Category Archives: Editorials
Editorial – May 2019
Having Referral-Ready Contact Information by Gene Muchanski Editor, The Dive Industry Professional The primary mission of the Dive Industry Association is to bring Buyers and Sellers together. Knowing who the sellers are, what they sell and how to get a … Continue reading
Posted in Editorials
1 Comment
Editorial – April 2019
Creating a Market Place by Gene Muchanski Editor, The Dive Industry Professional As a Business School Undergrad, majoring in Marketing, I was taught that you cannot create a market for a product. You can stimulate a market but you cannot … Continue reading
Posted in Editorials, Events & Activities, Industry
Leave a comment
Editorial – March 2019
Where Is All This Cooperation Coming From? by Gene Muchanski Editor, The Dive Industry Professional Last month I talked about how the industry has its defining moments and its current need of unity. From what I saw last month, I … Continue reading
Posted in Editorials
Leave a comment
Editorial – February 2019
Is This The Time Of The Great Unification? by Gene Muchanski Editor, The Dive Industry Professional Every industry has its defining moments. Of course, your idea of a defining moment may depend on what part of the fragmented diving industry … Continue reading
Posted in Editorials
Leave a comment
Editorial – January 2019
You Have to Want to be Successful. by Gene Muchanski Editor, The Dive Industry Professional The New Year has arrived and much of the Diving Industry has already hit the ground running. We started the year with our 2019 Membership … Continue reading
Posted in Editorials
Leave a comment
Editorial – December 2018
In The Business of Diving – It’s How Well We Do. by Gene Muchanski Editor, The Dive Industry Professional Before I sat down to write our December Editorial, I took a moment to reread last year’s December Editorial. In that … Continue reading
Posted in Editorials
Leave a comment
Editorial – November 2018
The Industry Is What It Is by Gene Muchanski Editor, The Dive Industry Professional I’ve always seen the dive industry for what it is. That is, what it is, according to Gene Muchanski. How about you? As a Diver, I … Continue reading
Posted in Business Improvement, Editorials
Leave a comment
Editorial – October 2018
The Industry Is What You Make It by Gene Muchanski Editor, The Dive Industry Professional We launched a new marketing campaign with our June Editorial, The Diving Industry Has Potential. For the past four months we have been busy writing down our … Continue reading
Posted in Editorials
Leave a comment
Editorial – September 2018
The Industry’s New Season Begins in September by Gene Muchanski Editor, The Dive Industry Professional Labor Day is approaching and you know what that means. The 2018 consumer diving season is coming to a close. Traditionally, the diving season for … Continue reading
Editorial – August 2018
Back to School – Back to DEMA – Back to the Future by Gene Muchanski Editor, The Dive Industry Professional August is the get back month. It doesn’t matter if you have kids or not, you can’t get away from … Continue reading
