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Category Archives: Uncategorized
Dive Industry Message to Local Divers
DIVE LOCAL – A Community Effort Building a Local Diving Community Message to the Local Divers By Gene Muchanski, Executive Director, Dive Industry Association, Inc. Introduction to Section II Our purpose for being in business as a Marketing and Trade … Continue reading
Editorial – May 2024
Creating a Dive Industry World View by Gene Muchanski, Editor The Dive Industry Professional I learned a long time ago that We don’t see things as they are – We see them as we are. You might say that’s a … Continue reading
FAM Trips For Travel Advisors
Dive Industry Network SWAG Gift Bags for FAM Participants By Gene Muchanski, Executive Director, Dive Industry Association, Inc. SWAG Gift Bags for Travel Advisors A SWAG Gift Bag is a promotional item that is handed out to attendees at an … Continue reading
Editorial – April 2024
Success Is When A Plan Comes Together by Gene Muchanski, Editor The Dive Industry Professional Before I begin, I would like to wish the Dive Industry Association a Happy 23rd Year Anniversary. It’s been a great journey so far, and … Continue reading
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Tagged business, entrepreneurship, marketing, scuba diving, travel
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Editorial – March 2024
An Industry in Search of Meaning by Gene Muchanski, Editor The Dive Industry Professional Is the recreational diving industry rebuilding itself after the recent global pandemic or is it still on the slippery slope of decline? Your answer and the … Continue reading
Editorial – February 2024
It’s Time for Spring Cleaning by Gene Muchanski, Editor The Dive Industry Professional I know that we are not even halfway through winter yet, but the spring season starts in March, and it will be here before you know it. … Continue reading
Editorial – January 2024
The Power of Strategic Thinking by Gene Muchanski, Editor The Dive Industry Professional The new year has begun, and Dive Industry Professionals are going about their business of making a living in their chosen profession. Personally, I had to hit … Continue reading
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Tagged advertising, business, content-marketing, entrepreneurship, marketing
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Sail, Dive & Dine with Buddy Dive
NEW – Sail, Dive & Dine with Buddy Dive Resort Bonaire and Epic Tours! Buddy Dive Resort and Epic Tours join forces to offer visitors the ultimate Bonaire experience. The Sail, Dive & Dine tour combines Buddy Dive’s guided dives … Continue reading
Maximize Your Trade Show Experience
Maximize Your Trade Show Experience by Gene Muchanski, Editor The Dive Industry Professional There is more to trade show marketing than we realize. Much more. With over 40 years of experience attending and exhibiting at trade and consumer shows, I … Continue reading
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Editorial – November 2023
Why Marketing Professionals Use Target Marketing by Gene Muchanski, Editor The Dive Industry Professional Target marketing is the art of reaching a specific audience. Professional Marketers pick and choose their audience prior to creating a message they intend to send … Continue reading
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Dive Industry Association, Inc. 