This slideshow requires JavaScript.
-
Join 1,878 other subscribers
Category Archives: Uncategorized
Editorial – September 2025
Preparing for the New Season by Gene Muchanski, EditorThe Dive Industry Professional Every season has a beginning and an end. When your season begins and ends is up to you. In the global diving community, seasonality curves may differ, based … Continue reading
Posted in Uncategorized
Tagged business, digital-marketing, marketing, seo, small-business
Leave a comment
Editorial – August 2025
Be The Center of Your Universe by Gene Muchanski, Editor The Dive Industry Professional I used to say, “It’s your world, I just live in it.” Not anymore. After being a student of the recreational diving industry for fifty years, … Continue reading
Posted in Uncategorized
Tagged business, content-marketing, digital-marketing, marketing, social-media
Leave a comment
Editorial – July 2025
Being Results Oriented by Gene Muchanski, Editor The Dive Industry Professional Welcome to the New World of Work. 21st Century businesses are not looking for employees based on what they know or what they can do anymore. They want team … Continue reading
Posted in Uncategorized
Tagged business, digital-marketing, entrepreneurship, marketing, travel
Leave a comment
Editorial – June 2025
What’s Important In Your Business? by Gene Muchanski, Editor The Dive Industry Professional Every business has a purpose. The purpose of a business is what the business does or was started up to do. Was it designed to teach diving, … Continue reading
Posted in Uncategorized
Tagged business, digital-marketing, entrepreneur, entrepreneurship, marketing
Leave a comment
Measuring What Matters
Measuring What Matters by Gene Muchanski, Editor The Dive Industry Professional There is an old saying, “What you watch, grows.” And yet, any Chef will tell you that a watched pot never boils. So, who are we to believe? I … Continue reading
Posted in Uncategorized
Tagged business, content-marketing, digital-marketing, entrepreneurship, marketing
Leave a comment
Editorial – May 2025
Understanding The Pieces by Gene Muchanski, Editor The Dive Industry Professional What makes your business a business? It’s really easy to understand if you know the individual pieces that go into making it whole. Your business is a collection of … Continue reading
Posted in Uncategorized
Tagged business, digital-marketing, leadership, marketing, technology
Leave a comment
Editorial – April 2025
Working the Business Network by Gene Muchanski, Editor The Dive Industry Professional Networks and networking are two very interesting topics that have significant relevance in the Global Diving Community. Networks and networking can be professional, pathetic, or even sad. In … Continue reading
Posted in Uncategorized
Tagged business, entrepreneurship, marketing, networking, success
Leave a comment
The Business of Diving
The Business of Diving by Gene Muchanski, EditorThe Dive Industry Professional Managing your dive business takes a lot of time, talent, and tools. It also takes a fair amount of business education and a commitment to periodic professional development in the … Continue reading
Customer Types in the Diving Industry
Customer Types In The Diving Industry by Gene Muchanski, Editor The Dive Industry Professional Last month in our industry networking article we defined the working components of the Diving Industry. As you may recall, we categorized active divers as members … Continue reading
Posted in Uncategorized
Tagged business, digital-marketing, diving, marketing, scuba
Leave a comment
Pro Dive International – New Resorts in Cozumel
Pro Dive International Announces New Openings in Southern Cozumel Marina Park, at Sunscape Sabor Cozumel and Dreams Cozumel Cape Resort & Spa Cozumel, Mexico – 10th FEB 2025 Pro Dive International, a leading name in the diving industry and a … Continue reading
Dive Industry Association, Inc. 