Category Archives: Editorials
Editorial – August 2019
Old Dog – New Tricks – by Gene Muchanski Editor, The Dive Industry Professional It’s August now. This is when the entire diving industry starts getting ready for the DEMA Show. Basically. The show starts just 98 Days from today, … Continue reading
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Editorial – July 2019
Integrating All The Pieces Into One – by Gene Muchanski Editor, The Dive Industry Professional My Grandmother used to say, “Too soon old, too late smart.” I think I resemble that remark, but I have to add “It’s better late, … Continue reading
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Editorial – June 2019
Build Your Own “Circle of Influence” – by Gene Muchanski Editor, The Dive Industry Professional I’ve been in the diving industry all my life. What’s more important to you is that I’ve been in the Business of Diving all my … Continue reading
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Editorial – May 2019
Having Referral-Ready Contact Information by Gene Muchanski Editor, The Dive Industry Professional The primary mission of the Dive Industry Association is to bring Buyers and Sellers together. Knowing who the sellers are, what they sell and how to get a … Continue reading
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Editorial – April 2019
Creating a Market Place by Gene Muchanski Editor, The Dive Industry Professional As a Business School Undergrad, majoring in Marketing, I was taught that you cannot create a market for a product. You can stimulate a market but you cannot … Continue reading
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Editorial – March 2019
Where Is All This Cooperation Coming From? by Gene Muchanski Editor, The Dive Industry Professional Last month I talked about how the industry has its defining moments and its current need of unity. From what I saw last month, I … Continue reading
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Editorial – February 2019
Is This The Time Of The Great Unification? by Gene Muchanski Editor, The Dive Industry Professional Every industry has its defining moments. Of course, your idea of a defining moment may depend on what part of the fragmented diving industry … Continue reading
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Editorial – January 2019
You Have to Want to be Successful. by Gene Muchanski Editor, The Dive Industry Professional The New Year has arrived and much of the Diving Industry has already hit the ground running. We started the year with our 2019 Membership … Continue reading
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Editorial – December 2018
In The Business of Diving – It’s How Well We Do. by Gene Muchanski Editor, The Dive Industry Professional Before I sat down to write our December Editorial, I took a moment to reread last year’s December Editorial. In that … Continue reading
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Editorial – November 2018
The Industry Is What It Is by Gene Muchanski Editor, The Dive Industry Professional I’ve always seen the dive industry for what it is. That is, what it is, according to Gene Muchanski. How about you? As a Diver, I … Continue reading
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