Editorial – June 2020

As We Move Forward –
by Gene Muchanski
Editor, The Dive Industry Professional 

The COVID-19 Pandemic is not the only catastrophe we are dealing with this year.   We have, are, or will be dealing with the corona virus, a devastated economy, civil unrest, future economic uncertainty and the potential for a number of destructive hurricanes this year.  All happening in an election year.  What can we do?  I recommend that we all Think, Plan, Act and Move Forward.

In this new century and in the new normal of a post-covid-19 era, we have to think about what is important to us.  Our life, our family, our friends, our business, and our purpose in life.  It’s time to think and not to react or blindly follow.  We have to decide what is important to us and to keep our eye on our life’s goals as we move along the path of challenges and opportunities.

We have to plan for the future.  I have always done better at things when I had something to work toward.  Having a plan gives you a road-map to follow that has a beginning, a middle and an end.  If you’ve planned correctly, your ending is more likely to be a successful one and given a few course corrections, have a higher degree of confidence that you will achieve your desired outcomes.  The best thing I like about plans is that you are making a public commitment to yourself and others about what you are working toward and why.  No hidden agendas.  No flying by the seat of your pants.  Just a plan saying to the world, “This is what I am doing with my life. This is me on paper”

When you have a plan and something to work toward, it’s easier to get into action.  Without a plan, we have a tendency to do nothing.  Especially if there are a lot of distractions around us or obstacles in our way.  How many of you are paralyzed right now because of the uncertainty in the world?  Well, don’t be.  It’s time to take action.

Moving forward is the only way we are going to make progress. Making progress is good for the soul.  It makes us think, plan and act.  It restores our confidence in our selves, our industry and our world.  It’s the actions we take that make us realize that we are indeed, the masters of our lives and the architects of our dreams.  In the final moments of our life we will probably not regret the things we’ve done as much as the things we didn’t do.

With so many dive shows being cancelled this year in addition to the annual DEMA Show being cancelled, the diving industry has come to the realization that we are on our own.  On our own to think, plan, and act so that we can move our businesses forward in the way that is best for us and our customers.  The bond that builds a successful business is the bond between buyers and sellers.  

As we move forward in the new millennium, I want you to know that Dive Industry Association is here to work with you, as part of a global network that focuses on bringing buyers and sellers together to increase the sale and usage of diving equipment, training and travel products.  Our 18-page Members Guide spells out our member benefits that can help you sell more profitable products to more successful customers by being a part of our global dive business network.  Read Member Guide

For more information, contact:
Gene Muchanski, Executive Director
Dive Industry Association. Inc.
email: gene@diveindustry.net
Phone: 321-914-3778
Website: www.diveindustry.net


About Gene Muchanski

Executive Director at Dive Industry Association. Board Member at Dive Industry Foundation. Marketing Consultant to the Diving Industry. I have been a certified Scuba Diver since I was 15 years old and have been a passionate waterman for as long as I can remember.
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