Bottom Crawlers Partners With Empire Multimedia Corp. To Develop Its Brand Licensing Program Throughout Asia

by Susan Schutt-Bruhn
President, Bottom Crawlers.

bcFort Lauderdale and the Philippines, July 30, 2013 – Bottom Crawlers, the leading lifestyle apparel brand in the scuba dive and marine retail channels, has formed a partnership with Empire Multimedia Corp. to expand the brand into numerous Asian markets.

Bottom Crawlers is best known for its minimalist form of illustrated marine life featured on high-quality apparel. The famous shark design and other marine life imagery have attracted a large and devoted following of consumers from the Diving, Marine, Fishing, and Ocean lifestyle communities.

Bottom Crawlers has been a staple in the Scuba Diving industry for more than 10 years and offers a diverse selection of Men’s and Women’s apparel and accessories. The brand’s focus has grown to include: fishing, boating, beach and marine lifestyle designs. The pricing, quality and style of Bottom Crawlers fits that of a mid-high level lifestyle brand that retailers seek out and to which consumers are attracted.

Through Empire Multimedia, Bottom Crawlers will offer Asian retailers and consumers a high-quality product line featuring the clean, sophisticated style and designs known as Bottom Crawlers.

As one of the largest licensing agencies in Asia, Empire Multimedia Corp. brings more than 30 years of experience and reach across Asia. Empire will provide Bottom Crawlers a strategic approach to the territory and access to Empire’s network of licensees, retailers and strategic partners across Southeast Asia and greater China. Perpetual Licensing, Bottom Crawlers’ global brand licensing agency, brokered the partnership.

“We are constantly being contacted by retailers and consumers throughout Asia and are ecstatic we found Empire Multimedia to help us meet this demand,” said Susan Schutt-Bruhn, Partner and Creative Director of Bottom Crawlers. “Empire’s proven success launching and managing brands in this territory will ensure our long-term success with Asian consumers.”

“Bottom Crawlers holds the potential for a compelling evergreen licensing program in our markets” said Hubert S. Co, President, Empire Multimedia Corp. “With its unique designs and devoted, growing fan base in Asia, we are confident that we will have great success with this brand,” added Co.

About Bottom Crawlers
Launched in 2000, Bottom Crawlers is a Marine-inspired apparel brand, best known for its sophisticated designs, including its famous shark logo. The brand is named after an underwater exploration and recovery vehicle, and the men’s and women’s apparel is sought after by scuba, fish, and marine-life enthusiasts. Bottom Crawlers features iconic contemporary designs of sharks, turtles, stingrays, fish and lobsters; all created by its founder Susan Schutt-Bruhn. Bottom Crawlers apparel is sold in more than 400 boutiques, as well as in marine, hotel & resort, and surf stores in the US, Caribbean, Australia, and Pacific Islands, and online at

About Empire Multimedia
Empire Multimedia Corp. is a pan-Asian licensing agent with more than 30 years of experience working with well-known brands. We customize brand licensing and business strategies, aligning brand extension opportunities with cultural demands in each territory. Empire Multimedia has offices in: Philippines, Hong Kong, China and Taiwan, Indonesia, Singapore/Malaysia, Thailand, Korea, India  and Vietnam. The agency’s goal is to leverage immediate returns and maximize long-term brand potential. For more information about Empire Multimedia, please visit

About Perpetual Licensing
Perpetual Licensing, one of the industry’s leading brand licensing agencies, is dedicated to helping clients unlock the equity of their brand through strategic brand extensions.  Perpetual’s team is comprised solely of marketing, branding and licensing professionals, each with more than 15 years experience. Founded in 2004, Perpetual’s brand licensing experts build merchandise licensing programs for forward-thinking brand owners looking to license-out their brands and trademarks, as well as for category-leading manufacturers seeking to license-in, or acquire brand licenses. For more information, please visit

For licensing inquiries please contact:

Hubert S. Co
Empire Multimedia Inc.

David Milch
Perpetual Licensing
(212) 585-2500

About Gene Muchanski

Executive Director at Dive Industry Association. Board Member at Dive Industry Foundation. Marketing Consultant to the Diving Industry. I have been a certified Scuba Diver since I was 15 years old and have been a passionate waterman for as long as I can remember.
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