Category Archives: Editorials

Editorial – January 2022

Be A Champion For Your Customers by Gene Muchanski, Editor The Dive Industry Professional Welcome to the January 2022 Editorial of The Dive Industry Professional.  After two sucky years in the recreational diving industry, I am no longer optimistic about … Continue reading

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Editorial – December 2021

Defining Our Own Industry Identityby Gene Muchanski, EditorThe Dive Industry Professional Welcome to our December Editorial. Here we are – end of month, end of quarter and end of year. I hope this editorial finds you in good health, good … Continue reading

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Editorial – November 2021

Be There For Your Customers by Gene Muchanski, Editor The Dive Industry Professional Welcome to our November Editorial.  This month we are reaching our customers with messages about our company and our products.  I hope you are doing the same.  … Continue reading

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Editorial – October 2021

Are We Good Administrators?by Gene Muchanski, EditorThe Dive Industry Professional Welcome to the October 2021 Editorial. In the past few years, October has always been about getting ready for the industry’s annual trade show. Exhibitors would be checking over their … Continue reading

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Editorial – September 2021

What is Your Business Purpose?by Gene Muchanski, EditorThe Dive Industry Professional Welcome to the September 2021 Editorial. Every month we start off with a topic to get our industry conversation going again. What is important to us this month? Where … Continue reading

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Editorial – April 2021

A Bird In The Hand Is Worth Two In The Bush.by Gene Muchanski, EditorDive Industry Professional I’m sure you’ve heard that little bit of wisdom before. I have many times, and it’s true. When you have a sure thing going, … Continue reading

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Editorial – March 2021

Do Your Customers Still Remember You?by Gene Muchanski, EditorDive Industry Professional The COVID-19 pandemic is still with us but thankfully, people are starting to travel again.  I’m participating in a FAM Trip to Curacao in May and I’m all excited … Continue reading

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Editorial – February 2021

Welcome To The World of Small Groups.by Gene Muchanski, EditorDive Industry Professional The new normal is here.  The covid pandemic has changed the way we work and play forever.  In the past year, we’ve seen the death, the destruction, the … Continue reading

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Editorial – January 2021

Promote Your Members – Create a Directory – by Gene Muchanski Editor, The Dive Industry Professional  Welcome to the New Year.   Although none of us can predict how this year will unfold, I think it’s safe to say that it … Continue reading

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Editorial – December 2020

Adding “LifeStyle” To The Mix – by Gene Muchanski Editor, The Dive Industry Professional  Dive Industry Association has been reorganizing the International Diving Community into Local Diving Communities for the past four years to establish industry norms and create a … Continue reading

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