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Author Archives: Gene Muchanski
DIVE LOCAL – U.S. Dive Boats
DIVE LOCALU.S. Dive Boats by Gene Muchanski, EditorThe Dive Industry Professional Dive Boat Operators are one of the four pillars of local diving communities. The four pillars of most every local diving community are the dive stores, dive boats, dive clubs, … Continue reading
Editorial – September 2025
Preparing for the New Season by Gene Muchanski, EditorThe Dive Industry Professional Every season has a beginning and an end. When your season begins and ends is up to you. In the global diving community, seasonality curves may differ, based … Continue reading
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Editorial – August 2025
Be The Center of Your Universe by Gene Muchanski, Editor The Dive Industry Professional I used to say, “It’s your world, I just live in it.” Not anymore. After being a student of the recreational diving industry for fifty years, … Continue reading
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Editorial – July 2025
Being Results Oriented by Gene Muchanski, Editor The Dive Industry Professional Welcome to the New World of Work. 21st Century businesses are not looking for employees based on what they know or what they can do anymore. They want team … Continue reading
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Editorial – June 2025
What’s Important In Your Business? by Gene Muchanski, Editor The Dive Industry Professional Every business has a purpose. The purpose of a business is what the business does or was started up to do. Was it designed to teach diving, … Continue reading
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Measuring What Matters
Measuring What Matters by Gene Muchanski, Editor The Dive Industry Professional There is an old saying, “What you watch, grows.” And yet, any Chef will tell you that a watched pot never boils. So, who are we to believe? I … Continue reading
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Editorial – May 2025
Understanding The Pieces by Gene Muchanski, Editor The Dive Industry Professional What makes your business a business? It’s really easy to understand if you know the individual pieces that go into making it whole. Your business is a collection of … Continue reading
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Editorial – April 2025
Working the Business Network by Gene Muchanski, Editor The Dive Industry Professional Networks and networking are two very interesting topics that have significant relevance in the Global Diving Community. Networks and networking can be professional, pathetic, or even sad. In … Continue reading
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The Business of Diving
The Business of Diving by Gene Muchanski, EditorThe Dive Industry Professional Managing your dive business takes a lot of time, talent, and tools. It also takes a fair amount of business education and a commitment to periodic professional development in the … Continue reading
Customer Types in the Diving Industry
Customer Types In The Diving Industry by Gene Muchanski, Editor The Dive Industry Professional Last month in our industry networking article we defined the working components of the Diving Industry. As you may recall, we categorized active divers as members … Continue reading
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Tagged business, digital-marketing, diving, marketing, scuba
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Dive Industry Association, Inc. 