Editorial – November 2022

cropped-gene-roatan-1.jpgBuilding a Global Diving Business Network by Gene Muchanski, Editor The Dive Industry Professional

At the recent DEMA Show, a Marketing Advisor asked me what was the difference between the Dive Industry Association and our competitors. With a little bit of coaching and prodding, I answered that our competitors just sell products for money. Our Association, on the other hand is building a Global Diving Business Network, giving our Members countless of options to increase their business revenues in a declining niche market.  For a small annual fee, the Network we are building is the key to a united diving industry of like minded businesses that looks out for each other.  By being a part of this international network, you become a member, not just an occasional customer!

Look at what we have accomplished in the last 22 years.  Our Association and non-profit Foundation has exhibited at over 80 trade and consumer shows.  We have spent hundreds of thousands of dollars promoting our members and bringing buyers and sellers together.  We publish a Weekly Dive News press release service that gives our members $4,800 worth of free press releases.  Recent SEQ statistics have shown that we are reaching over 100,000 diving consumers a week.  Our monthly newsletter was converted to a Magazine format in April, and it too is reaching a record number of Dive Industry Professionals Worldwide.  Our third edition of our International Trade Directory and Buyers Guide is now an industry standard and will be returning to its own website shortly.  All of this is available to Dive Industry Professionals for only $125 a year. To keep your annual financial commitment to a minimum, our non-profit foundation will be begin raising funds to expand our global reach in identifying buyers and sellers of diving equipment, training, travel, services, and lifestyle products.  We will be expanding our reach of the Weekly Dive News and the monthly magazine, The Dive Industry Professional.  The website we are building for the International Trade Directory and Buyers Guide we help identify and promote all participating Dive Industry Businesses Worldwide.  With proper funding, our association and foundation will be in a better position to exhibit at regional dive shows and trade events to interact with diving product users and  buyers.  One of our goals is to build a stronger bond between Dive Retail Buyers and their equipment, training, and travel vendors.  Our Mission is to bring Buyers & Sellers together. An exclusive industry publication of ours, Becoming A More Engaged Dive Industry Professional, is undergoing a current revision and will be published soon in our monthly trade magazine.  This is an exciting time to become part of our Global Diving Business Network.  For more information, contact Gene Muchanski, Executive Director of the Dive Industry Association, 2294 Botanica Circle, West Melbourne, FL 32904.  Phone: 321-914-3778.  email: gene@diveindustry.net  Web: www.diveindustry.net

About Gene Muchanski

Executive Director at Dive Industry Association. Board Member at Dive Industry Foundation. Marketing Consultant to the Diving Industry. I have been a certified Scuba Diver since I was 15 years old and have been a passionate waterman for as long as I can remember.
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