Monthly Archives: March 2026

DIA Marketing Series

Marketing Series: The Value of Marketing by Gene Muchanski, Editor The Dive Industry Professional When we survey Dive Industry Professionals in the Global Diving Business Network about their five most important business needs, something to do with marketing almost always … Continue reading

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2026 Industry-Wide Dive Retail Survey

Dive Retail Survey – 2026 by Gene Muchanski, Editor The Dive Industry Professional In conjunction with the Dive Industry Retail Association, the Dive Industry Foundation is conducting its annual Industry-Wide Dive Retail Survey.  We are asking all Dive Retailers to … Continue reading

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Editorial – March 2026

Time For Spring Cleaning by Gene Muchanski, Editor The Dive Industry Professional March 20th is the first day of spring so an editorial that pontificates the virtues of spring cleaning may seem appropriate, but the diving industry deserves better than … Continue reading

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