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Author Archives: Gene Muchanski
Adobe Express for SCUBA Branding
The Non-Designer’s Playbook for Scuba Branding That Converts Photo via Adobe Stock Whether you’re running shore dives in the Keys or training rescue divers in Puget Sound, your brand has a job to do long before someone zips up a … Continue reading
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The Argument for a September Launch
Argument for a September Launch by Gene Muchanski, EditorThe Dive Industry Professional We opened the September Issue with our Editorial, Preparing for the New Season. We discussed seasons and seasonality curves to some extent, and we reminded our readers that … Continue reading
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DIVE LOCAL – U.S. Dive Boats
DIVE LOCALU.S. Dive Boats by Gene Muchanski, EditorThe Dive Industry Professional Dive Boat Operators are one of the four pillars of local diving communities. The four pillars of most every local diving community are the dive stores, dive boats, dive clubs, … Continue reading
Editorial – September 2025
Preparing for the New Season by Gene Muchanski, EditorThe Dive Industry Professional Every season has a beginning and an end. When your season begins and ends is up to you. In the global diving community, seasonality curves may differ, based … Continue reading
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Editorial – August 2025
Be The Center of Your Universe by Gene Muchanski, Editor The Dive Industry Professional I used to say, “It’s your world, I just live in it.” Not anymore. After being a student of the recreational diving industry for fifty years, … Continue reading
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Editorial – July 2025
Being Results Oriented by Gene Muchanski, Editor The Dive Industry Professional Welcome to the New World of Work. 21st Century businesses are not looking for employees based on what they know or what they can do anymore. They want team … Continue reading
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Editorial – June 2025
What’s Important In Your Business? by Gene Muchanski, Editor The Dive Industry Professional Every business has a purpose. The purpose of a business is what the business does or was started up to do. Was it designed to teach diving, … Continue reading
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Measuring What Matters
Measuring What Matters by Gene Muchanski, Editor The Dive Industry Professional There is an old saying, “What you watch, grows.” And yet, any Chef will tell you that a watched pot never boils. So, who are we to believe? I … Continue reading
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Editorial – May 2025
Understanding The Pieces by Gene Muchanski, Editor The Dive Industry Professional What makes your business a business? It’s really easy to understand if you know the individual pieces that go into making it whole. Your business is a collection of … Continue reading
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Editorial – April 2025
Working the Business Network by Gene Muchanski, Editor The Dive Industry Professional Networks and networking are two very interesting topics that have significant relevance in the Global Diving Community. Networks and networking can be professional, pathetic, or even sad. In … Continue reading
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Tagged business, entrepreneurship, marketing, networking, success
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Dive Industry Association, Inc. 