Editorial – September 2014

Gene-Video-200Promoting Scuba Diving – Come Join Us
by Gene Muchanski, Editor
The Dive Industry Professional

Welcome to the September 2014 Editorial of The Dive Industry Professional.  Curtis Clinkinbeard, in his book HyperGrow Your Business, said that we have 3 kinds of Customers; Current Customers, Previous Customers, and New Customers.  Eight years ago that statement changed the way I look at the buying public and my clients’ customer bases.  To this day, it still guides me every time I think about ways we can attract customers to our businesses and our industry. You see, I’m a Marketer and a Promoter.   You might call me an Advocate or a Scuba Diving Evangelist.  Sometimes I even think of myself as an Industry Cheerleader. I love scuba diving and I want everyone to do it.

To do it, you first have to learn how to do it.  And you need gear to do it.  And you have to take your gear somewhere to use it.  And you have to take your friends and family with you when you go, so they can do it with you.  It never ends.  I’m going to Grenada in two days and I need more gear; SeaLife Cameras, GoPro Videos, camera accessories and clothes, lots of clothes.  I need some new Bottom Crawlers Shirts for Dinners and Business Meetings on the Island and Chammyz Shorts for after the dives.  I need more stuff because I have an opportunity to use it.  Without activities to use my cool stuff, there is no reason to buy cool stuff.

I admit it.  I’m a scuba diving addict.  I got that way because someone introduced me to it.  What would have happened if that someone wasn’t there?  Maybe someone else would have introduced me to diving, maybe not.  Maybe I would have discovered it on my own, maybe not.  In today’s world with so many recreational options, the scuba diving industry cannot take that chance.  We have to be out there promoting diving every chance we get and every place where we meet potential customers.  And that costs money.

The Dive Industry Association has established a Network of diving businesses that teach diving, sell diving equipment and promotes travel opportunities that give us all a chance to use our cool stuff.  We promote that network via web sites, directories, blogs, press releases, newsletters, direct referrals and by meeting divers and potential divers at trade and consumer shows.   We don’t just “Preach to the Choir”, although we do spend a considerable amount of time and money on retention strategies for our current customers who are already divers.  Our Integrated Marketing approach to all customers includes reactivation campaigns that reach out to diving drop outs.  This group has excellent economic impact potential and is relatively easy and inexpensive to reach.

The type of customer that has the largest economic potential, however, is the New Diver.  Prospecting for new customers is the most costly and time intensive group to reach.  We first have to reach them where they live, work or recreate.  We have to convince them that scuba diving is easy, safe and enjoyable.  Usually non-divers don’t hang out with Divers and they don’t go to dive shows.  They do go to Adventure Travel Shows, Outdoor Shows, Watersports Shows and Boat Shows.  And that’s where the Dive Industry Association and the Dive Industry Foundation come in.  We promote the diving industry and our Members at Surf Shows and the Travel & Adventure Shows in addition to consumer dive shows.

If your company is looking to take advantage of the amount of advertising and promotion the Dive Industry Association is doing on the behalf of our Members, you should seriously consider Membership at $125 for the first year.  Read about Member Benefits

If your company would like to partner with the Dive Industry Foundation, a tax exempt, non-profit organization dedicated to “Promoting Economic Development in Watersports” we encourage you to become a Sponsor and help fund our marketing and advertising campaigns.  The Foundation already has an incredible track record, promoting diving with a limited budget.  This is no telling how much the industry can grow by cooperating together to bring in new divers.  It takes a unified Industry to be successful.

 

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Dive Industry Association Partners With Travel & Adventure Shows

T&AShow-200by Gene Muchanski
Executive Director
Dive Industry Association, Inc.

The Travel & Adventure Shows are high-end consumer travel shows that bring the excitement of adventure travel to over 300,000 attendees at seven regional events every year. The shows are put together by Unicomm, the Leader in Adventure Travel Expos. The shows are successful for many reasons.  From a consumers perspective, the shows have exciting activities, Travel Industry Speakers, over one hundred travel destination exhibitors, door prizes, booth giveaways and show only specials.  All of the shows at any given time will be bustling with activity inside the exhibit hall.  Four Theatres feature Travel Industry Experts like Samantha Brown, from the Travel Channel and Pauline Frommer, Travel Writer for Frommer’s Travel Guides.  Our own Jean-Michel Cousteau was a guest speaker at the Travel & Adventure Theatre in Long Beach and thrilled a packed audience with tales of his great adventures.  Having the Travel & Adventure Theatre, the Destination Theatre, the Culinary Stage and the Global Beats Stage inside the Exhibit Hall gives maximum exposure to the exhibits and Exhibitors. Other activities inside the exhibit hall like the Rock Wall Climbing Experience, Aerial Zip Line, Walk on Water with the Bubble Runners and the Be-A-Diver Pool adds to the excitement and experience of the Travel & Adventure Shows.

The Dive Industry Association has been an Association Sponsor and Exhibitor at the Travel & Adventure Shows since 2010.  The past five years have taught us a lot about the adventure travel industry and the type of people who attend these shows.  They are adventurous people looking to book their next adventure.  They have money to spend on vacations and they travel frequently.  Many adventure travelers are scuba divers looking for a vacation that includes diving and many are adventurers looking to add something new to their outdoor lifestyle, like scuba diving.  The shows are well advertised by Unicomm in local newspapers and television stations.  The shows draw a crowd between 5,000 and 20,000 attendees per show.

Dive Industry Association recently partnered with Unicomm to build special “Dive Pavilion” areas at each of the Travel & Adventure Shows.  Our primary focus is to bring in more exhibitors that specialize in scuba diving and diving related water sports.  The association is authorized to sell booth space in the “Dive Pavilions” to travel companies, resort destinations, dive operators and diving equipment manufacturers.  We encourage major equipment manufacturers to purchase booth space and create opportunities for their local scuba equipment Dealers to staff the booths.  Regional Sales Managers should become involved in this venture by scheduling non-conflicting times that Dealers can staff the booths. We’ve orchestrated this in the past and have been very successful with the outcomes.  We learned that attendees coming to our booth typically ask three questions:  1) Do you teach diving?  2) Do you sell diving equipment?  3) Do you sell adventure travel?  A local Dive Retailer can answer “Yes” to all three questions. The same concept works for 4 or 5 local dive operators and dive resorts to partner with their local tourist board.

Exhibiting at a Travel & Adventure Show, or any show that that matter, will only be successful if the exhibitor creates a marketing campaign that covers Pre-show, At-show and Post-show marketing.  As part of promoting Dive Pavilions at the Travel & Adventure Shows, Dive Industry Association will be conducting Pre-Show Campaigns to bring more attendees to the show and our booths.  We are working on ticket promotions to bring in more local Retail Dive Center Owners and local Divers to the shows.  We are only days away from making an announcement about working with a major social media provider to offer Free and/or discount tickets to events such as these.

The next Travel & Adventure Show is in Dallas, Texas on October 25-26, 2014 at the Dallas Convention Center.  Dive Industry Association will be at Booth TBA.  All other Travel & Adventure shows are listed in our Shows & Events page on this web site.

For more information on securing a booth in “Dive Pavilions” at the Travel & Adventure Shows, contact Gene Muchanski, Executive Director, Dive Industry Association, at gene@diveindustry.net

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Isla Cozumel: A Mexican Island With A Caribbean Flair

DSC_0457-200Isla Cozumel: A Mexican / Caribbean Island Paradise
By Gene Muchanski
Southeast Correspondent, Dive News Network

Isla Cozumel is a Mexican Island with a Caribbean flare. In a beautiful tropical setting, the island is alive with watersports activities yet enjoys a relaxed tempo of life.  In this turquoise water, white sand beach, and lushly vegetated island you can choose to actively pursue your favorite watersport passions or do nothing at all.  In her own way, Isla Cozumel caters to every visitor in a very unique and personal way.

The Island of Cozumel is one of the better known and more popular diving destinations in the world. A beautiful little island off Mexico’s Yucatan peninsula, Isla Cozumel beckons to scuba divers and water sports enthusiasts from around the globe.  Cozumel is accessible by major airlines landing at Cozumel’s own International Airport, cruise ships docking at one of its cruise terminals and by a short ferry boat ride across the channel from Playa del Carmen. Cozumel is a tiny island measuring 34 miles long from North to South and 8 miles wide from East to West.

DSC_0648-200Cozumel has become the popular diving destination it is today for many reasons. First and foremost, the island is home to the second largest coral reef system in the world.  The water is warm and clear and thanks to a mild ocean current, the scuba diving is almost effortless. The reefs are alive and abundantly populated with numerous species of fish, and thanks to the Mexican Government, are protected in Chankanaab National Park.  Even the locals are not allowed to fish in this beautiful marine preserve.  That means the marine inhabitants and the beautiful sea fans and coral reefs will be there for our enjoyment for generations to come.

It’s easy to get to Cozumel. Scuba Divers normally choose to fly directly into Cozumel International Airport.  The island is served by most major airlines including Aero Mexico, Air Tran, and United.  Depending on the time of day and time of year, going through immigration is relatively painless.  While some Resorts may pick you up at the airport, it’s not a problem if yours doesn’t.  The main city of San Miguel is next to the airport and most of the dive resorts are on the main road on the other side of San Miguel.  Shuttle vans are readily available for around $20 per person.

Cruise Ships are a popular way to visit Cozumel. There is a Cruise Ship Terminal in downtown San Miguel and another newer terminal a few miles south towards Chankanaab Marine Park.  Cozumel is currently the leader of cruise ship arrivals around the world.  It is estimated that between 2 and 3 million “Day Trippers” from the cruise ships visit the shops of Cozumel every year.

Another popular way to visit Isla Cozumel is by Ferry from Playa del Carmen. For years vacationers from Cancun and Playa del Carmen have taken the Ferry to Cozumel to visit this beautiful Island to enjoy the abundant watersports, shopping and restaurants.  At $13 per crossing, the Ferry is popular with the locals and people who work on the Island.

DSC_0481-200Scuba Diving has been a popular attraction for over 40 years on the Island of Cozumel and it is estimated that over 300,000 people come to Cozumel every year for the watersports. That’s not counting the 2 ½ million people arriving by cruise ships!  The first and most respected dedicated Dive Resort on the island is Scuba Club Cozumel.  Founded in 1976, this 61 room, waterfront Dive Resort has its own Dive Boats, Dive Shop and Restaurant.  Diving doesn’t get any easier than walking out of your room and onto the dive boat that’s waiting for you at the Resort’s own dock.  Managing Partner Timothy Massimino has been at the helm of Scuba Club Cozumel for 34 years now, overseeing a staff of 100-120 employees, some who have been with the resort for 20-30 years.

Booking a trip for you and your dive buddy or a group of divers is as easy as finding a reliable Dive Travel Wholesaler like Scuba Travel Ventures or Roatan Charter.  Working with a Dive Travel Specialist gives you a number of options in Airfare, Hotel Accommodations, Dive Operators and after dive attractions.  Seasoned Dive Operator Dive Paradise has their own fleet of Dive Boats, Dive Guides and Dive Instructors as well as their own Boat Pier near downtown San Miguel.  Independent Boat Operators like Sea Robin work with a number of Resort Hotels and arrangements can be made to pick you up at your own dock.

09-3546-200A major factor to consider in planning a dive trip is the amount of equipment support you can get when you are miles away from home and your local dive store. Cozumel has a number of dive stores scattered around the island but when it comes to repairs and hard to find spare parts, Cozumel Scuba Repair is the best place to go.  Founded by former NAVY SEAL Larry Cleghorn, Cozumel Scuba Repair has personnel that are qualified as repair technicians for most of the major equipment manufacturers in the world.  Knowing you can find that little 50 cent O-ring which saves your diving vacation goes a long way in making Cozumel next year’s dive destination of choice.

DSC_0314-200The Island of Cozumel takes its diving very seriously. For your diving safety and enjoyment there is a Hyperbaric Chamber and Medical Center downtown by the waterfront.  The Chamber is staffed by full-time Medical Professionals, including UHMS Certified Physicians trained to assist all Scuba Diving Injuries.  The Chamber is a Member of the SSS Recompression Chamber Network and part of the Divers Emergency Assistance Network.

If you’re into making six dives a day while on vacation, then Cozumel is a good choice for you. If your idea of a good vacation is waking up at 7 a.m., having a delightful breakfast, then packing your gear and going on the boat for a two tank dive, followed by lunch and a nap, then Cozumel is definitely your kind of place.   And the day doesn’t end there.  There is plenty of sightseeing to do on the island and many wonderful places to catch up on your Caribbean Dining experiences.  Your taste buds can experience everything from Jimmy Buffett’s Margaritaville to the Fogo Do Brasil Steak House and an after-dinner cigar at Mini Havana.

A good rule of thumb is not to make any scuba dives 24 hours before flying home. That last day on the island can be well-spent by renting a car and doing a little sight-seeing.  A favorite place to visit is Hacienda Antigua, Tequila Factory & Store for a little Tequila tasting.  It’s a short drive on Benito Juarez from downtown San Miguel, and being able to bring home a bottle of “Crema al Tequila” to pour on top of your ice cream will make you the talk of the town back home.

DSC_0450-200So when you are making out your “Bucket List” for places you’d like to dive before you die, Cozumel should be at the top of your list. Because after you’ve been there once, you’re  going to want to go back again and again.   So let’s recap the reasons why you are going to want to Dive Cozumel;  It’s a beautiful Island;  Cozumel has a temperate climate year round; The water is warm and clear, with gentle ocean currents; The marine life is abundant and protected.  The diving is easy from a boat yet accessible from shore.  The diving conditions appeal to all levels of diver experience and the grand majority of diving is between 30 and 100 feet.  There is an active Hyperbaric Chamber and Medical Clinic on the Island.  Cozumel itself is easy to get to; There are plenty of Resorts, Dive Operators and Dive Stores; There are plenty of Restaurants and Bars; Taxis are inexpensive.  There is no reason to drink & drive.  The Peso / Dollar exchange rate is around 13 to 1, making Cozumel a great value for your money.  Most of the people you deal with in Cozumel speak English in addition to being happy, friendly and courteous.  And most importantly, Cozumel is a safe place to vacation

Tourism is the bread and butter of many countries around the world. Political Leaders know how to roll out the red carpet for tourists if and when they want to.  The Political Leaders of Cozumel always want to.

Here is a quote from the Mayor of Cozumel,  Lic. Fredy Efren Marrufo Martin:  “Dear Friends: Welcome to Cozumel Island, our Heaven on Earth. An excellent tourist destination of the Mexican Caribbean, where you will enjoy its famous hospitality, and great services.  As Mayor, I welcome and encourage you to enjoy the natural beauties of Cozumel.  This paradise belongs to everyone.”

This is what Mayor Martin said to the people of Cozumel:  “Dear People of Cozumel: Cozumel is currently the leader of cruise ship arrivals around the world.  The best way to present ourselves to the tourists that visit us is by our politeness, hospitality and the excellent services we provide.  Cozumel is our home, I encourage that we work together to keep making our paradise an Island of peace and tranquility that we all can enjoy.”

Put Isla Cozumel on your “Bucket List.” You’ll be glad you did.

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Cozumel Dive Professional Loses Life in Tank Explosion Accident

cz-200

Juan Canche Koh

by Gene Muchanski
Executive Director
Dive Industry Foundation

On August 26, 2014, Juan Canche Koh lost his life when a scuba tank exploded while being filled. Juan was a long-time staff member at Scuba Club Cozumel Dive Shop.  You’ll remember him from his friendly smile and the fact that you always had a steady stream of air and Nitrox at the dive center. Juan was in charge of the fill station for many years and was a permanent fixture around the dive shop, always happy to help one and all who needed it. Juan died of injuries suffered from the onsite accident. He will be sorely missed by all of us. Please keep his family and extended family at Scuba Club Cozumel Dive Shop in your thoughts and prayers.    Our thoughts and prayers are with his family and friends and we appreciate all your thoughts and prayers at this very sad time. Some of you have asked how they can donate to Juan’s family. Please contact Sofia at sofia4scc@gmail.com as she will have this information.

Donations to assist Juan’s family can be sent directly to the family in Cozumel or sent to the Dive Industry Foundation, care of the Juan Canche Koh Memorial Fund.

To send Directly to Juan’s Family:  Please use Western Union, to:  Name: Silvia Sobernis (paternal) Rangel (maternal).  State: Quintana Roo.  City: Cozumel.  Mobile Number: 987-117-3876. You will receive a tracking number (MTCN).  Send the tracking number to Scuba Club Cozumel, Attention: Sophia at sofia4scc@gmail.com  Juan’s wife Silvia will need the tracking number to be able to pick up the money.

DIF-200To Send Donations in the United States:  Send check or money order to Juan Canche Koh Memorial Fund c/o Dive Industry Foundation, 2294 Botanica Circle, West Melbourne, FL 32904. Dive Industry Foundation is a U.S. non-profit, tax exempt, 501(c)(3) charitable organization. Donations may be made via money order, check, credit card (Visa, MasterCard or American Express).  Payments may also be made using PayPal.  Account: gene@diveindustry.net   Tax deductible receipts provided to all donors.

If you are a member of the diving community and have ever dove in a resort destination like Cozumel, Mexico, you know that your enjoyment of the diving there was because of diving professional like Juan Canche Koh.  You also know how hard these dive staffers work to make your vacation enjoyable.  We ask that you give $5, $10, $20 or more to help with Juan’s final expenses.  Any amount is a blessing.  Think of this as Juan’s final tip.  Thank you for your generosity.

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Women Divers Hall of Fame Scholarships and Training Grants

WDHOF-logo-200FOR IMMEDIATE RELEASE:

DEADLINE FOR 2015 WOMEN DIVERS HALL OF FAME SCHOLARSHIPS AND TRAINING GRANTS IS NOVEMBER 28, 2014

The Women Divers Hall of Fame™ (WDHOF) is a 501(c)3 nonprofit organization dedicated to honoring and raising awareness of the contributions of outstanding women divers. WDHOF provides educational, mentorship, financial, and career opportunities to the diving community throughout the world. Each year, WDHOF awards scholarships and training grants that provide financial and educational support to individuals of all ages, particularly those who are preparing for professional careers that involve diving.

Scholarships are offered in conservation, marine biology, underwater archaeology, and journalism, graphic arts, or photography. They are intended to support tuition and fees, independent research, and/ or an internship program at an accredited university. Scholarships are paid directly to the recipient.

Training grants provide funding for scuba training and, for some awards, scuba equipment. Funds are paid directly to the training facility and/or the equipment vendor upon WDHOF’s receipt of an invoice; they are NOT paid directly to the grantee.

SCHOLARSHIPS

NEW THIS YEAR!!! WDHOF SCHOLARSHIP IN MARINE OR UNDERWATER EDUCATION

A $2,000 scholarship will be awarded to a qualified woman of any age to plan and conduct an education project in marine or underwater STEM (science, technology, engineering, math) programs for students in grades K-12. The scholarship may also be used to support independent research by an educator in any underwater STEM area. Applicants should hold a degree (or equivalent certificate) in education, museum studies, or other relevant area, and have experience teaching marine science, technology, or engineering at any K-12 level.

NEW THIS YEAR!!! WDHOF/LIFEGUARD SYSTEMS PUBLIC SAFETY DIVING SCHOLARSHIP

A scholarship to take an unlimited number of any Lifeguard Systems open, Levels 1-3, public safety and water rescue certification training programs for a duration of one year will be awarded to a woman 18 years of age or older, with a commitment to public safety diving and water rescue, and preferably some experience in public safety (e.g., EMT certification, volunteer firefighter, in law enforcement, forensics, etc.). The awardee might be able to stay in the host’s facility (e.g., fire department) at no cost, if such an option is available. Applicants must be certified to dive, have their own dive gear, and must be capable of getting to and from the training programs. The recipient will most likely also be able to take additional training programs from at least one other water rescue/recovery training agency.

WEBSITE:  WWW.WDHOF.ORG

EMAIL:  WDHOF@WDHOF.ORG

WDHOF FOUNDERS

  • BENEATH THE SEA, INC.
  • UNDERWATER SOCIETY OF AMERICA
  • HILLARY VIDERS, PH.D.
  • CAPT. KATHY WEYDIG
  • WOMEN’S SCUBA ASSOCIATION
  • WOMEN UNDERWATER

WDHOF / AGGRESSOR AND DANCER FLEET GRADUATE SCHOLARSHIP IN MARINE CONSERVATION

A $2,000 scholarship will be awarded to a qualified woman of any age who is enrolled in an accredited GRADUATE academic or research program in the field of marine conservation. The scholarship is intended to assist with college tuition/fees or may be used to support independent research or an internship program at an accredited university.

WDHOF/CECELIA CONNELLY MEMORIAL GRADUATE SCHOLARSHIP IN UNDERWATER ARCHAEOLOGY, sponsored by the Connelly family

A $2,000 scholarship will be awarded to a deserving woman graduate student. Applicants must be enrolled in an accredited course of study in the field of underwater archaeology. The scholarship is intended to assist with college tuition/fees or field study costs and is open to candidates worldwide. A GPA of 3.0 or better is required, and the applicant must be in good standing with her academic institution. First year graduate students may submit verification of a minimum overall GPA of 2.5 from their final year as an undergraduate. There is no applicant age limit.

WDHOF/CECELIA CONNELLY MEMORIAL UNDERGRADUATE SCHOLARSHIP IN UNDERWATER ARCHAEOLOGY, sponsored by the Connelly family

A $750 scholarship will be awarded to a deserving woman undergraduate student. Applicants must be enrolled in an accredited course of study in the field of underwater archaeology. The scholarship is intended to assist with college tuition/fees or field study costs and is open to candidates worldwide. An overall GPA of 2.5 or better is required and the applicant must be in good standing with her academic institution. There is no applicant age limit.

WDHOF/ELIZABETH GREENHALGH MEMORIAL SCHOLARSHIP IN JOURNALISM, GRAPHIC ARTS, OR PHOTOGRAPHY, sponsored by Deb Greenhalgh

A $1,500 scholarship will be awarded to a woman diver who is furthering her education beyond high school in the field of journalism, graphic arts, or photography to better serve the ocean environment or ocean community. The scholarship is intended to assist with college tuition/fees or may be used to support an internship program at an accredited university.

WDHOF UNDERGRADUATE MARINE RESEARCH INTERNSHIP IN MARINE BIOLOGY, sponsored by Sue Morra, Ph.D. and Kathleen Dudzinski, Ph.D.

A $1,000 scholarship will be awarded to a woman UNDERGRADUATE student who is (or will be) participating in an internship program with a focus in marine biology. Students must have completed at least 60 credits or hold third year (junior) status prior to starting the internship.

THE WDHOF UNDERGRADUATE SCHOLARSHIP IN MARINE CONSERVATION, sponsored by Sherry A. Reed

A $1,000 scholarship will be awarded to a deserving UNDERGRADUATE woman who is enrolled in an accredited academic or research program in the field of marine conservation. Special consideration will be given to those women who are scuba certified. The scholarship is intended to assist with college tuition/fees or may be used to support independent research or an internship program at an accredited university.

TRAINING GRANTS

THE WDHOF ADVANCED DIVE TRAINING GRANT sponsored by Bonnie Toth

A $1,000 training grant (up to $500 for training and up to $500 for dive equipment) will be awarded to a deserving woman diver of any age and background who wishes to further her dive education through an approved scuba diving program beyond the basic certification level. Up to $500 may be used for dive training, and up to $500 may be used for dive equipment. The recipient MUST use the funds for training BEFORE she uses the award to purchase dive equipment. When the recipient enrolls in an approved diving course/program and purchases dive equipment, the training facility/equipment vendor must send the invoice to WDHOF; funds are paid directly to the training facility/vendor, and not to the recipient.

WDHOF / AMELIA BEHRENS-FURNISS MEMORIAL HARDHAT TRAINING GRANT

A $1,000 grant will be awarded to a deserving woman diver of any age and background who wishes to begin or further her training in hardhat diving through an approved hardhat dive training program. The applicant should be enrolled in or attending a commercial dive school. Up to $1,000 may be used for dive training. When the recipient enrolls in an approved diving course/program, the training facility must send the invoice to WDHOF; funds are paid directly to the training facility, and not to the recipient.

NEW THIS YEAR!!! WDHOF / CODE BLUE EDUCATION LTD DIVER MEDIC TRAINING GRANT

A $2000.00 training grant ($1275.00 for training and up to $725.00 for food and accommodations) will be awarded to a deserving male or female who wishes to further his/her diving training/education as a diver medic technician. The recipient must enroll in an approved Diver Medic Training facility with Code Blue Education Ltd in the United Kingdom. Upon successful completion of the Diver Medic Technician course, the recipient will be awarded a DAN or IMCA Diver Medical Technician certification. Applicants must be over the age of 18, have at least the recreational diver certification of Rescue Diver or equivalent, and should hold a current EFR/ BLS/First Aid certification.

NEW THIS YEAR!!! WDHOF / ELLA JEAN MORGAN MEMORIAL DIVE TRAINING GRANT

A $1,000 training grant will be awarded to a deserving young female, age 15-21, who wishes to begin her dive education/training. Up to $500 may be used for dive training, and up to $500 may be used for dive equipment. The recipient MUST use the funds for training BEFORE she uses the award to purchase dive equipment. An approved diving course must consist of at least 12 hours of classroom training, 12 hours of pool/confined-water training and at least 5 open-water dives and must culminate in a certification from a nationally recognized diver-training agency. When the recipient enrolls in an approved diving course/program and purchases dive equipment, the training facility/equipment vendor must send the invoice to WDHOF; funds are paid directly to the training facility/vendor, and not to the recipient.

WDHOF / HUGH FLETCHER MEMORIAL TRAINING GRANT TO ASSIST THE DISABLED TO DIVE

A $1,000 training grant (up to $500 for training and up to $500 for dive equipment) will be awarded to any disabled diver who wishes to pursue or further his/her dive education and purchase adaptive equipment, or to a dive master, assistant instructor, or instructor to gain the required education/training to assist or teach the disabled to dive. Candidates can be male or female. Up to $500 may be used for dive training, and up to $500 may be used for adaptive dive equipment. The recipient MUST use the funds for training BEFORE he/she uses the award to purchase adaptive dive equipment. When the recipient enrolls in an approved diving course/ program and purchases adaptive dive equipment, the training facility/equipment vendor must send the invoice to WDHOF; funds are paid directly to the training facility/vendor, and not to the recipient.

WDHOF / KIDS SEA CAMP BASIC DIVE TRAINING GRANTS, sponsored by Margo Peyton

Two $500 training grants will be awarded to deserving women divers of any age and background who wish to begin their dive education through a PADI scuba certification course. Two awards will be given to novice divers to gain the fundamental knowledge, skills and ability to safely breathe underwater. The recipients must enroll in approved PADI diving courses/programs at a PADI training facility located closest to the home of the recipient. The training facility must send the invoice to WDHOF; funds are paid directly to the training facility, and not to the recipient.

NEW THIS YEAR!!! WDHOF / MORGAN/O’NEILL UNDERWATER PHOTOGRAPHY GRANT

A $2,000 grant will be awarded to a qualified female photographer of any age to continue her professional development in the field of underwater photography. Applicants must be certified divers with significant dive experience. The successful applicant will be a serious, career-minded woman with the intent to (continue to) develop her career in underwater photography. Applicants will be required to submit a photographic portfolio and an essay. The grant may be used to fund master digital workshops or other developmental classes in underwater photography, and funds will be paid directly to the instructional facility—not to the recipient. The grant may not be used to buy equipment.

WDHOF / OCEAN PALS JUNIOR DIVE TRAINING GRANT

A $1,000 training grant (up to $500 for training and up to $500 for dive equipment) will be awarded to a deserving young woman, ages 13-16, who wishes to begin or further her dive education/training. Up to $500 may be used for dive training, and up to $500 may be used for dive equipment. The recipient MUST use the funds for training BEFORE she uses the award to purchase dive equipment. When the recipient enrolls in an approved diving course/program and purchases dive equipment, the training facility/ equipment vendor must send the invoice to WDHOF; funds are paid directly to the training facility/vendor, and not to the recipient.

WDHOF / SCUBA MADE EASY TRAINING GRANT IN MARINE SCIENCE, OCEANOGRAPHY OR OCEAN ENGINEERING

A $1,000 training grant (up to $500 for training and up to $500 for dive equipment) will be awarded to a deserving woman diver of any age, working in the areas of marine science, oceanography or ocean engineering. The training grant is to be used for the purpose of continuing diver education/training and is open to candidates worldwide. The recipient MUST use the funds for training BEFORE she uses the award to purchase dive equipment. When the recipient enrolls in an approved diving course/program and purchases dive equipment, the training facility/equipment vendor must send the invoice to WDHOF; funds are paid directly to the training facility/vendor, and not to the recipient.

WDHOF / WOMEN’S SCUBA ASSOCIATION TRAINING GRANT sponsored by Jennifer King

A $750 training grant (up to $500 for training and up to $250 for dive equipment) will be awarded to a deserving young male or female who wishes to begin or further his/her dive education/training. Candidates must be enrolled in an ROTC or JROTC program, military academy or be a Sea Cadet. Up to $500 may be used for dive training, and up to $250 may be used for dive equipment. The recipient MUST use the funds for training BEFORE he/she uses the award to purchase dive equipment. When the recipient enrolls in an approved diving course/program and purchases dive equipment, the training facility/equipment vendor must send the invoice to WDHOF; funds are paid directly to the training facility/vendor, and not to the recipient.

How to apply:  Information on all scholarships/grants and the online application can be found at

http://www.wdhof.org/scholarships/scholarships.shtml

You may only apply for one scholarship/grant per year. Applicants MUST complete the online application form. Please read the scholarship/grant descriptions and application instructions carefully. All scholarships/grants require the applicant to submit a biography/resume/curriculum vitae, an essay, and two letters of recommendation. Some of the scholarships/training grants require additional information, or are for specific purposes. Incomplete and/or late applications will not be accepted for further consideration. If you have questions after you’ve carefully read the application instructions, please email: scholarships@wdhof.org

The deadline for receipt of applications is November 28, 2014 at midnight U.S. Eastern Standard Time. Applicants will be notified of award status by February 1, 2015. Only online submissions will be accepted.

To learn more about The Women Divers Hall of Fame, visit: www.wdhof.org

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GoPro® Launches HERO3+® A Smaller, Lighter Evolution of Best Selling Camera

HERO3Plus_Silver-C-200GoPro Enables New Era of Personal Content Capture & Sharing

SAN MATEO, CA (October 1, 2013) ­­– GoPro today announced the availability of its new HERO3+ line of cameras, featuring a 20% smaller and lighter design and 30% better battery life than previous models. These upgrades, combined with an improved lens and convenient new video capture modes, produce the most advanced and easy-to-use GoPro, yet. In addition, GoPro announced several new mounting accessories that further enable immersive content capture during any activity. The HERO3+ line of cameras and accessories are now available at GoPro.com and at select retailers worldwide.

GoPro is enabling people to capture and share life experiences in a way that was never before possible. Prior to GoPro, it was very difficult for anyone to capture content of themselves doing anything without having the help of someone else to film them. GoPro has enabled a new era of self-documentation whereby people can now easily wear or mount miniature ultra wide-angle GoPro cameras to record themselves doing just about anything, anywhere. The result is a surge of immersive user-generated and professional content made possible by the versatility and affordability of GoPro’s cameras and accessories. An average of three GoPro “tagged” videos are uploaded to YouTube every minute, and GoPro is used by the world’s leading production companies to help produce some of today’s most engaging film and television content.

Video: The HERO3+ Black Edition Camera – Smaller, Lighter, Mightier Still

In addition to being the best-selling camera globally in consumer markets*, GoPro’s HERO3 camera has also been the best-selling camera to professional production companies, on a volume basis. The National Academy of Television Arts & Sciences recently awarded the HERO3 camera an Emmy for its contributions to filmmaking and television production.

“We have used GoPro cameras in some of our biggest productions, like Survivor and The Bible. GoPro has allowed us to capture and share fascinating new perspectives that previously weren’t possible or were too costly, which in the end makes for better story telling. We are always excited to see what GoPro is working on next,” remarks award winning producer, Mark Burnett.

“The HERO3+ illustrates GoPro’s commitment to innovation. We took the world’s best-selling ultra compact camera and made it better because we’re relentless in our pursuit of delivering the best possible user experience to our customers. We saw that we could make the HERO3+ significantly smaller and lighter while at the same time increasing battery life 30%. We saw the opportunity to design a sharper lens, so we did it–improving GoPro’s already highly regarded image quality. And we thought up exciting new features like SuperView, which enables the world’s most immersive wide-angle video. These are all features that we as passionate GoPro users want for ourselves, and we’re excited to share them with our customers around the world,” said Nicholas Woodman, Founder and CEO of GoPro.

The HERO3+ Black Edition  – The Most Advanced GoPro Camera Yet.

  • Innovative new housing yields a 20% smaller and lighter overall package when camera is installed in housing (waterproof to 40m)
  • 30% longer battery life
  • 4x faster Wi-Fi for quicker transfer and playback of photos and videos from your HERO3+ camera to your mobile device when using the GoPro App
  • SuperView is a new video mode that captures the world’s most immersive wide-angle perspective
  • Auto Low Light mode intelligently adjusts frame rate for varying lighting conditions
  • A new lens for sharper video and improved image quality

The HERO3+ Black Edition camera has a suggested retail price of $399.99.

The HERO3+ Silver Edition – 2x More Powerful.

  • 2x faster image processor than the HERO3: Silver Edition
  • Enables 1080p60 and 720p120 fps video
  • Innovative new housing yields a 15% smaller and lighter overall package when camera is installed in housing (waterproof to 40m)
  • 4x faster Wi-Fi for quicker transfer and playback of photos and videos from your HERO3+ camera to your mobile device when using the GoPro App

The HERO3+ Silver Edition camera has a suggested retail price of $299.99.

New Mounts, More Versatility, Better Content

GoPro is the world’s 2nd largest camera accessory brand* thanks to its industry-leading line of wearable and gear-mountable accessories. Mounts and accessories are key to enabling the life-capture creativity of millions of GoPro customers around the world. GoPro announced today several new mounts, including:

  • Jaws: Flex Clamp – A quick way to clamp your GoPro camera to a variety of objects. Use the optional opposable neck to achieve a wide range of camera positioning and adjustability. Jaws securely grips irregular shapes and super slim objects thanks to its innovative design.
  • Junior Chesty (Chest Harness) – A smaller version of our adult-sized Chest Harness. Perfect for kids ages 3+, the Junior Chest Harness is great for capturing immersive footage of a child’s world from their perspective—from skiing and skateboarding to slides and swings.
  • Headstrap + QuickClip – The QuickClip is a new accessory that now comes bundled with GoPro’s Headstrap. The QuickClip enables ultra-compact, low-profile mounting to baseball hats, belts and other objects ranging in thickness from 3mm to 10mm.

Check out other new mounts and accessories at: GoPro.com/products

Awesome Edits Made Easy: GoPro Studio 2.0

While HERO3+ cameras and accessories make it easy to capture incredible footage, GoPro Studio 2.0 makes it easy to edit and share incredible videos. New to Studio 2.0 are GoPro Edit Templates–customizable templates of some of GoPro’s best videos made available for free to users. It’s as easy as picking out a GoPro video you like and dropping your own GoPro clips into the pre-made edit template. Killer soundtracks are included and all the edits are stylishly timed to the music by GoPro’s famous production team. Now anyone can easily create professional-looking videos, making it more fun than ever to GoPro.

Studio 2.0

  • Simple to use storyboard-based video editing software for Windows or Mac
  • Manually create a video with transitions, titles, and soundtrack, or
  • Use GoPro Edit Templates to quickly create professional-looking videos based upon edits originally produced by GoPro’s acclaimed production team

Studio 2.0 is available for free download on GoPro.com

About GoPro

GoPro makes the world’s best selling and most versatile cameras, enabling people to capture immersive and engaging footage of themselves during their favorite activities. GoPro’s HERO line of wearable and gear mountable cameras are used collectively by more consumers, professional athletes, and video production professionals than any other camera in the world. Based in San Mateo, California, GoPro’s products are sold in more than 35,000 stores in over 100 countries worldwide and direct via GoPro.com.

PastedGraphic-200GOPRO® and HERO® are trademarks or registered trademarks of Woodman Labs, Inc. in the United States and other countries. All other company, product names are trademarks or registered trademarks of their rightful owners.

 

* Source: The NDP Group Digital Imaging and Camcorder Report & Internal GoPro Sales Data 

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Sandals Resorts International “Spices Up” Luxury Included Portfolio With New Grenada Resort

Sandals-Logo-200

MIAMI – Sandals Resorts International (SRI), parent company of Sandals Resorts, Beaches Resorts and Grand Pineapple Beach Resorts, debuted its newest and most contemporary Luxury Included® resort, Sandals LaSource Grenada Resort & Spa, on December 21, 2013.  Situated on 17 acres of stunning land along the pristine Pink Gin Beach, Sandals LaSource Grenada offers guests the highest level of luxury with an unprecedented look and feel for the resort company’s portfolio. The newly opened property features Sandals’ most elaborate accommodations to date, nine global gourmet dining options with the brand’s very first steakhouse, and an expansive Wellness Center.

Boasting coral inhabited azure waters met by white-sand beaches, locals that treat visitors like house guests, and a history that that dates back to 1705, the island of Grenada is a marvelous addition to Sandals’ collection of stunning scenery and memorable experiences.  “We are thrilled to introduce our guests to another breathtaking Caribbean island, offering even more alluring destinations for a Luxury Included® Vacation,” says Gordon ‘Butch’ Stewart, Chairman of Sandals Resorts International. “With our enhancements of the former LaSource Resort, Sandals LaSource Grenada will exceed guests’ expectations while allowing them to enjoy the natural beauty of the Spice Island.”

Sandals-200Conveniently located only minutes from Maurice Bishop International airport, Sandals LaSource Grenada boasts a total of 231 rooms housed within three distinct villages: Pink Gin, Italian and South Seas.  The resort’s accommodations, dining options, attractions and amenities include:

  • Pink Gin Village: Exuding a serene, tropical ambiance, the resort’s Pink Gin Village is comprised of two existing blocks of rooms refurbished with custom-built, contemporary furniture, elegant Turkish marble floors and lavish amenities. One block boasts 70 oceanfront rooms, including walkout rooms, while the second block includes 30 luxurious junior suites. Additionally, all bathrooms have been completely redesigned to be modern and exposed with transitioning wall art to customize privacy. Guests of the Pink Gin Village have easy access to the resort’s gorgeous stretch of white sand beach, a new zero-entry infinity pool, expanded and renovated lobby, including the departure lounge, Club Sandals Concierge, gift shop, wedding lounge, SnapShots photography, Island Routes Tours desk, and the resort’s Red Lane® Spa with nine treatment rooms, as well as a nail and hair salon. For entertainment, guests can enjoy the multi-purpose “Living Room,” an outdoor open-air hangout featuring a bar, piano, billiards, Ping-Pong and more.
  • Italian Village: Perched upon a cliff overlooking the resort and breathtaking Pink Gin Beach, the all-new five-story Italian Village consists of 48 rooms with two exclusive river pools at the ground level. The first three floors feature one-bedroom, split-level suites with spacious bathrooms, flat screen televisions and Japanese-style soaking tubs. The fourth and fifth floors consist of more extravagant suites with butler pantries, stand-up showers, freestanding claw-footed bathtubs, living rooms, dressing rooms, and private infinity edge plunge pools situated on the balcony.
  • South Seas Village: The exotic South Seas Village is another brand new addition to the resort, consisting of the brand’s signature Rondoval suites, top-tier millionaire suites, plunge pool suites and luxury and premium rooms. Situated on the resort’s mountainside, guests staying in the South Seas Village are able to take advantage of the nearby pool with a coveted, thatched-roof swim-up bar. The state-of-the-art millionaire suites, the highest room category, feature private entrances, glass tile plunge pools, indoor and outdoor showers, 65-inch TVs and more. Rondoval guests have an indoor 61-inch round tub, indoor and outdoor showers, private pool and Jacuzzi as part of their secluded accommodation.
  • Dining Options: Guests are able to whet their palates at their choice of nine global, gourmet dining options, including the island’s first top-tier steakhouse called Butch’s Chophouse, named after the resort company’s founder and chairman. True to the mission of Sandals’ Discovery Dining program, internationally trained chefs create authentic dishes that take guests on a gastronomic expedition around the world without ever having to leave the resort. Housed in the Pink Gin Village, Sandals LaSource Grenada’s impressive gastronomic experiences includes Soy, a sushi bar; Café De Paris, a French café; Spices, serving Caribbean cuisine; Le’Jardinier, a French restaurant; and Neptune’s, a Mediterranean beach bar. Those dining in the South Seas Village can enjoy Kimono’s, a Japanese Teppanyaki restaurant; Cucina Romana for Italian fare; Butch’s Chophouse; and Dino’s Pizzeria.
  • Attractions and Amenities: When it comes to entertainment, the resort provides plenty of options to suit any guest, whether offering themed cocktail parties, beach bonfires, or live piano music and dancing at the “Living Room.” At night, guests can also enjoy unwinding at one of Sandals’ signature fire pits romantically scattered about the resort. Another new enhancement includes a fully-equipped indoor and outdoor wellness center complete with a state-of-the-art gym, waterfalls and reflective pools, catering to the needs of all fitness-enthusiasts with special classes, high-performance equipment and ample space to move freely. Finally, for those looking to make Grenada their temporary company office, the resort offers over 2,000 square feet of meeting room space with advanced audio and visual capabilities.

Making its home in the Spice Island, Sandals LaSource Grenada is the fifteenth Sandals Resort in the Jamaican-based company’s portfolio. Delivering all that is promised in a Luxury Included® Vacation guests will encounter the finest beaches in the Caribbean, deluxe accommodations, premium brand wine and spirits including wines by Beringer Vineyards and Appleton Rum, international a la carte culinary delights, land and water sports including SCUBA for certified divers, airport transfers and all resort taxes and fees.

A look at this resort can be found at www.sandals.com/grenada.  For more information about Sandals Resorts, or to book your Luxury Included® Vacation today, please visit www.sandals.com, or call 1-800-SANDALS.

Sandals Resorts:

With 15 stunning beachfront settings, Sandals Resorts has earned a worldwide reputation for providing two people in love with the most romantic vacation experience in the Caribbean.  Sandals Resorts welcomes guests to the islands of Jamaica, Antigua, Saint Lucia, The Bahamas, Barbados and soon Grenada with a myriad of exclusive amenities from luxurious accommodations and Butler service to gourmet specialty dining and premium wines and spirits.  The award-winning Sandals Resorts is also the perfect venue for dream destination weddings, vow renewals, honeymoons, or what Sandals Resorts has coined WeddingMoons®.  For more information on Sandals Resorts Luxury Included  experience, please visit www.sandals.com.

Contacts:
Lou Hammond & Associates
Stacy Royal                                  Devyn Barker                            Ana Zawacki
212-891-0218                              212-891-0207                            212-891-0228
stacyr@lhammond.com           devynb@lhammond.com        anaz@lhammond.com

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DivingGlobal Announces Integration of iContact

DivingGlobabl LogoFOR IMMEDIATE RELEASE
by Robert Klein
DivingGlobal
email: rklein@bookitglobal.com
Phone: 916.996-6782

DivingGlobal Announces Integration of iContact

San Francisco, CA – September 2, 2014. DivingGlobal, the premier cloud service provider to scuba, travel and adventure businesses worldwide has announced the free integration of iContact, the international online service provider of email and social media marketing tools, into their flagship product, DivingGlobal 2.1. With iContact, you can take your marketing dollars further by sharing your ideas, strengthening your customer relationships, and increasing brand awareness through email. iContact’s easy-to-use tools move you seamlessly from building lists and designing emails, to sending messages and tracking opens and clicks.

Together, DivingGlobal & iContact allow you to:

  • Bypass sending limits, so you can reach more contacts
  • Create campaigns to automatically send emails to customers or prospect lists
  • Gain insight into campaign effectiveness with reports and tracking dashboards
  • Learn who opened or clicked on messages and send targeted messages to those customers
  • Get the most out of social sharing by adding like and tweet buttons to messages
  • Evaluate contacts, and discover how they respond to emails across multiple campaigns
  • Push changes to your web-site automatically with simple drag & drop functionality
  • Enable quick & easy bookings and reservations with pre-populated industry standard forms.

DivingGlobal users can leverage the power of iContact. Try us now and get 1 free month of DivingGlobal when starting your service!

About DivingGlobal
DivingGlobal is a provider of world-wide customer relationship management (CRM) software and a pioneering cloud computing leader. Our social and mobile cloud technologies help companies connect with customers, partners, and employees in entirely new ways. Thanks to the cloud, all of it comes with low cost, low risk, and fast results.

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SeaLife Introduces The First Permanently Sealed Never-Leak Underwater Camera: The Mico HD

SeaLife-Micro-HD-200FOR IMMEDIATE RELEASE
Contact: Joshua Gilmour
SeaLife Cameras
Phone: 856-866-9191 ext 135
email: jgilmour@pioneer-research.com

 

SeaLife Introduces the First Permanently Sealed  Never-Leak Underwater Camera: The Micro HD

Moorestown, NJ   –   Introducing the Micro HD from SeaLife – the first permanently sealed underwater camera that never leaks. There are no O-rings to maintain, no openings or doors that could possibly leak, and no batteries or SD cards. The self-contained camera has no housing and is waterproof down to 200 feet.

Charging the battery or downloading pictures and video is as easy as plugging the USB cable into the camera’s waterproof USB port, and the internal high-capacity Li-Ion battery lasts for 3+ hours of continuous operation with one charge.

Small and ergonomic, the camera operates with three wide “Piano Key” controls that make it easy to handle underwater, even while using dive gloves.

The SeaLife Micro HD is offered in two models: The standard Micro HD includes a 16 GB internal memory for hours of continuous recording and thousands of pictures, and the premium Micro HD+ model features a 32 GB internal memory and WiFi for connecting to smartphones and tablets.

The Micro HD+ can wirelessly download and share images and video to iOS and Android devices through the free Action Cam HD app. The app provides uploading to YouTube, Facebook, Twitter, Dropbox and other online services, perfect for backing up and sharing your photos and videos immediately after a dive or during your vacation. The app also allows for wireless control of the Micro HD+ camera, providing a real time view of the LCD and the ability to capture and review photos and videos all on your smartphone or tablet.

The Easy Setup Guide is a fast and intuitive new way using pictures instead of text menus to select land, dive, snorkel, or external light modes, allowing users to spend more time immersed in their environment rather than scrolling through a menu list.

The Micro HD offers fast one-touch video recording. Bypassing the usual steps, the video key will start and stop videos immediately. While video is recording, pushing the shutter button will take a still picture without stopping the video. Featuring full 1080p HD resolution video and 13MP images, the Micro HD is capable of delivering stunning underwater footage of colorful sea creatures, reefs and other undersea landscapes.

Capturing surprise encounters with sea creatures is made possible with a fast shutter response and sharp focus from one foot to infinity, and the built-in 140-degree wide angle lens helps stabilize videos and capture large objects and wide scenes at close shooting distances.

Color correction filters are not necessary since the camera features four underwater modes with automatic color correction. The Snorkel Mode is perfect for capturing vibrant natural colors at shallow depths, while the Dive Mode restores the red and yellow colors lost at deeper depths.

Since bright lighting is essential to reveal magnificent underwater colors, the Micro HD is expandable with the powerful new Sea Dragon underwater lights and flash. Also available to expand the camera’s capabilities are Flex-Connect arms, grips, trays and accessories. Flex-Connect accessories “click” together in seconds for easy set-up and disassemble equally as fast for compact traveling.

An exciting way to get close to colorful reef scenes and creatures in caves and crevices is to mount the camera on SeaLife’s extendable AquaPod, a 54-inch extendable camera pole designed especially for use in water.

The revolutionary new Micro HD underwater camera will be available at SeaLife dealers starting September 1, 2014.

Models:

Item SL500            SeaLife Micro HD   (16GB)                                  $399.95 (MSRP)

Item SL501            SeaLife Micro HD+ (32GB + WiFi)                     $499.95

Item SL505*          SeaLife Micro HD+ Sea Dragon Pro set            $899.95

* includes Sea Dragon 2000 Lumen underwater light, Micro Tray, Grip and Case

About SeaLife:

SeaLife underwater cameras, lights and accessories are made and distributed by Pioneer Research in Moorestown, NJ.   SeaLife cameras were first introduced in 1993. In 2000 SeaLife made the first digital underwater camera. In 2007 SeaLife developed the first non-housed digital underwater camera, and in 2013 SeaLife introduced the powerful Sea Dragon Lighting system and its innovative Flex-Connect tray, grip, arm and accessory system. SeaLife Cameras, Lighting and Flex-Connect Accessories are sold and serviced in 64 countries around the world.

For more information visit www.SeaLife-Cameras.com.

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Survey Question #1

DIALogo-tag-200by Gene Muchanski
Executive Director
Dive Industry Association, Inc.

 

Survey Question #1 – For Retail Dive Centers

Q: Retail Dive Center: Do Manufacturing Reps Introduce New Products around September 1 when they visit your store or do they wait for the DEMA Show in November?

A:  Thank You for Clicking on “September”   or  “DEMA Show”.  Your response has been recorded.  – as of 8:19 a.m. – September 3, 2014.

A:  “September” – 6 Responses

A:  “DEMA Show” – 5 Responses

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