Category Archives: Editorials
Editorial – September 2018
The Industry’s New Season Begins in September by Gene Muchanski Editor, The Dive Industry Professional Labor Day is approaching and you know what that means. The 2018 consumer diving season is coming to a close. Traditionally, the diving season for … Continue reading
Editorial – August 2018
Back to School – Back to DEMA – Back to the Future by Gene Muchanski Editor, The Dive Industry Professional August is the get back month. It doesn’t matter if you have kids or not, you can’t get away from … Continue reading
Editorial – July 2018
Reflecting On The Past – Planning For the Future by Gene Muchanski Editor, The Dive Industry Professional July is an ideal time for industry planners. According to strict planning theory, what we are implementing this year was planned last year. … Continue reading
Editorial – June 2018
The Diving Industry Has Potential by Gene Muchanski Editor, The Dive Industry Professional The 2018 Diving Season got off to its usual start on Memorial Day. The water is warm in the south (but not too warm) and the sky’s … Continue reading
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Editorial – May 2018
The Seasonality of Diving by Gene Muchanski Editor, The Dive Industry Professional The seasonality of an industry is mainly determined by the customer (The Buyers). We Industry Professionals (The Sellers) take our recreation’s seasonality curve into consideration when planning our … Continue reading
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Editorial – April 2018
It Takes The Whole Community by Gene Muchanski Editor, The Dive Industry Professional I’ve had three months of exhibiting at dive shows this year and am getting ready to head off to Tacoma in two two weeks for the Scuba … Continue reading
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Editorial – March 2018
The Industry Awakens in March by Gene Muchanski Editor, The Dive Industry Professional March is here and Scuba Divers are thinking about diving again. For many of us in the United States, it has been a long, cold, hard winter. … Continue reading
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Editorial – February 2018
It’s February Already – Whaaaaatttt? by Gene Muchanski Editor, The Dive Industry Professional Holy Smokes! It’s February. How did that happen so quickly? I was prepared. I was ready. I made my plans and executed them in a timely manner. … Continue reading
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Editorial – January 2018
January – The Beginning of a New Year by Gene Muchanski Editor, The Dive Industry Professional There is no better month for optimism than January. As business owners in an adventure industry we tend to always see the silver lining … Continue reading
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Editorial – December 2017
December is Time To Celebrate…Maybe by Gene Muchanski Editor, The Dive Industry Professional I love December. Always have and hopefully always will. As we look back on the past eleven months, how many of us in the diving industry can … Continue reading
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