This slideshow requires JavaScript.
-
Join 1,878 other subscribers
Category Archives: Editorials
Editorial – May 2017
It’s All Part of the Master Plan by Gene Muchanski, Editor The Dive Industry Professional One good thing about being in the diving industry for over 40 years is that you have a lot of time on your hands to … Continue reading
Posted in Editorials
Leave a comment
Editorial – April 2017
Promoting Diving In The Big Tent by Gene Muchanski, Editor The Dive Industry Professional With the exception of the Scuba Show in Long Beach next month, the pre-season marketing push for the year has concluded. Diving re-sellers have the rest … Continue reading
Editorial – March 2017
Understanding The Business of Diving by Gene Muchanski, Editor The Dive Industry Professional A large part of our pre-season marketing effort is consumer dive shows. Every regional area should have at least one annual event that brings their Divers together … Continue reading
Editorial – February 2017: Communication Increases Activity
Communication Increases Activity by Gene Muchanski, Editor The Dive Industry Professional Some people in the diving industry thought the Lone Star State Dive & Travel Show in Dallas was not going to be a big show, so they didn’t go. … Continue reading
Posted in Editorials, Events & Activities
Leave a comment
Editorial – December 2016
December is a Time to Celebrate by Gene Muchanski, Editor The Dive Industry Professional December is a time to be thankful for the many good things in our lives. It’s a time for Family and Friends, and yes, even for co-workers who … Continue reading
Posted in Editorials
Leave a comment
Editorial – November 2016
November is DEMA Month by Gene Muchanski, Editor The Dive Industry Professional Every November the diving industry is myopically focused on DEMA Show. After all, it is the largest face-to-face marketing opportunity we have in diving. At no other time … Continue reading
Posted in Editorials
Leave a comment
Editorial – October 2016
October is For Pre-Show Prep by Gene Muchanski, Editor The Dive Industry Professional Every year at this time, the diving industry is getting ready for the DEMA Show. Still the largest face-to-face marketing opportunity we have in the industry, it … Continue reading
Editorial – September 2016
A New Season Starts In September by Gene Muchanski, Editor The Dive Industry Professional September has always been an exciting time for me. As a young boy, September meant going back to school and getting new clothes, school supplies and … Continue reading
Posted in Editorials, Uncategorized
Leave a comment
Editorial – August 2016
August is Time to Regroup. by Gene Muchanski, Editor The Dive Industry Professional It’s only August and the season is already starting to wind down. Companies are planning their annual sales meeting and product managers are busy getting their samples in … Continue reading
Editorial – July 2016
July is the Half-Way Point to Everything by Gene Muchanski, Editor The Dive Industry Professional July has always been the most important month of the year for me in the diving industry. When you think about it, July is the … Continue reading
Dive Industry Association, Inc. 