HEAD Signs Agreement To Acquire Scuba Schools International (SSI)

Mares-Logo-200                                             SSI-Logo-150

For Immediate Release

Rapallo, Italy. MARES S.p.A., one of the worldwide market leaders in diving equipment announces that its mother company HEAD has signed an agreement to acquire Scuba Schools International (SSI). The effective date will be January 1st 2014.

In recent years, SSI has become one of the fastest growing training agencies in the world. Dive Centers and Resorts alike are turning to SSI for the depth and quality of their training materials, plus their “signature” business support.  With more than 40 years of experience, innovative products like Swim, Freediving and Extended Range keep SSI in the forefront of both the active diver and new consumer.  This is only possible through the SSI network of 2500 plus Dive Centers and Resorts around the world providing “The Ultimate Dive Experience!”

Looking at the depth of the HEAD product lines, one is struck by the obvious.  Not only is HEAD one of the leading manufacturers of many well known sporting goods brands, they also own MARES, one of the world’s 3 leading diving equipment brands. Their products are a perfect match with SSI – Swimming, Snorkeling, Freediving, Spearfishing and Scuba.  With direct subsidiaries in most developed countries, MARES also has distributors in 50 other countries.

SSI will continue to focus on its current Business Model – Swim, Snorkel and Scuba. MARES will continue to build high quality diving equipment. You can expect the same emphasis on building strong relationships with both companies and “even more” with SSI’s development and quest for creating the finest education system in the diving industry. All based on supporting the retailer and resort, promoting equipment sales, continuing education and travel.

SSI will continue to work with ALL major manufacturers and MARES will maintain relationships with all training agencies. There is no obligation for an SSI dealer to do business with MARES or vice versus.

What can be expected is unequaled business support for dive centers and dive professionals.  This will remain the pillar of both businesses.

Bringing these 2 companies together represents a huge paradigm shift for the diving industry and a tremendous growth opportunity.

Please remember, SSI is not just a certification agency and MARES not just a manufacturer. WE ARE YOUR PARTNER IN BUSINESS!  What we offer around the world is way ahead of even much larger industries.  If you want to break the bonds that hold you back from reaching your potential, call MARES +39 0185 201320 or visit us at www.mares.com or www.divessi.com.

Welcome to a new direction, SSI/MARES, “Where Your Business Comes First”

About Gene Muchanski

Executive Director at Dive Industry Association. Board Member at Dive Industry Foundation. Marketing Consultant to the Diving Industry. I have been a certified Scuba Diver since I was 15 years old and have been a passionate waterman for as long as I can remember.
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