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Category Archives: Uncategorized
Part 2: Buy Your Gear
DIVE LOCAL™ – A Community Effort Building a Local Diving Community Message to Local Divers By Gene Muchanski, Executive Director, Dive Industry Association, Inc. Buy Your Gear – Get Outfitted to Get Started The best way to build a thriving … Continue reading
Editorial – July 2024
Industry vs Market by Gene Muchanski, Editor The Dive Industry Professional Have you spent the last decade or two carving out a nice niche market and creating an awesome circle of influence for the programs, products, and services that your … Continue reading
Editorial – June 2024
Finding Your Niche in the Diving Industry by Gene Muchanski, Editor The Dive Industry Professional Last month we wrote about Creating a Dive Industry World View. A world view is the way we see the world. It’s our job as … Continue reading
Creating Your Own Supply Support Network
Dive Industry Network Series Create Your Own Support Network By Gene Muchanski, Executive Director, Dive Industry Association, Inc. In February 2024 we introduced an article entitled Create Your Own Circle of Influence. In the article we explained how important this … Continue reading
Dive Industry Message to Local Divers
DIVE LOCAL – A Community Effort Building a Local Diving Community Message to the Local Divers By Gene Muchanski, Executive Director, Dive Industry Association, Inc. Introduction to Section II Our purpose for being in business as a Marketing and Trade … Continue reading
Editorial – May 2024
Creating a Dive Industry World View by Gene Muchanski, Editor The Dive Industry Professional I learned a long time ago that We don’t see things as they are – We see them as we are. You might say that’s a … Continue reading
FAM Trips For Travel Advisors
Dive Industry Network SWAG Gift Bags for FAM Participants By Gene Muchanski, Executive Director, Dive Industry Association, Inc. SWAG Gift Bags for Travel Advisors A SWAG Gift Bag is a promotional item that is handed out to attendees at an … Continue reading
Editorial – April 2024
Success Is When A Plan Comes Together by Gene Muchanski, Editor The Dive Industry Professional Before I begin, I would like to wish the Dive Industry Association a Happy 23rd Year Anniversary. It’s been a great journey so far, and … Continue reading
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Editorial – March 2024
An Industry in Search of Meaning by Gene Muchanski, Editor The Dive Industry Professional Is the recreational diving industry rebuilding itself after the recent global pandemic or is it still on the slippery slope of decline? Your answer and the … Continue reading
Editorial – February 2024
It’s Time for Spring Cleaning by Gene Muchanski, Editor The Dive Industry Professional I know that we are not even halfway through winter yet, but the spring season starts in March, and it will be here before you know it. … Continue reading
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