Editorial – January 2016

Gene-Video-200January Is A New Beginning
by Gene Muchanski, Editor
The Dive Industry Professional

I love January.  It’s the first month of the new year and everyone is so optimistic.  It doesn’t matter if you had a good year or bad year in 2015, it’s now January 2016 and everyone gets another chance to do better.  People are making new year’s resolutions like they were going to follow-through.  People are joining health clubs as if they were actually going to use their memberships after February 1.  Business Entrepreneurs are full of hope and promise for the new year and some are even taking the time to make plans for a better year.  But we know better, don’t we?  In a few weeks, the reality of life will hit home and we’ll realize that this year is no different then last year.  We’ll realize that planning to have a good year takes time and effort, and it’s not as easy as you would think.  Then we’ll fall into the trap of doing things the same way we did them last year, and we’ll end up getting the same results. The companies that do real bad will just blame their Sales Managers and Reps, fire them all, and get new ones. Welcome to the diving industry.

But what about the people who want to do better than last year?  They know that in order to get different results than what you are experiencing now, you have to do something different.  Is there anything they could do to be more successful?  Of course there is and this blog will explore ways to do that.  We’ll survey successful dive companies and Entrepreneurs in our business community and share their “Best Practices” with our readers. We’ll present our findings to Industry Professionals who take the business of diving seriously in our blogs, white papers, business seminars, regional summit conferences, and trade shows.

The Dive Industry Association has been building an integrated marketing network for the past 15 years.  Every year  we make significant headway towards informing and educating Dive Industry Professionals worldwide.  We have the necessary pieces of the puzzle to present our message to the entire worldwide business community and this year we will be adding a few marketing vehicles that will help us create a unified message about diving that can be taken to the general public.

Want to be “In the Loop” on what is happening in the diving industry?  Start by subscribing to our blog at www.diveindustrynews.wordpress.com  Everytime we post a blog article, you will receive an email within minutes, informing you that a new article has been posted.  Most blog articles are then republished in our Dive Industry Weekly Dive News, published every Tuesday.  You can subscribe to this FREE press release service and if you are a DIA Member you can submit your press releases for FREE.  These are not paid ads.  We publish timely dive industry news every single week;  Shows & Events, Diving Activities, Travel News & Specials, Product Specials, Industry News, etc, etc.  Subscribe now

The third piece of our marketing strategy is our Monthly Newsletter, The Dive Industry Professional.  This newsletter is in its 15 year of publication!  It directly reaches over 4,000 Industry Professionals Worldwide, every month.  If you add our social media network and web site archives, our Newsletter reaches tens of thousands of people in the diving community – WORLDWIDE !  You can subscribe to our Newsletter on the same link as the Weekly Dive News.  We use Constant Contact’s Safe Subscribe.

We are doing our part to unify and inform the worldwide diving community.  By creating and maintaining a Daily Blog, Weekly Press Release and Monthly Newsletter we are doing our part to end industry fragmentation and opening up new ideas and resources for the diving community across the globe.  Join us today and let’s make this a GREAT year.



About Gene Muchanski

Executive Director at Dive Industry Association. Board Member at Dive Industry Foundation. Marketing Consultant to the Diving Industry. I have been a certified Scuba Diver since I was 15 years old and have been a passionate waterman for as long as I can remember.
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