.org
  • Shark Research Institute – Booth 81
  • Texas Lionfish Control Unit – Booth 82
  • Tim Early Foundation – Booth 91
  • Underwater Archaeological Society of Chicago – Booth 85
  • Wisconsin Historical Society – Booth 89
  • Women Divers Hall of Fame – Booth 104

Associations, Media and Shows & Events

Misc. Local Businesses

  • Bath Planet – Booth 18
  • Chicago Passport Agency – Booth 17
  • ERG – Booth 56
  • Marriott – Booth 58
  • Passante’s Home Food Service – Booth 59
Posted in Shows & Events | Leave a comment

Editorial – January 2019

You Have to Want to be Successful.
by Gene Muchanski
Editor, The Dive Industry Professional 

The New Year has arrived and much of the Diving Industry has already hit the ground running.  We started the year with our 2019 Membership Renewal Campaign and so far it has been highly successful.  So many of our members are renewing early to help jump start our 2019 activities and get our network in motion.  Perhaps you’ve seen them on www.facebook.com/diveindustry ?  The Surf Expo held their January Expo and, as usual, it was very successful.  We haven’t heard from the Paris International Dive Show yet, but I am sure it did well this year also.  John Golica, CEO of the Travel and Adventure is already celebrating his successful travel show attendance in Chicago.  Boot Dusseldorf  is currently in progress.  All of these events are optimistic, if not confident in their success.  A year ago they wanted a successful event this year and they planned for it.  I am confident they will succeed because they wanted to be successful.  You have to want to succeed to make it happen.

In less than a month from now, we will be at the 49th Annual Our World Underwater Dive and Travel Show.  I’m doing what I can to assist Jim Gentile, the Show Producer.  As we know, there are many components to having a successful consumer dive show.  First of all, you need the support of the local diving community, which only happens if the show producers and organizers support the local diving community.  You need a great venue that has an exhibit hall, seminar rooms, attractive and reasonably priced hotel rooms, access to great restaurants and is easy to get to and park your car.  Jim Gentile has all that.  Then you need a program that attracts a high number of attendees.  You start with  Great World Class Speakers, who give talks and show images and videos of interesting diving and diving related subjects.  And only the best shows have a Saturday Evening Film Festival featuring the latest and greatest undersea exploits of our world class explorers.  Jim Gentile has that too.  As an attendee, if you’re not at a seminar during a dive show, we know you’ll be on the Exhibit Floor looking at the latest Diving Equipment, Dive Training and Dive Travel Destinations.  The key here is Quality, not Quantity.  When I look at the exhibitors that Our World Underwater Dive and Travel Show has lined up, I’d have to say they have the quality and enough quantity.  Attendees can expect to find great diving equipment from the Dive Retailers and Dive Manufacturers present.  There is no doubt that traveling divers will find the best dive trips at world class dive destinations from the exhibiting Dive Travel Wholesalers, Dive Resort Destinations and Dive Operators.

Working with Jim Gentile in the past few months has given me a few new talking points for the year that ties in perfectly with this month’s editorial title, You Have to Want to be Successful.  In the past, our industry was always chasing the quantity of vendors while  ignoring the quantity of customers.  In today’s digital age of communications we can focus on the quality of vendors and the quantity of customers.  And what better way to achieve this than limit ourselves to a smaller group of vendors who want to be successful and ignore the less successfully inclined B-Team who doesn’t?  Sure, we would like to work with as many industry professionals as possible, but if they are not inclined to improve their professional ability, then who are we to try to change them?  Let’s work to increase market share for vendors who give their customers their money’s worth and show them they want their business.

In our collective network of Industry Professionals, we know what successful businesses are doing to be successful and we know why so many other businesses are not doing as well.  It’s our job to share best practices with our network members to give them the competitive edge.  Our biggest challenge is to learn how to identify successful businesses who are not currently in our network and reach out to them.  As a local dive community industry professional, you can be a big help.  Who are the best Dive Stores in your local community?  Who are the best Sales Reps?  How about the outstanding manufacturers?  Are there any worth us pursuing?  Who would you suggest we work with, knowing that you just can’t work with everyone out there.  Unfortunately, you can only work with business leaders who want to succeed by working with others.

So, in the coming year, I pledge to work with as many Industry Professionals who want to succeed and are open to improving their professional ability.  It’s been said that 20% of the businesses in our industry capture 80% of the market.  And there is a reason for that.  The way I see it, there’s nothing wrong with having 80% of the market.  But to be in that 20% you need to know how to sell the right products to the right customers.  You need to learn how to communicate what you sell to your potential customers before someone else does.  You need to develop the market you’re in.  Acquire, Retain and Recapture.  You need to be able to combine and balance your electronic, print and face-to-face marketing.  I can go on and on… and this year, I promise I will.

Let’s talk about your plans to succeed this year.  I’ll been in Chicago on February 15-18, 2019, coincidentally at the 49th Annual Our World Underwater Dive and Travel Show.

See you at Booth 14.  Safe Travels.

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DIA Members to Exhibit at Our World-Underwater 2019

The following Dive Industry Association Members are exhibiting at the 49th Annual Our World-Underwater Dive & Travel Show on February 16-17, 2019 at the Chicago Marriott O’Hare, Chicago, IL.  Visit our DIA Members FIRST.

 

Dive Stores

Dive Boat Operators

Manufacturers

Travel Businesses, Destinations, Resorts, & Dive Operators

Non-Profits

Associations, Media and Shows & Events

Posted in Shows & Events, Trade & Consumer Shows | Leave a comment

Tovatec Increase Production of MERA

Tovatec has introduced the new “MERA™” Dive Light with Built-In Video Camera. This exciting new product was announced just prior to DEMA and began delivery during the week of DEMA . The initial production units sold out immediately, even before the show was over.

Tovatec has increased production of the MERA™ and has been able to ship the backorders that remained from DEMA, but they are expected to sell through very quickly again.

With thousands of MERA™units in the field and under water, Tovatec is pleased to report that they have received many emails, social media posts, and calls reporting that users have been amazed at the ease-of-use and the quality of the videos. Many have even purchased a second or third MERA™to give as gifts!

“The reception from our dealers exceeded our wildest expectations” said Chuck Fultz President of Tovatec “Our dealers have been reporting incredibly fast sell-through, and have been reordering rapidly. Their customers LOVE IT! “

The retail price for the MERA™is astoundingly affordable at only $299.95.

The MERA™ has a patent-pending design with features that include:

  • Rechargeable battery with usb charger included
  • Uses Class 10 Micro SD Card of up to 64gb (sold separately)
  • Matched light beam angle / camera field of view of 120° – this ensures that videos and photos are illuminated
  • One-handed operation
  • 1000 Lumen primary Spot light
  • 2.5 hour burn time on high
    • 6.0 hour burn time on low
  • Additional 1000 Lumen video light
    2.5 hour burn time on high
    • 6.0 hour burn time on low
  • Proprietary 1080p HD Camera
    1.5 hours video with light on
    • 8.0 hours video with light off
    • 10,000+ pictures with light on
  • 3 Buttons allow simple, one-handed operation of both lights and Camera, buttons have a light indicator which indicates function
    Press button to turn light on/off
    Press button to take still photo
    Press button to start or stop video
    Glows blue when camera is turned on
    • Quickly flashes red when picture is taken
    • Slow on/off red glow when recording video

The MERA™is a game changer and perfect for anyone who does not want to carry two items to accomplish the same task when snorkeling or diving!

The MERA™is fully functional on land just in case you see something you never want to forget!

In keeping with Tovatec’s renewed commitment to our planet, the MERA™comes packaged in a reusable custom padded case.

For more information
Contact: Linda Hughes
Innovative Scuba Concepts / Tovatec
Phone: 800-324-5032
Web: www.tovatec.com

Posted in Dive Equipment, Press Release | Leave a comment

Editorial – December 2018

In The Business of Diving – It’s How Well We Do.
by Gene Muchanski
Editor, The Dive Industry Professional 

Before I sat down to write our December Editorial, I took a moment to reread last year’s December Editorial.  In that editorial I praised Dive Industry Professionals who were actively pursuing their love for the recreation and were having a great time doing it.  That topic has been on my mind all year long and it has helped me to enjoy my scuba diving activities that much more.  In life, we can choose to think and act in a positive manner or dwell on the negative aspects of life and criticize others for not living up to our expectations.  I choose to think and act positively.  Karma will take care of those who follow the second option.  Any fool can criticize, and most fools do.   But it takes a special person to see the possibilities of leading a good life that is filled with abundant blessings.

Needles to say, for many in the diving industry, it was a good year this year.  I say many but not all.  What I noticed this year is that, for the most part, there was a certain cause and effect banter going on.  Kind of an action and reaction thing. Dive Shows that spent money on advertising and promoted their local dive communities did well.  Those that didn’t, paid the price of failure and the loss of consumer confidence.  Our Manufacturing friends who just held on to their jobs and didn’t produce are no longer collecting that nice monthly paycheck.   Sales Reps that hit the road to visit their Dealers, sold product and made money.  Those that hid at home, didn’t sell much and many lost their jobs.  Dive Retailers who focused on their customers, made friends, built relationships and had a successful year.  Those who didn’t, didn’t.  In the travel sector of our industry, I participated in two successful FAM Trips, met scores of successful Travel Wholesalers, Dive Travel Specialists, Dive Operators and Dive Resort Destinations who were having a wonderful and successful year.  I couldn’t help but notice the crying and moaning of unsuccessful operators who still don’t understand the concept of customer satisfaction that puts heads on beds and butts on seats. It’s just a matter of time for those types of businesses.  The writing is on the wall.

While many in the industry are in the black this year, unfortunately, many are in various shades of red.  Dive Industry Association had a record year this year, with more current members than we ever had before.  Our renewal rate is over 90%.  We added a large amount of new Members and we even refused membership to a few companies with bad track records.  We increased spending on graphic programs and modern marketing tools while we cut back on wasteful contract spending.  Our whole focus next year will be to promote our for-profit Members who sell dive equipment, training and travel and our non-profit Members who do good work in the industry.

I’ve been preaching the “Work Smart” instead of the “Work Hard” concept for many years.  I have to tell you, based on what I am seeing this year, that most companies in the diving industry are agreeing with us now.  It’s all about having your Marketing people pave the way for sales using sophisticated marketing tools, in a pre-show, at-show and post-show context.  It’s about having your Sales people focus on making the sales calls and closing deals, not wasting their time with home made marketing programs that keep them away from selling.  It’s about Professional Retailers running their business (working on their business) instead of spending time and money on their next level of Instructor certification (working in their business).  It’s about Training Agencies supporting and promoting their Instructor Members so they could teach more entry level scuba programs, instead of running high priced Instructor Course Director Trainer Programs that only directly helps their bottom line.  It’s about the Travel Industry working with Travel Wholesalers and Industry Mavens to run more FAM Trips and Introductory Mini Travel Vacations to attract more high-volume, FAM Ready, Dive Travel Specialists.  And finally, it’s about Dive and Travel Shows helping their Exhibitors attract more qualified buyers to their shows, not just providing a venue.  This year the industry is going to be looking at bankable results.  What are we getting for our money, and why should we spend it with you?  It’s not how many likes you get.  It’s about how many convert to sales.  It’s not about exhibiting at dive shows and just being there.  It’s about your return on investment that matters.  It’s about having a reason to exhibit and a plan that includes pre-show, at-show and post-show components to it.  This year is going to be about thinking up new and better ways to make your business more dynamic and productive and less doing things the old ways you’ve always done them.

Most Entrepreneurs traditionally work in their business, instead of on their business.  If you are a single Owner-Operator, all hope is not lost.  Dive Industry Association is in the business of helping their Members work on their businesses.  That is what we do and we do it well.   If you are the only one responsible for doing the things that bring in the revenue, let us help you make your business more professional, more productive, more profitable, and more FUN.  Working in the diving industry is an exciting way to make a living, but you have to stay in business to continue to Live the Dream.

On behalf of our Current Members, Sponsors, Donors and Staff, we wish you a Very Merry Christmas and Happy Holidays.  We’ll see you at the Shows or on the Dive Boats next year.

 

 

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iBubble Hiring Sales Representative Americas

Sales Representative Americas
based in Florida

Our company:

The company has developed the first autonomous underwater drone that follows divers and captures beautiful footage, hands-free. The company is currently launching large-scale production of the drone and is seeking to develop their sales in the United States, Canada and Mexico.

Job summary:

We are on the lookout for talented, goal-oriented sales representatives that have a passion for helping their clients succeed. You’ll work with dealers and clients in the Scuba Diving, Resort and Yachting industries and you’ll be getting potential clients excited about the products that we offer.

We’re looking for a professional who can quickly absorb and retain product knowledge and do product demonstrations. If you love a challenge and have a working knowledge of tech products and the scuba diving/yachting industry, we can’t wait to see your resume.

Requirements:

• Experience in sales in the scuba diving and/or yachting industry
• A minimum of 3-5 years’ experience in sales in large scale (and not only from a shop) related to the industry, such selling diving equipment from the manufacturer, luxury water toys, submarine photography equipment, etc.
• Experienced scuba diver capable of carrying out underwater demonstrations of the product: must have certification such as PADI rescue diver or PADI dive master
• Comfortable working from home with remote management

Responsibilities:

• Present, promote and sell products to existing and prospective customers.
• Focus sales efforts by studying existing and potential volume of dealers
• Reach out to customer leads through cold calling
• Organize the functional and technical demonstrations of the drone
• Achieve agreed upon sales targets and outcomes within schedule

Salary:

• 90k/year: 65% fixed, 35% commission + heath insurance and 401K
• Apply by sending your most updated resume
Job Type: Full-time

Salary: $90,000.00 /year

To apply, send your resume to
gilles.bonkoski@france-sandiego.org or Nicolas.menier@france-sandiego.org

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DIA Moves Website to WordPress

DIA Moves Website to WordPress Hosting 
https://diveindustrynews.net

by Gene Muchanski, Executive Director
Dive Industry Association, Inc.
 Websites are an important part of any company’s marketing strategy.  They are a Business Person’s link with Current Customers, Former Customers, Future Customers and the general public. Finding the right web designer who understands websites, graphics, the internet and the diving industry is a major challenge for many dive industry professionals and their companies. The Dive Industry Association is no exception.
Over the years, our main trade website, diveindustry.net has grown old and stale.  We wanted a new website that reflected our association’s mission, vision and growth.  On July 28, 2013 we created a website using WordPress software and WordPress Hosing Services.  Our new Blog Website quickly became our main web site at https://diveindustrynews.net  Hoping to keep our old website current, we updated the Directory and Shows and Events Pages faithfully, but after 5 years at WordPress with 338 Blog Posts behind us, there was no comparison to WordPress.  After seeing the progress we have made in the past few years, we recently decided to scrap our old website and move our domain name over to WordPress.   We have stopped hosting www.diveindustry.net  until a new web site can be created and hosted at WordPress.
In the meantime, if you have been going to our old website for the past few years, we apologize.  Please have a look at our https://diveindustrynews.net Blog/Website to see how active the Association has become.    If you haven’t been to our WordPress Site lately, you might not recognize us now.  DIA had definitely grown in the past 5 years.
You can subscribe to our WordPress Blog-Website for free.  Our Monthly Editorials, Product Reviews and Dive Destination Profiles will keep you current with what we are doing and you’ll be among the first to know if and when we create a new web site.   Our 3 Dive Directories and our Shows & Events Pages are current and read by Dive Industry Professionals Worldwide.
Look for more exciting developments at Dive Industry Association by visiting https://diveindustrynews.net
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Dive Industry Foundation Exhibits at DEMA 2018

Dive Industry Foundation
Non-profit 501(c)(3)
DEMA Show – Las Vegas
DEMA Show Booth 2620
November 14-17, 2018

Please stop by our Booth 2620 at the DEMA Show.  Our talking points this year are all about our 12-step Business Improvement Program.  Let us help you Start, Operate and Grow your dive business successfully.

Here is what you will see at our booth.

  • 12-Step Business Improvement Program
    • FREE Blog Subscription
    • FREE Dive Industry Weekly Dive News Subscription
    • FREE The Dive Industry Professional Monthly Subscription
    • Retail & Sales Rep Survey Forms
    • Information on DIVE LOCAL Campaign
    • How to get involved in Industry Networks
    • How to Submit FREE Press Releases
    • How to submit articles for publication
    • Making Donations to Dive Industry Foundation
    • Volunteering with Non-Profits
    • How to join Specialty Advisory Groups
    • How to Participate in on-Line Webinars
  • Free Business Consulting
  • Industry Trade Directory / Buyers Guide
  • Retail Dive Center Survey
  • Manufacturing Sales Rep Survey
  • Business Course – Hypergrow Your Business
  • New Book – The TriStart Matrix: Available for $20 Donation
  • New Book – Hire Your First Employee by Rhonda Abrams
  • Book – Blackbeard by Margaret Hoffman: Available for $20 Donation
  • Dive Industry Foundation – Business Consultancy Services
  • Free Marketing Tips on using Social Media, Press Releases & Trade Shows
  • JOIN “Friends of the Industry” for $25 Donation

For more information, contact:
Gene Muchanski, Executive Director
Dive Industry Foundation
email: gene@diveindustry.org
Cell:  832-247-5315

Posted in Press Release, Shows & Events | Leave a comment