Category Archives: Editorials

Building a Global Diving Business Network by Gene Muchanski, Editor The Dive Industry Professional At the recent DEMA Show, a Marketing Advisor asked me what was the difference between the Dive Industry Association and our competitors. With a little bit … Continue reading →

DIVE EDITORIAL – JUNE 2022 What Is A Dive Industry Professional?by Gene Muchanski, EditorThe Dive Industry Professional Welcome to the June 2022 Editorial of The Dive Industry Professional.  Being this is our third issue in a magazine format, after twenty-two years as … Continue reading →

EDITORIAL – MAY 2022 The Power of Now by Gene Muchanski, Editor The Dive Industry Professional Welcome to the May 2022 Editorial of The Dive Industry Professional.  There is no time like the present.  Yesterday is already gone.  You can’t get it … Continue reading →

Are You Ready to Engage? by Gene Muchanski, Editor The Dive Industry Professional Welcome to the April 2022 Editorial of The Dive Industry Professional.  As an Industry Planner I am frequently asked to help companies organize their thoughts into a well laid-out, … Continue reading →

Where Are You Today?by Gene Muchanski, EditorThe Dive Industry Professional Welcome to the March 2022 Editorial of The Dive Industry Professional.  This month has to be that moment in time where we dedicate ourselves to the business of what we do. With … Continue reading →

February Is Matchmaking Month by Gene Muchanski, Editor The Dive Industry Professional Welcome to the February 2022 Editorial of The Dive Industry Professional.  The new recreational scuba diving season is underway, albeit slow, but is has begun for many Dive Industry Professionals.  … Continue reading →

Be A Champion For Your Customers by Gene Muchanski, Editor The Dive Industry Professional Welcome to the January 2022 Editorial of The Dive Industry Professional.  After two sucky years in the recreational diving industry, I am no longer optimistic about … Continue reading →

Defining Our Own Industry Identityby Gene Muchanski, EditorThe Dive Industry Professional Welcome to our December Editorial. Here we are – end of month, end of quarter and end of year. I hope this editorial finds you in good health, good … Continue reading →

Be There For Your Customers by Gene Muchanski, Editor The Dive Industry Professional Welcome to our November Editorial.  This month we are reaching our customers with messages about our company and our products.  I hope you are doing the same.  … Continue reading →

Are We Good Administrators?by Gene Muchanski, EditorThe Dive Industry Professional Welcome to the October 2021 Editorial. In the past few years, October has always been about getting ready for the industry’s annual trade show. Exhibitors would be checking over their … Continue reading →