Category Archives: Editorials

Editorial – March 2019

Where Is All This Cooperation Coming From? by Gene Muchanski Editor, The Dive Industry Professional  Last month I talked about how the industry has its defining moments and its current need of unity.  From what I saw last month, I … Continue reading

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Editorial – February 2019

Is This The Time Of The Great Unification? by Gene Muchanski Editor, The Dive Industry Professional  Every industry has its defining moments.  Of course, your idea of a defining moment may depend on what part of the fragmented diving industry … Continue reading

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Editorial – January 2019

You Have to Want to be Successful. by Gene Muchanski Editor, The Dive Industry Professional  The New Year has arrived and much of the Diving Industry has already hit the ground running.  We started the year with our 2019 Membership … Continue reading

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Editorial – December 2018

In The Business of Diving – It’s How Well We Do. by Gene Muchanski Editor, The Dive Industry Professional  Before I sat down to write our December Editorial, I took a moment to reread last year’s December Editorial.  In that … Continue reading

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Editorial – November 2018

The Industry Is What It Is by Gene Muchanski Editor, The Dive Industry Professional  I’ve always seen the dive industry for what it is.  That is, what it is, according to Gene Muchanski.  How about you?  As a Diver, I … Continue reading

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Editorial – October 2018

The Industry Is What You Make It by Gene Muchanski Editor, The Dive Industry Professional  We launched a new marketing campaign with our June Editorial, The Diving Industry Has Potential.  For the past four months we have been busy writing down our … Continue reading

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Editorial – September 2018

The Industry’s New Season Begins in September by Gene Muchanski Editor, The Dive Industry Professional  Labor Day is approaching and you know what that means.  The 2018 consumer diving season is coming to a close.  Traditionally, the diving season for … Continue reading

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Editorial – August 2018

Back to School – Back to DEMA – Back to the Future by Gene Muchanski Editor, The Dive Industry Professional  August is the get back month.  It doesn’t matter if you have kids or not, you can’t get away from … Continue reading

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Editorial – July 2018

Reflecting On The Past – Planning For the Future by Gene Muchanski Editor, The Dive Industry Professional  July is an ideal time for industry planners.  According to strict planning theory, what we are implementing this year was planned last year.  … Continue reading

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Editorial – June 2018

The Diving Industry Has Potential by Gene Muchanski Editor, The Dive Industry Professional  The 2018 Diving Season got off to its usual start on Memorial Day.  The water is warm in the south (but not too warm) and the sky’s … Continue reading

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