Category Archives: Editorials
Editorial – March 2019
Where Is All This Cooperation Coming From? by Gene Muchanski Editor, The Dive Industry Professional Last month I talked about how the industry has its defining moments and its current need of unity. From what I saw last month, I … Continue reading
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Editorial – February 2019
Is This The Time Of The Great Unification? by Gene Muchanski Editor, The Dive Industry Professional Every industry has its defining moments. Of course, your idea of a defining moment may depend on what part of the fragmented diving industry … Continue reading
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Editorial – January 2019
You Have to Want to be Successful. by Gene Muchanski Editor, The Dive Industry Professional The New Year has arrived and much of the Diving Industry has already hit the ground running. We started the year with our 2019 Membership … Continue reading
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Editorial – December 2018
In The Business of Diving – It’s How Well We Do. by Gene Muchanski Editor, The Dive Industry Professional Before I sat down to write our December Editorial, I took a moment to reread last year’s December Editorial. In that … Continue reading
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Editorial – November 2018
The Industry Is What It Is by Gene Muchanski Editor, The Dive Industry Professional I’ve always seen the dive industry for what it is. That is, what it is, according to Gene Muchanski. How about you? As a Diver, I … Continue reading
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Editorial – October 2018
The Industry Is What You Make It by Gene Muchanski Editor, The Dive Industry Professional We launched a new marketing campaign with our June Editorial, The Diving Industry Has Potential. For the past four months we have been busy writing down our … Continue reading
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Editorial – September 2018
The Industry’s New Season Begins in September by Gene Muchanski Editor, The Dive Industry Professional Labor Day is approaching and you know what that means. The 2018 consumer diving season is coming to a close. Traditionally, the diving season for … Continue reading
Editorial – August 2018
Back to School – Back to DEMA – Back to the Future by Gene Muchanski Editor, The Dive Industry Professional August is the get back month. It doesn’t matter if you have kids or not, you can’t get away from … Continue reading
Editorial – July 2018
Reflecting On The Past – Planning For the Future by Gene Muchanski Editor, The Dive Industry Professional July is an ideal time for industry planners. According to strict planning theory, what we are implementing this year was planned last year. … Continue reading
Editorial – June 2018
The Diving Industry Has Potential by Gene Muchanski Editor, The Dive Industry Professional The 2018 Diving Season got off to its usual start on Memorial Day. The water is warm in the south (but not too warm) and the sky’s … Continue reading
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