It’s Time For a Strong International Dealer Network

DIA_RETAIL_LOGO-200by Gene Muchanski
Executive Director
Dive Industry Association, Inc.

It’s time for a strong, international, non-denominational Dealer Network.  An Association that is comprised of professional retailers who specialize in scuba diving and related water sports.  An Organization formed to address the problems, issues and needs  that are relevant to the modern day Retail Dive Center.  An Association that is open to all Professional Watersport Retail Stores regardless of their membership or affiliation with any Manufacturer, Training Agency or Travel Wholesaler.

The Dive Retailers Sector of the Dive Industry Association was set up to address issues specific to  professional Retail Dive Centers.  We realize that dive businesses that teach diving, sell equipment, operate dive boats and sell adventure travel are on the front lines of the industry.  Without you, there would be no industry.

We believe that your business succeeds or fails on what you do locally, and most all of the business you get is the business you captured yourself.  We know that having a strong Regional Dealer Network is an excellent way to increase sales and market share while establishing better relationships with other like-minded business.  We also understand that a strong National Dealer Network can work together to increase desire in the general public to take up swimming, snorkeling, scuba diving and related water sports and grow our recreation.  Only as an International Dealer Network will we ever have the economies of scale to elevate the professionalism of our industry and have a meaningful association that helps Retail Dive Centers to Start, Grow and Succeed.

Dive Industry Association is committed to growing our industry and working with Retail Dive Center owners to capture new markets and grow our industry.  Our annual Retail Dive Center Survey has become a “Retail Dive Center Profile.”  We ask that all Dive Centers download this profile and send it to us.  All responses are held in strict confidence and no individual answers will be shared with anyone.  We are looking for industry averages, ranges and trends.  A Summery “State of the Retail Industry”  will be shared with each respondent.

View Retail Dive Center Profile on

About Gene Muchanski

Executive Director at Dive Industry Association. Board Member at Dive Industry Foundation. Marketing Consultant to the Diving Industry. I have been a certified Scuba Diver since I was 15 years old and have been a passionate waterman for as long as I can remember.
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