Unfragmenting the Diving Industry – Staying On The Same Page

DIALogo-tag-200by Gene Muchanski
Executive Director
Dive Industry Association, Inc.

Dive Industry Association, is a member-centric Marketing & Trade Association dedicated to “Building a Better Industry, One Member at a Time.”  We are constantly improving our blogs, press releases, newsletters, directories and web sites to promote your business and keep you current with the state of the industry.  We’ve invested heavily in new technology tools and programs that improve our marketing reach and frequency.

There is no question that the diving industry is fragmented.  Different stakeholder groups have different agendas and different customer bases.  It’s not a problem indigenous to the diving community.  All markets have this trait in common.  We need to work together, regardless of our differences in order to make this industry better.

This year, Dive Industry Association, Inc. is promoting your business using the best technology available but we can only maintain a closer “connection” with you if we are on the same business wavelength.  Here are several ways to help make that happen.

In order for all of us to be on the same page at the same time, you should:

  1. Become an active Member of Dive Industry Association and consider serving on our Board of Advisors or on an Industry Sector Committee.  Join
  2. Subscribe to and read our Blogs at www.diveindustrynews.wordpress.com
  3. Subscribe to and read our Weekly News Press Releasesopt-in
  4. Send us press releases to publish.  They are FREE to Members.
  5. Subscribe to and read our Monthly Newsletter “The Dive Industry Professional”  opt-in
  6. Visit our web site often at www.diveindustry.net
  7. Visit and use our NEW Directory, www.DiveIndustryDirectory.com
  8. Visit our Facebook Page and “Like” us at www.facebook.com/diveindustry
  9. Follow us on Twitter at www.twitter.com/diveindustry
  10. Donate to the Dive Industry Foundation and help us promote diving to the general public. www.diveindustry.org

We are looking forward to promoting your business this year and making Dive Industry Association the Premier Trade Association in the Diving Community.

About Gene Muchanski

Executive Director at Dive Industry Association. Board Member at Dive Industry Foundation. Marketing Consultant to the Diving Industry. I have been a certified Scuba Diver since I was 15 years old and have been a passionate waterman for as long as I can remember.
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