Visible Divers Releases Customer Management Feature

visible-divers-200gifby Stephen Ellis, President
Visible Divers

At DEMA Show 2013 last month, Visible Divers had extraordinary growth and adoption by dive centers and manufacturers alike.  Their logo was seen in dozens of booths throughout the show.  Their booth was busy all day, every day with attendees excited to experience the power and ease of their new program.

A unique approach to the way Visible Divers runs their company is that they actively involve their users to shape the system.  “We’re an interactive company,” says President Stephen Ellis. “If we’re missing something that stores really need, we’ll build it.  Stores just need to tell us what that might be, and we’ll get busy on it.  We don’t sit on things.”

The proof?  Visible Divers released their new Customer Management feature on Friday, and it’s their third release since the DEMA Show to answer requests specifically from the show.  “This was a feature that many stores really asked for at the show.  They wanted to use the power of our centralized system, but have the private control of their customer records at the same time.  This wasn’t a small challenge to solve, but stores are saying we really nailed it,” remarks Stephen Ellis.

The new Customer Management feature is included automatically in all dive center accounts and can be found in the Point of Sale section.  Elements of the feature can also be found usefully integrated throughout other features in the system.  One particularly useful new integration is the ability to add more customer information during a sale.  This addition also answers one of the requests from many store owners.

“We’re hard at work on other requests that have been brought up as well, and dive centers will continue to see new features or constantly refining features,” comments Stephen.  Visible Divers aims to ensure that their system is always the easiest, fastest, and smartest way to run a dive center.  With constantly emerging features and upgrades, they’ve already taken a massive piece of the market.  Visible Divers also continues to add more manufacturing brands to the list of supporters and endorsers that make the inventory system so powerful and fast.

Starting today, Visible Divers is also launching a special trial plan for stores.  For just $5, a dive center can try an all-access account for 30 days.  This includes unlimited staff, computers, sales, customers…the works.  “We had tremendous results with our DEMA Show pricing, and we realized that stores need a chance to try it out before making any real financial commitments,” said Stephen. “If our program is as good as we claim, they’ll keep using it…and they do.  Until now, stores have been using programs that they just ‘live with.’  It’s time for something they can’t live without.”

Visible Divers, Inc. is a fast-growing software company built just for the SCUBA industry that provides full-service dive shop management including Point of Sale, scheduling, accounting, social networking and more. With the ability to work anywhere in the world on any device, it’s the most versatile and powerful system for complete dive shop management.

For more information, sign up for a free account at and use it for free.  If you have questions or would like a tour of the system, please contact us at, or call us at 888-832-3483

If you are a manufacturer and want to know what Visible Divers does for manufacturers, please contact us at:, or call us at 888-832-3483.

About Gene Muchanski

Executive Director at Dive Industry Association. Board Member at Dive Industry Foundation. Marketing Consultant to the Diving Industry. I have been a certified Scuba Diver since I was 15 years old and have been a passionate waterman for as long as I can remember.
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