Category Archives: Editorials

Reinventing Yourself For The New Normal – by Gene Muchanski Editor, The Dive Industry Professional  Without a doubt, the COVID-19 Pandemic is having a severe impact on businesses and individuals worldwide.   The obstacles and challenges this virus put in our … Continue reading →

Putting the Business of Diving in Perspective – by Gene Muchanski Editor, The Dive Industry Professional  The Diving Industry Association is a Trade Association who’s Mission is to bring Buyers & Seller together.  That creates commerce, fills consumer needs, and … Continue reading →

Our Communities Make Us Strong – by Gene Muchanski Editor, The Dive Industry Professional  I’ve come to realize that the main strength of the diving industry is our sense of community.  Think about it.  What we all have in common … Continue reading →

Our Destiny Is To Grow – Much Larger – by Gene Muchanski Editor, The Dive Industry Professional  A Trade Association is a group of people or companies in a particular business or trade, organized to promote their common interests.  That … Continue reading →

Give Us Your Millions $$$ – by Gene Muchanski Editor, The Dive Industry Professional  You would think the November Editorial would be about the DEMA Show?  Well, it kind of is and kind of isn’t.  Every year around this time, … Continue reading →

Does The Industry Really Need To Come Together? – by Gene Muchanski Editor, The Dive Industry Professional  The month of October is when the industry gets ready for the annual DEMA Show.  The retail season is coming to a close … Continue reading →

It’s Time For A Paradigm Shift –  by Gene Muchanski, Executive Director Dive Industry Association, Inc. According to Merriam-Webster – A Paradigm Shift is an important change that happens when the usual way of thinking about or doing something is … Continue reading →

Diving Industry – Who Are We? –  by Gene Muchanski Editor, The Dive Industry Professional  The month of September just began and already it is the worst September I can ever remember.  As the Industry’s eternal optimist and cheerleader for … Continue reading →