Author Archives: Gene Muchanski

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About Gene Muchanski

Executive Director at Dive Industry Association. Board Member at Dive Industry Foundation. Marketing Consultant to the Diving Industry. I have been a certified Scuba Diver since I was 15 years old and have been a passionate waterman for as long as I can remember.

Amphi Bionic Swimming

Flying through Water is Now Possible.  We Turn People into Sea Creatures. Amphi Americas LLC is seeking funding opportunities for their revolutionary underwater exploration device called the Amphi.  Spend more time under water with less effort.  Amphi is like an … Continue reading

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Industry Profile – Bill Acker

Dive Industry Profile Series Bill Acker – Manta Ray Bay Hotel & Yap Divers In the Words of Bill Acker with Gene Muchanski, Editor The Dive Industry Professional If there is one thing that diving pioneers have in common is … Continue reading

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Part 2: Buy Your Gear

DIVE LOCAL™ – A Community Effort Building a Local Diving Community Message to Local Divers By Gene Muchanski, Executive Director, Dive Industry Association, Inc. Buy Your Gear – Get Outfitted to Get Started The best way to build a thriving … Continue reading

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Editorial – July 2024

Industry vs Market  by Gene Muchanski, Editor The Dive Industry Professional Have you spent the last decade or two carving out a nice niche market and creating an awesome circle of influence for the programs, products, and services that your … Continue reading

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Editorial – June 2024

Finding Your Niche in the Diving Industry  by Gene Muchanski, Editor The Dive Industry Professional Last month we wrote about Creating a Dive Industry World View.  A world view is the way we see the world.  It’s our job as … Continue reading

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Creating Your Own Supply Support Network

Dive Industry Network Series Create Your Own Support Network By Gene Muchanski, Executive Director, Dive Industry Association, Inc.  In February 2024 we introduced an article entitled Create Your Own Circle of Influence.  In the article we explained how important this … Continue reading

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Dive Industry Message to Local Divers

DIVE LOCAL – A Community Effort Building a Local Diving Community Message to the Local Divers By Gene Muchanski, Executive Director, Dive Industry Association, Inc. Introduction to Section II Our purpose for being in business as a Marketing and Trade … Continue reading

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Editorial – May 2024

Creating a Dive Industry World View  by Gene Muchanski, Editor The Dive Industry Professional I learned a long time ago that We don’t see things as they are – We see them as we are.   You might say that’s a … Continue reading

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FAM Trips For Travel Advisors

Dive Industry Network SWAG Gift Bags for FAM Participants By Gene Muchanski, Executive Director, Dive Industry Association, Inc. SWAG Gift Bags for Travel Advisors A SWAG Gift Bag is a promotional item that is handed out to attendees at an … Continue reading

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Editorial – April 2024

Success Is When A Plan Comes Together  by Gene Muchanski, Editor The Dive Industry Professional Before I begin, I would like to wish the Dive Industry Association a Happy 23rd Year Anniversary.  It’s been a great journey so far, and … Continue reading

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