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Author Archives: Gene Muchanski
Editorial – June 2025
What’s Important In Your Business? by Gene Muchanski, Editor The Dive Industry Professional Every business has a purpose. The purpose of a business is what the business does or was started up to do. Was it designed to teach diving, … Continue reading
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Tagged business, digital-marketing, entrepreneur, entrepreneurship, marketing
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Measuring What Matters
Measuring What Matters by Gene Muchanski, Editor The Dive Industry Professional There is an old saying, “What you watch, grows.” And yet, any Chef will tell you that a watched pot never boils. So, who are we to believe? I … Continue reading
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Tagged business, content-marketing, digital-marketing, entrepreneurship, marketing
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Editorial – May 2025
Understanding The Pieces by Gene Muchanski, Editor The Dive Industry Professional What makes your business a business? It’s really easy to understand if you know the individual pieces that go into making it whole. Your business is a collection of … Continue reading
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Tagged business, digital-marketing, leadership, marketing, technology
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Editorial – April 2025
Working the Business Network by Gene Muchanski, Editor The Dive Industry Professional Networks and networking are two very interesting topics that have significant relevance in the Global Diving Community. Networks and networking can be professional, pathetic, or even sad. In … Continue reading
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Tagged business, entrepreneurship, marketing, networking, success
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The Business of Diving
The Business of Diving by Gene Muchanski, EditorThe Dive Industry Professional Managing your dive business takes a lot of time, talent, and tools. It also takes a fair amount of business education and a commitment to periodic professional development in the … Continue reading
Customer Types in the Diving Industry
Customer Types In The Diving Industry by Gene Muchanski, Editor The Dive Industry Professional Last month in our industry networking article we defined the working components of the Diving Industry. As you may recall, we categorized active divers as members … Continue reading
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Tagged business, digital-marketing, diving, marketing, scuba
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Pro Dive International – New Resorts in Cozumel
Pro Dive International Announces New Openings in Southern Cozumel Marina Park, at Sunscape Sabor Cozumel and Dreams Cozumel Cape Resort & Spa Cozumel, Mexico – 10th FEB 2025 Pro Dive International, a leading name in the diving industry and a … Continue reading
Editorial – March 2025
Dive Industry Networking by Gene Muchanski, Editor The Dive Industry Professional Networking is a very broad term. It can be used to describe the art of social interacting with other people to gain popularity and influence. It can be used … Continue reading
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Tagged business, digital-marketing, entrepreneurship, marketing, networking
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Editorial – February 2025
What Business Are You In? by Gene Muchanski, EditorThe Dive Industry Professional I had a phone call with an Industry Leader this month who was searching for some clarification about marketing concepts he thought he needed to make his company more … Continue reading
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Tagged business, dive industry, dive-business, diving, diving industry, scuba, scuba diving, travel
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What Is The Diving Industry?
What Is The Diving Industry? by Gene Muchanski, Editor The Dive Industry Professional As we move into the new year, The Dive Industry Professional will be doubling down on being the industry voice of the business of diving issues in … Continue reading
Dive Industry Association, Inc. 