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Author Archives: Gene Muchanski
Editorial – August 2024
Becoming Customer Centric by Gene Muchanski, Editor The Dive Industry Professional How many times have you heard the phrase; The Customer is King? Well, it’s true. At least in the business world. There is also another phrase that you may … Continue reading
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Part 3: GO DIVING
DIVE LOCAL™ – A Community Effort Building a Local Diving Community Message to Local Divers By Gene Muchanski, Executive Director, Dive Industry Association, Inc. Go Diving – The Reason We Get Certified The best way to build a thriving global … Continue reading
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Amphi Bionic Swimming
Flying through Water is Now Possible. We Turn People into Sea Creatures. Amphi Americas LLC is seeking funding opportunities for their revolutionary underwater exploration device called the Amphi. Spend more time under water with less effort. Amphi is like an … Continue reading
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Industry Profile – Bill Acker
Dive Industry Profile Series Bill Acker – Manta Ray Bay Hotel & Yap Divers In the Words of Bill Acker with Gene Muchanski, Editor The Dive Industry Professional If there is one thing that diving pioneers have in common is … Continue reading
Part 2: Buy Your Gear
DIVE LOCAL™ – A Community Effort Building a Local Diving Community Message to Local Divers By Gene Muchanski, Executive Director, Dive Industry Association, Inc. Buy Your Gear – Get Outfitted to Get Started The best way to build a thriving … Continue reading
Editorial – July 2024
Industry vs Market by Gene Muchanski, Editor The Dive Industry Professional Have you spent the last decade or two carving out a nice niche market and creating an awesome circle of influence for the programs, products, and services that your … Continue reading
Editorial – June 2024
Finding Your Niche in the Diving Industry by Gene Muchanski, Editor The Dive Industry Professional Last month we wrote about Creating a Dive Industry World View. A world view is the way we see the world. It’s our job as … Continue reading
Creating Your Own Supply Support Network
Dive Industry Network Series Create Your Own Support Network By Gene Muchanski, Executive Director, Dive Industry Association, Inc. In February 2024 we introduced an article entitled Create Your Own Circle of Influence. In the article we explained how important this … Continue reading
Dive Industry Message to Local Divers
DIVE LOCAL – A Community Effort Building a Local Diving Community Message to the Local Divers By Gene Muchanski, Executive Director, Dive Industry Association, Inc. Introduction to Section II Our purpose for being in business as a Marketing and Trade … Continue reading
Editorial – May 2024
Creating a Dive Industry World View by Gene Muchanski, Editor The Dive Industry Professional I learned a long time ago that We don’t see things as they are – We see them as we are. You might say that’s a … Continue reading
Dive Industry Association, Inc. 